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中国目的地·入境游简报006|外国网红游中国启示录
Xin Lang Cai Jing· 2025-05-12 01:15
Core Insights - The rise of foreign influencers visiting China, particularly the American YouTuber "IShowSpeed," has created a significant buzz in the international tourism market, showcasing the potential of leveraging influencer marketing to enhance China's global tourism appeal [1][2][3] - The live-streaming format used by influencers provides an unfiltered view of China, which resonates more with international audiences compared to traditional promotional content [12][14] - The influx of attention from these influencers has led to a notable increase in inbound tourism metrics, including a 200% surge in hotel search indices during the May Day holiday [5][26] Group 1: Foreign Influencer Impact - The phenomenon of foreign influencers visiting China is gaining momentum, with videos achieving millions of views and reshaping perceptions of the country [2][3] - "IShowSpeed's" live-streaming journey across multiple cities has garnered over 90.7 million views, highlighting the effectiveness of real-time content in attracting global interest [3][5] - The cultural exchanges showcased during these visits, such as the interactions at Shaolin Temple, have been praised for promoting mutual understanding and goodwill [6][15] Group 2: Tourism Trends and Data - The first quarter of 2025 saw a 33.4% year-on-year increase in inbound and outbound travel, with 1.63 billion people checked at immigration [26] - International flight passenger numbers reached 18.9 million in the first quarter, marking a 34% increase compared to the previous year [27] - Inbound tourism consumption in Jiangsu reached 6.547 billion yuan, reflecting a 21.69% growth, while Yunnan reported a 77.9% increase in overnight visitors [28][29] Group 3: Policy Developments - The Chinese government is actively enhancing the inbound tourism environment through various initiatives, including optimizing tax refund policies and promoting cultural tourism [17][19] - New visa agreements, such as the mutual visa exemption with Azerbaijan, aim to facilitate easier travel for international tourists [18] - Local governments are implementing innovative tourism strategies, such as Zhejiang's pilot programs for international tourism and Anhui's "doubling plan" for inbound tourism [20][21] Group 4: Service Quality and Challenges - The live-streaming events have highlighted the disparities in service quality within the tourism sector, emphasizing the need for improved translation and customer service standards [11][15] - The tourism industry must address the challenges of over-tourism and its impact on local communities, advocating for sustainable tourism practices that balance visitor experiences with residents' quality of life [39][41] - Recommendations include standardizing service protocols and enhancing the training of tourism personnel to better cater to international visitors [15][16]
“躺瘦”?“断碳”“生酮”“16+8”……聊聊网红减肥法那些事
Yang Shi Wang· 2025-05-11 08:33
央视网消息:5月11日是世界防治肥胖日,2025年也是我国首个"体重管理年",减重的话题持续引发大家关注。我们常说,想要减重成功,就 要管住嘴、迈开腿,但说起来容易做起来难。有些人觉得自己喝口水都会胖,为了减肥,各种办法都出来了。 从风靡社交平台的穴位埋线"躺瘦"法到利用苦夏节食的极端减重法,再到"断碳""生酮"等各种网红减肥法,不一而足。这些办法靠谱吗?如何 科学有效控制体重? 针灸穴位埋线减肥法真能"躺瘦"吗?到底适不适合所有人? 针灸穴位埋线是一种中医外治疗法,是指在相应的穴位埋入可吸收线,来达到"健脾益气、疏通经络"的作用,从而抑制患者的食欲,通过调理 内分泌,来实现代谢平衡,达到减重效果。 上海中医药大学附属曙光医院针灸科主任沈卫东介绍,通过刺激这些穴位,能够调整气血,帮助更好代谢,达到体内平衡。 针灸穴位埋线要经过消毒、埋线、敷贴三个步骤,一次治疗时间在20—50分钟不等,一般3次为一个疗程,每次间隔3至4周左右。 据上海中医药大学附属曙光医院的统计,2025年前4个月,接待针灸穴位埋线的患者超650人次,较2024年同期增长157%。这种方法究竟能不 能"躺瘦"?不反弹? 青浦区中医医院针推科主 ...
