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Core Viewpoint - The WeChat Video Account has released the "Financial Industry Convention" to regulate content creation and dissemination in the financial sector, effective from April 1, aiming to reduce investment risks and protect user assets [1][2]. Group 1: Qualification Standards - Financial accounts claiming professional qualifications such as "fund manager" or "securities company" must undergo professional or institutional certification [3]. - Accounts providing insurance services must also complete relevant certifications, ensuring that the identity of the content creator matches the certification [3][4]. - The convention prohibits the sale or transfer of qualifications and requires that any changes in the operating institution or expiration of qualifications be updated promptly [4]. Group 2: Content Regulations - The convention encourages the sharing of neutral, professional, and verifiable financial knowledge, emphasizing objectivity and risk warnings in investment discussions [5]. - It prohibits explicit or implicit recommendations of specific stocks, funds, or futures, as well as any claims of guaranteed returns or high-yield promises [5][6]. - Content that could harm user assets or disrupt financial market order, such as promoting illegal activities or spreading false information, is strictly forbidden [6]. Group 3: Enforcement Measures - The platform will take actions against violations, including limiting video reach, deleting videos, revoking account certifications, or banning accounts based on the severity of the infractions [7]. Group 4: Industry Context - Other platforms, such as Douyin, are also enhancing regulations on financial content, including stricter compliance checks and the recovery of financial operating rights for non-compliant accounts [8].