体育

Search documents
扬州3项目入选长三角地区体育消费创新场景优秀案例
Sou Hu Cai Jing· 2025-06-23 15:11
Core Viewpoint - The article discusses the initiative by the Jiangsu Provincial Sports Bureau, in collaboration with sports departments from Shanghai, Zhejiang, and Anhui, to promote sports consumption and event economy in the Yangtze River Delta region through the collection and evaluation of innovative sports consumption scenarios for 2024 [1][8]. Group 1: Sports Consumption Innovation - The initiative aims to release the sports consumption potential in the Yangtze River Delta region and drive high-quality development of the sports industry [1][8]. - A total of 87 projects were shortlisted, including 44 in the category of sports events or themed activities, 37 in the category of spatial carriers, and 6 in the category of innovative sports consumption products or services [8][9]. Group 2: Notable Projects - The 2024 Yangzhou Jianzheng Half Marathon and "Yangma Carnival" event is one of the highlighted projects in the sports events category [2][14]. - In the spatial carrier category, notable projects include the "Yancheng Phoenix Island Water Sports and Leisure Base" and "Zhu Lake Xiaozhen Sports Tourism Integration" [3][12]. Group 3: Digital Integration - The evaluation results were published using an online map format, utilizing advanced digital technology to visually display various sports case results across the Yangtze River Delta [3][8]. - The online map will be featured on the "Yangtze River Delta Sports Industry Information Platform" and the "Yangtze River Delta Sports Integration Research" public account, allowing users to access project descriptions and geographical information [3][8]. Group 4: Economic Impact - The 2024 Yangzhou Jianzheng Half Marathon is noted for its market-oriented operation, significantly boosting local tourism and related industries, with a reported direct economic benefit of 81.78 million yuan and an economic output effect of 190 million yuan [15]. - The event also generated substantial tax revenue and employment opportunities, with 794 jobs created as a result of the event [15].
卡塔尔如何用 15 年打造巴黎圣日耳曼传奇? | 声动早咖啡
声动活泼· 2025-06-23 09:35
每年年初,德勤都会发布足球俱乐部财富排行榜。榜单常客通常是皇马、巴萨、曼联等历史悠久的传统豪门 ——这些球队拥有超过百年的历史,多次夺得本国联赛或欧洲冠军,在全球享有极高知名度。 相比之下,成立于 1970 年的巴黎圣日耳曼显得格外年轻。2011 年之前,这支球队仅获得过两次法甲冠军,长 期在法国甲级联赛中游徘徊。 2011 年,卡塔尔体育投资公司正式收购巴黎圣日耳曼足球俱乐部。从收购至今,巴黎圣日耳曼的收入增长了 近七倍。尽管通胀等因素推动了各大足球俱乐部收入的普遍增长,但巴黎圣日耳曼仍是整个欧洲收入增长最快 的俱乐部,成功跻身传统欧洲足球豪门行列。 巴黎圣日耳曼收入的飙升离不开新东家的全方位支持。收购完成后,球队与卡塔尔旅游局、卡塔尔航空、卡塔 尔最大国有银行签订了巨额赞助合同。其他赞助商背后同样有卡塔尔资本的身影,例如法国雅高酒店集团的主 要股东正是卡塔尔投资局。 在卡塔尔资本的助力下,巴黎圣日耳曼多次夺得法甲冠军,球队估值持续攀升。据《福布斯》杂志估算,巴黎 圣日耳曼目前估值达 46 亿美元,而在被卡塔尔资本收购前仅为 1 亿美元。 那么, 卡塔尔究竟如何在 15 年时间里,将这支法甲中游球队打造成全 ...
2025(第六届)河北省体育消费季“体育消夏·嗨玩季”专项活动——首届“燃动湾里青少年运动嘉年华”
Xin Lang Cai Jing· 2025-06-23 03:34
转自:推广 2025年6月22日傍晚,石家庄湾里庙步行街被一片热烈的氛围所笼罩。随着激昂的音乐响起,2025(第 六届)河北省体育消费季"体育消夏·嗨玩季"专项活动——首届"燃动湾里青少年运动嘉年华"正式拉开 帷幕,而率先登场的青少年跑酷大赛,瞬间将现场气氛推向了高潮。比赛现场,特制的障碍赛道犹如一 座充满挑战的神秘城堡,吸引着青少年选手们跃跃欲试。 据了解,此次青少年跑酷大赛吸引了来自全省各地的百余名选手报名参赛,他们中年龄最小的只有4 岁,最大的也不过13岁。这些充满活力的青少年们,用自己的勇气和技巧,在赛场上尽情展现着跑酷运 动的魅力。"我练习跑酷已经两年了,跑酷让我学会了挑战自我,突破极限。今天能在这么多人面前展 示自己,我感到非常兴奋。"一位参赛选手激动地说。 首届"燃动湾里青少年运动嘉年华"不仅仅只有跑酷大赛这一项精彩赛事,在整个暑期还将陆续举办青少 年篮球挑战赛、青少年街舞啦啦操展示赛等众多精彩赛事。在整个活动期间,湾里庙步行街摇身一变, 成为了一个集体育、文化、娱乐、消费于一体的欢乐海洋。一位家长感慨地说:"这样的亲子活动非常 有意义,不仅能增进我和孩子之间的感情,还能让孩子在运动中感受到快乐 ...
