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梅州丰顺:一个粤北县城的文旅产业密码
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-03 05:43
Core Insights - Fengshun County has emerged as a new tourism hotspot in Guangdong during the Dragon Boat Festival, attracting a significant number of visitors and generating over 300 million yuan in tourism revenue in the first quarter of this year [1][3][12] - The county is leveraging its rich cultural heritage and natural resources to develop a diversified tourism model, integrating various sectors such as scenic spots, hot springs, accommodation, dining, and intangible cultural heritage [3][12] Tourism Development - Fengshun County is focusing on the "Cultural and Health Tourism" strategy, aiming to create a comprehensive tourism ecosystem that includes red tourism, ecological tourism, and cultural tourism [3][11][13] - The county has identified key attractions such as Hongtu Mountain, which offers panoramic views and is a significant site for red tourism, highlighting its historical importance during the revolutionary period [2][4][12] Cultural Heritage and Non-Material Cultural Heritage - The county is actively promoting its intangible cultural heritage, particularly the Pu Zhai Fire Dragon, which has been recognized as a national-level intangible cultural heritage and attracts thousands of visitors during festivals [7][8][9] - Efforts are being made to integrate non-material cultural heritage into tourism experiences, enhancing cultural value and creating new consumption hotspots [9][10] Eco-Tourism and Wellness - Fengshun County is known for its abundant geothermal resources, with 24 geothermal activity areas, making it a recognized "Hot Spring City" in China [11][12] - The county is promoting wellness tourism through hot springs and outdoor activities, appealing to self-driving and camping enthusiasts from the Guangdong-Hong Kong-Macao Greater Bay Area [10][11] Economic Impact - The tourism boom has positively impacted the local economy, with a significant increase in hotel occupancy rates and the development of surrounding rural tourism routes [12][13] - The county's tourism industry is seen as a key driver for economic growth, showcasing its potential as a model for rural revitalization and economic exploration [13]
数字时代的非遗发展:短视频、直播、电商重构下的文化传承
Huan Qiu Wang· 2025-06-03 04:50
Core Insights - The rise of "intangible cultural heritage" (ICH) is significantly driven by the increasing cultural confidence among the public and the revival of traditional culture, particularly through platforms like Douyin (TikTok) which have made ICH more accessible and engaging [1][3] Group 1: Douyin's Impact on ICH - Douyin has seen over 200 million new videos related to national-level ICH in the past year, marking a 31% year-on-year increase, with a total of 11.3 billion likes on these videos [1] - The platform has 14 million users sharing ICH experiences, with total video views reaching 749.9 billion, averaging 65,000 ICH live streams daily [1] - There are currently 1,294 ICH representatives on Douyin, with 247 of them being under 30 years old, reflecting a 24% increase [1] Group 2: Evolution of ICH Communities - Initially, the ICH community was a niche group of young enthusiasts, divided into subgroups like "traditional craft party" and "modern innovation party" [2] - The popularity of ICH products has surged, particularly those that have been modified to fit modern lifestyles, moving away from strict adherence to traditional methods [2] - Influencer Li Ziqi has played a pivotal role in popularizing ICH, showcasing traditional crafts and facilitating rapid dissemination both domestically and internationally [2] Group 3: Young Creators and Innovation - A growing number of young creators, especially those born in the 1990s and 2000s, are actively engaging in ICH promotion on Douyin, bringing fresh perspectives and innovative methods [3] - Notable examples include creators merging ICH with modern activities, such as parkour and immersive cultural experiences, which have garnered millions of likes [3] - Douyin's "ICH Plan" aims to further support ICH development through technological and promotional initiatives [3] Group 4: Economic Integration of ICH - Douyin is leveraging its e-commerce capabilities to promote ICH products, with significant sales contributions from traditional crafts, such as the Suzhou fan-making technique, which saw 90% of its sales through Douyin [5] - The platform's initiatives like "Seeing Craftsmanship Plan" are designed to help traditional artisans and brands reach broader markets [5] - The integration of ICH with tourism has created new economic opportunities, enhancing the visibility and appreciation of ICH through travel experiences [6] Group 5: Cultural Transformation - The transformation of ICH from a static heritage to a dynamic part of modern life is evident as it becomes integrated into daily activities, shopping, and travel [6] - This shift signifies a mutual engagement between traditional culture and contemporary lifestyles, making ICH a vibrant and fashionable aspect of modern culture [6]
端午假期哈尔滨文旅市场“热”在哪里?
