Core Insights - LEGO Group's global CEO Niels Christiansen announced the opening of the Shanghai LEGO Park, which is the largest LEGO park in the world, emphasizing that choosing Shanghai represents a choice for the future [1][3] - The park's opening has significantly increased interest, with a fivefold increase in search volume on travel platforms and ticket sales ranking among the top five attractions in Shanghai [3][4] Investment and Development - The establishment of the Shanghai LEGO Park is a culmination of a decade-long effort, with significant investment aimed at tapping into China's vast family consumption market [3][4] - The project faced initial skepticism regarding its location in Jinshan, which is 60 kilometers from the city center, but data analysis showed its strategic position within the Yangtze River Delta [6][10] Strategic Partnerships - The collaboration involved multiple stakeholders, including Shanghai Jinshan Investment Control, LEGO Group, Merlin Entertainments, and Huayi Brothers, with a unique investment structure where local partners hold a majority stake [11][26] - The project represents a shift from LEGO's previous strategy of only licensing its IP in Asia to a more integrated investment approach in China [11][26] Cultural Integration - The park incorporates significant Chinese cultural elements, with 80% of its attractions reflecting local culture, aiming to enhance visitor engagement and brand loyalty [13][15] - LEGO has previously launched products with Chinese themes, indicating a consistent strategy to resonate with local consumers [15][22] Market Impact - The opening of the Shanghai LEGO Park is expected to reshape the local tourism landscape, creating approximately 5,000 jobs and attracting talent to the region [19][22] - The park's success could lead to a cluster of theme parks in the Yangtze River Delta, similar to the Orlando model in the U.S., enhancing the region's appeal as a tourist destination [20][22] Future Prospects - The park is currently in its first phase, with plans for expansion and new attractions over the next five to ten years to maintain competitiveness in the growing theme park market [23][25] - The innovative partnership model of government-led initiatives combined with multi-party investment could serve as a blueprint for future theme park developments in other Chinese cities [26]

近日，记者来到位于黑龙江省哈尔滨市道里区的一个以象棋为主题的口袋公园。小公园里有各种健 身器材，有以棋子为元素搭建的休闲亭、石鼓、石凳、棋盘等，两位大爷正在石桌前饶有兴致地下象 棋，旁边围着一群人聚精会神地"观战"。 哈尔滨市园林绿化中心规划计划科科长张蕾介绍，口袋公园是面向公众开放、规模较小、形式多样 且具备一定游憩功能的公园绿化活动场地。口袋公园能在很大程度上改善城市环境，缓解城市热岛效 应，优化城市景观与功能布局，提升城市整体生态功能，同时解决了高密度城市中心区人们就近休闲的 需求。 除了随处可见的口袋公园，近年来，哈尔滨市在公园绿地开放共享方面积极探索、稳步推进，打造 了越来越多亲近自然、休闲娱乐的优质空间。 记者傍晚走进位于哈尔滨市的顾乡公园，看见公示栏上写着"开放共享区域分为帐篷野餐（冷餐） 区、休闲演出区、儿童游乐区、健身运动区"。绿荫环绕，清风徐徐吹来，二十多摄氏度的气温让人倍 感舒适。有人在打羽毛球，有人在帐篷旁野餐，小朋友们嬉笑玩耍，一旁的家长举起手机记录下美好时 光。 哈尔滨市园林绿化中心四级调研员孙晓华介绍，2023年初，哈尔滨确定条件适宜的道里区顾乡公园 等11个公园率先开展试点工作 ...

Core Points - Shanghai LEGO Park officially opened on July 5 after over a month of internal testing and trial operations, addressing previous equipment issues [1] - The park includes a theme park and a themed hotel, with plans for future expansion over the next 5 to 10 years [1] - Promotional offers include half-price dining from July to August [1] Equipment and Safety Issues - Some equipment experienced operational delays during the trial period, but adjustments have been made and ongoing optimizations are in progress [1] - The "Flower Fruit Mountain Adventure" ride, a key attraction, requires further technical optimization before it can open [1][2] - On June 28, a malfunction on the "LEGO Big Flying Car" ride left guests suspended for over 40 minutes, leading to compensation discussions, although the park denied the rumored high compensation [2] - Following the incident, guests received cooling items and two "Fast Pass" tickets as compensation [2] - Previous incidents included a malfunction in the 4D cinema on the park's opening day, causing water to spray unexpectedly [2]

