转自：南京日报微信公众号 7月5日晚，南京奥体中心体育场内人声鼎沸，6万余名球迷共同见证了"苏超"南京队与苏州队的巅峰对决。 赛场之外，全市66个观赛"第二现场"覆盖重点商场、街区和商家，吸引超百万客流，带动商品销售额3.4亿元。 这场刷新"苏超"观赛纪录的比赛，不仅点燃了夏日足球热情，更通过文商旅体的深度融合，将赛事IP转化为城市IP，成为激活城市活力的催化剂。 打造全域主场 赛事IP激活消费引擎 "第二现场"与商圈共振出"乘数效应" 霓虹闪烁的百家湖商圈，啤酒节与"苏超"激情碰撞。30余家知名啤酒品牌搭建的微醺空间里，100多款精酿生啤与球迷的欢呼声交织成夏日交响。作为"苏 超第二现场"之一，赛事热度在这里直接转化为消费热度。数据显示，7月4日—6日，南京国际啤酒节三天累计客流达12.5万人次，同比增长22.5%。 美团点评开展"干杯南京，种草金陵"打卡活动，上线了"2025南京国际啤酒节"专题，吸引了超200位达人现场打卡，并有超10万人次线上浏览。 抖音本地生活"跟着苏超逛吃江苏"展位联动"2025南京国际啤酒节"话题页，累计发放1800份啤酒节加油包，收获超7.2万次播放，大家一起用微醺为"苏 超" ...

据道略音乐产业研究院数据，2025年，国内5月总演出场次达330场，同比增长20.9%；5月全国演唱会观众达448.4万人次，与2024年4月（364.0万人次） 相比，同比增长23.2%；5月票房总收入达33.33亿元，较2024年同期有小幅增长。全国音乐节举办数量、观众人次、演出票房，与去年相比同样有四成左 右的增幅。据此可以推断密集开演的6月，数据大概率相比5月只高不低。 "白云观保佑我成功抢票！"为了抢到时代少年团的票，95后小五现在已经用上了所有能用的法子，发动身边十几个朋友帮抢，科学的、玄学的。 85后卡门则在社交媒体记录了自己"场外跟唱"的心路历程："三开三败，麻烦了十几个朋友帮抢均无功而返。下了飞机直奔0元场外票，这起码能装一个五 棵松。……要说场外有什么优势，那就是我们可以躺平，可以喝8+1，可以讲小品，可以给旁边带着娃一起来的妈妈分酒喝，可以和旁边一人来的小哥碰 杯。孙燕姿的歌伴随了我从小学到大学的恋爱与失恋，伴随了北漂和成家，所以我打定了下雨也要来场外的决心。这一场青春，我陪了。下一场，给我一 张票吧。" 明星歌手依然是第一号召力，"秒没""进不去"已经成为热门演唱会的标配。抢不上票的乐 ...

Group 1: Summer Tourism in Inner Mongolia - The first summer tourism special train in Inner Mongolia commenced on July 8, carrying over 800 tourists to Xinjiang for a 17-day journey [1][3] - The train's itinerary includes over 30 premium attractions in Xinjiang, utilizing a "night travel, stop for sightseeing" model to enhance the travel experience [5] Group 2: Cultural and Night Market Revitalization in Xining, Qinghai - Xining is revitalizing its old streets through a deep integration of culture and tourism, enhancing the vibrancy of night markets during the summer [6][10] - The night market features local delicacies, such as crispy lamb chops, which attract visitors and enhance the culinary experience [8] Group 3: Film Consumption Promotion in Gansu - Gansu has launched a "Light and Shadow Benefit Season" to stimulate summer movie attendance, offering significant government subsidies to encourage public engagement [11] - The third season of the film promotion includes various consumer incentives, such as coupons and discounts, to boost market activity [13]

Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]

