本文来自微信公众号：爱范儿 （ID：ifanr），作者：周奕旨，题图来自：AI生成 没有预热，没有爆料，没有预告。 昨晚，索尼突然扔出了一颗重磅炸弹：RX1R III，沉默了十年的全画幅黑卡旗舰产品线，突然更新了。 镜头依旧不可替换，定位仍然居高临下——还是那套熟悉的配方，把旗舰级画质，硬塞进一台手掌大的机身里。 很少有一个相机系列，能够十年如一日地PUA你："不是它太贵，是我还不够努力"。RX1R就是其中之一。RX1R III高达33999元的售价，让很多理性消费 者望而却步——一如它的前辈们刚发布的时候。 但照着十年磨一剑的节奏，人这一辈子能玩上几部《GTA》，又能用上几台全画幅旗舰黑卡？ 三个词，认识索尼RX1R III 如果要用一句话准确又精炼地介绍RX1R系列，那毫无疑问是高画质的定焦一体机。 作为最新一代产品，RX1R III延续这一核心理念，我们同样可以从这三个关键词出发理解它—— 高画质 RX1R III搭载了一块6100万像素的背照式全画幅传感器，这无疑是继承自其旗舰兄弟Alpha 7R V的遗产。 较为与众不同的选择是，索尼在RX1R III上选择去掉光学低通滤镜，配备了抗反射（AR）镀膜 ...

#相机RX1R III 还是 GFX100RF？ ...

行 家用电器 2025 年 06 月 27 日 业 研 究 全景/运动相机 影石创新深度系列（2）：记录的革命与裂变—— 如何看待市场空间？ 投资要点： 行 业 深 度 研 究 全景相机到底解决了哪些痛点？目前主流可用于记录视频/照片的智 能影像设备包括：全景相机、传统运动相机（广角、非全景）、手持云台 相机、智能手机、AR 眼镜等。选取各品类具备代表性的品牌产品相比，全 景相机明显的差异化优势在于可记录三维立体空间（拍摄 360°全景画面）， 实现"先拍摄、后构图"，为消费者尽可能保留多数精彩瞬间。全景相机 解决了传统相机设备视角局限及用户因为视角构图问题而缺失精彩时刻记 录的痛点，我们认为全景相机当下主要满足三大类需求：1）跳伞滑雪等环 境复杂且需要记录精彩瞬间的运动场景；2）旅行等需要和镜头抢时间抢空 间的场景；3）拍摄过程中对多元/创意视角有追求与偏好的场景。 多维度测算潜在市场空间？现有规模：根据 meticulousresearch 数据预 计 2020 年-2027 年期间全球运动相机销售额有望以 13.5%的复合增速从 27 亿美元扩张至 66 亿美元，全球运动相机销量有望以 12.1%的复合 ...

Core Viewpoint - The report highlights the growth potential of Insta360, a leading brand in the panoramic camera market, projecting a revenue of 5.57 billion yuan in 2024 with a CAGR of 65.3% from 2022 to 2024, and anticipates surpassing GoPro's revenue in Q1 2025 [1][6]. Company Overview - Insta360 was established in 2015 and has become a leader in smart imaging devices, particularly panoramic and action cameras, with its products being popular globally [1]. - The company is expected to achieve revenues close to GoPro's projected 5.76 billion yuan in 2024 [1]. Market Demand and Trends - The demand for smart imaging devices is rapidly increasing in various scenarios, including outdoor sports and vlogging, due to their superior features such as stabilization, wide-angle views, and durability [2]. - The unique "shoot first, frame later" capability of panoramic cameras addresses the needs of sports enthusiasts who cannot focus on framing while engaging in activities [2]. Competitive Landscape - Insta360 holds a dominant market share of 67.2% in the global panoramic camera market, with its ONEX series being the best-selling product [3]. - The global panoramic camera market is projected to grow from 5.03 billion yuan in 2023 to 7.85 billion yuan by 2027, with a CAGR of 11.8% [3]. Product Performance - The ONEX series is expected to sell 1.104 million units in 2024, contributing 52.3% to the total revenue, with an average selling price of 2,642 yuan per unit [3]. - The company ranks second in the global action camera market, which is valued at 31.4 billion yuan in 2023, with a projected growth to 51.4 billion yuan by 2027 [4]. Business Segmentation - The company's revenue is diversified across regions, with China, the US, Europe, and Japan/Korea contributing 23.6%, 23.4%, 23.4%, and 7.8% respectively in 2024 [5]. - The product mix is primarily consumer-oriented, with 85.9% of total revenue coming from consumer-grade products [5]. Financial Projections - The company is projected to achieve net profits of 1.18 billion yuan, 1.62 billion yuan, and 2.28 billion yuan from 2025 to 2027, with a CAGR of 31.9% [6]. - The current stock price reflects a PE ratio of 59 times for 2025, significantly higher than the average PE of 26 times for comparable companies [6].

