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日本家电商争相开拓“佛系”年轻客户
日经中文网· 2025-06-06 07:55
EDION的自主品牌家电"e angle"的彩色设计系列在颜色和设计上颇为讲究 10年前日本电视市场前5名全是日本品牌,到2024年仅剩下松下和索尼2家。在洗衣机和吸尘器领域,中 韩品牌通过强调新颖和性能扩大了份额。日本品牌过于依赖中老年客户群,开拓低物欲的年轻客户成为 关键…… 日本企业正在绞尽脑汁吸引那些被认为物欲较低的年轻人。松下扩充了面向年轻人的服务和商品。大型 家电量贩企业EDION(爱电王)增加了重视"吸睛效果"的自有品牌商品群。希望年轻人喜欢自身品牌, 并采取措施留住这些用户,将其变成终身潜在客户群。 "如果订阅(定额付费)服务能够让生活变得充实起来,我觉得是一种不错的消费方式"。一位使用松下 面向租赁房屋推出的家电出租服务"noiful"的20多岁女性如此说道。这项服务的用户以35岁以下的人群 为主。 noiful与其他竞争订阅服务的区别在于,仅向与松下签订合同的租赁房屋提供服务。会提前确认室内动 线和家电安装位置,从而避免无法安装等事后纠纷。 支持noiful服务的房屋数量不断增加。服务启动约一年后的2023年,适用房屋约为500套,2025年初达到 约2600套,增至5倍以上。将在3年内增 ...
嘲LABUBU像猴,为什么还抢破头?| 年轻人消费野路子大赏
后浪研究所· 2025-06-06 06:56
他们形成了泾渭分明的两派,喜欢的人说," 在海鲜市场加价买了一只Labubu限量款,甜丝丝!保值率吊打其他潮玩! "看不 懂的人说," 这就是个猴吧,还是不太好看的那种。 " 看上去是玩梗,是调侃,但这是我们在超过10000人协作完成的共享表格中的真实发现:当下的消费越来越两极分化了。 5月7日开始, 潮生TIDE和后浪研究所 联合发起 「百万之选Best100」, 在线上搭建了一张实时更新的消费互助表格。 在这里大家自发提名耐用、实用的「钉子户好物」,分享被列入「人生回购清单」的经典单品,揭秘性价比拉满的隐藏款「平 替」,也吐槽那些包装比产品还贵的「无用废物」。 从10133个参与者、3481条真实消费体验里, 我们筛选出了100件被大家验证过的经典好物, 发布了「百万之选Best100」的清 单 。(关注「后浪研究所」公众号, 回复关键字「清单」 ,可一键获取好物列表) 我们发现,对于当代年轻人来说,买什么、用什么, 早就不只是消费行为,而是「站队」。 「为什么下单」这件事也不再局 限于「有没有用」、「性价比高不高」这些传统标准, 「玄学」、「情绪价值」、「社交玩梗」 都在成为影响消费选择的重 要指标。 ...
苏州市委市级机关工委推动年轻干部教育引领走深走实
Su Zhou Ri Bao· 2025-06-06 00:19
实践赋能课堂推动岗位建功促发展。紧扣苏州产业发展,组织文旅、交通等26家单位召开14场"产 业创新与文化创意"主题座谈会,200余名机关青年"晒点子"提出35条创新建议并呈报市委决策参考。紧 扣为民服务需要,常态化组织开展"志暖苏城"市级机关志愿服务,先后在阳澄湖半程马拉松、清明假 期、"五一"假期,组织发动500余名机关青年参与秩序维护、文明引导。紧扣岗位实践难题,联动开 展"感知社情民意、赋能基层治理"牵手行动,组织机关青年深入姑苏老城区直管公房、老旧小区和结对 社区开展"换位跑一次"体验式调研,提出针对性建议举措108条。 暖心关爱课堂激发干事创业精气神。推动年轻干部谈心谈话全覆盖,着力把思想谈通、工作谈透、 心气谈顺,以组织关爱激活年轻干部创新实干、竞相作为的内生动力。积极回应青年需求,办好市级机 关"活力杯"足球比赛、亲子趣味运动会等赛事,开展"姑苏·缘遇"青年联谊、爱心托班、双语阅读、文 体兴趣班等活动,让他们感受到更多"小确幸"。带头建立工委"我讲业务·大家学"双月学习制度,推动 青年干部上讲台、比业务。立项举办民事检察、统计业务等12类机关青年技能竞赛,积极营造比学赶超 的浓厚氛围。 近年来, ...
