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报名:一场高效链接医美人的社交局 | Aesthetic LinkLab
思宇MedTech· 2025-06-10 09:54
在传统会议中,经常有这样的问题: 这一次,思宇MedTech想做一次 不一样的尝试 。用 3小时时间,让你听见更多、认识更多、链接更深 。 医美科技社交局 | Aesthetic LinkLab 将尝试一种"信息高密度 + 社交高效率"的设计,半天时间共分为三个阶段: # 【产品闪讲】:3分钟传达核心价值 开放 60分钟 时间,供 报名讲产品的科技企业 进行" 3分钟讲台展示 ", 涵盖注射类产品、能量源设备、术后修复、材料与工艺等多个方向, 帮助大家高效了解当前医美科技的技术脉络与新趋势。 我们欢迎 :拥有科技含量的医美产品、设备、材料团队报名展示 我们提供 :标准讲台、投影支持、官方记录 最多展示20家企业,只接受自身在做研发的科技公司。如果有效报名的不足,则减少展示企业数量。 免费参加,有审核,请认真填表 【产品闪讲】报名:请复制以下链接到IE浏览器进行填写 https://docs.qq.com/form/page/DUEZuTHJDeHNMeUdj # 【分组社交】:算法驱动的"定向相遇" 最后设有自由交流环节。你可以: 时间地点 如果你在医美行业有基础、有想法、有合作需求 , 这会是一场值得你参与 ...
大数跨境&小数汇智:2025TikTok shop新市场洞察报告
Sou Hu Cai Jing· 2025-06-10 01:37
今天分享的是:大数跨境&小数汇智:2025TikTok shop新市场洞察报告 报告共计:42页 二、三大新兴市场深度解析 1. 墨西哥市场 《2025 TikTok Shop新市场洞察报告》核心内容总结 在数字技术推动全球消费变革的背景下,短视频与社交电商的融合催生了新的跨境贸易模式。TikTok电商凭借"内容+兴趣"驱动模式,成为全球用户生活方 式的重要部分,并在墨西哥、西班牙、马来西亚等新兴市场展现出强劲增长潜力。本报告聚焦这三大市场,从市场规模、品类趋势、达人生态等维度解析其 发展特征与机遇。 一、全球电商与TikTok生态概况 2024年全球电商市场规模达18.77万亿美元,预计2034年将增至75.12万亿美元,年复合增长率14.9%。新兴市场中,墨西哥2023年电商零售额增速达25.1%, 位居全球第一,其互联网渗透率预计2029年将达98%,为电商发展奠定基础。 TikTok作为全球五大社交平台之一,用户粘性显著:全球用户日均使用时长95分钟,远超Instagram(62分钟)。截至2024年8月,全球用户规模突破20.5 亿,预计2029年将达23.5亿。平台内容覆盖多元领域,用户性别分布均 ...
