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超10万种出版物参展 文旅商展一站式融合书展变“书超” 交出人文经济新答卷
Xin Hua Ri Bao· 2025-07-07 23:19
Group 1 - The 15th Jiangsu Book Fair concluded with over 100,000 publications showcased, significantly surpassing last year's 80,000 [1] - The theme pavilion featured three sections: "New Era New Classics," "New Mission New Practice," and "New Exploration New Responsibility," highlighting educational and historical themes [1] - This year marks the 80th anniversary of the victory in the Chinese People's Anti-Japanese War, with several new books on this topic launched at the fair [1] Group 2 - The fair hosted over 190 reading promotion activities, slightly fewer than the peak of over 200, focusing on quality over quantity [2] - Notable authors and scholars participated in various sharing sessions, enhancing reader engagement and interest [2] - Discounts and promotional offers were prevalent, with many publishers providing significant price reductions and gifts to attract readers [3] Group 3 - The fair aimed to cater to young readers, launching a first batch of recommended reading lists for different educational stages [4][5] - Technological advancements were embraced, with immersive experiences like VR reading projects introduced to engage children [5] - The event was designed to be "age-friendly," appealing to a wide demographic, including seniors [5][6] Group 4 - The Jiangsu Book Fair has evolved into a comprehensive cultural and commercial space, integrating various aspects of urban life [6][7] - The fair has been recognized for its efforts in promoting reading culture and enhancing cultural consumption [6] - The inclusion of non-heritage shops and cultural corridors has extended visitor engagement and created a vibrant atmosphere [7]
四川文旅产业链成果发布 暑期惠游正当时
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 22:18
Core Insights - The Sichuan Provincial Cultural and Tourism Industry Chain Conference and the launch of the 2025 Summer Cultural and Tourism Consumption Season were held to promote the integration of culture and tourism and invite domestic and international tourists and enterprises to invest in the region [1] Group 1: Industry Development - The cultural and tourism industry is one of the 15 key industry chains identified in Sichuan's "Building Circles and Strengthening Chains" initiative [2] - A total of 80.8 billion yuan worth of major cooperation projects were signed, injecting new momentum into the province's cultural and tourism industry [3] - The Sichuan Provincial Government is accelerating the introduction of a package of policy measures to enhance the high-quality development of the cultural and tourism sector across multiple dimensions [2] Group 2: Investment and Projects - Ten major cooperation projects in the cultural and tourism industry were successfully signed, with a total amount of 80.8 billion yuan, including projects like the Chengdu Red Textile Cultural Park and the Zui Mei Rong Xiang Wine and Tourism Integration Project [3] - The event featured representatives from industry-leading companies, such as Tencent, who emphasized the potential for esports and cultural tourism integration in Sichuan [3] Group 3: Consumer Engagement - The 2025 Summer Cultural and Tourism Consumption Season was launched with a total of 65.65 million yuan in consumption vouchers to stimulate tourism [4] - Over 150 promotional activities and more than 50 discount policies will be implemented in key cities to enhance consumer engagement [4] - The province will host several major events, including the 12th World Games and the League of Legends Global Finals, to attract tourists [4] Group 4: Tourism Offerings - Five selected cool summer travel routes were introduced to provide diverse options for tourists, including the Shu West Snow Mountain Road and the Sichuan Cloud Pastoral Journey [5]
热带作物产业精耕细作结硕果——来自广东、广西、海南、云南的调查
Jing Ji Ri Bao· 2025-07-07 22:15
近年来,我国加速推进主要热带作物产品优势区域布局,成功培育出百色芒果、灵山荔枝、湛江菠萝等 20多个特色农产品优势区。 截至2024年底,云南咖啡种植面积超120万亩,年产量超14万吨,两项数据均居全国首位;2024年,广 西园林水果面积达2118.73万亩,总产量3393.96万吨,约占全国的七分之一,连续7年排名全国第一。 荔枝清甜、芒果馥郁、百香果酸爽、咖啡醇香、可可浓郁……在我国广东、广西、海南、云南等省份, 充足的光照与丰沛的雨水交织,孕育出丰富多样的热带作物。如今,越来越多的热带作物为人们所熟 知,它们不仅丰富着人民群众的餐桌,更关系着1.3亿热区农业人口的生计。该如何更好发挥热带作物 产业优势?如何推动热带作物产业成为高产、高效、高附加值的产业? 近日,电视剧《长安的荔枝》热播,让人们对古代如何转运荔枝产生了浓厚的兴趣。以往荔枝难得,是 因为其属于热带水果,仅能生长在南方有限的产地。时至今日,热带作物产业的发展,已经让荔枝等热 带水果成为广大群众可以轻松享用的美味。 热带作物种类繁多、用途广泛、作用突出。比如,天然橡胶、棕榈油是工业基础原料,木薯、香蕉是世 界10多亿人口的主粮,热带水果、咖啡、 ...
