RT Arielle Pennington 🔺 (@__arielle__)From ticketing to loyalty, major sports organizations are moving onchain –– powered by Avalanche.🏟️ New York Red Bulls⚽️ Tottenham Hotspur🏀 Cleveland Cavaliers & Detroit Pistons🏴 Scotland & Northern Ireland National Teams⚾️ Copa América de Béisbol (Puerto Rico, Argentina, Colombia, Canada, Brazil, Panama)This is what mainstream 🔺doption looks like. ...

LeBron James and his second decision, well, it's not going over that well with fans. James teased a big decision on social media earlier this week, leading to some speculation that he might announce his retirement. But it turns out the decision, well, it was just an ad for Hennessy.Now, LeBron's being sued by an LA Lakers fan who claims he was duped by the stunt and spent more than 800 bucks on tickets to a game next March against the Cleveland Cavaliers because he thought it would be the Kings final game a ...

Fan Engagement & Loyalty Programs - Loyalty programs with the Cleveland Cavaliers (Cavs) and Detroit Pistons were implemented [1] - Over 22,000 active fans were engaged in Cleveland [1] Revenue Impact - The initiatives generated millions in new sponsorship revenue [1] Fan Experience - Fans received benefits such as courtside seats, exclusive content, and real-world experiences [1]

RT CoinDesk (@CoinDesk)🏀 Fan loyalty just leveled up!John Timoney-Gomez, Co-Founder of @uptop_xyz, shares how teaming up with @avax allows them to use blockchain to connect teams like the @cavs with fans worldwide — letting fans earn points that unlock exclusive rewards and experiences.Watch the video here👇 ...

🏀 Fan loyalty just leveled up!John Timoney-Gomez, Co-Founder of @uptop_xyz, shares how teaming up with @avax allows them to use blockchain to connect teams like the @cavs with fans worldwide — letting fans earn points that unlock exclusive rewards and experiences.Watch the video here👇 ...