上海乐高乐园度假区总经理陈洁向贝壳财经记者介绍，"乐高乐园创想世界"和"乐高悟空小侠"两大主题区为全球首发。创想世界大楼外立面由95块750倍巨 型乐高积木组成，门前矗立着高26米、重136吨的全球最高乐高人仔"搭搭"，成为乐园标志性建筑；悟空小侠主题区以《西游记》为灵感，将金箍棒元素与 乐高拼搭艺术结合，带游客沉浸式感受中国传统文化魅力。 新京报贝壳财经讯（记者俞金旻）7月5日，上海乐高乐园正式开园，这是全球第11座乐高主题乐园，也是中国首座乐高乐园。 9时45分许，上海乐高乐园度假区举行了盛大的开园仪式。 . E l I 8 l / 贝壳财经记者了解到，上海乐高乐园的开园也拉动了周边消费，近期乐园周边酒店预订增加3.5倍，民宿预订增6倍。 记者从美团平台了解到，2025年6月第三周，"上海乐高乐园"周搜索量环比上周上涨近55%，"上海乐高乐园附近酒店""上海乐高乐园附近美食"也成关联搜索 热词。去哪儿平台数据显示，6月以来，上海乐高乐园搜索量环比5月增长5倍，7月乐高乐园门票预订量跻身上海热门景区TOP5。截至7月4日，暑期上海乐 高乐园所在地——上海金山区酒店预订量同比增长3.5倍。途家数据显示，上海金 ...

如何分餐，也蕴含着育人的巧思。在北京市延庆区永宁学校，孩子们轮流担任分餐员。在班主任的规范指导下，这些"小助手"统一佩戴口罩、围 裙和帽子，为排队取餐的同学们打菜。记者调研了解到，将学生参与分餐融入劳动教育体系，已成为北京不少学校的育人实践。 北京市第十中学晓月苑分校师生共进校园餐。（新华社发） 校领导陪餐，同样融入了北京中小学校园的日常。"跟孩子们一起用餐，聊聊饭菜口味，听听真实反馈，既能优化餐食服务，又能拉近与孩子们的 距离。"西单小学党支部书记王宏走进四年级2班，与学生共进午餐。同一时间，部分行政干部、班主任也在各班级陪餐。 据悉，北京要求中小学每餐均应有校领导班子成员同学生用餐。书记、校长在校期间无特殊情况应当陪餐，并对饭菜进行客观评价，及时发现并 解决学生反映的餐食质量、数量、卫生及浪费等问题。 新华社北京7月4日电（记者赵旭）正午时分，北京西单小学饭香四溢。送餐人员将满载餐桶和不锈钢餐具的餐车推入教室，班主任引导小志愿者 们为同学们分餐。樟茶鸭、酸菜白肉、香菇油菜、米饭和糖花卷……菜肴稳稳放入餐盘。 小餐具蕴含大民生。记者走访发现，当前北京不少中小学已为学生配齐餐具，解决了以往上学自带餐具的问题。 ...

Core Viewpoint - The opening of the first LEGO Resort in Shanghai marks a significant development in the competitive landscape of theme parks in China, but initial ticket sales have been disappointing compared to the success of Shanghai Disneyland, raising questions about the viability of the theme park economy in the region [1][9]. Group 1: Theme Park Developments in Shanghai - Shanghai is experiencing a "boom" in theme parks, with new projects like the Peppa Pig outdoor theme park and the renovation of the historic Jinjiang Amusement Park, which will introduce the Harry Potter studio tour [2][3]. - The LEGO Resort is positioned as a key part of Merlin Entertainment's strategy in China, targeting the Yangtze River Delta's 55 million potential consumers [7][8]. Group 2: Market Dynamics and Challenges - Initial ticket sales for the LEGO Resort were low, with only about 1,000 tickets sold on the first day, leading to concerns about the park's appeal compared to the all-age demographic of Disneyland [1][9]. - The overall theme park industry in China is undergoing an adjustment phase, with several parks reporting declines in revenue and attendance, indicating a shift in consumer behavior and preferences [10][11]. Group 3: Strategic Positioning and Future Outlook - Shanghai's government-led approach to theme park development, avoiding reliance on real estate cycles, has allowed for a more stable growth environment for these attractions [8]. - The city aims to create a diverse theme park ecosystem, moving beyond a single blockbuster model like Disneyland, and is exploring the integration of cultural elements to attract both domestic and international tourists [12][16].

