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一场音乐节,千万元消费增量,这个“五一”你去看音乐节了吗?
Mei Ri Jing Ji Xin Wen· 2025-05-07 07:46
Group 1 - The core viewpoint of the articles highlights the growing trend of music festivals as a new engine for local cultural and tourism economies, particularly during the "May Day" holiday, with significant increases in hotel bookings and overall consumer spending in hosting cities [1][2][3] - During the "May Day" holiday, over 23 music festivals were held nationwide, with cities like Chuzhou and Yining seeing hotel bookings increase by 2.4 times and 1.3 times respectively, demonstrating the economic impact of these events [1] - The "2025 BUBBLING&BOILING Bubble Island Music and Art Festival" in Tianjin attracted over 100,000 attendees and generated over 60 million yuan in related consumption, showcasing the potential of music festivals to drive local economies [1][3] Group 2 - The integration of performance and tourism is becoming a new strategy for local governments, with many cities collaborating with event organizers to create a "performance equals tourism" experience, enhancing consumer engagement [2][3] - A report from Meituan Travel indicates that over 100 large-scale performances are expected during the "May Day" period, with an anticipated audience of over 2 million and a projected boost in hotel and tourism spending exceeding 2 billion yuan [3] - The participation of cross-industry artists in music festivals is expanding, attracting a broader audience and enhancing the overall experience, with a notable increase in interest from younger demographics [5][6]
五一假期大型营业性演出数据出炉:票房高达12.12亿元,音乐节应援妆今年特别火
Yang Zi Wan Bao Wang· 2025-05-07 07:38
5月6日晚,中国演出行业协会公布了2025年"五一"假期全国演出市场简报,其中指出"五一"假期,全国5000人以上的大型营业性演出票房收入达到12.12 亿元,同比增长5.12%。时代少年团、陶喆、周华健、任贤齐等明星演唱会,北京超级草莓音乐节、常州太湖湾音乐节、天津泡泡岛音乐与艺术节、武汉 仙人掌音乐节、佛山银河左岸音乐节等演出项目在一众大型演出项目中热度居高,热门演出目的地呈现"高线城市主导、地域下沉、边界外延"的趋势。 今年"五一"假期期间大型演出拉动效应凸显,以音乐节为中心出现显著的文旅虹吸效应,围绕演出场地三公里范围出现"酒店+After Party"经济圈,大型音 乐节广泛的吸引了跨市、跨省乐迷,由此带来的消费呈现出音乐节门票占小头,吃住行游购娱占大头的趋势。 在演唱会、音乐节之外的衍生消费上,今年格外值得关注的是"音乐节应援妆"消费的高速增长,"音乐节应援妆"在美团平台搜索量同比增长179%,"00 后"用户占比超30%,其消费趋势在线下体现明显,咪豆音乐节现场出现了多个妆发服务摊位,可以实现化妆、发型、服饰租赁购买一条龙服务。 接下来的五月江苏还有超多大型营业性演出正在蓄势待发,包括5月10日 ...
“泡泡岛”音乐节京津冀站带动消费增长超六千万元
Sou Hu Cai Jing· 2025-05-07 07:07
5月4日,在天津滨海新区东疆亲海广场举办的"2025泡泡岛音乐与艺术节·京津冀站"完美收官。吸引了 超10万乐迷参与(其中来自京津冀地区的乐迷占59%),带动周边住宿、交通、餐饮等相关产业综合消 费增长超6000万元。 中国旅游研究院(文化和旅游部数据中心)经济学博士韩元军表示,以音乐节、演唱会为代表的音乐旅 游在全国市场规模极大,关联产业超120个,"一业带百业"的特征非常明显。 除了音乐节场域内的高质量"年轻态"服务外,"泡泡岛"还联手天津市交通集团为乐迷提供热门交通站 点、公铁联运、跨城交通(北京)的一站式出行方案,让本届"泡泡岛"音乐节成为天津城市文化传播的 重要载体和文旅消费的"流量入口"。 来源:北京日报客户端 "这个音乐节很年轻很专业,是我们梦想中的舞台,我会推荐挪威艺术家来中国体验。"挪威歌手Maria 说,"泡泡岛"不仅是演出平台,更是一次深入了解中国当代青年文化和城市活力的文化旅程。 "泡泡岛"舞台设计延续其"体验至上制造美好"的理念,通过解构气泡与云朵元素,打造出兼具艺术辨识 度与情感共鸣的立体景观,形成品牌专属视觉符号。艺术展演方面独具匠心,使音乐场景升级为集艺术 共创、社交互动、潮流 ...
