“苦无良财经大V久矣”！

Core Viewpoint - The article discusses the implementation of the "Financial Industry Convention" by WeChat's video platform, aimed at regulating financial content creation and dissemination, addressing issues of unlicensed financial influencers and illegal stock recommendations [3][5]. Group 1: Regulation of Financial Content - The convention will take effect on April 1, 2026, and focuses on three main areas: account qualifications, content standards, and operational practices [3][5]. - It aims to close loopholes that allow unqualified individuals to pose as financial experts, thereby addressing illegal stock recommendations [7][9]. - Financial accounts claiming professional qualifications must undergo certification, including individual and institutional certifications for various financial roles [7][8]. Group 2: Content Compliance and Prohibitions - The convention delineates clear boundaries for acceptable content, encouraging the dissemination of objective, professional, and fact-based financial information while prohibiting specific practices [12][13]. - It explicitly bans the promotion of specific stocks, funds, or futures, as well as any promises of returns or misleading advertising [13][14]. - The platform will take action against accounts engaging in illegal practices, including limiting video reach, deleting content, or banning accounts based on the severity of violations [14]. Group 3: Impact on Financial Influencers - The new regulations are expected to lead to a significant reduction in unqualified financial influencers, as they will struggle to meet the certification requirements [14][16]. - The article highlights that the shift from a focus on attracting views to providing educational content will benefit creators with genuine industry analysis skills [14][19]. - Financial institutions are currently halting collaborations with unqualified influencers, indicating a shift towards compliance and responsible marketing practices [19].