Launched alongside the spicy arrival of LA VICTORIA® Verde Habanero Salsa, these newest offerings build on the brand's legacy of bold, unforgettable flavorORANGE, Calif., Aug. 26, 2025 /PRNewswire/ -- The LA VICTORIA® brand, long celebrated for bold, crave-worthy salsas and sauces, is today unveiling four fresh culinary creations that build upon its century-long legacy of flavor excellence. The brand team is launching an all-new line of signature topping sauces, available in three distinct flavors: Chipotle ...

Company Overview - The HERDEZ® brand is recognized as the No. 1 selling brand of salsa in Mexico and leads the authentic Mexican salsa market in the US [6] - HERDEZ® is part of MegaMex Foods, a rapidly growing Mexican food company in the US focused on innovative flavor experiences [6] - Hormel Foods Corporation, the parent company, generates approximately $12 billion in annual revenue and operates in over 80 countries [7] Product Launch - HERDEZ® is expanding its Mexican Refrigerated Entrées line with the introduction of HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce, which features seasoned shredded pork in a rich sauce [1][2] - The new product is designed to cater to the growing consumer demand for global-inspired meal solutions that are convenient and flavorful [3][4] Market Trends - There is a significant rise in demand for convenient meal solutions, particularly among younger consumers who prefer quality, nutrition, and ease of preparation [4] - Heat-and-eat meat entrees like HERDEZ® Al Pastor provide a smart alternative to takeout or traditional cooking, maintaining taste and quality [4] Pricing and Availability - The retail price for HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce ranges from $9.98 to $10.98 and is available in major retailers nationwide [5]