Core Viewpoint - The tourism market in China is experiencing a significant recovery and transformation, with traditional travel agencies adapting to new consumer preferences and competition from online travel agencies (OTAs) [2][5][11]. Current Situation - The Ministry of Culture and Tourism reported that domestic tourism in 2024 is expected to reach 5.62 billion trips, a year-on-year increase of 14.8% [2]. - The number of travel agencies in China has increased to 64,616, up from 56,275 in 2023, adding over 8,000 agencies [2]. - Despite the growth in travel agencies, the popularity of traditional group tours is declining, with younger consumers favoring free and customized travel options [2][4]. Emerging Trends - Free travel and self-driving tours are gaining traction, supported by social media platforms that provide rich information on transportation, attractions, and food [4]. - The rise of niche themed tours offered by companies like Daocaoren and Youxiake is creating new social travel experiences for young people [4]. Company Performance - Many travel companies are reporting steady growth despite challenges, with companies like China Youth Travel Service (CYTS) achieving a revenue of approximately 1.949 billion yuan, a year-on-year increase of 58.13% [5]. - Lingnan Holdings' travel business also showed strong performance, with revenue of 3.121 billion yuan, up 36.77% [5]. Transformation Strategies - Travel agencies are shifting towards smaller, customized group tours, moving away from large group tours [6][8]. - Customized services are becoming a key offering, with agencies providing tailored travel plans based on individual customer needs [9]. - The rise of educational travel and conference services is becoming a significant part of travel agency offerings, with companies like Kanghui establishing dedicated educational travel centers [10]. Future Directions - Travel agencies are focusing on niche markets and personalized services to attract and retain customers, particularly targeting the aging population [11][12]. - Innovative travel packages that combine tourism with events like concerts and sports are emerging as popular options [11]. - Digital transformation is crucial for traditional travel agencies to enhance service delivery and competitiveness [13].

and and the states Production HIB HILLERS MARK 4 HILLE IT BE STA the first 的 the the star 11 th RETERIBBE MILT 11-12 1 r 14 文化聚力，创新突围。为生动展现萧山持续推进"文化+科技""文化+旅游""文化+民生"赋能高质量 发展的生动实践，杭州日报《文化的力量》主题报道推出"萧山三重奏"，行走萧山，聚焦三条经济发展 带，解读区域发展的变革力、开拓力和创新力，看萧山如何以文化"弦"，弹奏出高质量发展的"三重 奏"。 "萧山三重奏"开篇，我们为何聚焦杭州临空经济示范区？因为一座"展示馆"。 "临空就是建在围垦大地上的。"今年80多岁的高元法听到萧山围垦展示馆选址南阳街道时特别兴 奋。20岁时，他参加"小围垦"；23岁时，又参加"大围垦"，是萧山围垦和南阳的"活地理"。 1965年，萧山南阳公社和赭山公社联合开启"小围垦"，当时共围了约2300亩。"大会展中心二期的 区块，就是当年的'小围垦'。大会展中心1号馆就是我老家拆掉的地方。"高元法说。 围垦展示馆的建设，是历史的铭记，更是精神的传承与动员 ...

央广网北京7月9日消息（记者韩逾昊 符嘉鑫 孙欣）据中央广播电视总台中国之声《新闻和报纸摘 要》报道，中国之声特别策划《山河壮歌》，本期推出《百团烽火淬炼 太行逐梦新篇》。 1939年至1942年间，八路军总部机关曾先后四次进驻山西武乡县砖壁村，并在这里部署和指挥了震 惊中外的"百团大战"。1961年3月4日，国务院公布八路军总部砖壁旧址为全国第一批重点文物保护单 位。1980年10月1日正式对外开放。进入新时代，"八路军故乡"抢抓红色旅游机遇，革命老区焕发新的 活力。 太行巍巍，一座名为砖壁的小村藏于崇山峻岭中。 现在，八路军总部砖壁旧址已经成为了全国重要的红色爱国主义教育基地，每年都有络绎不绝的游 客从全国各地赶来。一条高标准的旅游公路贯通县城到东部的所有景点，革命老区的人民"吃上了旅游 饭、端上了致富碗"。 牛家昕：咱们这个杏叫梅杏，它的口感是微酸带甜。 记者：甜，可甜了。 "90后"小伙牛家昕在砖壁村经营一家梅杏采摘园，他说由于梅杏保质期短、不易储存，过去很难卖 到远处。而如今，借助八路军总部砖壁旧址带来的客流量，梅杏的销路得以拓宽。 牛家昕：八路军总司令部旧址，给我们砖壁村也带来很多的福利。客流量方 ...

