Core Viewpoint - Sushi郎 has implemented a new policy requiring customers to show the last four digits of their SIM card when dining after making a reservation through their app, aimed at preventing scalping behavior [1][3][5]. Group 1: New Policy Implementation - The new policy requires customers to input their mobile phone's last four digits during the reservation process and to show the SIM card's last four digits upon arrival at the restaurant [1][3]. - This measure was introduced to combat the negative atmosphere caused by scalpers, as confirmed by staff at various locations [3][5]. Group 2: Scalping Issues - The prevalence of scalping has led to a significant market for queue-jumping services, with prices ranging from 30 to 50 yuan, and some even reaching 150 to 300 yuan [3]. - The term "queue" has become a highly searched keyword related to Sushi郎 on social media platforms, indicating the high demand and associated challenges [8]. Group 3: Company Performance - FOOD&LIFE COMPANIES, the parent company of Sushi郎, reported impressive financial results, with domestic business revenue at 716.79 billion yen, overseas products at 428.78 billion yen, and local services at 57.98 billion yen, making up 58.44%, 34.96%, and 4.73% of total revenue respectively [9]. - As of March 27, FOOD&LIFE COMPANIES had a total market capitalization of 1,142.1 billion yen, with its stock price increasing over 120% in the past year [9].
一个黄牛号300元,寿司郎要求就餐出示SIM卡尾号
21世纪经济报道·2026-03-27 06:46