上海乐高乐园将于7月5日正式开园。在此之前，围绕这一大IP乐园的消费"乘数效应"已提前显现：从门 票预订到酒店民宿、从本地周边游到跨省旅游，上海市金山区正因这一新晋打卡地而成为暑期旅游市场 的"黑马"。 去哪儿平台数据显示，6月份，上海乐高乐园搜索量环比5月份增长5倍；7月份，乐高乐园门票预订量跻 身上海热门景区TOP5。从酒店预订看，截至7月4日，上海乐高乐园所在地——上海金山区暑期（7月1 日—8月31日，下同）预订量相比去年同期增长3.5倍。 带动区域文旅消费 乐高乐园尚未开门，其热度已让金山区从原本的上海周边游目的地跃升为全国亲子游客的新选择。 据去哪儿平台数据，今年暑期，金山区上海本地旅客的酒店预订占比约三成，超七成为外省旅客。而在 去年同期，金山区酒店上海本地旅客预订占比超过五成。 从游客来源看，目前乐高乐园周边酒店的主要客群来自上海、北京、青岛、成都、南京、宁波、广州、 南昌、无锡和西安等城市。面对这一来自全国各地的新流量，不少当地酒店和民宿也迅速适配需求：提 供免费接送站和行李寄存服务，专门打造了中国风、城堡风等亲子套房，并配备了儿童游乐场、足球篮 球场等，满足亲子旅客度假需求。 上海乐高乐园 ...

Group 1 - The county government is actively engaging with local enterprises to understand their operational conditions and development needs, aiming to provide support and solutions for their challenges [1][3] - Emphasis is placed on the importance of innovation, extending industrial chains, and optimizing product structures to enhance market competitiveness and product value [3] - The government is committed to improving infrastructure such as wastewater treatment facilities, natural gas, electricity, 5G networks, and charging stations to create a zero-carbon industrial park, thereby attracting more e-commerce businesses [3] Group 2 - Rural collective "three assets" management is highlighted as a crucial foundation for rural revitalization, with a focus on ensuring accurate and clear management of assets, resources, and funds [5] - The government aims to address issues related to the management of rural collective "three assets" and to establish a long-term regulatory mechanism to combat corruption and improve transparency [5] - There is a push for the digitalization and standardization of rural collective "three assets" management to strengthen the foundation for rural economic development [5]

Core Insights - Shanghai Lego Park is set to open on July 5, with a significant increase in search volume on travel platforms, showing a 5-fold increase compared to May [1] - Hotel bookings in the vicinity of Lego Park have surged, with a 3.5-fold year-on-year increase as of July 4 [1] - The opening of Lego Park is expected to boost the local economy, attracting a larger number of tourists from outside Shanghai [1] Group 1: Economic Impact - The search volume for hotels around Lego Park has increased significantly, particularly for family-friendly accommodations, which saw a 5-fold increase in search volume year-on-year [1] - The proportion of hotel bookings from local Shanghai travelers has decreased to 30%, with over 70% coming from out-of-province tourists, compared to over 50% last year [1] - Major cities contributing to hotel bookings include Beijing, Qingdao, Chengdu, Nanjing, Ningbo, Guangzhou, Nanchang, Wuxi, and Xi'an [1] Group 2: Broader Trends in Theme Parks - Since March, the search interest for "Lego Park" on Tujia platform has increased, with a 10-fold rise in June compared to March, marking a historical peak [3] - Jinshan District, where Lego Park is located, has become a popular summer travel destination, with a 6-fold increase in homestay bookings, ranking first among Shanghai's 16 districts [3] - Theme parks, especially those with major IPs, have consistently driven economic growth in surrounding areas, as seen in other regions like Zhengzhou and Changzhou [3]

上海乐高乐园主题度假区坐落在上海金山区枫泾镇，占地面积达31.8万平方米，项目投资额为5.5亿美 元，主要为2~12岁亲子家庭打造，拥有8大主题区、超75项玩乐体验、超8500万块乐高积木拼搭的数千 个乐高模型，以及250间乐高主题房间。不仅复刻了乐高积木的经典元素，还创新融入中国传统文化特 色，打造多个全球独家游乐项目。此前据官方预计，乐园有望为金山北部地区带来每年300万-500万人 次的稳定客流。 为迎接乐园开业，园区周边相关的交通设施不断完善：首条配套公交线路——乐园环线于近日开通运 行。乐园环线为单向环线，起讫站均设置在乐高乐园公交枢纽，线路长度为7公里，线路途经金山北 站，便于游客一站直达上海乐高乐园。 作为上海市金山区打造文旅金名片的代表性重点项目之一，乐高乐园的开业，让金山区不再局限于只是 上海人的周边游目的地。去哪儿旅行数据显示，今年暑期，金山区上海本地旅客的酒店预订占比仅三 成，超七成为外省旅客。而在去年同期，上海本地旅客预订占比超过五成。截至7月4日，预订乐高乐园 周边酒店的用户主要来自上海、北京、青岛、成都、南京、宁波、广州、南昌、无锡和西安。 南都记者还从途家了解到，上海乐高乐园在正 ...