暑期文旅消费火热开启
Jing Ji Ri Bao· 2025-07-07 22:12
暑期是全年文旅消费的重头戏。各地诚意十足,搞赛事、办演唱会,文体旅联合发力;免门票、发补 贴,真金白银促消费。据了解,今年7月至8月,各地将举办超4300项约3.9万场次文旅消费活动,发放 超5.7亿元消费补贴。 多家在线旅游平台数据显示,避暑游、研学游、亲子游等对应不同消费群体的产品销售火热。 增加应季应景产品供给 根据气候趋势预测,今年暑期全国大部地区气温偏高,避暑依然是暑期游的主要动力。飞猪旅行网数据 显示,乌鲁木齐、昆明、贵阳、哈尔滨、沈阳、大连、兰州、西宁等是避暑游热门目的地;从去哪儿旅 行平台数据看,西北、东北等平均温度低于25摄氏度的地区,酒店预订增幅位居前列。 创新场景与暖心服务并举 夜幕降临,暑热散去,夜经济活跃起来。青岛啤酒博物馆外排队等候参与"金色奇妙夜2.0"夜游体验的 年轻人跃跃欲试。据工作人员介绍,青啤博物馆探索将传统工业旅游与文化、娱乐消费元素融合,除了 引入实景穿越剧游,打造系列文创产品外,尝试暑期夜场开放,今年还全面升级夜间沉浸式体验,通过 不断创新消费场景,拉动夜间文旅消费。 文化和旅游部产业发展司司长缪沐阳表示,围绕繁荣暑期文旅消费,各地要增加应季应景的产品供给。 针对不 ...
山西忻州:坚持以文塑旅、以旅彰文 以文旅融合描绘高质量发展新图景
Ren Min Ri Bao· 2025-07-07 22:06
在山西省中北部地区,有一片受到文化与自然双重滋养的土地——忻州市。近年来,忻州市紧扣"以文 塑旅、以旅彰文"发展主线,推动文化和旅游深度融合、相互赋能,不仅让千年文化焕发新生机,更让 旅游产业成为经济社会高质量发展的新引擎。2024年,全市51个A级旅游景区接待游客2894.86万人次, 同比增长9.3%,交出了一份文化与旅游共生共荣的亮眼答卷。 文化为基:让旅游更有深度 忻州市深厚的文化底蕴,正为旅游业发展注入源头活水。在文物保护领域,忻州市高标准编制《忻州市 文物保护与利用专项规划(2023—2035年)》,构建"双核两带五区"保护利用格局。借助《黑神话·悟 空》对忻州古建筑的宣传效应,忻州组织对44处具备开放条件的国省保文物建筑实施开放工程,让千年 古建走进大众视野。五台山、长城雁门关段两处世界文化遗产,以及佛光寺、南禅寺等唐代建筑遗存, 成为游客触摸历史的重要窗口。 发出新的生机与活力,向着"国际知名文化旅游目的地"的目标稳步迈进,为全国文旅融合发展贡献智慧 和力量。 文化活动的常态化开展,让游客在旅行中感受忻州文化的独特魅力。2024年,忻州免费送戏下乡演出 1238场,农民工歌手大赛、广场舞大赛等 ...
洋河股份:服务全民赛事举办 书写文旅融合新篇
Ren Min Ri Bao· 2025-07-07 21:54
Group 1 - The Jiangsu Province Urban Football League ("Su Super") has gained significant attention this summer, promoting tourism, dining, leisure, and sports consumption in various regions of Jiangsu, showcasing a successful integration of culture and tourism [2] - Yanghe Co., as a national brand rooted in Jiangsu, has fully sponsored the "Su Super" Suqian team, exploring innovative practices to empower regional cultural dissemination and support high-quality cultural tourism development [2][3] Group 2 - During a key match between Suqian and Yancheng, Yanghe Co. organized a fan group to enhance the atmosphere and showcase hospitality, while also creating industrial tourism routes for visiting fans to experience local culture [3] - Yanghe Co. has launched exclusive benefits for visiting fans, including free tours of two national 4A-level tourist attractions, enhancing the interaction between the event, brand, and fans [4] - The company has consistently invested in community sports, promoting sports culture and integrating it with liquor culture, thereby creating new consumption scenarios and supporting the development of cultural tourism [6]
走,去见识“黑科技”(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-07-07 09:11
江西省宜春市铜鼓县天柱峰景区依托秀美山水,打造机器人互动体验、水上卡丁船竞赛、直升机高空游 览等新业态,让游客感受山水与科技的融合之趣。周亮摄(人民图片) 福建省福清市石竹山景区,游客穿戴"外骨骼机器人"下山。谢贵明摄(人民图片) 今年以来,安徽黄山、山东泰山、福建太姥山、江西庐山等多个景区引入"外骨骼机器人"作为登山辅助 设备,解决了许多人"爬不动"的担忧。泰山文旅集团相关负责人介绍,泰山配备的"外骨骼机器人"受到 游客认可。"五一"假期前,泰山景区已投放500台,覆盖主要登山路线及游客密集区域,基本处于满负 荷运转。 位于福建省福鼎市的太姥山,以"峰险、石奇、洞幽、雾幻"闻名,共有3600多级石阶,垂直高差超900 米,大部分标志性景观位于海拔500米至700米的山体。想要登顶一览风光,对很多人来说是个不小的挑 战。4月初,太姥山景区试水"机器人进景区",引入多套与地形适配的"外骨骼机器人"。这些让游客"爬 台阶时感觉脚下有股力量"的机器人,在社交平台亮相后,吸引众多游客慕名前往体验。 这样的"黑科技"在文旅领域越来越多:在中国科学技术馆举办的航天科幻扩展现实(XR)大空间体验 展上,游客可沉浸式体验一场 ...