合肥“国字脸猴子”走红引热议
Zhong Guo Xin Wen Wang· 2025-05-11 02:06
合肥"国字脸猴子"走红引热议 中新网合肥5月10日电 (记者 张强)天生一头"黑发"、长着一张标准"国字脸"……近期,安徽合肥野生动 物园灵长区一只名为"大壮"的黑帽悬猴,因独特长相和生存智慧,成为社交媒体上的新晋"网红"。 "'大壮'的娱乐活动比较丰富,喜欢攀爬、摘树叶、翻草地、抓昆虫等。它最喜欢吃的水果是橘子,也 喜欢吃红枣、葡萄干、核桃等小零食。"张春雪说,黑帽悬猴弯弯的尾巴灵活有力,可以将自己悬挂于 树枝上,从而解放双手用于取食或者做其他事。而它们也是为数不多的会使用工具的猴,会用石头砸核 桃。 据合肥文旅博览集团野生动物园管理有限公司总经理周礼亮介绍,合肥野生动物园动物场馆的设置都会 最大程度模拟野外环境。"'大壮'火了之后,我们一直保持着它原来的生活环境,尽可能地减少因为游 客增多而给它带来的影响。我们也呼吁游客在参观的时候不要去拍打玻璃、投喂食物。" "以前对黑帽悬猴并不了解,今天在现场学习到很多包括黑帽悬猴在内的灵长目动物的知识。""00后"游 客张慧琳笑着说:"网红动物吸引很多游客来动物园参观,我觉得拉近了人与动物的关系。" "大壮"的"出圈"并非个例。近年来,中国多地涌现出一批动物界"网红 ...
五一“进阶考”:谁在从网红潜力城市迈向实力城市
Xin Jing Bao· 2025-05-09 07:16
从"潜力榜"到"实力派":网红潜力城市的客流爆发 4月22日,新京智库发布《新京报网红城市潜力报告(2025)》,并发布《新京报网红城市潜力榜50强 (2025)》等多个榜单。 4月22日,在新京报主办的"直面关税战,锻造经济韧性——2025新京智库春季论坛"上,新京智库发布 了《新京报网红城市潜力榜50强(2025)》(下称"潜力榜")。江苏徐州跃升榜单首位,山西太原、山 东临沂、山东烟台和浙江温州等相较上一次榜单排序大幅靠前,山东泰安、河北沧州和四川绵阳等12座 城市首次上榜。 在刚刚过去的"五一"假期,报告中的一些潜力城市迎来了"高光时刻"。徐州、温州、绵阳、沧州、太原 等网红潜力城市,在客流、消费、活动、品牌等多维表现上集体"出圈",从"榜单黑马"成长为备受市场 与游客关注的文旅新星。 与以往的短期爆红不同,这些网红潜力城市不再依赖单一打卡地或流量事件,而是以系统性供给、多层 次运营、可持续增长力,构建起走向"长红"的底层逻辑。新京智库梳理其中一些代表性城市,透视它们 如何从热度中突围、从流量中突变、从潜力中突进。 "五一"小长假,是观察一座城市文旅吸引力和市场承载力的"放大镜"。 对于那些入围"潜力 ...