“期待黎中音乐人开展更多交流对话”
人民网-国际频道 原创稿· 2025-05-07 02:30
"音乐是美的艺术。中国援建黎巴嫩国家高等音乐学院,体现了中方对艺术和黎中友好的重视。"近日,黎巴嫩国家高等音乐学院院长希巴·卡瓦斯在接 受人民网记者专访时表示,中国援黎国家高等音乐学院项目象征着两国友好交往,期待未来加强音乐和文化领域的交流对话。 希巴·卡瓦斯在演唱歌剧。受访者供图 希巴·卡瓦斯是黎巴嫩知名指挥家、作曲家和歌唱家,她曾在黎巴嫩、意大利、荷兰、法国等地求学,涉猎广泛。希巴·卡瓦斯还创造了阿拉伯歌剧形式 并致力于大众普及。2020年,希巴·卡瓦斯出任经营遭遇困难的黎国家高等音乐学院院长。在她领导下,音乐学院工作逐步步入正轨。 希巴·卡瓦斯表示,黎巴嫩政府都高度重视文化艺术,音乐学院可望获得更多资金支持,从而能系统开展音乐外交和音乐经济活动。"思想和创造是我们 的财富。音乐需要才华、教育、耐心、韧性等一系列特质才能实现。如果我们失去一位音乐家,可能需要30年才能找到替代者。"她认为,黎巴嫩经济社会 仍处在艰难重建过程中,音乐学院和文化中心等设施有助于为黎巴嫩树立更客观亲和的形象。 中国援黎国家高等音乐学院项目位于黎首都贝鲁特,是中国政府援助黎巴嫩的第一个成套项目。项目总占地面积约26588平方米,主 ...
指挥家高健:东方市民音乐会“高贵不贵”,我愿意常来
Xin Lang Cai Jing· 2025-05-06 13:36
Group 1 - The 790th Oriental Citizen Concert was held on May 3, featuring the theme "Tribute to Bach & Handel," conducted by Gao Jian with the Ningbo Symphony Orchestra [1][3] - The concert celebrated the 340th anniversary of Bach's birth, and both Bach and Handel were highlighted for their significant contributions to Western classical music [3][5] - Gao Jian has been a frequent participant in the Oriental Citizen Concerts since their inception in 2006, contributing to the planning and bringing in various musicians [5][6] Group 2 - The concert included performances of Bach's "Brandenburg Concerto" and "Double Violin Concerto," as well as selections from Handel's operas [3][6] - Gao Jian emphasizes the importance of providing a platform for young musicians, having previously led performances that featured emerging talent [6][10] - The Oriental Citizen Concerts maintain low ticket prices and high frequency of performances, which helps in building a solid brand despite limited funding [8][10] Group 3 - Gao Jian currently serves as the artistic director of the Ordos Symphony Orchestra, where he has implemented reforms to increase the number of performances and enhance the orchestra's quality [8][10] - The concert series aims to support new talent and serve the community, with Gao Jian advocating for innovative approaches to music education and public cultural offerings [10]
东西问丨安达组合:中国民族音乐何以“出圈”?