Group 1 - The "Jinshui Grandma" volunteer team represents a vibrant example of over 2,800 volunteer service teams and more than 570,000 enthusiastic volunteers in Dongying, showcasing community engagement and grassroots governance [2] - Dongying has been recognized as a "National Civilized City," reflecting the city's commitment to building a civilized society through community involvement and shared efforts [2] - The local community has developed a long-term mechanism for civilization construction, emphasizing the importance of collective action and reliance on the public [2] Group 2 - Dongying promotes various cultural and civic activities, launching over 400 key projects annually to deepen the practice of civilization, including community bases and cultural events [3] - The city has implemented the "De Run Dongying" brand enhancement project, which aims to recognize and promote moral exemplars, resulting in numerous individuals being honored on national and provincial good person lists [3] - The local economy is benefiting from rural tourism initiatives, with residents like Liu Huifang successfully transitioning from traditional work to profitable tourism ventures, contributing to the community's overall prosperity [2]

Core Points - The 12th World Games, also known as Chengdu World Games, will be held from August 7 to 17 in Chengdu, Sichuan, marking the first time the event is hosted in mainland China [1] - The organizing committee emphasizes a philosophy of "hosting competitions, urban development, economic growth, and benefiting the public" to present a sports event that meets international standards while showcasing Chinese culture and local characteristics [1] Preparation and Cost Management - The preparation for the Chengdu World Games is in full swing, with a focus on cost-saving measures such as utilizing existing facilities and adopting a rental model for venue modifications [2] - A total of 27 competition venues have been completed and are in the acceptance phase, with 18 venues undergoing partial functional adjustments and 9 temporary venues built near lakes and parks to minimize construction costs [2] - The athlete's village will not be newly constructed; instead, existing hotel facilities will be used for athlete accommodation, further reducing expenses [2] Service and Event Testing - All competition projects and daily schedules have been finalized, and the core competition team has been established, with venue-based operations already in place [3] - A total of 24 test events across 20 major categories have been conducted to ensure readiness for the games [3] Community Engagement and Tourism - Starting from November 2024, Chengdu will implement a series of community activities related to the World Games, reaching over 600 communities and engaging more than 120,000 citizens [4] - The event has spurred the development of related industries and consumption upgrades, with Chengdu creating six themed cultural tourism scenarios to promote deep integration of culture and tourism [4] Event Highlights - The Chengdu World Games will feature 34 major events, 60 sub-events, and 255 minor events, with the Chinese sports delegation expected to have the largest participation in terms of events and athletes [5] - The opening ceremony will last approximately 90 minutes, including a 15-minute artistic performance and the first-ever main torch lighting ceremony in the history of the World Games [5] - High praise has been received from international sports officials regarding the efficiency and professionalism of the event preparations [5]

Core Insights - Sichuan is experiencing a surge in tourism, attracting visitors with its natural beauty and cultural heritage, including famous sites like Jiuzhaigou and Emei Mountain, as well as trendy urban spots like Chunxi Road and Taikoo Li [1] Group 1: Tour Experience - The 6-day, 5-night group tour offers a cost-effective way to explore Sichuan, with prices ranging from 600 to 1200 yuan per person, covering accommodation, meals, transportation, and entrance fees [2] - The tour is led by a knowledgeable local guide, who tailors the itinerary based on the group's interests and physical conditions, enhancing the overall experience [2][4] Group 2: Itinerary Highlights - Day 1 includes arrival in Chengdu, visiting Kuanzhai Alley, and enjoying local Sichuan cuisine [4][5] - Day 2 features a trip to Dujiangyan, an ancient irrigation system, followed by a visit to Qingcheng Mountain, known for its Daoist culture [6] - Day 3 focuses on Leshan, where tourists can see the Giant Buddha and enjoy local delicacies like Qiaojiao beef [7] - Day 4 is dedicated to Emei Mountain, a significant Buddhist site, with a visit to the Golden Summit [8] - Day 5 involves exploring Jiuzhaigou, famous for its stunning lakes and waterfalls, and experiencing Tibetan cuisine [9] - Day 6 wraps up with a return to Chengdu and a sharing session among travelers [10] Group 3: Local Cuisine - Sichuan cuisine is highlighted throughout the tour, with dishes like Mapo tofu and hot pot being featured [4][5] - Local snacks such as Chuan Chuan and Zhong Shui Jiao are recommended for their unique flavors [18][19]

Group 1 - The article highlights the appeal of Sichuan as a travel destination, emphasizing its natural beauty and cultural richness [1][2] - A local travel agency is offering a 6-day, 5-night group tour at a 25% discount, making it more affordable for tourists with prices starting from 1,000 yuan per person [1][2] - The tour includes various attractions such as Jiuzhaigou, Emei Mountain, and Leshan Giant Buddha, showcasing the diverse experiences available in Sichuan [1][2] Group 2 - The tour features a knowledgeable local guide, Linlin, who provides insights into the history and culture of each site visited, enhancing the travel experience [2][3] - The itinerary includes visits to popular locations like Kuanzhai Alley, Dujiangyan, and Huanglong, allowing tourists to explore both urban and natural landscapes [3][6][12] - The tour package covers accommodation, meals, transportation, and entrance fees, ensuring a hassle-free experience for travelers [2][19] Group 3 - The article mentions specific local delicacies such as Kung Pao Chicken and hot pot, highlighting the culinary experiences available during the trip [5][10] - It also emphasizes the importance of verifying the inclusions of the tour package to avoid hidden costs, ensuring transparency for potential customers [19][20] - The article provides tips for travelers regarding altitude sickness and weather variations in Sichuan, which are crucial for planning a successful trip [21][22]