Xin Lang Cai Jing· 2025-06-03 04:38
Group 1 - The core theme of the news is the surge in tourism and family activities during the overlapping holidays of the Dragon Boat Festival and Children's Day in Harbin, with various attractions and events designed to enhance visitor experiences [1][3][13] - The report from Ctrip indicates that ticket orders for Harbin increased by 50% compared to last year, with major sources of visitors coming from cities like Beijing, Changchun, Daqing, Shanghai, and Changsha [1][3] - Family-oriented activities are highlighted, with parent-child orders making up 25% of overall travel orders during the holiday, showcasing a strong demand for family-friendly tourism [3][5] Group 2 - Popular destinations during the holiday include Harbin Polarland, Northeast Tiger Park, and various themed parks, which have seen significant visitor engagement [3][5] - The Polarland showcased a unique performance featuring beluga whales, blending traditional Chinese culture with modern entertainment, which resonated well with visitors [3][5] - The Poseidon Resort introduced a "Sea Monster Adventure" theme, attracting a 30% increase in visitor numbers compared to previous periods, emphasizing the appeal of water-based activities [5][10] Group 3 - The camping trend gained traction, with events like the camping festival at Yabuli attracting families and young tourists, highlighting a preference for nature-based experiences [8][10] - The camping events featured various activities such as motorcycle parades and outdoor movies, enhancing the overall experience for attendees [10][12] - The first Dragon Boat Festival non-heritage market at Sun Island attracted many visitors, combining cultural heritage with modern tourism, thus enriching the holiday experience [13][17] Group 4 - The integration of intangible cultural heritage into holiday celebrations was evident, with various interactive experiences and workshops available for visitors [13][15] - The non-heritage market featured traditional crafts and food-making experiences, allowing visitors, especially children, to engage with cultural practices hands-on [15][17] - The collaboration of traditional crafts with modern themes attracted significant interest, showcasing the potential for cultural tourism to thrive during festive periods [17]
泉州漆线雕万象 AR数字焕千秋
Xiao Fei Ri Bao Wang· 2025-06-03 03:04
Core Viewpoint - The participation of Fujian Quanzhou Boxian Pavilion Lacquer Line Carving Co., Ltd. at the 5th China Arts and Crafts Expo aims to showcase the intangible cultural heritage of lacquer line carving, enhance brand influence, recruit young talents, and seek commercial cooperation opportunities in cultural tourism projects [1][2][6]. Group 1: Company Overview - Fujian Quanzhou Boxian Pavilion Lacquer Line Carving Co., Ltd. is led by Huang Peicong, a national (first-level) senior technician and master of arts and crafts in Fujian [2]. - The company presented 15 lacquer line carving works at the expo, highlighting the traditional craftsmanship of the Minnan region [1][3]. Group 2: Artistic Achievements - Huang Peicong's lacquer line carving works are known for their delicate craftsmanship, utilizing traditional techniques to create lifelike representations of figures and animals [2][6]. - Notable works include "Longing," which expresses deep aspirations for harmony and reunion, and "Prosperous Tang Dynasty, Hundred Years of Harmony," which pays tribute to traditional Chinese culture and contemporary prosperity [5][6]. Group 3: Innovation and Future Plans - The company is committed to innovating within the traditional lacquer line carving framework by integrating various materials and developing new color formulas [6][7]. - Future plans include incorporating digital technology, such as AR experiences, and creating a series of works themed around the "Maritime Silk Road" to tell Chinese stories through Minnan cultural symbols [7].
