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新华联文旅旗下铜官窑国风乐园:以诚立信 以新焕彩
Zheng Quan Ri Bao Wang· 2025-04-29 09:46
"五一"假期,铜官窑国风乐园将推出"第六届国风焰火节-神话奇幻游"主题活动,以"中国神话、活力、节目、国潮、潮 流"为调性,通过NPC的精彩演绎和多样化的互动游戏,深度传播中国传统文化。游客将有机会亲身体验上古神话、民间神话 和文学神话中的经典场景,如"应龙布雨""后羿射日"等,感受神话世界的魅力。还会有千架无人机与焰火、水秀配合的震撼天 幕秀,春节假期被游客拍手称赞的齐天大圣和七彩祥云也将在五一回归。 在文旅行业加速复苏的大背景下,铜官窑国风乐园将继续以用户思维为导向,实现从传统观光到沉浸体验的转型升级,为 景区的高质量发展奠定坚实基础。 (编辑 张钰鹏) 本报讯 (记者袁传玺) 2025年,新华联文化旅游发展股份有限公司(以下简称"新华联文旅")旗下长沙铜官窑国风乐园以"破局立新"为发展主 线,通过服务创新、产品升级、业态整合、品牌传播四维发力,交出了一份亮眼的运营成绩单。景区以"运营精细化、产品场 景化、服务人性化"为指引,融合盛唐文化、非遗技艺与国潮美学推出春节庙会、花朝游园、非遗文创、传统美食、沉浸体验 等系列文旅内容和产品,集文化传承、文化创意、科技赋能于一体,为游客提供高能情绪价值的同时,带来了 ...
青年力量·乔庶良丨以研学旅游为锚 拓行业发展之路
Xin Lang Cai Jing· 2025-04-29 08:38
Core Insights - Harbin International Travel Agency has successfully transformed from a traditional outbound travel wholesaler to a leader in the educational travel sector, leveraging its 28 years of experience in the industry [2][3] - The company has shifted its focus to study tours as a response to the pandemic and the digital transformation, emphasizing the importance of quality education and safety in travel [3][4] Company History and Transformation - The agency was established in 1995 as a state-owned enterprise and underwent a shareholding reform in 2004, becoming a private entity in 2014 [3] - Prior to the pandemic, the company focused on outbound travel, operating multiple charter flights to Japan and covering markets in Southeast Asia and the United States [3] - The pandemic prompted a strategic pivot towards educational travel, with a commitment to enhancing the quality of youth education [3][4] Educational Travel Focus - Harbin International Travel Agency initiated its educational travel business in 2006, inspired by Japan's study tours, and has since positioned itself as a key player in this market [3][4] - The agency has developed the "Purple Ice Flower" brand for study tours, establishing partnerships with various educational departments and governments across multiple countries [3][4] Safety and Course Development - The company has implemented rigorous safety measures, including dedicated safety personnel and increased insurance coverage, to address parental concerns [4][5] - Collaborations with universities have led to the creation of exclusive courses that incorporate advanced technologies, enhancing the educational experience for students [4] Social Responsibility and Seasonal Products - The agency aims to diversify its offerings beyond winter tourism by developing year-round products that highlight local culture and history [6] - Plans include hosting large-scale events and exploring the integration of tourism with education and sports [6] Embracing Technology - The travel industry is undergoing a transformation influenced by AI technology, which presents both challenges and opportunities for travel agencies [6] - Harbin International Travel Agency is leveraging AI for product design and new media marketing while focusing on personalized travel experiences [6] Future Aspirations - The agency envisions enhancing the cultural dialogue and educational impact of travel, aiming to create memorable experiences for visitors and transformative opportunities for youth [7]
“五一”看球赛、逛园区 北京首钢篮球俱乐部打造一站式观赛新体验
Huan Qiu Wang· 2025-04-29 02:04
记者了解到,此次CBA联赛半决赛,是北京男篮时隔五年再次打入半决赛,也是继2014-15赛季之后, 北京男篮将士们和球迷们再次在主场迎来半决赛较量。本赛季,北京男篮秉承"拼搏到底,永不放弃"的 北京篮球精神,在漫长的赛季中克服重重困难,打出一场又一场振奋人心的经典战役。特别是在4月27 日半决赛首轮对决中,北京男篮依靠团队合力在客场击败山西男篮,取得系列赛先机的同时,也让大家 对"五一"期间的主场对决更加期待。 来源:人民网 人民网北京4月29日电(记者池梦蕊)日前,北京北汽赢下"京城德比"晋级CBA季后赛四强,这也是北 京北汽男篮时隔五年再度征战CBA季后赛的半决赛。按照赛程,将有1-2个主场比赛在"五一"期间举 办。 为推动赛事经济、释放赛事消费潜力,给大量北京球迷和远道而来的外地球迷提供更多福利,北京首钢 篮球俱乐部打造"跟着赛事去旅行"假日玩法,欢迎全国各地的球迷来到来到北京、来到首钢园区,享受 吃喝玩一站式假日观赛新体验。 据了解,近两年,"跟着赛事去旅行"已成为激活"赛事+"潜力,探索复合型消费新模式的新举措。为响 应"跟着赛事去旅行"的号召,也为了给远道而来的球迷提供更多福利,打造吃喝玩一站式、 ...