36712人!观看人数破纪录,赞助商抢席位,“苏超”距离拿下千万元冠名商还有多远?
Mei Ri Jing Ji Xin Wen· 2025-06-23 02:55
每经记者|王紫薇 宋美璐 每经编辑|魏官红 "常州队太拼了,下着雨,队员从头拼到尾,拉拉队也从头到尾在雨里喊加油,我们都被感染了。"在接受《每日经济新闻》记者采访时,从南京带着妻女驱 车来看"苏超"的陈先生情绪激昂。 6月21日,"苏超"迎来第五轮常州队主场对战南京队的比赛。此前,该场比赛门票仅预约人数就达到了76万人,且早在6月18日开票当日门票即已售罄。最 终,球场上座人数达到了史无前例的36712人,其中,省外观众超1万人。 常州队VS南京队现场 图片来源:受访对象供图 陈先生幸运地抢到两张19.9元的原价票,张远(化名)就没有这么幸运,他打开小程序时想买的票已经"秒没","我连黄牛票都买不到。黄牛票涨到了600块 (一张)"。 观众的喜爱正转化为商业价值:6月初,"苏超"的赞助商用手都数得过来,截至6月21日,"苏超"赛事的赞助商已经达到19家。 另外,还有些企业赞助了不同的赛区及足球队,例如,在6月21日的赛场上,《每日经济新闻》记者粗略统计发现,至少有4家新赞助商露出,甚至有烧烤店 前来赞助。 "苏超"能这样一直火下去吗?距离拿下千万元冠名赞助商还有多远? 排面!喜力、伊利、京东都来了,第三等级赞 ...
“奋楫北疆·青春飞扬”2025呼包鄂高校大学生龙舟赛激情开赛
Nei Meng Gu Ri Bao· 2025-06-23 02:33
Group 1 - The event held on June 21-22 at Nanhai Scenic Area in Baotou featured two dragon boat races, with the highlight being the "Fighting for the North, Youth Flying" 2025 College Student Dragon Boat Race on June 22, attracting 336 university students from 12 colleges across Hohhot, Baotou, and Ordos [1][3] - The competition showcased a vibrant atmosphere with synchronized paddling and enthusiastic cheers from spectators, emphasizing the spirit of teamwork and competition among the participants [3][5] - The Inner Mongolia Sports Vocational College team won the championship with a time of 47.44 seconds, reflecting the dedication and effort of the athletes [3][5] Group 2 - The event was a 22-person dragon boat 200-meter straight course timed race, with awards for the top three teams and recognition for the organization of the event [5] - The race leveraged the unique water conditions and wetland scenery of Nanhai Scenic Area, integrating sports competition with ecological protection and cultural tourism, showcasing the charm of Baotou [5] - The general manager of Nanhai Scenic Area Development Co., Ltd. noted that the event attracted local residents and visitors from surrounding areas, promoting the integration of Baotou's cultural tourism and sports industry [5]
2025年全区体育场地实地调查工作完成
Sou Hu Cai Jing· 2025-06-23 00:03
6月21日,一场跨越内蒙古广袤大地的体育场地实地调查工作收官。在自治区体育局党组的统一部署下,各盟市、旗县区体育部门协同联动,形成上下贯 通的工作网络,为实地调查提供了坚实保障。自治区体育场馆服务中心的工作人员以脚步为尺,丈量着全区103个旗县区的每一处体育场地,为掌握全区 体育设施建设情况、推动体育事业发展筑牢根基。 临时党支部学习 面对重点场地、大型场地,他们严谨细致地进行实地复核;为确保数据规范,对各类场地展开全面查漏补缺并录入;针对系统内缺少照片的场地,及时补 充完善。同时,还对公共体育场馆免费低收费开放、安全生产情况以及特色场地进行了摸底调查。为统一工作思路与执行标准,自治区体育场馆服务中心 还建立了线上调度会议机制,每两天对工作进行一次调度,及时协调解决实地调查工作中的难点、堵点,确保全区调查工作规范有序推进。 此次调查工作,堪称一场与时间与环境的较量。历时4个月,自治区体育场馆服务中心先后派出291人次投入其中。 实地测量 信息录入 工作期间,自治区体育场馆服务中心还成立了场地调查临时党支部,党员们充分发挥模范带头作用,坚持"工作学习两不误",夜间通过线上会议集中学 习,开展专题研讨,并结合工作 ...
