Welcome back. Let's return to Certino and Steve Kovak with the headlines on the Apple event. Steve, hey there, Mike.Yeah, it's called the iPhone Air. This is the uh phone that we've been talking about all morning now. The super thin, brand new design.Uh the Apple officially revealing this. Uh what's really interesting is it's it's a pro phone, meaning it has their best and newest and fastest chip and all those other features on the inside that really thin package that you're looking at right now. Uh it has ...

parts. We built a colorful and durable oxide outer layer to create our first iPhone unibody. A light, thermally efficient, and rigid enclosure designed for the biggest battery in any iPhone.[Music] The full width camera plateau elegantly integrates the antenna and encases a new pro camera system with breathtaking range and resolution. Core to the unmatched performance is the most powerful chip made for iPhone. But this much power generates heat.So we designed a completely new thermal system to dissipate hea ...

You have a Galaxy s 25 edge handset. It is the Samsung slim thin phone. Yeah it is a segment so you've got markets reporting they're on a 17 and again why does it matter for Samsung it was clearly a stepping stone to a much finer fold seven they didn't put a lot of marketing behind the product to your point is a segment is not consumers are screaming for thinner phones but we also haven't seen much difference in design for a long time.You know all the phones kind of look the same. The thing that changes the ...

Good morning. Welcome to Apple Park. AirPods Pro 3 deliver a breathtaking spatial listening experience.We designed a custom multiport acoustic architecture which precisely controls the airflow that carries sound into the ear. This transforms the bass response. It widens the sound stage so you hear every instrument and brings vocals into stunning focus across music, shows, and calls.And it gets even better with phenomenal active noise cancellation. Ultra low-noise microphones and advanced computational audio ...

Steve Kovak at Apple headquarters in Certino with the very latest. Steve, hey there, Melissa. It's all about wearables.So far, we haven't gotten to the main event with the iPhone yet. So, let me break down what we have here. Uh, the AirPods Pro 3.This is the third generation of those noise cancelling AirPods. Better sound, better noise cancellation, all the things you'd expect. But the real cool features are health tracking.So, it you put it in your uh ears and it can uh measure your heart rates uh just lik ...

It is time for money power politics. And once again, Treasury Secretary Scott Besson is repeating the false claim that tariffs are not a tax on consumers. Please watch this.Hasbro says they're going to have to increase their prices. Goldman Sachs says 86% of the tariff revenue collected so far has been paid by American businesses and consumers. So just bottom line, Mr.. Secretary, do you acknowledge that these tariffs are attacks on American consumers. No, I don't. Even though you have companies saying they ...

We have breaking news from Cupertino. As we promised, we want to get back out there. The new iPhone has just dropped iPhone 17.And at Ludlow, the co-host of Bloomberg Tech is in Cupertino with the latest. Is this what we expected it. Yes, So far we just had the base model iPhone 17.But Tim Cook at the start of his remarks said that we will get four variants of that iPhone 17. As a reminder, we expect them to be the base model that they're currently explaining right now through to a pro and pro max at the hi ...

Explain the features that come with the 17 mark, but also, why does that matter. The 17 year that's going to be the big deal today. This is a slimmed down phone.On paper, it's a third thinner than the other new iPhones that you're going to see today. And this is an entirely new industrial design. It's something brand new for the company.They have not done an air phone to this point. Obviously, there's the MacBook Air, there's the iPad Air, and now there's going to be the iPhone air. This is going to be a pr ...

We have breaking news from Cupertino. As we promised, we want to get back out there. The new iPhone has just dropped iPhone 17.And at Ludlow, the co-host of Bloomberg Tech is in Cupertino with the latest. Is this what we expected it. Yes, So far we just had the base model iPhone 17.But Tim Cook at the start of his remarks said that we will get four variants of that iPhone 17. As a reminder, we expect them to be the base model that they're currently explaining right now through to a pro and pro max at the hi ...

At the heart of the new thermal management system is an Apple vapor chamber. Deionized water is sealed inside the vapor chamber which is laser welded into the aluminum chassis. This efficiently moves heat away from the components allowing for higher sustained performance.The vapor chamber directs heat strategically through the system where it is efficiently dissipated and released by the forge aluminum unibody. We used an applesigned aerospace grade aluminum alloy for its superior thermal conductivity which ...