递进式培养,为青年干部成长成才铺就“快车道”
Nei Meng Gu Ri Bao· 2025-06-05 12:30
转自:草原云 为解决以往干部教育培训针对性实效性不强等问题,昆都仑区紧扣"两地三区一中心"产业发展规划,联 合高校共建"学术课堂",组织年轻干部走进企业,深入生产一线和研发中心,帮助党员干部更新知识储 备,为提升服务经济能力积累实战经验。同时,创新推出"比学课堂",通过辩论对抗、圆桌论坛等形 式,促进干部在思想碰撞、经验交流中深化专业认知,形成比学赶超的浓厚氛围。 "小郑经常走村入户,宣传'三农'相关政策,不仅给老乡们发了'明白卡',他自己对基层工作也越干 越'明白'了。"看着村里的发展一天比一天好,昆河镇和平村村民对挂职干部郑书华赞不绝口。 刀在石上磨,人在事上练。今年以来,昆都仑区紧扣重点企业人才需求与区域经济发展需要,结合年轻 干部学历背景、专业特长、岗位类型等,靶向实施"一纵一横"双线实战培养计划。纵向搭建挂职锻炼平 台,选派30余名年轻干部到"三个高地"建设、项目建设、招商引资、乡村振兴等一线挂职锻炼;横向推 行"跟岗锻炼+项目攻坚"融合机制,组织50余名干部赴工信局、商务局等重点经济部门开展跟岗实训, 全面提升年轻干部抓落实能力和改革攻坚能力。 从理论课堂到产业前沿,从基层一线到招商战场,昆都仑区 ...
陶溪川 年轻人扎堆来练摊(高质量发展在一线·小城宝藏)
Ren Min Ri Bao· 2025-06-04 21:56
Core Insights - The creative market in Jingdezhen, particularly the Tao Xi Chuan area, is thriving with young entrepreneurs showcasing their ceramic art and products, indicating a vibrant cultural and economic environment [1][3]. Group 1: Young Entrepreneurs - Young people are considered the greatest asset of Jingdezhen, with initiatives like the Tao Xi Chuan creative market providing a platform for them to display and sell their works [3]. - Entrepreneurs like Wang Xu and Chen Saijie have transitioned from temporary market stalls to permanent spaces, reflecting the growth and support for young creators in the area [3]. Group 2: Market Development - The Tao Xi Chuan creative market has evolved from a small gathering to larger events like the Tao Ran Market and Spring and Autumn Grand Market, enhancing its reputation and reach [3]. - The establishment of the Yishan Manufacturing Workshop in the Jingdezhen High-tech Development Zone offers affordable and convenient ceramic production facilities for young creators [3]. Group 3: Entrepreneurial Support - The local government provides support for young entrepreneurs, including loans such as the 200,000 yuan "Jingpiao" youth special entrepreneurship loan, to help them scale their production and improve their craft [3]. - The community fosters a collaborative environment where young entrepreneurs assist each other, enhancing their chances of success in the competitive market [2][3].
