新浪财经·2026-03-30 10:15Core Viewpoint - The two-wheeled electric vehicle market is expected to experience a price increase starting from April 2026, driven by rising raw material costs and the expiration of factory rebate policies [3][7][10]. Group 1: Price Increase Announcement - Major brands such as Ninebot, Yadea, Tailg, and Aima are planning to raise prices for several models, with expected increases ranging from 200 to 300 yuan [7][10]. - Ninebot has confirmed a reduction in discounts for some models, effectively raising prices by 100 yuan due to increased raw material costs [9]. Group 2: Consumer Sentiment - Consumer acceptance of price increases is uncertain, especially in light of previous price wars in the industry, with some consumers expressing intentions to boycott brands that raise prices [4][12]. - Social media feedback indicates a strong resistance to price hikes, with consumers stating they would not purchase if prices increase [4][12]. Group 3: Raw Material Costs - The price of battery-grade lithium carbonate has been on the rise, reaching 161,000 yuan per ton, with a recent increase of 5,000 yuan per ton, marking an 11.03% rise over the past week [10]. - The ongoing increase in raw material costs is expected to pressure manufacturers, leading to potential price adjustments in the two-wheeled electric vehicle sector [10]. Group 4: Profit Margins - The intense price competition in the two-wheeled electric vehicle market has compressed profit margins for leading brands like Aima and Yadea, with Aima's gross margin fluctuating between 16.36% and 17.82% from 2022 to 2024, and Yadea's margin dropping from 18.08% to 15.19% [11].