Core Viewpoint - The establishment of the Oracle Bone Script Post Office in Anyang serves as a cultural hub, integrating local history and modern postal services to promote the ancient script and attract visitors [1][2][5]. Group 1: Cultural Integration - The Oracle Bone Script Post Office is described as a "miniature museum" of Anyang's culture, hosting cultural lectures and activities that highlight the significance of Oracle Bone Script [2]. - The post office features a dedicated exhibition area showcasing stamps related to Anyang's history, including themes like the "Red Flag Canal" and "Yinxu," which illustrate the city's unique contributions to postal history [2][3]. Group 2: Visitor Engagement - The post office has become a popular destination for tourists and stamp collectors, with various creative products such as Oracle Bone Script bracelets and postcards that enhance visitor experience [3][4]. - A dedicated reading area within the post office offers a collection of books on Oracle Bone Script and related subjects, aiming to provide educational opportunities for visitors, especially students [4]. Group 3: Future Development - Anyang plans to further develop the Oracle Bone Script Post Office as part of its strategy to create a world-class cultural landmark, focusing on the integration of cultural tourism and the development of new consumption models in the tourism industry [5].

7月底，某知名团体将在大连举办演唱会。消息甫出，演唱会门票尚未开售，举办地附近酒店的住宿费 用就应声暴涨，最高涨幅竟达88倍。面对质疑，工作人员竟理直气壮地回应："粉丝薅我们'羊毛'，我 们为什么不能薅粉丝'羊毛'？" 要根治文旅消费"薅羊毛"乱象，需多方协同打出"组合拳"——首先，建立透明化价格管控机制，可参考 机票动态定价机制，要求商家公示历史价格曲线与涨幅阈值；其次，强化政府部门源头治理，有关部门 应建立演出季报备制度，对签约商家实施价格承诺管理；再次，压实在线平台主体责任，责无旁贷完善 溢价预警系统，及时标注异常价格提醒。此外，一旦遭遇商家"薅羊毛"，消费者可依据价格法第十四条 关于"哄抬价格"的条款进行集体诉讼。 "互薅羊毛"的辩解则折射出畸形市场认知。粉丝提前订房本属合理消费规划，酒店却将其归为"薅羊 毛"行为，甚至当作宰客的借口。更值得警惕的是，这种言行可能引发周边商家的效仿，形成价格联盟 式剥削。作为城市的顶级演出场地，其配套服务理应彰显城市温度、提升城市形象，而非因宰客乱象沦 为损害城市声誉的负面典型。 □ 胡 波 近段时间，各地文娱经济十分火爆，许多城市在举办演唱会的同时，也对周边消费价格 ...

近年来，东海文旅集团以构建"3+1+N"文旅产品框架体系为目标，实施文化产业项目带动战略，以文塑 旅、以旅彰文，探索旅游产业与文化产业融合机制及双向发展模式，推动文化和旅游在更广范围、更深 层次、更高水平上实现融合发展。 厚植文化底色，打造文旅精品项目。深入挖掘羽山鯀禹、水晶非遗、汤姑温泉等历史文化底蕴和人文内 涵，将文化内容和个性化元素融入项目建设和旅游产品，建成开放羽山景区、季高鹿萌萌乐园、水晶雕 刻非遗展览馆等景区景点。推进城市家具项目，彰显"世界水晶之都、中国温泉之乡、生态宜居福地"东 海县城市文化魅力。宣传推介为窗口，做好城市故事表达。迎春纳新，推出鲧禹治水情景剧、龙王招婿 演艺等活动。连续举办3届东海温泉之夜音乐节，九龙汇夜肆汉潮市集、西双湖七夕情歌会添彩夏季旅 游。"登古山羽山、游鹿萌萌乐园、沐汤姑神泉"主题活动拉开秋游序幕。冬季旅游围绕"登羽山泡温 泉、赏花灯品民俗、亲子游研学游"展开。加大"状元门"等10个引流"爆点"及"百合园"等20个网红场景 宣传力度，"西双湖梧桐大道""东海学子礼"深受好评和关注。通过东海文旅南京会客厅、连云港晶泉旅 游运营展示中心等展现城市文化和旅游形象，开发"福流 ...

