Core Insights - The tourism market in Shandong experienced a significant recovery during the May Day holiday, with hotel bookings increasing by 12% and outbound travel orders rising by 28% compared to last year [1] - Inbound travel orders in Shandong surged by over 140%, highlighting the region's strong appeal as a cultural tourism destination for international visitors [1] - The demand for deep cultural experiences is strong, with tourists willing to pay a premium for high-quality cultural experiences, indicating a shift from "sightseeing" to "immersive" tourism products [2] Summary by Category Hotel and Travel Orders - Hotel bookings in Jinan increased by 13%, while outbound travel orders rose by 19% [1] - Qingdao saw a 25% increase in hotel orders and a 33% rise in outbound travel orders [2] - Rizhao experienced a 36% growth in hotel bookings [2] Popular Tourist Attractions - Major attractions in Shandong, such as Mount Tai, Qingdao Underwater World, and Baotu Spring, drew large crowds of both domestic and international tourists [1] - In Jinan, popular sites included Baotu Spring, Daming Lake, and the International Spring Water Tourism Resort [1] - In Qingdao, attractions like the Qingdao Beer Museum and Laoshan Scenic Area were favored by visitors [2] Market Trends - The tourism market displayed a "multi-point blooming" trend, with both consumption upgrades and rational demand coexisting [2] - Tourists are increasingly focused on cost-effectiveness, with average domestic flight prices dropping by 30-40% on certain days of the holiday [3]

央广网哈尔滨5月1日消息（记者李雪 张瀚予实习记者赵硕晗）当昔日的老洋房变身成网红打卡地，当传统的伴手礼遇上AR高科技，哈尔滨营造多个旅游消 费新场景，用百年老街打开穿越时空的大门。 "小长假以及周六周日，客流量可以达到平日的2到3倍。预计'五一'期间游人会更多。"哈尔滨中央大街肖克庭院负责人焦颖晶说。2024年肖克庭院重新装修 并对外免费开放，为了丰富游客体验，庭院重新打造了多个具有历史感的消费场景。 梅金面包房、阿扎多夫斯基糖果店、边特洋行等，都是100年前在这个小院里经营的品牌，重新的引入并开业，让游客感受到了百年老街曾经的模样。 中央大街肖克庭院（央广网记者 张瀚予 摄） 阿扎多夫斯基糖果（央广网记者 张瀚予 摄） "作为一个烘焙爱好者，特意来尝尝老面包的味道。"来自北京的吴女士拎着一大袋面包石形状的面包对记者说。 除了肖克庭院外，在中央大街这条1400多米长的文化历史名街周围，还开放了十余家小众博物馆和文化体验场所。 巧克力博物馆（央广网记者 张瀚予 摄） 哈尔滨文创市集（央广网记者 张瀚予 摄） 游客可以在端街博物馆穿越历史，走入老街的旧日时光；可以在大公馆身着华服乘坐百年电梯，品尝最地道的俄式西 ...

Core Viewpoint - The article highlights the rise of immersive experiences in tourism, particularly in the East Lake scenic area, transforming visitors from mere spectators to active participants in cultural performances and activities [1][15]. Group 1: Immersive Experiences - The East Lake scenic area has introduced numerous immersive performances during the May Day holiday, allowing visitors to engage deeply with cultural narratives [1][15]. - Various attractions, such as Wuhan Happy Valley and the Wuhan Botanical Garden, are offering interactive activities that enhance visitor engagement and enjoyment [1][8]. Group 2: Visitor Engagement - A six-year-old visitor showcased the appeal of live performances by dancing along to traditional music, illustrating the captivating atmosphere created by these events [2]. - Visitors are actively participating in interactive scenarios, such as engaging with NPC actors in themed activities, which adds a layer of enjoyment to their experience [4][11]. Group 3: Cultural Integration - The integration of traditional and modern elements in performances, such as the "National Tide Culture Festival" at Wuhan Happy Valley, attracts a diverse audience and enhances the cultural experience [8][10]. - The promotion of local heritage through performances like the Chu opera and immersive storytelling using advanced technologies like VR and 3D is contributing to the cultural richness of the East Lake area [12][15]. Group 4: Economic Impact - The shift towards immersive tourism experiences is driving a transformation in the East Lake area's tourism model, moving from simple sightseeing to deeper cultural engagement, which is expected to boost local economic activity [15].