五一去哪?我们请6位旅行博主交出了他们的旅游攻略
3 6 Ke· 2025-04-28 08:58
为了给到现在还没选好旅行地的各位提供一些临阵磨枪式的参考,今天,我们邀请到6位旅行博主,请他们推荐一些宝藏旅行地、分享几点旅行经验。这 几位旅行博主在全网拥有几十万、几百万亦或千万粉丝,他们之中,有人曾环游100国,有人拥有20多年导游经验,有人酷爱背包旅行,还有人是深度游 爱好者,想必在"出去玩"这条赛道上,他们都相当权威了。下面这份《五一旅行宝典》(含国内与国外),供各位选用,提前祝假期愉快! "想不动脑子地玩,那我推荐景迈山" 虽然今天是周一(没错今天才是周一),但想必各位的心已蠢蠢欲动。打开小红书,话题#五一适合去哪里旅游人少#的相关笔记超过1495万篇。小红书官 方还策划了专题#值得为吃而去的小城#,让当地人推荐"绝世小神店",平台给予流量扶持。在抖音,话题#五一#的相关内容累计播放达477亿次,平台还 推出名为#职人五一不打烊#的话题挑战赛,给予多重激励,看来是认真拿五一当劳动节在过了。当然,如今临近假期,广大网友最关心的还是"到底去哪 玩",毕竟——想找小众旅行地这件事,就是一件很大众的事。 @凯迪星球 环球100+国旅行博主 全网粉丝100w+ 推荐地点:云南景迈山 景迈山位于西双版纳和普洱交 ...
打开“假期游”的N种方式 各地“花式”文旅活动你PICK哪一个
Yang Shi Wang· 2025-04-28 05:57
Group 1: Tourism Development in Qinghai - The Gangsheka Snow Peak in Haibei Prefecture, Qinghai, is one of the closest high-altitude snow peaks to urban areas, offering moderate climbing difficulty and a unique experience for visitors [1][3] - Haibei Prefecture has integrated local ice and snow resources with climbing, cultural experiences, and specialty consumption to significantly enhance visitor experiences [1] - Since June of last year, 73 professional climbing guides have been deployed, with over half being from the "post-00s" generation, attracting younger tourists to experience snow climbing [5] Group 2: Tourism Trends in Heilongjiang - As the "May Day" holiday approaches, Heilongjiang's tourism market has seen a surge in bookings, with an average booking rate of 80% for car rentals, a 160% increase compared to last year [8] - The hotel booking rate for family-friendly accommodations is nearing 60%, indicating a growing interest in family-oriented travel [10] - Overall, hotel orders during the "May Day" holiday have increased by 18%, while flight bookings have risen by 47%, and inbound travel orders have surged by 126% [12] Group 3: Unique Tourism Experiences in Tianjin - The "sitting on a boat listening to crosstalk" experience in Tianjin has become popular, combining traditional crosstalk performances with scenic views along the Haihe River [13] - Various themed boat tours, including breakfast and music themes, have been introduced, enhancing the consumer experience along the Haihe River [15] Group 4: Silver-haired Tourism Market - The "Silver Train" initiative has gained traction, catering to the elderly demographic, with a significant portion of passengers being over 60 years old [16] - The regular operation of "Silver Trains" has revitalized the cultural tourism market in cities along the routes, with travel agencies enhancing their service offerings for older travelers [16]
警惕旅途中的经济舱综合征
Bei Jing Qing Nian Bao· 2025-04-28 00:07
因此提醒大家,旅行过程中一旦出现下肢肿胀、胸闷胸痛、呼吸困难、面色苍白、晕厥等症状,应立即 告知工作人员,寻求帮助,并尽快前往医院就医,避免严重后果。 从吃穿到坐姿做好预防 节假日将至,大家免不了出游奔波。在长途旅行时,您尤其要防范一个健康的隐形"杀手"——"经济舱 综合征"。这一术语并不仅限于经济舱或乘飞机,而是泛指长时间乘坐飞机、火车、汽车等交通工具所 可能引发的健康问题。 坐一天火车被拉去抢救 先来介绍一个真实案例:2025年3月初,医院急诊科就接诊了这样一位因"经济舱综合征"而陷入危急状 况的患者。 来北京务工的任女士与家人经过23小时的火车行程后,终于抵达北京西站。然而,刚一下车,任女士就 突然感到胸闷、呼吸困难,随后意识丧失,被紧急送往北京世纪坛医院。入院后,床旁心脏超声检查提 示任女士可能患有急性肺栓塞。幸运的是,经120急救人员的及时抢救和医院急诊团队的精心治疗,任 女士成功接受了溶栓治疗,病情得到了控制,并在一周后顺利出院。 这些都是身体的求救信号 经济舱综合征,又称"旅行血栓征"。它是指在长途旅行中,因乘坐飞机经济舱、火车硬座、长途客车等 空间有限的交通工具,长时间静坐不动,下肢血管缺乏肌 ...
