今麦郎“手打挂面”，“手打”是商标

Core Viewpoint - The controversy surrounding Jinmailang's "handmade noodles" highlights issues of misleading marketing practices in the food industry, where product names may not accurately reflect the manufacturing process [2][5]. Group 1: Product Controversy - A consumer in Nanjing questioned the authenticity of Jinmailang's "handmade noodles" after not experiencing the expected handmade texture, leading to the company's clarification that "handmade" is merely a registered trademark and not indicative of traditional craftsmanship [2]. - The product's packaging prominently features "handmade noodles" alongside a slogan suggesting a homemade quality, which may mislead consumers despite a small trademark symbol indicating its status [2]. - Jinmailang's official store does not currently list this product, raising questions about its availability and marketing strategy [2]. Group 2: Trademark Registration - Jinmailang Food Co., Ltd. has registered multiple "handmade" trademarks from 2004 to 2023, indicating a long-term strategy to brand its products under this term within the convenience food category [3]. - The company has faced previous legal challenges regarding the use of "handmade" in product labeling, suggesting a pattern of disputes related to misleading marketing practices [5]. Group 3: Legal Context - A past case in 2018 involved a consumer suing Jinmailang for misleading labeling, resulting in a court ruling that mandated the company to compensate the consumer significantly, highlighting the legal implications of deceptive marketing [5]. - The legal framework, including the Trademark Law and Food Labeling Supervision Management Measures, prohibits misleading trademarks and requires accurate representation of product attributes [5].