Core Insights - Liu Jingkang, the youngest founder in the history of the Sci-Tech Innovation Board, celebrated a significant milestone in his entrepreneurial journey, which has spanned ten years and included both highs and lows [1] - The company, Insta360, has evolved from a startup to a significant player in the 360-degree imaging market, demonstrating resilience and innovation in product development and market strategy [1][30] Group 1: Early Life and Education - Liu Jingkang was born on July 27, 1991, in Zhongshan, Guangdong, and showed an early interest in computers, leading him to explore coding and website creation from a young age [2] - During his time at Nanjing University, he gained recognition for his innovative software projects, including a program that drew attention from major companies like Tencent [2][3] Group 2: Entrepreneurial Beginnings - Liu's entrepreneurial spirit was evident during his university years, where he developed various applications and ventured into the live streaming market with the "Famous School Live" app [12][13] - The transition to creating Insta360 was inspired by the realization of a gap in the 360-degree imaging market, particularly after witnessing advancements in virtual reality technology [18][25] Group 3: Funding and Growth - Insta360 received its first angel investment of $650,000 from IDG Capital in September 2014, marking the beginning of its funding journey [15][16] - The company has successfully completed multiple funding rounds, with significant investments totaling hundreds of millions, enabling it to scale operations and enhance product offerings [16][17] Group 4: Product Development and Market Strategy - The initial product, the Insta360 Nano, was designed to be a mobile accessory for 360-degree photography, which gained popularity but faced challenges in sustaining sales [19][20] - Liu's strategic pivot towards creating a full-fledged 360-degree action camera was driven by user demand and market trends, leading to the successful launch of products like Insta ONE and Insta X [27][28] Group 5: Marketing and Global Expansion - Insta360's marketing strategy combined brand promotion, content creation, and user engagement, significantly enhancing its visibility in international markets [29] - The company successfully launched its products in global retail outlets, including Apple stores, and collaborated with major brands to expand its reach [29] Group 6: IPO Journey and Future Outlook - After a lengthy wait, Insta360 achieved its IPO in October 2020, with revenues increasing fivefold from 2018 to 2020, despite facing challenges related to corporate governance and market competition [32][36] - The company aims to continue innovating and capturing market share in the competitive landscape of imaging technology, while maintaining a focus on long-term growth and value creation [38]

Core Viewpoint - The report highlights the rapid growth of Insta360's revenue and its strong market position in the consumer-grade panoramic camera sector, projecting significant future earnings growth [1][4]. Financial Performance - In Q1 2025, the company achieved revenue of 1.355 billion yuan, a 40.70% increase from 963 million yuan in Q1 2024. The net profit attributable to shareholders was 176 million yuan, a slight decrease of 2.5% from 181 million yuan in the same period [1]. - For the first half of 2025, the company forecasts revenue between 3.214 billion and 3.815 billion yuan, representing a year-on-year growth of 32.38% to 57.10%. The net profit, excluding non-recurring gains and losses, is expected to be between 469 million and 554 million yuan, with a change of approximately -4.64% to 12.63% compared to the previous year [1]. Product Segmentation - Consumer-grade products account for nearly 85% of the company's revenue, with the X series panoramic cameras contributing over 50%, the Go series at 16.3%, and the Ace series at 10.44% [2]. - The X series is known for its comprehensive panoramic shooting capabilities, while the Go and Ace series are designed for creators and live streaming, competing with products from GoPro and DJI [2][3]. Market Position - Insta360 holds a dominant position in the global consumer-grade panoramic camera market, with a market share of 67.2% in 2023, followed by Ricoh and GoPro at 12.4% and 9.2%, respectively. The market share is expected to rise to 81.7% in 2024 [4]. - The company offers a wide range of accessories tailored to various shooting scenarios, enhancing user experience [4]. Supply Chain - Key suppliers include Wenyet Technology and Hongjing Optoelectronics, with significant procurement amounts for integrated circuits (IC) and lens modules [5]. - The proportion of lens modules from Hongjing Optoelectronics increased from 39.95% in 2022 to 72.87% in 2023, and is projected to reach 74.08% in 2024. The share of ICs from Wenyet Technology rose from 51.33% in 2021 to 68.80% in 2024 [6]. Investment Outlook - The company is projected to achieve net profits of 1.308 billion, 1.640 billion, and 2.226 billion yuan for the years 2025 to 2027, with corresponding earnings per share (EPS) of 3.26, 4.09, and 5.55 yuan, leading to price-to-earnings (PE) ratios of 62.62, 49.94, and 36.79, respectively [7].