同程旅行会员体系全新升级,推出超50项权益
Zhong Jin Zai Xian· 2025-04-25 08:41
Group 1 - The core viewpoint of the news is that Tongcheng Travel is launching a new membership system that integrates various travel and lifestyle services, enhancing user experience and satisfaction [1][2][4] - Starting from April 2025, the new membership system will offer over 50 benefits across accommodation, travel, and lifestyle services, creating a comprehensive "travel + lifestyle" service matrix [1][3] - The membership system is divided into five tiers: Basic Card, Silver Card, Gold Card, Platinum Card, and Black Card, allowing users to upgrade through consumption points earned from bookings [2][4] Group 2 - The upgraded membership benefits extend beyond traditional travel services, providing a complete service loop that includes health guarantees during travel and convenience after returning home [3][4] - Members can enjoy various privileges such as hotel room upgrades, free breakfasts, and airport lounge access, as well as health-related services like medical recommendations and emergency assistance [3][4] - The new system emphasizes a user-centric approach, aiming to reduce travel costs and improve service efficiency through the integration of resources across the entire travel industry [4]
【独家专访】贵州最“野”的面包店,一辆旅行餐车,一群面包狂人,带着酸汤恰巴塔浪迹天涯!
东京烘焙职业人· 2025-04-24 08:13
"做面包如果不快乐,那和咸鱼有什么区别?" 这可能是贵州乃至全国都最"野"的面包店,几个面包狂人带着贵州特色风味的面包从上海到新疆,从 四川到甘肃,逛遍祖国大江南北,和不同地区的朋友一起分享贵州美食,一不小心——面包卖爆了, 摆着贵州酸汤恰巴塔的摊位在全国市集到处可见的排着长队,等着这口"贵州酸味"。 开旅行餐车、跑市集、玩环游全国的公路旅行,就问贵州 【匠人制味】, 一个面包店怎么可以"有 种"成这样? 东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说,说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中,去记录、去观察、去思考开店这件不容易的事情,我们相 信,这是一种值得探索的事。 【独家采访 · 第 157 家】 /// 【匠人制味】的主理人大力大学一毕业就被哥哥薅去三亚帮忙打理客栈,但闲不住的她却在客栈厨 房"不务正业"——白天当掌柜,晚上化身"面包侠",自己做一些烤饼干和不太讲究的小蛋糕等练手, 在这里发现了自己的烘焙天赋。 大力很快开了一家属于自己的咖啡馆,然后发现自己做的烘焙产品比咖啡更受顾客欢迎。随着客人越 来越多,她觉得自己的"野路子"烘焙已经撑不起一家店的流量了。 ...
美国国务院:将叙利亚的旅行警告提升至四级,并敦促美国人不要前往叙利亚。叙利亚任何部分都不应被视为免于暴力的安全地区。
news flash· 2025-04-19 11:09
美国国务院:将叙利亚的旅行警告提升至四级,并敦促美国人不要前往叙利亚。叙利亚任何部分都不应 被视为免于暴力的安全地区。 ...
五一假期将至,“挤在人海”还是“躺进山海”?
Guang Zhou Ri Bao· 2025-04-19 05:46
"世面"其实是世界的每一面。当下,越来越多年轻人看穿了流量陷阱的套路,积极解绑,让生活从"给 别人看"逐渐回归到自己的真实体验,也由此催生躺平式旅行、反向旅行等新型旅行范式。他们注重内 心需求,在旅游过程中做减法,在舒适度、体验度上做加法,把取悦自己放在首位;他们用脚投票,挖 掘"人少景美"的宝藏小城,在古朴与自然的"无名之地"中邂逅惊喜、记录幸福,推动小城旅游业的发 展;他们认同"我的旅行我做主",心态轻松、顺其自然、走到哪算哪,就算在酒店里躺上一天也快 乐……无数年轻人正以个人喜好为基础DIY自己的旅行地图,用更开放的姿态拥抱未知的前方。 从"挤在人海"到"躺进山海",躺平式旅行的背后,是年轻人对旅行自主权的逐渐收回。当文旅消费趋于 多样化和个性化,接住文旅经济的"泼天富贵",人人皆有机会。对此,各地文旅还要及时跟上脚步,把 基础设施等硬件配齐,把人文特色等软件擦亮,挂出揽客的招牌、拿出宠客的态度、做足迎客的准备。 近年来,每逢假日,当"人从众"的假日图景刷屏时,许多年轻人却悄然调转方向。他们放下攻略、远 离"热榜",在"冷门"小城、乡野村落或城市角落开启了一场场"反向花式旅行",让假期回归松弛本质。 ( ...