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从超级碗到世俱杯:体育娱乐化的全球扩张
3 6 Ke· 2025-07-01 03:03
国际足联于近日公开首届世俱杯决赛中场秀的阵容——哥伦比亚歌手J Balvin、美国说唱歌手Doja Cat和尼日利亚歌手Tems,将于下月在新泽西大都会人 寿体育场联袂演出。 谈起中场秀,大多数人都会想起被称作「美国春晚」的超级碗。人声鼎沸的体育馆,橄榄球场上豪华的布置,众星云集的演出阵容。 如今,「中场秀」要走向世俱杯和世界杯了。 足球的「中场秀」时代? 不过当下,我们不妨把目光放得更实际一些:如何将中场秀这一形式稳妥地引入足坛的世界性赛事。 值得注意的是,三名歌手虽分别来自不同国家,但都曾多次亮相旨在消除极端贫困的非营利音乐节「全球公民(Global Citizen)」,后者也是本届世俱杯 中场秀的合作方。 而世俱杯中场秀的收益亦将用于支持「国际足联全球公民教育基金」,一个旨在筹集1亿美元,用于改善全球儿童的受教育条件和足球发展机会」的慈善 机构。 这背后或许承载着因凡蒂诺的期望。 图源:FIFA 自2016年担任国际足联(FIFA)主席以来,因凡蒂诺就明确提出「足球全球化」,这一背景下,Sportainment(体育娱乐)具有独特的价值:这种以体育 竞技为主体,娱乐元素为辅的融合体,不仅可以形成兼具竞技 ...
X @Tesla Owners Silicon Valley
Tesla Owners Silicon Valley· 2025-06-30 22:53
Tesla Robotaxi is not just a car it is shaping the future of transportation https://t.co/8yJS7VhvvK ...
刘诗雯,拟被浙江大学录取为博士
券商中国· 2025-06-30 15:24
近日,浙江大学公布2025年秋季博士研究生拟录取名单。其中,乒乓球名将刘诗雯被拟录取为浙江大学 教育学院体育教育训练学博士,录取类型为普博,录取类别为非定向。 今年11月,刘诗雯将第六次代表广东乒乓球队参加全运会。刘诗雯曾在去年3月接受采访时表示,自己将 和林高远在粤港澳全运会上,以"诗和远方"组合参加乒乓球混双项目,为广东队冲击好成绩。 来源:长安街知事 百万用户都在看 美联储,突传重磅! 集体大涨!特朗普,新计划曝光! 10万亿,集体杀跌!发生了什么? 刚刚,升破40000点! 重大变数!半导体,突发! 违法和不良信息举报电话:0755-83514034 邮箱:bwb@stcn.com 责编: 汪云鹏 校对: 刘榕枝 2016年,刘诗雯进入华南理工大学就读,2019年被北京体育大学研究生冠军班录取,攻读体育专业学位 硕士,此次将进入浙江大学攻读博士。 公开资料显示,刘诗雯1991年4月12日出生于辽宁省抚顺市,国际级运动健将,中国乒乓球队运动员。 刘诗雯2005年进入乒乓球国家队一队,职业生涯获得过20个世界冠军,其中包括5个世界杯冠军。值得 一提的是,她在获得自己首个世界冠军时年仅18岁,是当时世界杯历 ...
X @The Economist
The Economist· 2025-06-30 14:06
Company Strategy & Operations - Aston Martin Formula One 的 CEO 谈到“赛车运动思维” [1] - 公司工程师擅长识别问题、设计解决方案、制造和测试原型,且速度很快 [1]
Huachen AI Parking Management Technology Holding Co., Ltd and Hangzhou Qianhui Electric Technology Co., Ltd Establish Cooperative Relationship to Enhance Two-Wheeled E-Charging Infrastructure
Globenewswire· 2025-06-30 11:00
JIAXING, CHINA, June 30, 2025 (GLOBE NEWSWIRE) -- Huachen AI Parking Management Technology Holding Co., Ltd (the “Company”) (NASDAQ: HCAI), a comprehensive smart parking solutions and equipment structural parts provider with all operations through its operating subsidiaries in China, is pleased to announce the entry into a non-binding cooperative agreement with Hangzhou Qianhui Electric Technology Co., Ltd (“Hangzhou Qianhui”), a company that is involved in the two-wheeled e-charging business. Background an ...
X @The Economist
The Economist· 2025-06-29 15:33
Tennis is played by some 90m players globally. Pick up one of these books about a few of the greatest players ever to pick up a racket https://t.co/tHhuPGdOBR ...