Core Viewpoint - The successful listing of Yingshi Innovation on the Sci-Tech Innovation Board marks a significant milestone, making it the first publicly traded company in the global smart handheld imaging device sector, with a market capitalization of approximately 70.98 billion yuan and a stock price increase of 274.44% on its first day of trading [1][2]. Company Overview - Yingshi Innovation, founded by a hacker from the 90s, raised 1.938 billion yuan through its IPO at an issue price of 47.27 yuan per share, with plans to invest in two major projects: a smart imaging device production base and a research and development center in Shenzhen, totaling around 464 million yuan [2][4]. - The company has maintained a gross margin of over 50% and has achieved consecutive years of net profit growth, positioning itself as one of the most profitable hardware companies in China [4][6]. Market Position - Yingshi Innovation's brand "Insta360" has dominated the global panorama camera market with a market share of 67.2% in 2023, while ranking second in the action camera market, just behind GoPro [11][20]. - The company has successfully created a niche by combining features of both panorama and action cameras, which has been a key factor in its rapid market growth [14][15]. Financial Performance - In the fiscal year 2024, Yingshi Innovation's revenue from consumer-grade smart imaging devices accounted for 86.59% of total revenue, amounting to approximately 478.86 million yuan, while professional-grade devices contributed only 0.43% [19]. - The global panorama action camera market is projected to grow at a compound annual growth rate (CAGR) of 16.0% from 2025 to 2031, indicating a promising future for Yingshi Innovation [20]. Competitive Landscape - The competitive environment is intensifying, with GoPro initiating a 337 investigation against Yingshi Innovation for alleged intellectual property infringement, which could impact the company's reputation and sales in the U.S. market [21]. - New entrants, such as DJI and Photon Leap, are also emerging in the market, further increasing competition [21][22].

这是半佛仙人的第1816篇原创 1 从85 89米的高空脱困后，中年男人彭玉江依旧心有余悸。 这是大多数鸟类终生无法到达的高度。 如果这里有航线，那机长飞着飞着都要傻了，塔台我头顶怎么有个人。 塔台也傻了，飞机餐里也没菌子啊。 在零下4 0摄氏度的低温里彭玉江昏了过去，滑翔伞和身上结满冰晶。 世界只剩一片绝望的苍白。 但他足够幸运，最终还是平安降落了。 以及，他随身带了一台影石全景相机。 这台相机记录了他是如何在调试滑翔伞时意外上天又如何飞出云层的，即使在极端条件下依然没有停止工作。 当然这个对影石来说很正常，现在很多爬珠峰的人用的就是影石，在海拔八千米以上运转甚至不算是一个新考验。 如果没有它，彭玉江只能口述自己的遭遇。 不会有那张浑身挂霜被网友称为【天空与风之王】的照片，也不会有那个史诗感和艺术感拉满的，冲破云层拥抱太阳的镜头。 虽然也很传奇，但很难有现在视觉上直观的震撼： 看了他那段视频，你就算跟我说他是从云顶天宫出来的，他其实已经要飞升了我都信。 2 总是跟着用户出现在各种各样神奇地方的影石全景相机，最近还出现在了一个特殊的场合： 影石上市的敲钟仪式现场。 影石创始人刘靖康老师也是个神仙，他没穿西装， ...

全景运动相机行业专家会议 20250608 摘要 2024 年全球运动相机市场销量约为 2000 万台，其中全景相机销量约 200 万台，西安饮食占据全景相机市场主导地位，销量达 144-150 万 台。广角相机市场主要由 GoPro、大疆和影石主导，三者总销量在 600-700 万台之间。 运动相机未来增长驱动力主要来自运动爱好者（骑行、滑雪等）和 Vlog 创作者的需求增长，尤其 Vlog 用户渗透率提升潜力巨大。产品力提升关 键在于画质和防抖技术的持续优化。 全球运动相机市场主要用户群体为运动爱好者和 Vlog 创作者，运动爱好 者目前占据 80%以上市场份额。Vlog 创作者人数持续增长，但整体渗 透率仍低于 10%，市场潜力巨大。 大疆 Action 5 Pro 和影石 Action Pro 系列在拍摄参数、画质、防抖和 音频方面已能较好满足 Vlog 需求，但仍需提升音频质量和优化视角以更 好服务娱乐消费类用户。 运动相机市场格局分散，GoPro、大疆和影石竞争激烈，各品牌开始涉 足彼此领域。全景相机领域技术门槛较高，品牌数量有限。中低端品牌 和白牌产品占据一定市场份额。 Q&A 请介绍一下运动相 ...

以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 相机按键好难用。 文 ｜ 马扶搖 来源｜ 爱范儿（ID：ifanr） 封面来源 ｜ Apple官网 虽然从技术上看着很有吸引力，但是伴随着其中发布最晚的vivo X200 Ultra上市后口碑逐渐稳定，一个熟悉的话题没过多久便重新冒了出来： 相机控制按键，真的不好用。 不方便，却很麻烦 对于iPhone 16系列Camera Control的抱怨实际上由来已久，因为苹果给这颗不到2厘米的小小按键塞进了太多的功能。单次或双次按下启动相机、轻捏锁定 焦点和曝光、轻按两下进入功能拨轮、再按一下进入功能滑杆、左右滑动调节参数，真是不够它忙活的。 然而这些功能在演示的时候看着很美好，实际使用中却有一个过不去的门槛：这种调节参数的方式根本就不方便，尤其是对于手机上已经有的触屏控制来 说。以iPhone 16 Pro为例，主摄可以模拟24mm（1 倍）、28mm（1.2 倍）和35mm（1.5 倍）的焦距，如果想要切换，只需要反复点击相机底部的倍率按键 即可： 但是如果要用相机按键来切换，就需要先双击打开功能菜单，滑动选择焦距菜单，然后在一个长 ...