安福路3.0:十年间的门店演进与社区商业跃迁
3 6 Ke· 2025-06-10 00:32
Core Viewpoint - Anfu Road has transformed from a local trendy street to a national cultural consumption hub, defying predictions of its decline and showcasing a significant shift in urban cultural consumption in contemporary China [1][3][4] Group 1: Store Evolution - Anfu Road has seen a frequent turnover of shops over the past decade, with iconic old stores closing while new trendy brands emerge, indicating a dynamic commercial ecosystem [5][9] - Notable closures include high-end home goods store Indigo Living and the French bistro Marion Bar, both of which faced rising rents, highlighting the pressure of high rental costs on traditional businesses [5][9] - New brands like HARMAY and Brandy Melville have established a strong presence, reflecting the street's appeal to young consumers and its status as a cultural hotspot [7][9] Group 2: Community Business Transformation - Anfu Road has shifted from a neighborhood community street to a trendy destination, attracting a younger demographic and becoming a popular spot for social media influencers [11][12] - The initial community-focused businesses have largely been replaced by designer shops and cafes, marking a significant change in the street's commercial identity [11][12] - The street's transformation has been supported by urban planning initiatives that enhance its walkability and aesthetic appeal, allowing for a blend of brand creativity and local culture [15][21] Group 3: Rental Trends - Rental prices on Anfu Road have surged, with reports indicating daily rents reaching 30 yuan per square meter, surpassing traditional shopping districts like Nanjing West Road [17][21] - The rapid increase in rental costs reflects the street's rising popularity and demand, with some properties seeing rents double within a few years [17][21] - High rents pose challenges for independent and small brands, pushing some to seek more affordable locations while still maintaining a strong interest from larger brands [20][21] Group 4: Cultural and Commercial Dynamics - Anfu Road is evolving into a more international and mainstream commercial stage, attracting a mix of local and tourist consumers [22][24] - The street's success is attributed to its unique blend of community, culture, and commercial appeal, which continues to attract new brands despite rising costs and increased commercialization [24][25] - The ongoing evolution of Anfu Road serves as a case study for the integration of commercial and cultural elements in urban settings, emphasizing the importance of maintaining a balance between popularity and local character [25]
快消品牌如何借软文营销提升品牌吸引力 以百事可乐"音乐瓶"为例
Sou Hu Cai Jing· 2025-06-09 10:29
Core Insights - The article highlights the innovative marketing strategy of Pepsi's limited edition "Music Bottle," which effectively connects with younger consumers through music culture and emotional resonance [1][3][4] Group 1: Marketing Strategy - The "Music Bottle" campaign is a natural extension of Pepsi's long-standing association with music, featuring signatures and lyrics from various artists, transforming the product into a collectible cultural item [3][4] - The scarcity created by the limited release generates urgency and exclusivity, leading to a sell-out on the launch day, demonstrating the effectiveness of scarcity in marketing [3][4] - Pepsi integrated cross-platform resources by collaborating with music platforms to create exclusive playlists, enhancing consumer engagement and extending interaction time with the brand [3][4] Group 2: Content Marketing - The success of the "Music Bottle" campaign is attributed to a well-designed 360-degree content marketing strategy that encompasses multiple channels and formats [5][7] - Emotional storytelling is central to Pepsi's content strategy, focusing on the connection between music and personal experiences rather than direct product promotion [5][6] - The campaign encourages user-generated content (UGC) by inviting influencers and everyday consumers to share their experiences, creating a positive feedback loop [6][8] Group 3: Social Media Impact - The campaign generated significant social media engagement, with related topics reaching over 50 million views, showcasing the power of social media in amplifying brand messages [8][9] - The use of open-ended hashtags like MyFirstMusicMemory encourages users to share personal stories, enhancing relatability and engagement [8][9] - The limited edition nature of the product serves as social capital, prompting consumers to showcase their ownership on social media platforms [8][9] Group 4: Long-term Brand Value - The marketing strategy not only drives short-term sales but also contributes to long-term brand equity by positioning Pepsi as a "music culture advocate" among young consumers [9][10] - The campaign aligns with Pepsi's sustainability initiatives by incorporating information about eco-friendly materials and recycling, reinforcing brand consistency [9][10] - The article concludes that effective content marketing can create lasting value, suggesting that brands should focus on meaningful engagement rather than traditional advertising [10]
一个人提升认知最快的方式:拼命赚钱
洞见· 2025-06-08 10:38
一切智慧,皆在尘中悟。 ♬ 点上方播放按钮可收听 洞见主播云湾 朗读音频 01 大学时,我跟朋友搞了一个团队,有时会在寒暑假进行微创业。 洞见 ( DJ00123987 ) —— 不一样的观点,不一样的故事, 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注,我们将为您提供有价值、有意思的延伸阅读。 作者:洞见ciyu 但在十年前,在四五线城市,扯起清华北大、复旦交大的大旗,谁不敢高看一眼。 何况,他们刚高考完,脑袋里的理论与经验都还没丢掉。 虽然只是办了一两期,但我们的培训班一炮打红。 之后的寒暑假,还是有家长经常打电话过来问我们的培训机构还要不要开。 我一个发小听说这件事后,特地来找我取经。 我记得有一次项目,是在寒假做补习机构。 那时,各种课外辅导班如火如荼。 我们特地通过高中母校联系上当届考进清华、人大、复旦的学生,请他们来当老师。 在宣传册上提出,授人以鱼不如授人以渔,重在教方法论。 在大城市,补习班打着名牌大学的噱头,可能不好用。 我跟他侃侃而谈。 比如为什么要选择培训班? 是轻资产运营模式,同时父母愿意为孩子的教育一掷千金,培训班成本低利润大。 怎么样才能让自己的培训班杀出重围 ...