Group 1 - The core viewpoint of the news is that the city of Maerkang is launching a "3+3" cultural tourism initiative to enhance visitor experiences during the upcoming May Day holiday, focusing on intangible cultural heritage, red memories, and ecological wonders [1][2] - Maerkang is located in the southeastern edge of the Tibetan Plateau and is rich in cultural resources, including being a core area of the Jiarong culture and a significant site of the Long March [2] - The "3+3" initiative includes three premium tourism routes and three immersive experience projects, aimed at providing diverse and engaging activities for tourists [2] Group 2 - The three premium tourism routes consist of a cultural exploration theme tour, a nature healing theme tour, and a red memory theme tour, highlighting historical and natural attractions [2] - The three immersive experience projects include living in a Jiarong Tibetan village, participating in intangible cultural heritage workshops, and seasonal festival experiences throughout the year [2] - To address parking difficulties for tourists, Maerkang will construct four new parking lots, adding 2,117 parking spaces, and implement measures for convenient parking during peak holiday periods [3]

试问孔子博物馆里最受欢迎的"镇馆之宝"是什么？想必多数游客都会把票投给出土于鲁国故城遗址 的战国时期文物黄玉马。为了迎接"五一"假期，黄玉马不仅在加入创意后变身成了茸茸马、贴贴马，更 融合了数字屏、代码等现代技术，变成了可触摸、可交互的"科技马"，促成了今人与孔子的隔空对话。 文旅业态创新持续释放"化学反应"。不论深入邹东山区，驾驶越野车体验一把山野间的"速度与激 情"；还是重温《水浒传》经典IP，在"梁山好汉真人秀""水浒人物沉浸式游园""好汉闯关"打卡挑战等水 浒主题互动场景中完成任务挑战、探索文化解谜；抑或去太白湖九春里山河音乐嘉年华，欣赏音乐与光 影的跨界融合，亲手触摸水幕电影与激光矩阵在湖面投射出的"运河帆影"……济宁文旅在业态上的创新 突破，将在"五一"假期得到一次集中的游客巡礼。 4月28日，在与孔子博物馆仅一公里之隔的亦乐田园，工作人员正在排练即将于"五一"首演的《亦 乐问礼》沉浸式实景剧。为让游客更直观地感受到儒家礼乐文化的精髓，剧目主创人员选择以"两小儿 辩日"等生动的传统文化故事为切入，用现代戏剧语言重构孔子与弟子的哲思交流。"在严格考据春秋时 期礼乐仪轨，确保服饰、动作、道具符合历史文 ...

Core Insights - The article highlights the upcoming "May Day" holiday events in the China-Singapore Tianjin Eco-City, focusing on immersive cultural and tourism experiences [1][2] Group 1: Event Highlights - The National Ocean Museum will feature 12 permanent exhibitions and three temporary exhibitions, including "Chang'an 30,000 Miles - Essence of Tang Dynasty Artifacts" [1] - The Tianjin Teda Aircraft Carrier Theme Park will introduce a new park model combining national defense education and cultural experiences [1] - The Tianjin Jinxing Wildlife Park will launch Tianjin's first outdoor "Fat Animal Park" with large inflatable animals and wildlife [1] Group 2: Special Performances - A highlight of the events will be the fireworks shows, including the "Night at Tianjin - Fireworks Encounter with the Aircraft Carrier" and the "Extended Fireworks Show" at the Teda Aircraft Carrier Theme Park [1] - The shows will feature thousands of fireworks and nearly a thousand drones, creating stunning visual displays [1] Group 3: Extended Operating Hours - The National Ocean Museum will extend its hours to 21:00 and offer a "Museum Night" experience [2] - The Fantawild Theme Park will also have extended night hours for various indoor and outdoor attractions [2] - The Teda Aircraft Carrier Theme Park will operate until 22:00 from May 1 to May 4, while the Tianjin Jinxing Wildlife Park will have a continuous 10-hour operation during the holiday [2] Group 4: Consumer Experience Enhancements - The National Ocean Museum has updated several dining spaces to enhance visitor experience [2] - The China-Singapore Friendship Library will host themed markets to provide diverse and personalized outing experiences [2]

4月28日，由博新全宇宙首次引入亚洲的现象级文旅项目"消失的法老——胡夫金字塔沉浸式探索 体验"正式落地湖北武汉。 该项目由法国Excurio制作，先后在全球多个国家和地区落地，吸引超过200万观众到场体验。这 次落地也标志着博新全宇宙（武汉）沉浸式探索中心在武汉天地壹方南馆开业。这也是该品牌在国内 继上海、成都和深圳之后的第4个支持"多项目同时运行"的探索中心。 "消失的法老"是一场45分钟的沉浸式探索体验。观众除了可以近距离了解金字塔的内部构造和历 史脉络，还可以探索从未向公众开放的区域，穿越到4500年前，揭开古埃及文明神秘的面纱。 博新全宇宙（武汉）沉浸式探索中心室内总面积近1000平方米。其中，大空间虚拟现实体验区域 面积达到600平方米，可同时容纳超过70人在线体验，单日最大接待人数为800人，并已实现"多项目 同时运行模式"。 "博新全宇宙致力于在全国拓展沉浸式探索项目，累计接待观众总量已迅速突破45万人次，为来 自全球各地的人们带来惊喜。希望能以华中旗舰店链接各文旅机构，共同激发创新与合作，为武汉观 众创造更多难忘的体验和美好回忆。"博新全宇宙创始人、LWA卢瓦文化首席执行官唐祎程表示。 除" ...

