2025.06. 27 本文字数：1302，阅读时长大约3分钟 作者 | 第一财经 林靖 截至2025年6月20日，全国高等学校共计3167所，其中普通高等学校2919所，含本科学校1365 所、高职（专科）学校1554所；成人高等学校248所。 教育部最新公布的全国高等学校名单透露了上述数据，名单未包含港澳台地区高等学校。 相比去年同期，今年全国高等学校增加了50所，其中普通高校增加了51所，成人高校减少1所。普通 高校中，本科学校增加了57所，高职（专科）学校减少6所。 增加的本科院校中，有3所为新型研究型大学，数量为近年来最多，分别是福建福耀科技大学、大湾 区大学、宁波东方理工大学。 2025年福建福耀科技大学面向福建、河南、江西、湖南、广西招收50名本科生。大湾区大学首批设 置数学与应用数学、物理学、材料科学与工程、计算机科学与技术、工业工程等5个普通本科专业， 今年计划在广东省内招生80人。宁波东方理工大学，首批设置数理基础科学、智能制造工程、电子 科学与技术、计算机科学与技术4个本科专业， 计划今年将在浙江省内招收首批本科学生，按计算机 大类招生。 新型研究型大学以创新治理模式、人才培养模式和科研 ...

聚焦痛点，案例警示入脑入心 本次活动精准聚焦大学生群体最易遭遇的诈骗陷阱，如"刷单兼职诈骗"、"游戏账号交易诈骗"、"冒充客服诈骗"、"虚 假购物诈骗"、"网络交友诈骗"以及"校园贷诈骗"等。 为有效应对当前针对学生群体的电信网络诈骗高发态势，提升在校大学生的防范意识和能力，信阳联通公司积极行 动。6月9日，组织信阳农林学院的校园代理及学生代表，开展了一场主题鲜明、内容实用的校园反诈知识宣讲活动。 一个个触目惊心的真实案例，为在场同学敲响了安全警钟，让大家深刻认识到"天上不会掉馅饼"，时刻保持清醒警惕 的重要性。 反响热烈，安全意识显著提升 "原来诈骗手段这么多花样！""那些看似不起眼的细节，竟然会成为诈骗分子的突破口！"活动结束后，同学们纷纷表 示收获满满，深受触动。大家坦言，这次宣讲不仅填补了自身反诈知识的空白，更显著增强了日常防范意识。许多同 学表示，今后将主动关注反诈信息，提高警惕性，并热切希望学校能持续开展此类活动，帮助更多同学提升反诈"免 疫力"。 此次由信阳联通组织的反诈宣讲活动，有效提升了学生群体的反诈意识与防范技能，为营造安全、和谐的校园环境贡 献了联通力量。 守护师生财产安全，共建"无诈校 ...

Group 1 - The core viewpoint of the articles highlights the emergence of new research-oriented universities in China, specifically mentioning Fujian Fuyao University of Science and Technology, Greater Bay Area University, and Ningbo Oriental Institute of Technology as part of the recent increase in higher education institutions [1][2] - As of June 20, 2025, there are a total of 3,167 higher education institutions in China, with 2,919 being regular higher education institutions, including 1,365 undergraduate schools and 1,554 vocational (associate degree) schools [1] - The number of regular higher education institutions has increased by 51 compared to the same period last year, with 57 new undergraduate institutions added, marking the highest number of new research-oriented universities in recent years [1][2] Group 2 - New research-oriented universities are characterized by innovative governance models, talent cultivation methods, and research organization forms, focusing primarily on scientific and technological research [2] - The distribution of these universities is mainly concentrated in economically developed coastal regions of China, where there is a strong demand for high-tech talent due to local economic and industrial needs [2] - The number of vocational undergraduate institutions has reached a new high of 36, following significant expansion in the previous year, reflecting a growing trend in vocational education [2][3] Group 3 - In 2024, vocational undergraduate enrollment is projected to reach 109,600, with an additional 44,100 students enrolling in associate degree programs [3] - There is a notable trend of university graduates returning to vocational schools to acquire practical skills, with 52.2% of graduates believing that this will enhance their employment opportunities [3] - The increasing popularity of vocational undergraduate programs is evident, as some institutions have seen rising admission scores, indicating a growing recognition of the value of these programs [3]