Group 1 - The core viewpoint of the news is the launch of the "Heartfelt Travel City: Shanghai Station" annual cultural tourism brand by the Bank of Communications Shanghai Branch, aimed at enhancing financial services for the real economy and supporting Shanghai's development as a world-renowned tourist city and international consumption center [1] - The Bank of Communications Shanghai Branch signed a strategic cooperation agreement with the Shanghai Municipal Bureau of Culture and Tourism to promote the integration of finance and cultural tourism, establishing a benchmark for global recognition in this sector [1] - The bank's president, Yang Yong, emphasized the institution's commitment to leveraging financial supply-side reforms to stimulate new consumption engines, contributing significantly to Shanghai's goals [1] Group 2 - In recent years, the Bank of Communications Shanghai Branch has introduced innovative measures focusing on three core areas: "one-stop foreign card payment solutions," "paying tribute to intangible cultural heritage old brands," and "ticket root economy exclusive rights system" [2] - The bank has pioneered a "foreign card mobile POS" NFC payment solution in collaboration with Strong Rental, addressing cross-border payment challenges for international travelers [2] - To promote the inheritance of intangible cultural heritage and the development of Chinese aesthetics, the bank has launched a dedicated "paying tribute to intangible heritage" activity section in its "Buy Now" app, along with various themed activities [2]

转自：新华财经 都四项目西起小金县四姑娘山镇，东至都江堰市，建成后将有效开辟沿线对外旅游客运通道，带动地方经济社会与文旅产业腾飞。然而，项目穿越四姑娘山 国家级自然保护区、卧龙国家级自然保护区、大熊猫国家公园等高度环境敏感区，环保要求极高；且地质复杂、气候多变，施工挑战巨大。为确保这一重点 工程顺利落地，工行成都分行在项目初期即主动担当，积极协调政府部门、调配行内资源，协助客户攻坚克难，成功克服了国内无同类项目审批先例的难 题，最终获得项目核准。这条轨道不仅将打破空间阻隔，更将成为助力川西地区乡村振兴和文旅业高质量发展的致富动脉，让更多游客便捷领略川西高原的 壮美山河。 天府之国人尽夸，巴山蜀水美如画。为深入贯彻党中央、国务院关于"扩大服务消费供给、提振消费服务需求"的决策部署，全面落实中共四川省委加快把文 旅资源优势转化为高质量发展优势、做大做强文化旅游业的相关要求，大力推动文化和旅游深度融合发展，提升巴蜀文化影响力与吸引力，工商银行四川省 分行主动担当国有大行使命，充分发挥综合金融服务优势，从信贷支持、场景创新、支付便利等多维度精准发力，为巴蜀大地文旅消费新热潮注入强劲金融 动能，为"锦绣天府·安逸四川" ...

6月21日，在重庆市渝北区大悦城商场，重庆市第十三人民医院的医护人员在"健康夜市"义诊活动现场 义诊。新华社记者黄伟摄 不止河南，近期，山东、辽宁、四川等多地也接连举办中医药夜市，除了常规义诊外，各地还推出药膳 制作、经络拍打教学、中医药主题剧本杀等创新形式，持续吸引年轻群体关注。 传统中医药文化的精髓与现代夜市经济的活力巧妙融合，多元化、沉浸式的体验让中医药以更加接地气 的形式走进人们的日常生活，成为暑期夜间文旅活动的新选择。 当千年宋韵遇上国医智慧，古城开封的夏夜便多了一份独特的"健康味道"。暑假期间，开封市第三 届"大宋中医药文化市集"如期开市，市民可以体验到铜砭刮痧、耳穴压豆、火龙罐等中医特色项目，享 受到专家义诊服务，学习到传统养生操、药食同源等实用知识，参与各项互动活动。 为弘扬中医药文化、丰富暑期文旅市场，2023年以来，开封市每到暑期都会举办"大宋中医药文化市 集"。这场以"传承、体验、健康"为核心的夜市，让更多人亲身感受中医药文化的独特魅力。 今年1月，国务院办公厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》明确，要 培育消费场景，发展夜间文旅经济。多地积极探索夜经济多元业态 ...