转自：北京日报客户端 "五一"假期即将到来，密云区古北水镇景区将上新一系列文旅活动，邀市民游客赏景打卡，享受美 妙"微度假"。活动将从4月30日持续至5月5日。 "今年'五一'，我们的活动将围绕古今情缘、盛世繁华、机器时代、醉游千年、星空长城五大主题展 开，主打沉浸式。"古北水镇品牌传播中心负责人肖佳坤介绍。 "晚间亮灯后，摄影爱好者可以选择精酿时光小院，这里能拍出层次感极强的夜景照——远处是圆通 塔，中景是错落有致的仿古建筑，近景是银笺桥，出片率100%。"肖佳坤说。 今年"五一"，古北水镇将迎来大客流。交通方面，景区在现有的3647个车位之外，还增设了1400个临时 车位，所有管理人员也将24小时在岗。 "五一"期间，停车场开通了24小时值班电话，同时也已准备好各项应急物资，以帮助游客处理车辆搭 电、充气、换胎等各项基础救援工作。 超级巡游是最具特色的"沉浸式"活动之一。从南天门出发，由演员饰演的李白、西施以及众多身着华服 的"古人"组成巡游队伍，一路抵达日月岛广场。"李白"还会和游客互动对诗，对诗成功便能当场"领 奖"。 5月1日至5月5日期间，待夜幕降临，400架无人机与80架孔明灯将在空中"起舞"， ...

【环球网科技报道 记者 张阳】在近日于北京国家会议中心举办的InfoComm China 2025展会上，巴可（Barco）以其独树一帜的"沉浸环宇"视听空间惊艳全 场，其创新的视觉体验与产品吸引了不少观众的目光。该套解决方案也凭借超高的画质与沉浸体验获得大会主办方颁发的"最佳技术应用奖"。 现在人们对于沉浸式体验的要求也越来越高，Wouter Bonte直言："沉浸式体验不是一种技术噱头，而是信息与感官融合的革新方式。它改变了人们观看、理 解乃至感受影像的方式。"在他看来，沉浸式体验的本质，是通过多维度的视觉与听觉交互，让观众产生身临其境的共鸣，从而实现更深层次的信息传达与 情绪连接。 冯庆文进一步解释说，"要实现这样的沉浸式体验，需要综合考虑环境设置、软硬件设备以及内容创作等多个方面。这不仅仅是投影的堆叠，更是图像、色 彩、分辨率、帧率、镜头控制和内容同步等多维技术的协同创新。"据了解，I600的轻巧机身和多样镜头选择，使其易于在复杂空间中灵活部署，适用于博 物馆、主题公园、沉浸展览等多种场景。 巴可凭借其高品质的硬件设备和与业界顶尖内容创作公司的紧密合作，能够为观众带来无与伦比的视听享受。例如，在"沉浸 ...

Core Insights - The report emphasizes the need to enhance the protection of cultural heritage and historical culture in urban and rural construction, highlighting its significance as a carrier of human civilization [1] - The integration of modern technology, such as H5 interactive design, XR technology, mobile applications, and social media platforms, is crucial for innovating the dissemination of cultural heritage [1] Group 1: H5 Interactive Technology - H5 interactive technology serves as a core medium for cultural heritage dissemination due to its low threshold, cross-platform capabilities, and social characteristics [2] - It deconstructs complex cultural content into accessible interactive units, reducing cognitive load and enhancing user engagement [2] - H5 can integrate location-based services (LBS) and real-time data interfaces to intelligently push cultural content based on user location and behavior, creating a virtual-physical integration [3] Group 2: XR Technology - XR technology, encompassing VR, AR, and MR, provides a multi-dimensional solution for the digital narrative and interactive experience of cultural heritage [4] - It transforms static cultural entities into interactive digital twins using high-precision digitization, allowing users to engage with multi-modal information in a virtual-physical context [5] - The non-linear narrative model of XR technology enables users to become active explorers, constructing personalized cognitive maps through autonomous interactions [5] Group 3: Mobile Applications and Social Media - Mobile applications and social media platforms create an ecological matrix for cultural heritage dissemination through terminal adaptability, data-driven approaches, and community operations [6] - They facilitate the transformation of physical spaces into intelligent cultural narrative environments, enhancing user interaction through ergonomic design and multi-dimensional feedback mechanisms [6] - User-generated content and algorithmic recommendations on social media activate community-driven cultural heritage dissemination, while data analytics provide quantitative support for cultural strategies [7]