Zhong Guo Xin Wen Wang· 2025-05-06 11:44
Core Viewpoint - The Andar Ensemble, a Mongolian music group established in 2003, successfully integrates traditional ethnic music with contemporary styles, gaining international recognition through tours and performances, particularly in North America [1][12]. Group 1: Musical Style and Innovation - The Andar Ensemble does not categorize itself strictly within any musical genre, blending traditional instruments with modern influences to create a unique sound that resonates with diverse audiences [4][6]. - The group emphasizes the importance of maintaining their ethnic roots while also incorporating various global music styles to enrich their music and appeal to a broader audience [6][10]. Group 2: Audience Engagement and Cultural Transmission - The ensemble aims to convey stories through music, overcoming language barriers by focusing on the emotional and natural elements of their performances [3][10]. - They believe that the more rooted their music is in ethnic traditions, the more universal its appeal becomes, as it connects with the intrinsic human longing for cultural and natural experiences [6][10]. Group 3: Adaptation to Modern Platforms - The Andar Ensemble recognizes the significance of modern platforms like variety shows and social media in reaching younger audiences, adapting their presentation while staying true to their artistic identity [7][10]. - They are committed to making traditional music relevant to contemporary listeners, ensuring that it is perceived as fashionable and valuable [10][11]. Group 4: Educational Initiatives - The ensemble has established a training program at the Inner Mongolia Arts College to cultivate a new generation of musicians who appreciate and can innovate within the realm of ethnic music [10][12]. - They focus on teaching various musical styles and languages, fostering a deeper emotional connection to their cultural heritage among students [10].
饭圈冲进音乐节,票房和反噬并存?
3 6 Ke· 2025-05-06 11:33
五一结束了,音乐节 的乱子和乐子也宣告盖棺定论。作为演员跨界多且红火的一届音乐节,热闹和乱子,可谓应接不暇。 最先是因为各大音乐节 IP为了阵容的华丽,纷纷邀请了演员跨界参演,导致还没开始,乐迷们就狂吐槽。等到正式开场,先有歌手和演员粉丝间的小摩 擦升级的舆论,后有因为乐队迟到后处理不及时导致整场音乐节全面"翻车"的元气森林。 结果就是,无论是乐迷或粉丝,大家都是花了钱的消费者,却都没有收获好的体验。 如果主办方实在想要流量,实在大可不必费心费力如此折腾乐迷们,有网友仗义执言,与其千方百计琢磨让跟音乐有沾边的艺人跨界,不如直接大大方方 邀请对家演员,设置艺人专区票,彻底分流:流行一天,说唱一天,摇滚一天,专场一天,大家皆大欢喜。 被流量淹没的音乐节们? 跨界是本届五一档演出的商业"趋势"。在原本由音乐人赶场的音乐节阵容里,其他定位的艺人也开始成为一场音乐节的卖点。 跨界的人群主要粉两种,一是网红,"网红"何秋事出演了北京元气森林音乐节和太湖湾音乐节,而皮皮朱参演了佛山银河左岸音乐节。 二类更普遍,则是演员,当然,需要说明的是,演员也并非完全跟音乐不沾边。 据悉,北京元气森林音乐节请来了人气演员赵露思和张晚意, ...
从台北到哈尔滨:台湾小提琴手的音乐“双城记”
Xin Hua Wang· 2025-05-06 01:29
新华社哈尔滨5月5日电 题:从台北到哈尔滨:台湾小提琴手的音乐"双城记" 从宝岛来到哈尔滨,这里的冬天让这位南方人印象深刻。"第一次经历零下三十多度的严寒,感受很奇 特。"李天选笑道,"但音乐厅里的温暖足以融化寒意。"更令他惊喜的是这座城市的音乐底蕴——百年 交响乐团、高水准的音乐学院、频繁的国际交流演出,各具特色的演出场地还有像指挥大师汤沐海这样 的艺术名家。 "在哈尔滨,我们几乎每周都有演出,曲目从古典到现代,从西方到本土,非常丰富。"作为哈尔滨交响 乐团第一小提琴手的李天选自豪地说。他喜爱这个充满活力的音乐集体,也特别欣赏哈尔滨观众对音乐 的热情,"在这里演出的氛围非常好,时常有观众在演出后不愿离去,想和我们交流。"他说。 李天选出生于台北的书香门第。奶奶是原上海音乐专科学校(现为上海音乐学院)的毕业生,精通声乐 和钢琴;父亲在闲暇时喜欢弹钢琴。在这样的耳濡目染下,他也曾学习钢琴,直到上小学时一位老师建 议他学小提琴,改变了他的艺术轨迹。 怀揣着对音乐的执着,李天选先后进入台湾师范大学和美国伯克利波士顿音乐学院深造。毕业后,他从 美国回到台北,做了一名自由乐手。那时,他对大陆的了解主要来自互联网。"后来 ...