古今交融紫砂艺 活态传承焕新姿
Xiao Fei Ri Bao Wang· 2025-06-03 02:44
Core Viewpoint - The China Arts and Crafts Expo serves as a significant platform for the development of Zisha art, promoting innovation and cultural exchange within traditional craftsmanship [1][2][4]. Group 1: Event Overview - The 5th China Arts and Crafts Expo was held from May 30 to June 2 at the Fuzhou Strait International Conference and Exhibition Center, showcasing new masterpieces from artisans across the country [1]. - Attendees experienced the exquisite skills and cultural charm of traditional intangible heritage through various art pieces presented at the expo [1]. Group 2: Contributions of the Expo - The expo enhances the influence of Zisha art by providing a high-profile platform for artists to showcase their works, thereby increasing public awareness and appreciation [4][5]. - It fosters collaboration and innovation by allowing Zisha artists to engage with peers and creators from other art forms, stimulating new ideas and creative processes [5][6]. - The event promotes the transmission of skills and the cultivation of professional talent by allowing younger artists to learn from established masters and participate in workshops and lectures [6]. - It guides market trends and supports sustainable industry development by providing insights into consumer preferences and facilitating connections among businesses across the Zisha production chain [6]. Group 3: Artistic Integration - The integration of Peking Opera elements into Zisha art enriches its traditional context and broadens its expressive forms, making it more accessible to a wider audience [4][5]. - Notable works presented include "Zhuangyuan Pot," "Drunken Concubine," "Peony Pavilion Rhythm," and "Wang Zhaojun Goes to the Frontier," each reflecting the beauty of Peking Opera through innovative design and craftsmanship [2][3].
三异绣针融时韵 四赴盛会绽华章
Xiao Fei Ri Bao Wang· 2025-06-03 02:44
Core Viewpoint - The fifth China Arts and Crafts Expo showcased the integration of traditional craftsmanship with modern elements, highlighting the vitality and innovation within the field of traditional arts, particularly in Suzhou embroidery [5][6]. Group 1: Event Overview - The fifth China Arts and Crafts Expo was held in Fuzhou, organized by the China Light Industry Federation, featuring top artisans and new works [5]. - The event served as a high-profile platform for traditional craftsmanship, enhancing the visibility and social impact of the arts and crafts industry [5]. Group 2: Contributions of Lu Fuying - Lu Fuying, a master of Suzhou embroidery and a representative inheritor of this intangible cultural heritage, presented innovative works that blend modern elements with traditional techniques [5][6]. - Her showcased pieces, including "Lion and Tiger," "Foggy Autumn Forest," and "White Peacock," exemplified the innovative spirit of Suzhou embroidery, utilizing various stitching techniques to create unique artistic effects [6][7]. Group 3: Importance of Talent Development - Lu Fuying emphasized the necessity of nurturing talent for the continuation and development of Suzhou embroidery, advocating for a balance between tradition and modern innovation [6][7]. - The involvement of younger generations in the craft is crucial for its future, and educational initiatives are being implemented to instill appreciation for Suzhou embroidery among youth [6].
古老特色端午习俗成儋州泊潮村吸引游客亮点
Hai Nan Ri Bao· 2025-06-01 23:41
海南日报全媒体记者 吴心怡 5月31日,端午节当天,儋州市光村镇泊潮村泊爱渔家基地负责人林琼玲算得上是全村最忙的人之一。村 里,始于清代、延续数百年的泊潮海龙舟习俗活动正在热热闹闹举行,林琼玲开的民宿住满了来看海龙舟的 游客。为了做好服务,让游客玩得开心,林琼玲忙得几乎脚不沾地。 古老特色端午习俗成儋州泊潮村吸引游客亮点 "海龙舟"送来"旅游饭" 5月31日,"海龙舟"活动在泊潮村举行。儋州市旅文局供图 林琼玲的家人参与巡游环节,她则一边忙着打扫民宿,一边记挂着观看巡游。村民们或身着古装,扮演 古代的将军或各种民间故事里的人物;或身着节日盛装,勾起手唱起山歌、调声,跟在"龙"身后,沿着村道巡 游送祝福。 泊潮海龙舟的一个特点是"龙"作为独立整体直接装到船上。整村巡游结束后,村民将带铁架的"龙"固定 在渔船上,组合成龙舟,并齐心协力将龙舟移至海边。随后便是激动人心的"送祝福""讨彩头"环节。 海上,5条"龙"活灵活现、摇头摆尾,它们中的3条来自泊潮老村,2条来自泊潮新村。龙舟水手们不需要 卖力划船,只需要卖力地向岸上抛出糖果、水果等。"我们不赛龙舟,只给大家送祝福。"泊潮村村民、龙舟 水手林少兵说。 龙舟水中游 ...
