3月3日是黄浦区老年大学《海派精品咖啡制作与品鉴》（下称"咖啡课"）的第一节课。与一学期16周的课程不同，咖啡课只有4次，每班收12名学生。 第一节课，王浩花了50分钟向同学讲解咖啡的起源、产地、阿拉比卡种咖啡豆与罗布斯塔种咖啡豆的区别，介绍咖啡设备。 王浩老师在讲咖啡知识 同学们的问题也很具体。 "Soe是什么？拼配是根据自己口味拼配的吗？" 同学们会在4次课程中，了解咖啡的基本信息，学习制作一杯意式奶咖。 王浩老师是90后，这是他教老年大学咖啡课的第5个学期。 刚一上课，有同学就提问："老师，上课的内容有没有录像，回家可以反复看？" "没有录像，但是可以反复来学。"王浩回复道。 "我们在课上会学到意式咖啡的制作，其中最难的就是牛奶的打发和拉花。初学者一般要一箱牛奶的量，才能学会拉花。" 一 "豆子一般可以保存多久？" 后半节课，王浩亲自演示意式浓缩的制作，从磨豆、填压粉锤，到萃取，每个动作逐步讲解。 同学们看老师压粉 随后，同学们两人一台意式咖啡机，各自练习。 同学们一上手，教室里就飘满了咖啡香气，伴随着咖啡机、磨豆机、水流的声响，教室热闹了起来。 有的同学第一次使用磨豆机，高压手柄放上去，手没来得及及时 ...

如果屏幕前的你正在Foodaily公众号每日发布时间的早八点喝着咖啡看这篇推文，那您的理由或许是"提神""打工人续命"。 随着咖啡行业的快速发展和受众进化，也有很多人表示喝咖啡是因为"享受风味"。 但，咖啡最受欢迎的人设，或许是"减肥水"。 你为什么喝咖啡？ 蝉魔方数据显示，2024年第3季度，"速溶咖啡/咖啡豆/粉"品类（下文以"咖啡品类"指代）在抖音电商平台销售额超12亿元，同比增长超过66.84%；其中， 从销量来看，市场规模最大的成分卖点是0脂、0蔗糖、生酮，低脂、蛋白质能量、益生菌、白芸豆等卖点销量也排名靠前，均和体重管理相关。 赛道热，也有不少品牌靠"咖啡+体重管理"的组合拳销量猛冲，有的品牌成立一年就登上了抖音类目TOP2，大卖1个亿；有的品牌甚至曾在2024年4月单月 销售额破亿…… 咖啡凭什么能挤进体重管理赛道？谁在靠打造咖啡的"减肥水"人设赚钱？ 1 "体重管理神器"，咖啡为什么要走"减肥水"人设？ "每天早餐搭配一杯黑咖啡，这还是跟我的模特闺蜜学的。" "就这杯咖啡，减脂人的救星！有了它每天都更通畅了，甜食碳水脑袋还想身材管理的姐妹也不用担心啦~" "早上来一杯，能抗饿还能避免暴饮暴食。 ...

Core Viewpoint - Puer City, known as the "Coffee Capital of China," is leveraging its unique natural conditions and rich coffee culture to enhance the entire coffee industry chain, contributing to rural revitalization [1][3]. Group 1: Industry Overview - Puer City has a coffee plantation area of 680,000 acres, with 250,000 coffee farmers and over 250 coffee shops, making it the largest coffee production area in China [3]. - The city is focusing on multiple aspects of the coffee industry, including cultivation, processing, and consumption, to improve the quality and efficiency of Puer coffee [3]. Group 2: Cultivation and Processing Innovations - Puer is promoting ecological coffee garden construction to enhance coffee quality, utilizing intercropping with trees to provide shade and pest control [3]. - The introduction of automated processing lines in local coffee companies is increasing production efficiency and product quality [3]. Group 3: Consumer Experience and Product Diversification - Puer is integrating coffee with tourism by establishing over 20 boutique coffee estates and creating coffee-themed parks and streets to enhance immersive experiences [3]. - The city is innovating in the coffee product line by developing unique coffee derivatives, such as yarn made from coffee grounds, which has gained market popularity [4][6]. Group 4: Future Projections and Branding Efforts - For the 2024-2025 coffee season, Puer's coffee bean production is projected to reach 85,000 tons, with a premium bean rate of 36.3% [6]. - Recent initiatives include global project solicitations and logo design competitions to enhance the brand image of Puer coffee [6].