平安人寿官宣“75后”史伟玉出任总经理,高管年轻化加速
Nan Fang Du Shi Bao· 2025-06-04 09:32
时隔约7个月,史伟玉接棒余宏。6月3日,平安人寿官网公告显示,经董事会决议,并报经国家金融监 督管理总局核准,自2025年5月23日起,史伟玉担任公司总经理。同时,杨铮自同日起不再担任临时负 责人。 记者留意到,"75后"史伟玉是一名"老平安人",同时也是继余宏之后第二位执掌这家万亿级寿险巨头的 女性掌舵人。 简历信息显示,史伟玉毕业于南开大学保险专业,自1999年1月加入平安,历任平安人寿济南分公司营 销管理部员工、平安人寿总部市场营销部员工、平安人寿中西区事业部营销督导部业务管理室负责人、 平安人寿中西区事业部市场经营部综合管理室主任、平安人寿江西分公司销售经理/副总经理、平安集 团战略发展中心高级项目经理、平安人寿新渠道事业部项目总监、互联网事业群客户经营部总监、平安 人寿总部首席运营官兼客户服务部总经理、平安人寿副总经理等职务。 值得注意的是,近一年半来,平安人寿高管团队密集调整,高管年轻化趋势渐显。 2024年10月,平安人寿曾发布临时信息披露报告,宣布原总经理余宏卸任相关职务,同时由党委书记、 董事长杨铮担任公司临时负责人,代行总经理职责。 2025年3月,"85后"副总蔡霆兼任公司副董事长。此前 ...
游戏新品盘点:“年轻化浪潮”
Huafu Securities· 2025-06-04 09:27
行 业 研 究 游戏新品盘点:"年轻化浪潮" 投资要点: 版号:5 月国产游戏版号及进口版号均正常发放 5 月国产游戏版号于 5 月 21 日下发,共 130 款;其中,恺英网络 《神奇冒险团》、完美世界《异环》等游戏在内。 行 业 动 态 同时,进口版号发放 14 款;其中,恺英网络《彩虹岛:冒险》、 《境界:魂之激斗》、《仙境传说之约定好的冒险》、创梦天地《冲 冲骑兵》等游戏在内。 巨人网络:《超自然行动组》5 月之后快速起量,期待后续新品 跟 踪 《超自然行动组》是一款冒险寻宝类游戏,玩家扮演"超自然公 司"的员工,在不同的场景进行寻宝。2025 年 5 月 3 日游戏发布"百 万激励计划",之后排名不断上涨,5 月 30 日上涨至游戏畅销榜第 33 名,随后稳定在前 50 名。 吉比特:《仗剑传说》Q 版画风,切中年轻人喜好 《仗剑传说》是一款异世界冒险 RPG 游戏,采用二次元 Q 版画风, 5 月 29 日公测上线,并与蔬菜精灵联动。不管是 Q 版画风还是与年轻 IP 蔬菜精灵联动,均让游戏切中年轻人喜好。5 月 29 日上线,游戏畅 销榜即排名 32 名,截止 6 月 4 日,排名上升至 12 ...
气泡黄酒打开年轻人市场想象空间,会稽山能推动黄酒迎来爆发期吗?
Xin Lang Cai Jing· 2025-06-04 09:21
Core Viewpoint - The yellow wine sector is experiencing a surge in stock prices ahead of the Dragon Boat Festival in 2025, driven by collective price increases and a shift towards high-end products among leading companies [1][2][4]. Group 1: Stock Performance - Three A-share listed companies in the yellow wine sector are Gu Yue Long Shan, Kuaiji Mountain, and Jin Feng Wine, with Kuaiji Mountain's stock price increasing over 70% in May and more than 126% year-to-date, raising its market value from approximately 5 billion to 12 billion [1]. - Gu Yue Long Shan and Jin Feng Wine also saw stock price increases of 11.3% and 7.7% respectively in May [1]. Group 2: Price Increases and Market Strategy - Since 2025, yellow wine companies have collectively raised prices, with Kuaiji Mountain increasing prices by 4%-9% across various product lines [2]. - Gu Yue Long Shan adjusted prices for key products by 2%-12%, citing the need for yellow wine to reclaim its value amid intense competition in the beverage market [2][4]. Group 3: Market Dynamics and Competition - The yellow wine industry is benefiting from a shift in consumer preferences as the white wine market shows signs of weakness, allowing yellow wine to gain market share [3][4]. - Kuaiji Mountain is challenging Gu Yue Long Shan's leading position, with Kuaiji Mountain reporting a 10.1% increase in revenue in Q1 2025, while Gu Yue Long Shan's revenue declined by 4.9% [6][7]. Group 4: Financial Performance - In Q1 2025, Kuaiji Mountain's revenue reached 481 million, while Gu Yue Long Shan's revenue was approximately 539 million, indicating Kuaiji Mountain's stronger growth trajectory [6]. - Kuaiji Mountain's mid-to-high-end products achieved a revenue of 1.065 billion with a gross margin exceeding 61%, while Gu Yue Long Shan's mid-to-high-end revenue was 1.398 billion with a gross margin of 44.3% [6][8]. Group 5: Future Outlook - The yellow wine market is expected to stabilize and grow, with projections indicating that the revenue of regulated enterprises could expand from 8.5 billion in 2023 to approximately 12.5 billion to 14 billion by 2027 [8].