从麦田到仙人掌,10万乐迷点燃黄陂消费热潮!
Sou Hu Cai Jing· 2025-05-06 00:37
Core Viewpoint - The recent music festivals at Wuhan Airport Music Square have attracted nearly 100,000 music fans nationwide, showcasing a blend of music, consumption, and cultural tourism, significantly boosting the local economy [1][7][11]. Group 1: Event Highlights - The music festivals featured a strong lineup of top artists, including Cui Jian, Xu Wei, Lao Lang, Zheng Jun, and Zhao Lei, with classic songs that sparked enthusiastic sing-alongs among attendees [3]. - The unique setting of the music festival, with planes taking off and landing in the background, created a romantic atmosphere, enhancing the overall experience for attendees [5]. Group 2: Economic Impact - The music festivals led to a substantial increase in local economic activity, with restaurant, accommodation, and transportation spending rising significantly during the events [7]. - The surrounding area saw a 45% year-on-year increase in sales of imported and exported goods at Hankou North International Trade [7]. - The synergy between the music festival and local attractions, such as Mulan Scenic Area, resulted in over 200,000 visitors on the first day of the holiday [7]. Group 3: Brand Value and Future Plans - The music festivals have elevated Wuhan's brand value, with related topics on social media platforms like Weibo and Douyin garnering over 10 million views [11]. - The "Airport+" model has created a tourism route connecting the music square with nearby attractions, enriching the experience for music fans and providing new growth opportunities for local industries [9]. - Future plans include deepening the "Music+" strategy, with seasonal themed music events and improved facilities to enhance the experience for music fans, aiming to continue driving economic and social benefits for the city [22].
江苏各地“旅”出奇招 带动消费热潮
Xin Hua Ri Bao· 2025-05-05 23:33
逛吃、游购、嗨买,尽情的消费同欣赏秀丽美景、体验精彩项目一样能刺激多巴胺释放。泰州早茶 市集融合武侠元素,一家老少饮食游玩一站式解决;如东虹桥村引入海底捞田野快闪店,解锁乡村旅游 新体验;常州太湖湾音乐节引得乐迷豪迈带动6.5亿元周边消费,将品牌价值转化为持续收益……"五 一"假期,江苏各地通过"场景变革"重构消费生态,带动消费热潮。 宿迁:外贸"尖货"成为内销"黑马" 5月2日,宿迁市宿城区吾悦广场内人声鼎沸。"活动花样多、优惠力度大,吃喝玩乐购全都能满 足。"游客孙梦对宿城区推出的外贸优品转内销活动连连点赞。 "五一"假期,宿迁全市联动开展"嗨在宿迁·缤纷五一"促消费暨外贸优品转内销活动。宿城区以"内 贸外贸一体化"为主题,开展外贸优品出口转内销专场活动。"本次活动推动市内外30家重点外贸企业在 核心商业综合体建立外贸优品内销专区。"宿城区商务局相关负责人介绍,该区努力让外贸"尖货"成为 内销"黑马",着力开拓消费市场,促进内外贸一体化发展。 在古城街道宝龙金鹰街区,游客往来如织。"这里一直是我们购物的首选,吃饭、逛街、看电影一 站式搞定。"正在挑选心仪商品的大学生刘宇欣说。聚焦"潮购、亲子、美食、文旅" ...