新华财经北京5月7日电库迪咖啡7日在联营商会议上宣布，将现行门店补贴政策延长至2028年12月31 日，并新增推出"高房租、低杯量"门店专项补贴。 据悉，此次新增补贴政策将为5月6日至6月30日新开门店提供额外支持。在现行门店补贴政策的基础 上，新开门店将享受高房租补贴（单杯最高可补贴至4元）和下沉市场门店培养补贴（单杯最高可补贴2 元）。补贴范围涵盖地级以上城市的远郊区县及其下辖乡镇门店。在新政策和新增补贴下，新开门店将 突破现有最高单杯14元的补贴上限。 今年初，瑞幸发布针对加盟商的最新扶持政策，下调包含咖啡豆、椰浆、牛奶等在内的86款货物的供货 价，其中咖啡豆降价幅度达到16.8%。此外，对低收入门店实施阶梯式补贴，当门店月毛利低于4万元 时，将通过补贴确保单杯利润达到5元。 目前，库迪咖啡已通过联营模式达成万店规模，并于2024年5月以来实现持续盈利。市场分析认为，库 迪咖啡在此时调整补贴政策，一方面整体经营向好，在联营商补贴上具备充足资金空间；另一方面，外 卖平台订单放量增长，其联营模式获得充分验证。饿了么平台显示，在"淘宝闪购"全量上线24小时内， 库迪咖啡销量快速上升至平台咖啡类目第一，较日常订 ...

5月7日，库迪咖啡在最新召开的联营商会议上宣布将现行门店补贴政策延长至2028年12月31日，同时新 增推出"高房租、低杯量"门店专项补贴。 根据新政策，库迪咖啡决定给予自即日起（5月6日）至6月30日前新开门店两项新增补贴，在现行门店 补贴政策的基础上，新增享受高房租补贴（单杯最高可补贴至4元）和下沉市场门店培养补贴（单杯最 高可补贴2元），补贴范围涵盖地级以上城市的远郊区县及其下辖乡镇门店。 外卖补贴方面，据饿了么平台显示，在"淘宝闪购"全量上线24小时内，库迪咖啡销量快速上升至平台咖 啡类目第一，较日常订单增长近10倍；京东外卖数据则显示，库迪咖啡外卖销量已突破4000万单。 目前，库迪咖啡已通过联营模式达成万店规模，并于2024年5月以来实现持续盈利。市场分析认为，库 迪咖啡在此时调整补贴政策，一方面整体经营向好，在联营商补贴上具备充足资金空间；另一方面，外 卖平台订单放量增长，库迪咖啡联营模式的优势获得充分验证。通过B端的联营商补贴和C端9.9元价格 策略，库迪咖啡有望重塑咖啡行业的增长逻辑，加速拓展咖啡消费的市场空间。（张奥） 责任编辑：杨赐 2025年以来，库迪咖啡宣布与《哪吒2》达成联名合作， ...

Core Insights - Cocinare, a hand-drip coffee equipment brand founded by Mocha, is tapping into a niche market with significant growth potential despite its small size [1][2][3] - The brand's innovative approach focuses on enhancing the precision and user-friendliness of coffee brewing, allowing both novices and professionals to achieve high-quality results [4][10][12] Market Overview - The global market for hand-drip coffee equipment is relatively small, with an estimated annual shipment of around 1.2 million units [1] - In China, the price of hand-drip coffee can reach up to thousands of yuan, significantly higher than traditional espresso options [2] Product Development - Cocinare's hand-drip kettle features advanced technology that allows for precise control of water flow and temperature, enhancing the brewing process [5][8] - The company has also developed a coffee scale that integrates smart technology to measure water-to-coffee ratios and flow rates, making it easier for users to replicate their desired coffee flavors [11][12] Competitive Landscape - The hand-drip coffee equipment market has limited competition, providing Cocinare with an opportunity to establish itself as a leading brand [6][15] - Cocinare's products are positioned at a premium price point, with its most popular model priced at 1698 yuan, compared to competitors like FLOW, which average around 1200 yuan [3] Business Strategy - The company aims to standardize the coffee brewing process through its products, allowing users to achieve consistent results [12] - Cocinare is leveraging its presence in coffee competitions and partnerships with specialty coffee shops to build brand recognition and trust among consumers [13][14] Future Challenges - While Cocinare has successfully captured a segment of the market, sustaining growth and achieving sales of blockbuster products in more mature overseas markets will pose significant challenges [15]