海南机场集团岛内三家机场暑运预计保障旅客842万人次
Zhong Guo Min Hang Wang· 2025-06-28 05:24
Core Insights - The upcoming 2025 summer transportation season is expected to be a peak production period for Hainan Airport Group, with Haikou and Sanya both entering the top 20 domestic aviation destinations in China for this period [1] Group 1: Flight and Passenger Forecasts - Hainan Airport Group forecasts a total of 54,000 flight takeoffs and landings across its three major airports during the summer season, with an expected passenger volume of 8.42 million and cargo throughput of 42,000 tons [1] - Haikou Meilan Airport is projected to handle 30,000 flight movements, over 4.59 million passengers, and more than 30,000 tons of cargo [2] - Sanya Phoenix Airport is expected to manage 23,000 flight movements, 3.73 million passengers, and over 10,000 tons of cargo [2] - Qionghai Boao Airport is anticipated to complete 744 flight movements and serve 100,000 passengers [2] Group 2: Service Enhancements for Travelers - Haikou Meilan Airport is focusing on summer travel characteristics and passenger needs, particularly targeting student groups and unaccompanied minors, to enhance the travel experience [2] - Sanya Phoenix Airport is increasing volunteer presence in terminals and establishing priority service counters for passengers close to departure times [2] - Qionghai Boao Airport is conducting comprehensive safety checks and maintenance on facilities and vehicles, while also forming a dedicated team to assist unaccompanied minors [2][4]
跑鞋单品销售额超1亿 耐克最新财报释放信心 盘后大涨
Guan Cha Zhe Wang· 2025-06-27 05:59
Core Insights - Nike reported Q4 revenue of $11.1 billion and total annual revenue of $46.3 billion, exceeding analyst expectations, leading to a post-earnings stock price increase of over 10% [1] - CEO Elliott Hill emphasized the ongoing "Win Now" strategy aimed at brand transformation and sustainable growth, with a focus on sports-driven adjustments in the upcoming fiscal year [1][12] - The Greater China region generated $6.585 billion in annual revenue, with Q4 revenue reaching $1.476 billion, reflecting significant investment in localized product development and brand narrative [1][2] Financial Performance - Q4 revenue was $11.1 billion, surpassing analyst forecasts [1] - Annual revenue totaled $46.3 billion [1] - Greater China revenue for the year was $6.585 billion, with Q4 contributing $1.476 billion [1] Strategic Initiatives - The "Win Now" strategy is a proactive brand transformation effort, focusing on sustainable development and market differentiation [1] - The company is enhancing its local partnerships and strategies in China, leveraging over 40 years of experience in the market [2] - Nike is actively expanding into new markets and enhancing its product offerings, particularly in the running and basketball sectors [6][7] Product Innovations - The running segment has become a key growth driver, with new product lines like Vomero, Structure, and Pegasus tailored to meet diverse runner needs [6] - Nike's Vaporfly 4 and Streakfly 2 are high-performance products reinforcing its leadership in competitive running [8] - The company is focusing on women's sports gear innovation, highlighted by the success of the "VictoryLap" event and the After Dark Tour [10] Market Engagement - Nike is deepening its engagement in the outdoor segment by sponsoring top-tier events and establishing training camps to strengthen its community presence [10] - The brand is also focusing on building emotional connections with consumers through localized basketball initiatives and community events [7][10] - The recent record-breaking achievement by athlete Faith Kipyegon showcases Nike's commitment to innovation and its role in inspiring athletes globally [3][5]
耐克发布2025财年第四季度财报,战略转型已到重要拐点
Bei Jing Shang Bao· 2025-06-27 04:12
Core Insights - Nike reported Q4 revenue of $11.1 billion and annual revenue of $46.3 billion for FY2025, exceeding analyst expectations, leading to a post-earnings stock price increase of over 10% [1] - The company is advancing its "Win Now" transformation plan, with CEO Elliott Hill indicating that while financial performance met expectations, it has not yet reached their goals [1][3] - The CFO Matthew Friend noted that Q4 marked the most significant financial impact of the "Win Now" plan, with expectations for gradual easing of challenges moving forward [3] Financial Performance - Q4 revenue was $11.1 billion, while annual revenue reached $46.3 billion, surpassing analyst forecasts [1] - The Greater China region generated $6.585 billion in annual revenue, contributing $1.476 billion in Q4 [3] Strategic Initiatives - The "Win Now" plan is a long-term restructuring strategy rather than a short-term tactical adjustment, showing initial success in product mix adjustments and inventory optimization [4] - Nike is focusing on innovation in core sports categories, particularly in running and basketball, to enhance product offerings and regain market momentum [4][6] Product Development - In the running category, Nike has restructured its product matrix, launching key lines such as Vomero, Structure, and Pegasus, with the Vomero 18 achieving over $100 million in sales within 90 days [4] - For basketball, Nike introduced high-performance shoes tailored to local consumer habits, including the S.T. Flare series designed for outdoor courts in China [6] Local Engagement - Nike is enhancing emotional connections with consumers through localized sports events and community engagement, such as the successful high school basketball league finals in Beijing [7] - The company is also focusing on women's running events, exemplified by the "2025 AFTER DARK TOUR" in Shanghai, which attracted over 3,500 female participants [9]