军马文化·狼渡草原马产业经贸交流会开幕
Jin Tou Wang· 2025-07-07 08:49
7月6日上午,军马文化·狼渡草原马产业经贸交流会在国家AAAA级景区岷县狼渡草原开幕。 参加开幕式的还有市直相关部门负责同志,岷县籍在外人士代表、新闻媒体记者、企业代表以及县四大 班子在家领导,各乡镇和县直各单位主要负责同志。 据了解,此次交流会为期一周,期间还将举办岷州美食展销暨商品交易大会、星空露营、马文化展览等 系列活动,全方位展现狼渡草原独特魅力,为区域特色产业发展培育新增长点。(黎鹏坤 贾宝明 柴锋斌 安婷) 王亚伟说,狼渡草原以狼跃泥沼传说为名。这里,战马的铁蹄曾淬炼出大秦帝国的金戈锋芒,牧人的长 调至今传唱着勇毅与坚韧;茶马古道上的驮队铜铃深嵌在狼渡岩壁,车辙里记载着千年贸易的史诗脉 搏;80多年前,红军长征的星火穿越这片最后的水草地北上,如今,长征精神、军马精神已镌刻在岷州 儿女的血脉深处。狼渡草原周边,扎角林场、军马场旧址、柯太沟奇石、双燕自然保护区等旅游目的地 星罗棋布。近年来,岷县立足青藏门户、秦岭之窗、红色岷州的区位优势,深入实施文旅赋能战略,构 建"四片带一中心"旅游发展格局,打造甘肃南部区域旅游枢纽,狼渡草原大景区名气日盛、旅者织云, 文旅产业焕发新的生机与活力。诚邀各位领导、各位 ...
让“古蜀厚重”叠加“人间烟火”,满足复合型文旅需求 看完三星堆还能干什么? 德阳以全域文旅格局“留客”
Si Chuan Ri Bao· 2025-07-07 07:09
德阳市委宣传部供图 绵竹年画村。绵竹市委宣传部供图 省委十二届七次全会提出,"推进文化和旅游深度融合发展、做大做强文化旅游业",将支持包括德阳在内的7 个城市建设国际旅游城市。 德阳拥有三星堆这一得天独厚的文旅资源,在全省推动文旅深度融合发展格局中具有重要地位。全会分组讨 论时,德阳市委书记刘光强提出,将加快建设三星堆生态旅游区等重点旅游项目,让德阳既有"古蜀厚重"又有"人 间烟火",不断满足游客多元化多层次的复合型文旅需求。 如何将流量转化为"留"量?德阳着力构建"3+N"文旅发展新格局,深度融入全省"锦绣天府·安逸四川"文旅品 牌体系,擦亮"世界三星堆 天府后花园"城市名片,加快把文旅资源优势转化为高质量发展优势。 "三星堆+"为龙头 带活"全市一盘棋" 近日,三星堆博物馆忙着备战"暑期热"。 "为了精固展陈设备、保障客流高峰用电安全,我们进行了3天闭馆维护。"三星堆博物馆相关负责人表示。 广汉市委宣传部供图三星堆青铜大立人像。 破解"蜻蜓点水"短板 打造全链条文旅格局 三星堆作为德阳乃至四川文旅的"金字招牌",吸引了大量游客。但受限于德阳文旅产业链较短、消费场景相 对单一等短板,不少游客只是"蜻蜓点水" ...
哈尔滨香坊区启动“票根+”活动激发消费新活力
Zhong Guo Jing Ji Wang· 2025-07-07 06:34
Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]