江南美学绘版“玩具总动员”,布老虎连接起父母与子女两代人
Xin Lang Cai Jing· 2025-06-01 13:39
"对于现在的爸爸妈妈这一代人来说,曾经布老虎是小时候最重要的玩伴。时代发展太快,现在很多新型玩具出现了。但布老虎有爸爸妈妈儿 时的记忆传承,有历史怀旧的元素。"编剧翁海鑫表示,选择"布老虎"作为创作元素,是希望以"布老虎"连接起父母与子女两代人的情感,让 传统文化在代际间的温情传递中焕发新生,成为跨越时空、维系亲情的精神纽带,让古老的民俗记忆在新时代的语境下生生不息。 你童年中江南的记忆有哪些?是有白墙青瓦的老房子,老房子中摆着的八仙桌,还是外婆亲手制作的布老虎,冷天里取暖的汤婆子? 5月31日,中国福利会儿童艺术剧院出品的儿童剧《哇!布老虎》在上海马兰花儿童剧场首演,为大家展开一幅用江南美学绘就的中国版"玩具 总动员"画卷。 大幕缓缓拉开,在江南水乡的老宅里,布老虎正在慢慢苏醒过来。他是小主人梓毓的外婆一针一线缝制出来的,也曾是梓毓最好的伙伴。很多 年前,小主人搬去了城市,布老虎和小主人天各一方。随着梓毓外婆的去世,老桂花树的枯萎,水乡老宅也将被出售。布老虎不甘心和小主人 此生不见,决定踏上寻找梓毓的旅途,汤婆子奶奶、蒲扇仙子、八仙桌先生也陪着布老虎一起出发。随着一条条线索出现,布老虎与伙伴们闯 过一段段冒 ...
新疆匠人父子“守技创新” 见证时代变迁
Zhong Guo Xin Wen Wang· 2025-06-01 13:03
Core Viewpoint - The article highlights the significance of traditional craftsmanship in the production of fur snowboards in Altay, Xinjiang, showcasing the integration of cultural heritage with modern tourism and sports industries [1][2][5]. Group 1: Traditional Craftsmanship - The production of fur snowboards is a skill passed down through generations, with Slandbek Shahash being a fifth-generation craftsman [2]. - The technique involves using horse leg fur, which enhances speed when going downhill and provides grip when going uphill, demonstrating the ingenuity of local ancestors [2][5]. - Government support has been crucial in preserving this traditional craft, allowing Slandbek to establish a workshop and exhibition space in 2010 [2][5]. Group 2: Tourism and Market Demand - The Altay region has seen a 20% increase in visitor numbers during the 2024-2025 snow season, with around 15,000 daily visitors across four major ski resorts [3][4]. - The workshop has become a popular tourist attraction, with innovative products like mini snowboards being developed for visitors, leading to over 300 sales in a single season [4]. - The rise in interest in fur snowboards has turned them into sought-after souvenirs, contributing to the local economy and tourism growth [4][5]. Group 3: Sports and Education - The Altay region has a rich history in winter sports, with organized training and competitions dating back to the 1950s [5]. - Since 2020, skiing has been incorporated into the educational curriculum, with over 360 registered youth athletes in the region [5]. - Slandbek frequently teaches the craft to younger generations, ensuring the continuation and innovation of this traditional skill within the context of modern sports and tourism [5].
端午假期首日,四川景区游客增长近两成 跟着赛事去旅行点燃节日氛围
Si Chuan Ri Bao· 2025-06-01 01:07
Group 1 - The tourism market in Sichuan experienced a surge during the Dragon Boat Festival, with 4.33 million visitors and ticket revenue of 27.63 million yuan reported by 909 A-level scenic spots by 3 PM on the first day of the holiday, marking a 19.42% increase in visitor numbers compared to the same period in 2024 [4] - Various cultural and traditional activities were organized, including dragon boat races and local customs, attracting over 70,000 spectators to the dragon boat competitions in Chengdu, with additional travel activities promoted in 10 cities [4] - The integration of traditional customs into consumption scenarios has stimulated tourism consumption, with cities like Yibin issuing 861,000 yuan in cultural tourism vouchers and Deyang distributing 6 million yuan in vouchers to enhance visitor experiences [5][6] Group 2 - The Dragon Boat Festival coincided with the 9th China Chengdu International Intangible Cultural Heritage Festival, which was free to the public and attracted 26,000 visitors on the holiday, showcasing a deep integration of intangible cultural heritage into the festival [6] - A total of 288 community practice spaces across 183 counties participated in cultural performances, traditional skill demonstrations, and intangible heritage experiences, highlighting the active transmission of cultural heritage during the festival [6]