Core Insights - Netflix is actively seeking a podcast leader to develop video podcasts for its streaming platform, indicating a serious commitment to this growing medium [1][5] - The company's interest in video podcasting is partly driven by the success of competitors like YouTube, which has established itself as a dominant player in the video podcasting space [2] - Netflix is also exploring creator content, with co-CEO Ted Sarandos expressing enthusiasm for collaborations with various creators and video podcasters [3] Company Strategy - The search for a podcast leader suggests Netflix aims to create video-first podcasts targeting a large audience, reflecting a shift in audience preferences towards video content [5] - The potential podcast role may be integrated within Netflix's TV and film licensing division, indicating a strategy that could involve licensing existing shows and creating original content [10] Industry Trends - Podcast listening has significantly increased, with 73% of people aged 12 and over in the US engaging with podcasts, up from 55% in 2020, highlighting a growing market [11] - Video podcasting is also on the rise, with 51% of the same demographic reporting they have watched a podcast [11] - Podcast advertising revenue is projected to grow, reaching $2.4 billion in 2024 and expected to exceed $2.5 billion in 2025 [12]

Our next guest is the co-executive producer behind a new original podcast on Apple. It is titled Easy Money, the Charles Ponzi story which debuts on Monday. Joining us right now is Will Malnati.He's the uh founder and CEO of Atill Media. Did I capture your last name properly or did I just totally butcher it. >> No, I was right.Got it. >> Okay. I got I got a little worried there for a second.Um, I want to get into this podcast and I want to get into the economics of podcasting because you you haven't just pr ...

Four Silicon Valley investors and entrepreneurs debate economics and tech on their podcast. It’s among the most popular in the U. S.—and a force in Washington. https://t.co/yOLogbmLBj ...

Four Silicon Valley investors and entrepreneurs debate economics and tech on their podcast. It’s among the most popular in the U. S.—and a force in Washington. https://t.co/iZalZ9hFNO ...

How ‘Professional Flirting’ Helped Steven Bartlett Build A Massive Podcast Following https://t.co/BIcHgA7V4S https://t.co/BIcHgA7V4S ...

Four Silicon Valley investors and entrepreneurs debate economics and tech on their podcast. It’s among the most popular in the U. S.—and a force in Washington. 🔗 https://t.co/ZLVfGeocdz https://t.co/cAH3torxeN ...

What is the new media circuit. The new media circuit lives 98% on the screen of a phone. It is vertical video interviews and video podcasts.And it's talking with a lot of the time a kind of internet celebrity that exists somewhere between civilian and fellow celebrity that actors and musicians and people on press tours now talk to. So we have the chicken shows, chicken shop date, hot ones, reals and Tik Tok ccentric shows like Subway takes and part of the new media circuit is to show that the person promoti ...

Four Silicon Valley investors and entrepreneurs debate economics and tech on their podcast. It’s among the most popular in the U. S.—and a force in Washington. https://t.co/GrEUNPbgCD ...

How ‘Professional Flirting’ Helped Steven Bartlett Build A Massive Podcast Following https://t.co/22I8q8NLIU https://t.co/22I8q8NLIU ...

How Podcasting Is Fueling Sophia Kianni And Phoebe Gates’ Fashion Startup Phia https://t.co/S8ui7HxK3e https://t.co/8yFJwvulIL ...