President Donald Trump delivers remarks at a major military parade in Washington, D.C. on Saturday celebrating the Army's 250th anniversary. The parade falls on the president’s 79th birthday. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/42d859g » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is ...

Core Insights - Stagwell has launched the Stagwell News Network, a private marketplace aimed at enhancing investment in quality news and providing clients with access to premium news inventory [1][2] - The initiative is part of the Future of News program, which seeks to foster discussions on the importance of news advertising [2][3] Research Findings - A study involving over 7,000 U.S. adults indicates that campaigns incorporating news advertising significantly outperform those that do not, with a threefold increase in return on ad spend (ROAS) [3][6][7] - The population of Exclusive News Junkies, who follow news closely without a strong interest in sports or entertainment, has grown to approximately 36.8 million, representing 13.8% of U.S. adults [8] - News Junkies exhibit higher purchase intent and favorability towards brands, with an average purchase intent of 66% compared to 50% among the general population [8] Industry Impact - Stagwell's research highlights the growing engagement with news, with nearly 60% of News Junkies following news more closely than the previous year, particularly in political, international, and economic topics [8] - The launch of the Stagwell News Network coincides with an expanded presence at the Cannes Lions International Festival of Creativity, emphasizing the importance of news as a platform for marketers [3][9]

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