一张撕拉片被炒至300多元,富士工作人员回应称避免盲目跟风消费
Sou Hu Cai Jing· 2025-05-08 18:12
Core Insights - The popularity of "tear-off film" has surged recently, driven by the influence of celebrities like Ju Jingyi, Liu Shishi, Huang Zitao, and Wu Xin, despite the high cost of over 300 yuan per shot [1] Group 1: Product Overview - Tear-off film, also known as instant film, consists of a light-sensitive negative and a developing positive with a chemical packet [3] - Major manufacturers like Polaroid and Fujifilm ceased production in 2008 and 2016 respectively, leading to most available films being expired [3] Group 2: Market Pricing - Current prices for a box of tear-off film on second-hand platforms like Xianyu range from 500 to 1000 yuan, translating to approximately 50 to 100 yuan per individual shot [3] - Fujifilm's FP-100C instant film has seen price fluctuations, with some listings showing a price drop of 60 yuan [7] and a 19% decrease in another instance [8] Group 3: Market Dynamics - Fujifilm representatives indicated that the discontinuation of tear-off film is due to high costs and cumbersome production facilities, with no official purchasing channels available [17] - The market features two consumption models: one where consumers pay regardless of whether the film develops, and another where merchants guarantee a photo but not the quality [17]
市集摆摊,先赔为敬
虎嗅APP· 2025-05-08 13:13
以下文章来源于娱乐硬糖 ,作者刘小土 娱乐硬糖 . 有温度的泛娱乐产业自媒体。娱乐人物的商业解读,资本客厅的莎士比亚。 本文来自微信公众号: 娱乐硬糖 ,作者:刘小土,头图来自:视觉中国 刚刚过去的五一小长假,五花八门的市集已经到了见缝插针的程度。公园、商场、艺术街区,精酿、碳水、手作非遗。 远看熙熙攘攘,近看价格咋 舌。绕市两圈难下手,原来囊中羞涩。 人流不少,单价不低,想必摆摊很赚钱吧?从摊主状态和贩售品类来看,确实越来越多年轻人加入了摆摊行列。当年熟练翻勺炒河粉的大哥大姐,替 换为拼命改造碱水面包的小哥哥小姐姐。中产价格、地摊体验,看得硬糖君都蠢蠢欲动 ——不是舍得买,而是也想卖。 但上网一看,一边是 "月入过万不是梦""自由职业的天花板",创业导师、网红摊主都在分享摆摊生财之道,各大市集招商也在"包宣传、包流量,就 等你来当老板";另一边却是"低价出租热门摊位""不要轻易尝试摆摊""地摊的尽头是骗局"等群众血泪史。 于是硬糖君再次经过一个多月的实地考察,终于确认摆摊经济最普遍的现实是:勇敢的人先亏两万。 "出摊三天,收入 3050 "的真相是,第一天卖 10 块,第二天卖 40 块,第三天小推车卖了 ...
十月稻田业绩扭亏背后:核心大米业务增速放缓,玉米新业务食安问题频发存隐忧
Zheng Quan Zhi Xing· 2025-05-07 09:34
Core Viewpoint - The company has successfully turned around its performance after three consecutive years of losses, reporting a net profit of over 200 million yuan for 2024, a year-on-year increase of over four times [1][2]. Revenue Structure - The company achieved a revenue of 5.7453 billion yuan in 2024, representing an 18% year-on-year growth, while the net profit reached 204.4 million yuan, a 415.08% increase from a loss of 64.86 million yuan in the previous year [2]. - The rice business, which has been the company's core revenue driver, accounted for nearly 80% of total revenue from 2020 to 2022, but its growth has slowed significantly in recent years [2][3]. Rice Business Performance - In 2024, the rice business generated revenue of 4.0145 billion yuan, with a year-on-year growth rate dropping to 4.81% from 5.76% in 2023. The revenue contribution from the rice business decreased from 78.7% in 2023 to 69.87% in 2024 [3]. - Despite the slowdown, the gross profit from the rice business increased by 42.73% to 629.3 million yuan due to adjustments in product mix and enhanced online sales channels [3]. Corn Business Development - The company has been actively developing its corn product line as a "second growth curve," with revenue from this segment soaring to 815.1 million yuan in 2024, a staggering 523.17% increase year-on-year [4]. - However, the rapid growth of the corn business has led to a significant rise in food safety complaints, with 513 complaints reported on a consumer platform, indicating potential quality control issues [4][5]. Investment in Tea Baidao - The company made a cross-industry investment in Tea Baidao, purchasing 22.32 million shares for nearly 365 million yuan, but this investment has resulted in substantial losses [6][7]. - The share price of Tea Baidao dropped significantly from the initial purchase price of 17.5 HKD to 9.8 HKD, leading to an estimated loss of approximately 160 million HKD for the company [7].
