Core Insights - Guaranteed Rate Affinity has appointed Tom Griffith as Regional Manager for the Pacific Northwest, highlighting the company's strategy to expand its market presence and attract top talent in a high-growth area [1][2]. Company Overview - Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services, which has funded over $100 billion in loans since its inception [4]. - The company provides mortgage lending services to Anywhere's real estate, brokerage, and relocation subsidiaries, ensuring fast pre-approvals, appraisals, and loan closings for customers [5]. Leadership and Strategy - Tom Griffith brings 27 years of mortgage industry experience, previously serving as co-founder and President of Borrow Smart Mortgage, where he established a strong reputation for client service [2]. - Griffith's leadership will focus on expanding the company's presence in the Pacific Northwest, emphasizing recruiting efforts and supporting loan officers with necessary tools [3]. - His leadership philosophy is centered on unconditional service and a people-first approach, aligning with Guaranteed Rate Affinity's culture [3][4]. Competitive Advantage - The company differentiates itself through innovative technology and on-demand marketing resources, which provide loan officers with a competitive edge in the market [2][3]. - Guaranteed Rate Affinity aims to enhance the relocation experience for employees by prioritizing customer service, digital mortgage ease, and competitive rates [5].

Company Overview - Guaranteed Rate Affinity is a leading mortgage provider that has funded over $100 billion in loans since its inception, emphasizing its strong market presence and innovative joint venture with Guaranteed Rate, Inc. and Anywhere Integrated Services [5][6] Leadership Appointment - Linda Vo has been appointed as Regional Manager in North Texas, reflecting the company's commitment to expanding its reach in a key growth market [1] - Vo brings over 20 years of experience in the mortgage industry, including roles in wholesale, loan origination, sales management, and corporate strategy, making her well-suited to lead growth and recruiting efforts [2] Strategic Focus - In her new role, Vo will empower loan officers to take ownership of their markets while scaling the company's presence and recruiting efforts throughout North Texas [3] - The company is undergoing strategic expansion and culture-focused leadership development, aiming to attract top talent that aligns with its values [4] Industry Impact - Guaranteed Rate Affinity provides unmatched support to brokers nationwide, ensuring fast pre-approvals, appraisals, and loan closings, which enhances the home buying experience in a competitive market [6]