到了一定年纪才发现:人越真,圈子就越小
洞见· 2025-06-08 10:38
洞见 ( DJ00123987 ) —— 不一样的观点,不一样的故事, 3000 万人订阅的微信大号。点击标题下蓝字 " 洞见 " 关注,我们将为您提供有价值、有意思的 延伸阅读。 和谁都要好的人,对谁都不真心。 ♬ 点上方播放按钮可收听洞见主播一凡朗 读音频 看到一句深有感触的话: 虚假热闹朋友众,真心纯粹圈子独。 人在涉世未深时,都会羡慕那些社交能力强的人。 在那个阶段,我们总是努力地想要结识这样的人,并将其视为值得依赖的交往对象。 可惜,敞开心扉的结果,换来的往往不是尊重和珍惜,而是各种算计与利用。 再后来,我们终于明白,人缘好并不等于人品好。 认清社交真相,远离虚情假意,只在同频的圈子里自在生活,才是人到中年最大的清醒。 01 心理医生哈利亚特·布莱克曾写过一个案例。 作者:洞见·李秀文 萨拉是一名销售,刚入职时遇到了一位前辈。 前辈对身边同事很热情,常交代萨拉有不懂之处尽管来问自己。 初来乍到公司,看到有人愿意这么关照自己,萨拉心里满怀感激。 之后的相处,萨拉便尽己所能回馈前辈,给其带饭,捎东西,有时还帮其加班处理文件。 直到有天,前辈邀请萨拉一起会见客户,并声称自己不会喝酒,请萨拉帮她代酒。 萨拉 ...
孩子王:拟收购丝域实业65%股权,加速向中国亲子家庭首选服务商目标迈进
Tianfeng Securities· 2025-06-08 07:43
孩子王 6 月 6 日公告拟受让五星控股持有的江苏星丝域 65%的股权,巨子生 物/陈英燕(丝域实业创始人)/王德友(丝域实业联合创始人)拟同时受让 10%/8%/6%;且拟通过江苏星丝域收购丝域实业 100%股权。无业绩对赌。 收购金额 16.5 亿元,对应丝域实业 24 年净利润 PE 为 9 倍,孩子王拟将原 用于门店升级改造的 4.29 亿元募集资金用于本次收购,江苏星丝域拟申请 不超过 10 亿元银行贷款用于本次收购。 此前孩子王已陆续收购乐友国际(母婴)、辛研生物(美妆),本次布局养发 产业,持续深化三扩战略,加速向中国亲子家庭首选服务商目标迈进。 养发行业规模近 600 亿元,丝域为产品服务渠道一体化龙头 毛发养护市场增长空间广阔,据弗若斯特沙利文数据,我国市场规模从 20 年 432 亿元增至 23 年 571 亿元,CAGR 为 9.7%;预计 28 年将达 812.5 亿元, 23-28 年 CAGR 为 7.3%。 丝域实业深耕个护 20 余年,"产品+服务+渠道"一体化运营,已成为中国 头皮、头发健康护理领域领军企业。丝域 24 年营收 7.23 亿元,22-24CAGR 为 8.0% ...