Core Insights - The article discusses the evolution of the campus marketing model by掌上大学, highlighting its transition from simple product displays to a comprehensive private domain economic ecosystem [1][3][12] - The company has successfully integrated online and offline strategies to enhance brand engagement and customer acquisition in the university market [5][10] Group 1: Evolution of Campus Marketing - The journey began in 2022 with a 10 square meter tent, attracting only one brand and fewer than 50 participants, marking the start of the 1.0 era [3] - By early 2023, the introduction of a 20 square meter tent and sample experience mechanisms increased daily reach to 100-200 people, but challenges like "traffic scarcity" remained [3] - The 3.0 era commenced in September 2023 with a 50 square meter exhibition space, allowing 15 brands to participate and replacing part-time staff with full-time employees, transforming the perception from a "general store" to a "brand collection store" [3][5] Group 2: Private Domain Economic Model - The company has established a "precise reach-scenario penetration-long-term sedimentation" private domain economic loop, leveraging 80,000 student agents to enhance traditional marketing conversion rates by three times [6] - Collaborations with universities, such as the establishment of smart training bases, have provided long-term support for brand loyalty, with 60% of participating students receiving internship opportunities [6][12] Group 3: Business Value Reconstruction - The synergy between the upgraded roadshow and private domain economy has created significant commercial value, exceeding traditional models [8][10] - For instance, Costa Coffee discovered that cookies were more popular than their planned cold brew coffee during a tasting event, leading to cookies accounting for 43% of campus sales [8] - The return on investment (ROI) for campus marketing has increased to 3.2 times that of traditional methods, with over 200 roadshows planned for 2024 [10] Group 4: Industry Implications - The founder of掌上大学 emphasized that true business innovation involves a holistic leap in the ecosystem rather than isolated breakthroughs [12] - The model is redefining campus economics from mere commercial transactions to value co-creation between brands and the youth demographic [12][13] - The campus private domain ecosystem is positioned as a strategic advantage for brands aiming to capture future consumer markets, covering 40 million university students and representing a significant portion of the 960 billion youth consumption market [12][13]

为促进高校毕业生就业，各地高校不断创新校企合作模式，通过参与企业研发项目、"订单式"校企合作人才培养等方式，帮助学生提前适应岗位需求，实现 精准就业。不久前，从内蒙古电子信息职业技术学院电子信息工程技术专业毕业的陈永胜，就与呼和浩特市一家新能源企业顺利签订了劳动合同。 内蒙古电子信息职业技术学院毕业生 陈永胜：从大学二年级进入订单班学习，学校将企业岗位知识搬进课堂，我学习了智能传感、智慧物联、产品检测等 相关专业实用技术，现在顺利入职，工作内容与所学无缝对接，一切都十分顺畅。 为帮助学生提升求职能力，适应岗位需求，内蒙古电子信息职业技术学院构建了"实习岗位前置、技能培训嵌入、职业发展贯通"的全链条就业实习体系，并 与海康威视等多个企业共建校内实习实训基地，实施"订单式"校企合作人才培养。 内蒙古电子信息职业技术学院电子与自动化系主任 刘占伟：（我们系）建设了校内实习实训基地6个，学生在校内实训基地就可掌握七成以上的岗位技能。 近两年来，我们与31家企业合作实施"订单式"校企合作人才培养模式，成立订单班48个，定向输送高技能人才近1500人。实现"招生即招工、毕业即上岗"。 协同育人 人才成长与企业发展同频共振 ...

在滨江区长河街道冠山社区，一个名为"麦芒小站"的青少年心理健康驿站正成为越来越多家庭 的"心灵港湾"。这里有舒适的沙发、彩色的沙盘，更有温暖的"麦芒姐姐"，为孩子们提供专业的心理支 持。 去年5月成立的"麦芒小站"，通过"家校社"协同模式，构建了覆盖青少年成长全生态的心理健康服 务网络。近日，一位化名"小青"女孩的故事分享，让更多人看到了这一模式的成效。 家校社联动，织就"心理安全网" "你真的不是我妈妈吗？"五年级暑假的一天，小青终于问出了埋藏心底多年的疑问。原来，她从小 由爷爷奶奶和小姨抚养，直到偶然得知亲生父母早已离世。这一打击让原本活泼的女孩陷入自我封闭， 甚至出现逃学、自伤等极端行为。 经过5次家庭辅导、8次家长课堂和9次个人咨询，小青逐渐走出阴霾。奶奶学会了适当放手，小姨 掌握了情绪疏导技巧，而小青则通过沙盘游戏重新找回了自信。 服务升级："三大计划"护航成长 小青的转变是"麦芒小站"服务成效的一个缩影。一年来，该站点已覆盖6所中小学，开展青少年团 体辅导37场、家长讲座12场，以及开展多场心理健康测评及专业培训，惠及数百个家庭。 另据长河街道冠山社区党委书记傅幼刚介绍，今年，"麦芒小站"还在全面 ...

