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旧车站变身咖啡广场,“一站喝遍世界”第二届车站咖啡节在北京举办,120余家全球咖啡品牌汇聚
Huan Qiu Wang· 2025-07-06 14:50
Core Insights - The second Station Coffee Festival was held from July 4 to 6, showcasing over 120 coffee and cultural brands from 33 countries, emphasizing an international coffee culture experience [1] - The festival featured nearly 80 specialty coffee exhibitors and over 40 coffee-themed cultural food stalls, with 65% of the brands being from outside Beijing, allowing residents to enjoy global coffee varieties without leaving the city [1] - The event included two cupping sessions highlighting 60 unique Yunnan coffee beans, showcasing advancements in flavor and craftsmanship, and aimed to enhance the visibility and influence of Yunnan coffee [1] - A latte art competition was held, featuring multiple coffee champions, and included a public voting segment to engage citizens and foster a rich coffee culture atmosphere [1] - The festival explored a "Coffee+" cross-industry integration model, combining coffee with cycling, film, and trendy activities, and created a Coffee Walk reward map to convert event traffic into commercial consumption [1] Additional Insights - The festival collaborated with the ancient architecture music season to create a music IP, integrating music into the coffee consumption experience, showcasing the city's cultural inclusivity and innovation [2] - The event has been held twice, utilizing innovative models of "Coffee + Cultural Tourism" and "Culture + Commerce" to stimulate regional consumption growth and enhance cultural soft power and city reputation [2]
借“网红”之势与“暑期”之热,天水文旅商融合开启火爆消费季!
Sou Hu Cai Jing· 2025-07-06 12:49
Core Viewpoint - Tianshui has transformed into a vibrant tourist destination during the summer, driven by its unique culinary offerings, particularly its spicy hot pot, which has attracted visitors from all over the country and beyond [1][3]. Group 1: Culinary Market - The restaurant market in Tianshui has experienced a significant surge, with local specialties like spicy hot pot becoming major attractions for tourists [3][5]. - During the 2025 Fuxi Sacrifice Ceremony, Tianshui gained global attention, drawing visitors who are eager to experience the rich cultural heritage associated with Fuxi [3]. - Many restaurants have extended their operating hours to accommodate the influx of customers, with some reporting revenue increases by several times during the ceremony period [5]. Group 2: Accommodation Market - The accommodation sector is facing a "high-light moment," with a significant increase in demand leading to a shortage of available rooms [7]. - Hotels and guesthouses in Tianshui are experiencing high occupancy rates, with some areas fully booked weeks in advance due to the influx of tourists from various regions [7]. - Data indicates that the average occupancy rate during the summer is 60%, with both visitor numbers and revenue quadrupling compared to the previous year [7]. Group 3: Rural Tourism - Tianshui's rural tourism is emerging as a new highlight, with areas like Suwan Folk Manor focusing on agricultural culture and eco-tourism [9]. - The manor has introduced various activities such as boating, dance performances, and bonfire parties, enhancing the overall tourist experience [9]. Group 4: Cultural and Educational Activities - Local libraries have become popular spots for residents during the summer, implementing extended hours to accommodate increased reading activity [11]. - The summer consumption boom in Tianshui reflects the city's efforts in integrating culture, tourism, and commerce, successfully attracting a large number of visitors and enhancing the city's economic growth and visibility [11].
地产经纬丨古镇文旅投资,如何防止“审古疲劳”?
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-06 03:19
Core Viewpoint - The article discusses the challenges and failures faced by ancient town tourism projects in China, highlighting the need for innovative approaches to avoid the pitfalls of oversaturation and ineffective investment in the sector [1][12]. Group 1: Investment Challenges - Hunan Zhangjiajie Duyong Ancient Town, which cost 2.4 billion yuan to build, has suffered losses exceeding 1 billion yuan over four years, raising concerns about the sustainability of such investments [1]. - Many ancient town projects across the country have faced delays, inefficiencies, or have been abandoned, indicating a trend of "zombie towns" and wasted resources [12][14]. Group 2: Successful Models - Zhouzhuang, known as "China's first water town," successfully transformed its economy through tourism, with ticket sales starting in 1989 and the establishment of a unified ticketing system in 1995 [3][4]. - Wuzhen, another successful case, underwent significant renovations to preserve its historical essence, leading to a dramatic increase in tourist numbers and revenue after its development began in 1999 [6][7][8]. Group 3: Failed Projects - Puyuan Ancient Town, developed under a similar model to Wuzhen, faced significant delays and financial losses, leading to the exit of its major investor, China Youth Travel Service, after only six months of trial operations [9][10][11]. - The financial struggles of Puyuan are attributed to the downturn in the real estate market and the challenges of the "cultural tourism + real estate" model, which became unsustainable [10][11]. Group 4: Future Directions - The article suggests that future developments in ancient town tourism should focus on integrating local culture and providing authentic experiences to meet the evolving demands of consumers [12][14]. - Innovative approaches, such as creating unique cultural events and interactive experiences, are essential for attracting visitors and revitalizing struggling projects [14].