文博日历丨古人比你更懂这项运动→
Yang Shi Xin Wen Ke Hu Duan· 2025-06-22 23:44
今天是国际奥林匹克日 这个纪念日的宗旨 是为了鼓励所有人 不分性别、年龄或体育技能的高低 都能参与到体育活动中 我国古代有一项流行的体育运动 全民都能参与其中 还兼具竞技性 一起来看 双手一叉 不好惹的他俩要干啥? 上身赤裸 下身着犊鼻裈(kūn) (也就是三角内裤) 这是什么年代流行的ootd? "身份"已确定 他们是角力场上的相扑运动者 真·全民都能参与、都爱参与 相扑运动的起源 可以追溯到上古时代 最早记录相扑的文史资料《述异记》 描述了传说在4000多年前的 氏族部落时代 黄帝部落与蚩尤部落开战 蚩尤部落"以角抵人,人莫能御" 这种用头冲撞的作战方式 就是相扑 在先秦时期称为 角力、觳(hú)抵、蚩尤戏 到秦汉改名为"角抵" 《汉书·武帝本纪》中记载 当时的角抵戏规模宏大 人们甚至愿意跑几百里路去观看助威 可见当时人们对于角抵游戏的喜爱 唐宋时被称为"相扑" 宋代朝廷中凡有盛大的宴会 经常要请相扑手来表演 民间的相扑戏也很盛行 发展至清朝被称作"摔跤" 人们变得更加看重摔跤的实战性 而不推崇其表演性质 因此这项运动逐渐走出了大众的视野 原来是两位金代的大哥 他们双拳紧握交叉在胸前 牙关紧咬、怒目圆睁 ...
团结一致 弘扬奥林匹克精神
Ren Min Ri Bao· 2025-06-22 22:10
孙颖莎 王心迪 徐天然 孙滇云 图①:2008年北京奥运会开幕式。 考文垂 影像中国 图②:2004年雅典奥运会,刘翔在男子110米栏比赛中夺冠。 影像中国 2002年盐湖城冬奥会,杨扬(前)为中国夺得第一枚冬奥 会金牌。 影像中国 2022年北京冬奥会开幕式。 刘 欣摄 2001年7月13日,人们在央视演播大厅庆祝北京申奥成 功。 王文波摄 1984年洛杉矶奥运会,中国女排战胜美国队夺得金牌。 影像中国 1984年洛杉矶奥运会,许海峰为中国夺得第一枚奥运金 牌。 影像中国 1932年洛杉矶奥运会,"中国奥运第一人"刘长春参加田径 比赛。 影像中国 数据来源:中国奥委会 6月23日,又是一年奥林匹克日。 "相互理解、友谊、团结和公平竞争"。奋斗在新征程上,我们每个人都是奥林匹克精神的诠释者、传递 者,都是奥林匹克的参与者。 ——编 者 人人都是奥林匹克的参与者 孙颖莎 回想起不久前结束的多哈世乒赛,我依然心潮澎湃。顶住压力成功卫冕女单冠军后,时任国际奥委会主 席巴赫亲自为我颁发冠军奖杯,令我备受鼓舞。竞技场上,球不落地,永不言弃。拼尽全力、挑战极 限、超越自我,这是所有参赛运动员对"更快、更高、更强——更团结 ...