以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 凉快，是今夏最值钱的奢侈品。 文 ｜ theodore熙少 来源｜ 旅界（ID： tourismzonenews ） 封面来源 ｜ Pixabay 周 日下 午， 北京气温 36 度。 我窝在空调房里 刷朋友圈，心里暗暗庆幸没有出门。 刷着刷着，就看到一条 朋友圈 定位， 原本跟我说 这 周末要去南京看展的 朋友 小婉，定位 却 显示在长白山。 原因也很简单，吐鲁番、敦煌动辄接近 40度，而大理常年二十来度，"舒服到不想走" ，带孩子去农场撒欢也挺好 。 当然，不是所有人都 运气 好到能随时更改目的地 。 这周末，人在 青岛的阿勇 就悔不当初 ， 他 原本以为 山东的 海边多少凉快点，结果在沙滩上暴晒一天，晚上回酒店直接开始敷芦荟胶。 " 早知道这么热，何必拐弯抹角，不如直接去三亚。 " 他 是这么和我抱怨的 。 而在旅界 所搭建的文旅 行业 交流 社群里，这几天更是 群友们的 集体 " 哭 热 " 现场。 我发消息： "你 怎么去吉林 了？ " 她回了六个字： " 去活命啊 ， 兄弟。 " 小婉还 不是个例。 我 ...

Core Viewpoint - The tourism market in Sichuan is thriving due to its unique natural scenery and rich cultural history, making it a popular destination for travelers [1] Group 1: Tourism Offerings - Sichuan offers a 5-day, 4-night group tour that has gained a reputation for its local itinerary and high customer satisfaction, addressing common concerns about service quality and itinerary planning [1][2] - The tour is priced between 600 to 1200 yuan per person, which includes accommodation, meals, transportation, and entrance fees, providing excellent value for money [2] Group 2: Itinerary Highlights - Day 1 includes arrival in Chengdu, visiting Jinli Ancient Street, and dining on authentic Sichuan cuisine [5][6] - Day 2 features a visit to the Dujiangyan irrigation system, showcasing ancient engineering wisdom, followed by a trip to Qingcheng Mountain [7][8] - Day 3 and Day 4 are dedicated to exploring Jiuzhaigou, known for its stunning lakes and waterfalls, with opportunities for photography and cultural immersion [9][10][11] - Day 5 involves returning to Chengdu and sharing travel experiences among participants [12][14] Group 3: Cultural and Culinary Experiences - The tour emphasizes local culture, with knowledgeable guides providing insights into historical sites and traditions [2][5] - Participants enjoy local delicacies such as hot pot and traditional Tibetan cuisine, enhancing the overall travel experience [6][10]

"盐城队的'苏超'队徽设计太有范儿了！"社交媒体上，一只头顶十二叉犄角托举足球的雄鹿形象火速出 圈。一枚队徽的"破圈"，一场连年上演的"鹿王争霸"，牵引着人们好奇的目光，投向黄海之滨这片神奇 的土地——盐城大丰。这里，不仅孕育着队徽"出圈"的灵感，更依托着世界最大的麋鹿自然保护区和黄 海湿地世界自然遗产的世界级生态根基，书写着将生态瑰宝转化为文旅动能的"大丰路径"。 从符号到体验 鹿王争霸的活力绽放 符号的魅力，需要落地的体验来承接与放大。大丰连续13年举办的"鹿王争霸"直播活动，正是将麋鹿IP 从视觉图腾转化为可观、可感、可参与的沉浸式文旅盛宴的核心载体。每年6至8月，麋鹿进入发情期， 雄鹿间展开激烈角逐。大丰敏锐地抓住这一自然奇观，将其策划成独具特色的生态旅游项目。但这绝不 仅仅是"围观斗兽"，游客在保护区专业导览员的带领下，或乘坐观光车深入核心区，或登上观鹿台，屏 息凝神，见证雄鹿们以角相抵、尘土飞扬的原始力量对决。角声雷动，泥浪飞溅，呦呦长啸，构成一幅 震撼人心的生命图景。 "鹿王争霸"的内涵远不止于此。围绕争霸核心，一系列精心设计的配套活动同步展开：科普讲座上，保 护区专家娓娓道来麋鹿从濒临灭绝到种 ...