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Canada’s Cove Soda unveils new C-suite slate
Yahoo Finance· 2026-01-16 11:21
Core Insights - Cove Soda has appointed Bryan Crowley as the new CEO to lead the company's expansion in North America following a $15 million Series A funding round [1][2] - The company aims to strengthen its leadership team and capitalize on the growing functional soda market [5] Leadership Changes - Bryan Crowley brings over 25 years of experience in the food and beverage industry, previously serving as CEO of G Fuel and holding senior roles at various beverage companies [2][3] - Craig Olikiewicz has been appointed as Chief Commercial Officer, with a strong background in sales and commercial leadership [2] - Joe Lee, who joined Cove Soda early last year, has been named Chief Operating Officer, bringing over 20 years of experience in international operations and supply chain management [3] Company Background - Cove Soda was founded in 2017 in Halifax, Nova Scotia, by brothers John and Ryan MacLellan, focusing on functional carbonated soft drinks without added sugars [3][4] - The brand claims to be the leading functional soda brand in the domestic market and utilizes a proprietary blend of stevia and erythritol for flavor [4] Market Position and Strategy - Crowley emphasized the transition of functional soda from an emerging trend to a high-growth category, highlighting the need for creative brand building and disciplined execution [5] - The company has partnered with Keurig Dr Pepper for national distribution, sales, and marketing across Canada, indicating a strategic move to enhance market presence [4]
US brewer Pabst confirms changes to sales structure
Yahoo Finance· 2025-12-10 12:20
Core Insights - Pabst Brewing Company is undergoing changes in its sales organization, focusing on collaboration, innovation, and future growth, although it has not confirmed reports of job cuts [1][2] - The company has refined its sales structure to enhance efficiency and improve customer service [2] Company Overview - Founded in 1844 and headquartered in Texas, Pabst Brewing Company is privately held and manages a portfolio that includes brands like Lone Star and Rainier, with Pabst Blue Ribbon being its flagship product sold across all 50 US states and internationally [3] - The company has listed its current headquarters office in San Antonio for sublease, occupying a space of 25,323 square feet with a lease running through the end of 2033 [4] Recent Developments - In January, Pabst entered a contract brewing agreement with Anheuser-Busch InBev for its Lone Star brand, following the expiration of its previous contract with Molson Coors Beverage Co. [5] - Pabst will continue to produce significant volumes at City Brewing, a key production partner [6]
Campbell's® Chunky® and Pabst Blue Ribbon Invite Fans to "Crack Open a Warm One" with New Collaboration
Prnewswire· 2025-08-18 13:00
Core Insights - Campbell's Chunky and Pabst Blue Ribbon have launched a collaboration featuring two new beer-infused soups, available exclusively at Walmart [1][2] - The collaboration aims to provide unique flavor experiences, combining Chunky's hearty recipes with Pabst's malty beer flavor [4][5] - A promotional dive bar takeover event will take place at Ray's Bar in New York City on August 21, allowing attendees to sample the new products [2][4] Product Details - The new offerings include: - Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup, featuring chorizo sausage and potatoes in a creamy cheese base infused with Pabst Blue Ribbon Beer flavor [8] - Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans, containing seasoned beef, beans, and bacon, also infused with Pabst Blue Ribbon Beer flavor [8] Marketing Initiatives - To promote the new soups, a food truck sampling tour will occur at Walmart stores nationwide starting September 3, providing consumers with a taste of the collaboration [5] - The event aims to enhance brand engagement and connect with fans through unique culinary experiences [5] Company Background - The Campbell's Company has been a trusted food provider for 155 years, generating $9.6 billion in net sales for fiscal 2024 across its Meals & Beverages and Snacks divisions [7] - Pabst Brewing Company, founded in 1844, is one of America's largest privately held brewing companies, known for its community engagement and support for individualism [8][9]