套路太深！原来今麦郎的 “手打”挂面，只是一个注册商标

Core Viewpoint - The article discusses the misleading use of the term "handmade" in the branding of Jinmailang's "handmade noodles," highlighting the discrepancy between consumer expectations and the actual product quality, which is mass-produced rather than handmade [6][9][28]. Group 1: Misleading Branding Practices - Jinmailang's "handmade" label is a registered trademark, which creates confusion among consumers who associate it with traditional handmade quality [5][9]. - A similar case occurred in 2018, where consumers sued Jinmailang for misleading labeling, resulting in a court ruling against the company for violating food safety laws [7][8]. - The prominent display of "handmade" on packaging, alongside suggestive marketing phrases, blurs the line between trademark and product attributes, leading to consumer deception [17][19]. Group 2: Industry-Wide Issues - The article notes that Jinmailang's case is not isolated, as other brands also engage in similar misleading practices, such as using registered trademarks that do not accurately reflect product characteristics [18][20]. - The trend of using misleading trademarks is attributed to intense market competition, where companies prioritize short-term profits over product integrity [20][21]. - Such practices can erode consumer trust, potentially harming the long-term viability of brands and the industry as a whole [21][22]. Group 3: Consumer Perception and Product Quality - Despite the controversy, some consumers have positively reviewed Jinmailang's noodles for their taste and texture, indicating that product quality can still resonate with consumers [24][27]. - The article suggests that companies should focus on genuine product quality rather than relying on deceptive marketing strategies to attract consumers [28].