吸引更新一代的年轻人，永远都是运动品牌运营发展的关键。 当国内校园赛事不断升温，各大运动品牌也将赞助视野投至「象牙塔」内。不论是CURA阿迪达斯中国大学生路跑联赛，还是此前结束的ASICS亚瑟士x 北大高校接力赛，以及耐克跑百校高校接力挑战赛等，越来越多学生赛事中开始出现品牌的身影。 在这一趋势下，部分高校也开始成立专门的对接部门，吸引校外力量的加入，并借助其资源与专业支持，带动赛事规模和水平的进一步提升。 校企合作，正在迈入新的阶段。 高校赛事，从「象牙塔」破圈 高校体育赛事的热度，已经突破了校门的物理边界。 被称为「小全运会」的北体大校运会，多条视频片段在抖音等平台播放量突破百万，吸引着校外观众涌进体育场；走过六十八届的清华「马约翰杯」，囊 括了各项球类、田径运动，在校园内外流传出「一年比一次，一次比一年」的讨论；还有类似中国大学生篮球联赛（CUBAL）等成名已久的高校赛事， 每年吸引着体育迷的关注与热议。 而当学生们穿上了赞助品牌的装备，当记录与传播的镜头扫过赛道旁广告板上的logo，运动品牌们基于校企合作的赞助布局，也就收获了具象化的回报。 运动品牌们涌进高校体育场 从原本的校内关注到全网热点，从单纯 ...

Group 1 - The core event is the Henan Province 2025 Ordinary College Entrance Examination (Gaokao) on-site consultation conference held on June 26, where university admission representatives answered questions from students and parents [1][3] - The first round of college application for the 2025 Gaokao started on June 26 and will last until June 28, allowing students to apply for various programs including military flight recruitment and early admission for ordinary undergraduate programs [1][2] - The admission policy includes parallel application for ordinary undergraduate early admission, allowing students to fill in 64 "major + university" choices without the option for major adjustment [1][2] Group 2 - Students can select their preferred majors based on their elective exam subjects and the requirements of the respective universities, forming their "major + university" applications [2] - An example is provided where a student can apply for multiple programs across different universities based on their elective subjects, with a maximum of 64 "major + university" applications allowed in the military category [2]

Core Viewpoint - The "Three Supports and One Assistance" program in Henan Province is effectively promoting employment for college graduates while contributing to rural revitalization efforts [2][3]. Group 1: Employment Initiatives - The "Three Supports and One Assistance" program encourages college graduates to work in grassroots positions, providing a two-year service period aimed at enhancing local development [2]. - The program has been instrumental in helping graduates like Dong Xinrui secure stable employment in their hometowns, reflecting the program's success in addressing job instability [2]. - The provincial government has set ambitious employment targets for 2025, including recruiting over 3000 positions under the "Three Supports and One Assistance" program [2]. Group 2: Rural Revitalization - The program is closely linked to rural revitalization, with a focus on creating job opportunities that allow graduates to contribute to local development [3]. - A new initiative, the "Rural Revitalization Village-level Coordinator" program, aims to further expand employment opportunities in rural areas, with responsibilities including poverty alleviation and rural governance [3]. - The implementation of these programs is seen as a dual approach to stabilize existing employment while creating new job opportunities, thereby enhancing the overall employment landscape in the province [3].

Group 1 - The graduation season has become a trending topic online, filled with emotions, celebrations, farewells, and encouragements, marking unforgettable moments in youth stories [7] - The graduation ceremony at China Agricultural University featured a significant "tassel-turning" ritual, symbolizing the completion of studies, which was extended due to students' enthusiasm, showcasing the school's commitment to student engagement [8][9] - The live broadcast of the graduation ceremony attracted over 240 million views across various platforms, highlighting the event's popularity and the school's effective outreach [8] Group 2 - Liu Xiaomei, a cafeteria worker at Yanbian University, delivered a heartfelt speech during the graduation ceremony, emphasizing the importance of caring for oneself and the emotional connection with students, which resonated widely online [11][12] - The trend of involving frontline service staff in graduation ceremonies reflects a growing recognition of their contributions to student life, enhancing the humanistic aspect of education [13] - Qingdao University’s graduation ceremony transformed into a lively concert, featuring students singing various songs, which significantly boosted engagement and viewership, demonstrating the effectiveness of creative approaches in graduation events [14][15]