《跳楼机》狂赚4000万
投资界· 2025-05-07 08:16
以下文章来源于毒眸 ,作者毒眸编辑部 毒眸 . 看透娱乐,死磕真相 音乐需要撒点野。 作者 | 杨睿琦 来源 | 毒眸 (ID: DomoreDumou) "可能是我贱吧,非要打开《跳楼机》",不少网友在网红歌曲《跳楼机》评论区如此留 言。 作为最新走红的网络神曲,《跳楼机》成绩可谓相当亮眼。不仅拿下Spotif y港台地区 以及新加坡、越南、马来西亚等东南亚地区榜首,更是跻身全球榜单top15。 各大综艺也都开始"蹭热度"。《乘风2025》选用《跳楼机》作为竞演歌曲,遭到叶童 组和侯佩岑组的双双哄抢。 《天赐的声音6》中王源、刘宇宁都想尝试《跳楼机》,最终花落张靓颖。张靓颖的全新 演绎也让不少网友觉得《跳楼机》"专升本"了,甚至有股"米其林主厨做麻辣烫"的味 儿。 更吸引网友眼球的是,音乐博主@遇见好音乐-觅听称这首去年年底发布的网络单曲拿到 了4000万左右的收入,包括流媒体结算海外发行版税、演出授权以及重置、公播、手机 智能终端授权收入等。 这让不少网友震惊。一方面,在大部分网友眼中,《跳楼机》歌词直白,旋律简单,口 水歌的水平也能拿这么多钱确实令人不平;另一方面,也有网友认为,在流量时代,能 抓住用户 ...
筋斗云:莫让“胖东来们”陷入“棒杀”“捧杀”泥潭
Ren Min Ri Bao· 2025-05-06 13:34
"网红企业"、明星企业,往往是"秀于林"的那棵树,"棒杀"无异于毁坏秀林土壤。在地方调研,一家新能源汽车 明星企业工作人员感慨,"应对各类负面和不实信息已经成为他们的沉重负担"。如果一家企业因为做得好而走 红,就必然经历网络中伤的"闷棍",显然不公平不合理,更是一种不必要的消耗。为这些企业营造更好舆论环 境,帮助他们心无旁骛谋发展,是构建良好营商环境的题中之义。 短视频平台上,有"网红"质疑胖东来玉石的产品质量与暴利牟取。而后,河南许昌市场监管部门对胖东来开展日 常检查,得出"平均毛利率不超过20%""鉴定证书有效"等结论。不少网友感慨,"胖东来没辜负信任""权威调查终 还企业清白"。 但另一方面,"捧杀"也同样值得警惕。企业再优秀,也不必在舆论场中捧得神乎其神,更不必和各类粉丝心态、 极端情绪挂起钩来,好像他们容不得任何批评,这样反而可能害了这些优秀企业。保持自信、客观心态,给予他 们应有的鲜花和掌声,也理性看待他们身上的短板和问题,与中国企业共同成长,这何尝不是更深沉的爱护与更 大的支持。 企业接受舆论监督,天经地义。一段时间来,有理"挑刺"、有据质疑,揭开了一些"网红企业""头部主播"偷逃税 款、虚假宣 ...
一个博物馆,改变河南一座城
经济观察报· 2025-05-06 12:53
"五一"假期,当数百万游客从河南安阳东站踏出高铁时,映入眼帘的是用甲骨文书写的"安阳东站"四个字。 甲骨文是一种3000年前就已经存在的古老 文字,也是安阳作为"文字之都"的特有文化标志。 中国文字博物馆如何借助旅游热潮,让传统文化变身为"流行 文化",同时在网红经济中保持专业度,或许能为这股博物馆 热中的许多城市提供借鉴。 作者: 田进 高泽 封图: 博物馆官网 来源:"中国铁路"微信公众号 近几年,安阳旅游异军突起,成为各大网红城市中的一匹"黑马"。2024年国庆假期,安阳市累计接待游客762.75万人次,同比增长79.81%,位居河南 省第三名;旅游总收入为48.45亿元,同比增长84.38%。 几乎每一名远道而来的游客,都会把位于安阳的中国文字博物馆当作必打卡的热门景点。 2020年12月,中国文字博物馆和安阳博物馆入选第四批国家 一级博物馆名单,此后安阳的游客数量迎来了新的高峰。当年,全国登记在册的博物馆共5788座,其中国家一级博物馆仅204座,而河南全省仅有9 座。 此外,中国文字博物馆不断推陈出新,推出了甲骨文水浒扑克等爆款网红产品。目前,馆内已有上千款文创产品在售,去年文创收入达到500万元 ...