湾财周报 大事记 苏超背后的金融战;盗版拉布布产业链调查
Nan Fang Du Shi Bao· 2025-06-22 14:36
Group 1 - The "Su Super" football league has gained immense popularity, attracting financial giants like Jiangsu Bank and Zijin Insurance to invest in sports marketing [3] - China Ping An announced comprehensive insurance plans for "Su Super" athletes and fans, indicating a growing interest from financial institutions in the sports industry [3] - The surge in the league's popularity has sparked a competitive environment among financial firms seeking to capitalize on the emerging sports market [3] Group 2 - The China Securities Regulatory Commission (CSRC) announced the "1+6" policy measures to deepen reforms in the Sci-Tech Innovation Board, aiming to attract more long-term capital for tech investments [4] - The policy includes the reintroduction of a listing standard for unprofitable companies, signaling a shift in regulatory support for innovative firms [4] - Experts are analyzing the potential impacts of the new policy on the participation of long-term funds in technology enterprises [4] Group 3 - The LABUBU brand under Pop Mart has seen a rise in counterfeit products, with some vendors using anti-counterfeiting labels to market fake items [5] - Regulatory bodies are increasing inspections to combat the counterfeit market, but sales have shifted online, complicating enforcement efforts [5] - Legal experts warn that counterfeit products infringe on copyright and trademark rights, potentially leading to criminal penalties for severe cases [5] Group 4 - WM Motor is reportedly in the process of asset transfer to Baoneng Automobile, with indications of a takeover following WM's bankruptcy restructuring [6] - Baoneng is coordinating with WM to transfer production qualifications and assets, highlighting a consolidation trend in the automotive industry [6] - Shenzhen Xiangfei, the successful bidder for WM's restructuring, is linked to Baoneng, suggesting strategic connections between the two companies [6] Group 5 - The National Bureau of Statistics reported that only three out of 70 cities saw an increase in second-hand housing prices, indicating a continued decline in the real estate market [7] - First-tier cities experienced a 0.7% decrease in second-hand housing prices, with significant drops in major cities like Beijing and Shanghai [7] - Analysts predict that the marginal effects of previous policies are diminishing, and further measures may be needed to stabilize market confidence [7] Group 6 - ST Yigou sold four underperforming Carrefour subsidiaries for 1 yuan each to reduce debt, with the transaction expected to increase net profit by approximately 572 million yuan [8] - The acquisition of Carrefour China by Suning in 2019 has resulted in significant operational challenges, leading to store closures and financial losses [8] - The ongoing liquidity crisis at Suning has exacerbated the difficulties faced by Carrefour China, resulting in legal disputes over unpaid acquisition costs [8] Group 7 - Baba Foods plans to open 1,000 new stores this year despite facing high closure rates and declining revenue [9] - The company has maintained a consistent opening rate of over 1,000 stores annually for the past three years, although closures have also increased significantly [10] - Baba Foods is actively pursuing investment and acquisition opportunities to enhance its market share [9] Group 8 - Romoss power banks are facing quality controversies following reports of explosions, leading to product recalls and heightened scrutiny from regulatory authorities [11] - A consumer reported a severe incident involving a Romoss power bank that caused property damage, raising concerns about product safety [11] - The Shenzhen Market Supervision Bureau confirmed product defects in Romoss power banks and initiated a recall process [11] Group 9 - Instant retail platforms are disrupting the 618 shopping festival with substantial subsidies, leading to price reductions for well-known liquor brands [12] - The entry of instant retail has provided offline retailers with opportunities to clear inventory, resulting in increased sales during the promotional period [12] - However, the established pricing structure for liquor brands is facing unprecedented challenges due to the aggressive pricing strategies of instant retail [12]
“苏超”爆火,险企忙抢热度!保险如何成为体育产业的“护身符”
Bei Jing Shang Bao· 2025-06-22 12:44
Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Nanjing team currently leading the league after a 4-0 victory over Changzhou team [1][3] - Various companies, including insurance firms, are capitalizing on the rising popularity of the league by seeking sponsorships and partnerships [1][3] Insurance Industry Involvement - Major insurance companies like China Ping An and Zijin Property Insurance have entered the "Su Super" league, providing comprehensive insurance coverage for players and spectators [3][4] - China Ping An has announced its role as the official partner for the Nantong division, offering a "Golden Leg" insurance policy for players, with a total coverage value exceeding 44.6 million yuan [3][4] - Zijin Property Insurance has tailored specific insurance products for the league, including event liability insurance and spectator accident insurance, ensuring comprehensive risk coverage [3][4] Market Potential and Challenges - The insurance sector sees the high traffic from sports events as an opportunity to reach younger and middle-aged consumers, enhancing brand recognition and market presence [4][5] - Despite the growth potential, domestic insurance companies face challenges in experience and product development compared to established international firms [5][6] Policy Support and Future Directions - Recent policies have recognized the importance of sports insurance, with the implementation of the Sports Law in January 2023 mandating insurance for athletes and events [6][7] - The government encourages insurance companies to innovate and develop more tailored insurance products for the sports industry, aiming to enhance risk management and coverage [6][7] Recommendations for Insurance Companies - Insurance firms are advised to integrate technology into sports insurance development and strengthen partnerships with sports organizations to enhance brand visibility [7] - There is a need to improve public awareness and acceptance of sports insurance, promoting a market-oriented approach to risk management in the sports sector [7]