人要从人群中挣脱出来
Hu Xiu· 2025-06-08 04:46
Group 1 - The core idea of the article revolves around the paradox of social media usage, where individuals express distrust towards social platforms while simultaneously being heavy users of them [4][6][11] - The article discusses the human dependency on social interactions, suggesting that this reliance stems from a deep-seated fear of loneliness, which is an inherited psychological trait [5][7][10] - It highlights that social behavior is often driven by a defensive motivation rather than a profit-seeking one, indicating that people engage in social activities to avoid feelings of isolation [9][10][12] Group 2 - The discussion transitions to the concept of choice and decision-making, using the metaphor of selecting the largest wheat ear to illustrate the challenges of making choices in life [18][20] - It emphasizes the idea that the pursuit of happiness can lead to a never-ending cycle of desire, where individuals continuously seek more without ever feeling satisfied [21][22][24] - The article suggests that true happiness may come from lowering expectations and recognizing personal limits, rather than striving for unattainable ideals [22][25][26] Group 3 - The text concludes with a philosophical perspective on the meaning of life, arguing that the pursuit of meaning is more significant than the pursuit of happiness [28][30][31] - It posits that individuals can find greater fulfillment by contributing to the well-being of others and society, rather than merely seeking personal gain [30][32]
除了爱马仕,开发商为啥也爱Labubu?
Mei Ri Jing Ji Xin Wen· 2025-06-07 13:30
这两天,据九派新闻,一条关于"90后Labubu(拉布布)资深玩家花数百万元买潮玩,花600万元买房给3000个'娃'安家"的视频在社交平台流传。 当事人称,最初买房是因为娃娃数量太多,冲动之下买的,因考虑到甲醛超标问题,娃屋从未住人,这里成为她放松和自我治愈的空间。 Labubu是香港艺术家设计的形象,灵感来自于北欧怪兽。泡泡玛特看中了这一IP,将这一产品生产出来,利用其搭建的全球销售网络进行销售。 在Labubu的推动下,泡泡玛特2024年实现营收130.4亿元,同比增长106.9%;其中海外及港澳台业务营收共计50.7亿元,同比大增375.2%。今年一季度, 泡泡玛特海外营收同比增长375.2%。 作为如今潮玩圈的顶流,Labubu同样也是地产圈的流量密码,看房/买房送Labubu、给娃定制一个Labubu儿童房等也频现于开发商和中介们的宣传资料 里。 前段时间,上海地产圈大热盘上海壹号院摇号选房,有一位爱马仕包上挂着Labubu的博主发文"Labubu护体,希望这次能心愿达成",并连续记录了她的壹 号院摇号心路历程。 上海壹号院是个什么级别的项目?地处黄浦核心风貌区,与新天地直线距离仅约400米,毗邻 ...
微信又上线新功能!网友:赶紧改
新华网财经· 2025-06-07 08:04
据微信派 6日 消息, 视频号可以修改封面和文案了 。 切换到「深色模式」 19:33 -41 .011 深色模式 ( 跟随系统 开启后,将测随系统打开或关闭深色模式 手动选择 普通模式 深色模式 ■ 合集:你发现了吗 第4集最新 发现了吗?! 微信聊天 「有暗号」 & 还知道哪些表情 招?和派派说说说 ( ) 2 #表情 #微 #双回到 数据分析 > 进入修改界面 线放烟花 台湾 19:33 all ? I 分享 7 收藏 转发给朋友 分享到朋友圈 设为状态 C 设为朋友圈封 设为铃声 管理 T CD G U 冒顶 上热门 评论权限 发表为音乐 A D ग्र GB 关闭幕上抄 数据分析 20 副除 复制视频ID 修改 浏览功能 5 ↑ (DS ↓↓↓ 可对 三个月内 发布的视频发起修改; 用户可点击视频的「转发」按钮选择「修改」进入文案修改页面, 支持修改20个字 ; 点击「封面设置」可以 更换封面 ,还支持预览查看封面效果。 视频发布后 可同时修改封面、文案 | 微信派 公众号 | | | --- | --- | | 微信版 心动的信号" | | | □封面设置 | | | 发现了吗?! 微信聊天「有暗 ...