快评丨想减少村里的单身汉,单靠“红娘奖”远远不够
Nan Fang Nong Cun Bao· 2025-06-04 04:03
Core Viewpoint - The article discusses the ineffectiveness of the "matchmaker reward" system in increasing marriage rates among rural young men, suggesting that deeper societal and cultural changes are needed to address the issue of single men in rural areas [1][2][32]. Group 1: Current Initiatives - Various regions in Guangdong have implemented a "matchmaker reward" system, offering 1,000 yuan to matchmakers who successfully introduce unmarried men over 35 to potential spouses [5][6]. - Despite the implementation of this reward system for over a year, very few matchmakers have successfully claimed the reward, indicating a lack of interest or effectiveness in the program [7][8]. Group 2: Challenges Faced - The primary challenge is that many young men and women in rural areas are working in cities, making it difficult for local matchmakers to connect them [10][11]. - Young people's attitudes towards marriage have shifted significantly, with many viewing it as a personal choice rather than a societal obligation, leading to a reluctance to engage in traditional matchmaking [20][21][22]. Group 3: Societal Changes - The article highlights a growing trend among young people to prioritize personal freedom and self-fulfillment over traditional marriage, with many expressing a preference for pets over relationships [26][27][28]. - There is a need to understand the underlying reasons why local women may not want to marry local men, including economic opportunities, social conditions, and cultural attitudes [35][36][37]. Group 4: Recommendations - To effectively address the issue of single men in rural areas, it is suggested that efforts should focus on improving the economic conditions of villages, enhancing social skills among young men, and addressing the needs and expectations of women [44][45].
古越龙山20250602
2025-06-04 01:50
古越龙山 20250602 摘要 古越龙山采取集体涨价和市场反转策略,并凭借中央酒库 IP、历史沉淀 和国酿优势巩固市场地位,吸引投资者关注,但需关注新产能释放延期 风险。 古越龙山通过推广国学文化、国酿文化和美酒加美食文化,并推出青玉 系列等高端产品,旨在提升黄酒品类形象,培养年轻消费群体。 古越龙山积极推动全国化进程,将资源投入非成熟黄酒市场,旨在扩大 黄酒普及率,培育新的消费者群体,提升行业发展潜力。 黄酒以其低度数、健康和适合搭配美食的特点,在全球低度数饮料受欢 迎的趋势下,面临良好的发展机遇,应积极推广以迎合消费需求。 高端化战略通过推出青玉系列等产品,改变消费者对黄酒的认知,树立 高价值、高品质的品牌形象,获得市场认可。 企业黄酒产品战略分为高端化和年轻化,高端化旨在改变黄酒的负面标 签,年轻化则通过线上投放和美食美酒传播吸引年轻消费者。 新智能化酿造园区预计降低生产成本 5%以上,类似于集中管理模式, 有助于减少物流费用和管理开支,提升竞争力,优化资源配置,但新产 能释放调试期可能延期。 Q&A 今年以来黄酒市场的表现如何?古越龙山在其中扮演了什么角色? 今年以来,黄酒市场表现出较高的关注度,尤 ...