"早上七点开门就有很多年轻人来打卡。"据宁波这家街角咖啡馆的工作人员介绍，该店最初推出"早咖 —美式包"套餐只为试水，没想到意外击中了年轻群体"既要效率又要仪式感"的需求，"特别是这两天正 好是'五一'假期，也吸引了不少外地游客打卡品尝"。 在快节奏的都市生活中，年轻人既追求高效便捷的餐饮解决方案，又不愿放弃对生活品质的追求。一杯 咖啡搭配中式早餐，既满足了味蕾的需求，又符合现代人的健康理念。 如今，越来越多的咖啡馆开始将本土文化元素融入咖啡产品中，打造具有地方特色的咖啡品牌。 在杭州西湖畔的一家咖啡馆，店主推出了"咖啡+葱包桧"套餐。葱包桧是杭州的传统小吃，将油条和小 葱裹在面饼内，在铁锅上压烤，配上甜面酱和辣酱，味道鲜美。 该店负责人表示："这种混搭套餐深受年轻消费者的喜爱，常常供不应求。" 中新网宁波5月2日电(林波)"咖啡提神，包子管饱，中西合璧刚刚好。"5月2日，在浙江宁波的一家街角 咖啡馆里，来自苏州的"95后"游客林欣点了一份"早咖—美式包"套餐，一杯美式咖啡，配上两只热气腾 腾的鲜肉包子。 这种"咖啡+中式美食"的混搭方式，正成为中国年轻消费者餐桌上的新常态。 2025年4月，浙江宁波一店铺推 ...

风暴席卷，瑞幸动荡不已。这年7月，在瑞幸咖啡前董事长陆正耀的推动下，举行特别股东大会，他和曾经的投资人刘二海、黎辉—— 昔日的"铁三角"均出局董事会，郭谨一上任董事长。 出任董事长。 黎辉罕见现身。 作者 I 周佳丽 报道 I 投资界PEdaily 投资界获悉，近日瑞幸咖啡发布公告宣布，黎辉重新加入董事会并担任董事长职务，郭谨一将继续留任公司CEO及董事。 外界可能不知道，黎辉是大钲资本董事长兼首席执行官，而大钲资本是瑞幸咖啡最大股东。"我很荣幸能够在瑞幸咖啡这个重要时刻重 新加入董事会并担任董事长一职。"黎辉表示，将致力执行当前的战略举措，并推动公司的下一阶段增长。 但VC/PE圈对黎辉并不陌生，他本科毕业于中国人民大学，拥有耶鲁大学管理学院工商管理硕士学位，其中一段重要履历是在华平投 资；直至2017年创办大钲资本，其中最为人熟知的案例便是瑞幸咖啡。 经历造假风波后，瑞幸几近跌落谷底，期间大钲资本一路增持，终于带领瑞幸绝处逢生——至今全球坐拥超24000家门店，一年总净收 入超30 0亿元，堪称创投圈一次逆风翻盘。 瑞幸背后的男人 黎辉现身，出任董事长 时间回到2020年4月2日晚间，瑞幸咖啡自曝财务造假 ...

Group 1 - The core viewpoint of the report indicates that the coffee industry in China is experiencing significant growth, with the market size expected to reach 313.3 billion yuan in 2024, representing an 18.1% increase from 2023 [1] - In terms of personal consumption, the report forecasts that the per capita coffee consumption will rise to 22.24 cups in 2024, with the total scale of coffee delivery services reaching 5.51 billion yuan [1] - Shanghai is highlighted as the city with the highest number of coffee shops globally, boasting over 9,100 coffee outlets [1] Group 2 - The report also notes that the import and export of coffee products in China are experiencing rapid growth, with imports totaling 9.34 billion yuan and exports reaching 2 billion yuan in 2024 [1] - Yunnan coffee has seen a notable increase in sales on e-commerce platforms, with a transaction volume exceeding 417 million yuan in 2024, marking a 17.3% year-on-year growth [2] - A collaboration was established at the Shanghai International Coffee Culture Festival to create a comprehensive industry ecosystem from production to consumption, involving local government and various companies [2]

Core Viewpoint - The Bank of China Shanghai Branch is actively integrating financial services with the coffee industry, launching various initiatives to support new employment groups and enhance the coffee culture in Shanghai [1][2]. Group 1: Initiatives and Collaborations - The Bank of China Shanghai Branch has partnered with Ele.me to launch a coffee charity initiative, where every coffee order on May 15 will result in a coffee being gifted to delivery riders, acknowledging their hard work [1]. - The bank has introduced the "Magic Coffee Credit Card" to provide rich discounts for coffee enthusiasts and has customized "Magic Coffee Loan" services for small and micro coffee enterprises, offering a total of 380 million yuan in credit support to 195 businesses [1]. Group 2: Digital and Community Engagement - The bank has launched a WeChat payment promotion in collaboration with multiple coffee shops, featuring activities such as digital RMB purchases and prize draws, attracting significant public participation across various districts [2]. - The establishment of the "Hongqiao International Coffee Port" internet platform aims to provide a one-stop online service for the coffee industry, integrating financial services and utilizing blockchain technology to enhance cross-border financial services [2]. Group 3: Future Directions - The Bank of China Shanghai Branch plans to continue exploring new pathways for integrating financial services with the coffee industry, aiming to inject vitality into coffee culture and create better experiences for citizens [2].