“燕赵丝韵·中越和鸣”2025年河北省文化和旅游推介会在越南河内举行
人民网-国际频道 原创稿· 2025-07-06 03:02
Core Viewpoint - The event "Yanzhao Silk Charm: China-Vietnam Harmony" held in Hanoi aims to strengthen cultural ties between China and Vietnam, celebrating the 75th anniversary of diplomatic relations and the "China-Vietnam Cultural Exchange Year" [1][2]. Group 1: Event Overview - The event was co-hosted by Hebei Provincial Department of Culture and Tourism, the Chinese Cultural Center in Hanoi, and the Foreign Languages and Tourism College of Hanoi Industrial University [1]. - Key attendees included representatives from the Chinese Embassy in Vietnam, Hebei Provincial Department of Culture and Tourism, and various cultural and tourism organizations [1]. Group 2: Objectives and Expectations - The event serves as a promotional and cooperative initiative to enhance mutual understanding and long-term collaboration in the cultural and tourism sectors between Hebei and Vietnam [2]. - The goal is to establish practical cooperation in areas such as tourist exchanges, scenic area development, project investment, and new cultural tourism formats [2]. Group 3: Cultural Exchange Activities - The event featured cultural performances showcasing Hebei's natural beauty and historical heritage, including traditional music and dance [2]. - The climax of the event was a collaborative performance titled "China-Vietnam," which highlighted cultural integration [2]. Group 4: Reception and Future Prospects - Vietnamese guests expressed high praise for the cultural and tourism promotion activities, noting the impressive performances and a deeper understanding of Hebei [3]. - There is an expectation for increased tourism from Vietnam to Hebei, as attendees showed interest in exploring the region [3]. Group 5: Support and Collaboration - The Chinese Ambassador to Vietnam expressed strong support for the cultural exchange and tourism promotion efforts between Hebei and Vietnam [5]. - The event also included the awarding of the "Hebei Cultural Tourism (Vietnam) Promotion Center" plaque to a Vietnamese tourism company [2].
2025扎囊县招商引资暨文旅产业推介会在拉萨举行
Zhong Guo Xin Wen Wang· 2025-07-06 02:20
Group 1 - The 2025 Zhanang County Investment Promotion and Cultural Tourism Industry Conference was held in Lhasa, attracting numerous enterprises to explore new cooperation opportunities [1] - Zhanang County is a key node in the "Lhasa-South Tibet Integration" and the "One Hour Economic Circle" of Lhasa-South Tibet, with rich cultural and historical significance [1] - The county has a favorable geographical location, being 72 kilometers from Lhasa and 45 kilometers from both the city of Shannan and Gonggar International Airport, with a well-developed transportation network [1] Group 2 - The establishment of the Tibet Nalan Ecological Industry Co., Ltd. in 2024 focuses on highland rapeseed development, enhancing the value of agricultural products and benefiting over 1,000 local farmers [2] - The CRRC Zhuzhou Electric Locomotive Co., Ltd. has set up the first clean energy equipment industrial park in Tibet, which is also the highest clean energy equipment base globally, with over 600 million RMB in orders signed since its establishment [2] - Zhanang County will focus on modern agriculture, clean energy, and cultural tourism as its three main industries, aiming to attract high-quality enterprises for mutual benefits [2]
第十四届中国儿童戏剧节在京开幕
Zhong Guo Xin Wen Wang· 2025-07-06 01:31
Core Points - The 14th China Children's Theatre Festival opened in Beijing with the theme "Igniting Children's Hearts, Shaping the Future" [1] - The festival features 42 performances from 21 children's theatre groups across 4 countries, running from July 4 to August 17, with a total of 185 shows [2] - The festival commemorates the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War with online broadcasts of classic red-themed plays [1][2] Industry Insights - The festival has become the longest-running and most widely-reaching children's theatre event, with 563 performances from 339 artistic institutions across 35 countries and regions since its inception in 2011, benefiting over 47 million audience members [1] - The festival's brand influence has expanded significantly over the past 14 years, promoting the development of local children's theatre and integrating cultural tourism with innovative practices [2] - The festival also launched the "Excellent Plays 2025 Summer Tour" with 122 performances of 16 works across 9 provinces, emphasizing low ticket prices and public welfare principles to deliver quality cultural resources to grassroots [3]
【省文化和旅游厅】陕西省暑期文旅消费季开启
Shan Xi Ri Bao· 2025-07-06 00:19
Group 1 - The 2025 Shaanxi Summer Cultural and Tourism Consumption Season was launched on July 4, featuring 1,216 key activities and 2,792 cultural tourism events across eight themes, along with 111 premium travel routes [1] - The provincial cultural and tourism department will collaborate with online platforms such as Meituan, Tongcheng, Ctrip, and Douyin to offer various benefits, including a total of 20 million yuan in cultural tourism consumption vouchers [1] - The "Heart Follows Shaanxi Travel: Light and Shadow Night Tour Season" was also launched, featuring immersive night tourism activities to enhance summer experiences [1] Group 2 - The event utilized both online and offline formats, with various local cultural tourism departments and popular scenic spots showcasing their offerings to attract visitors [2] - The provincial cultural tourism industry has been actively implementing strategies to build a strong cultural and tourism province, launching over 3,400 themed activities and promoting new consumption growth points [2] - The provincial tourism authority encourages domestic and international tourists to visit Shaanxi, highlighting its rich historical culture and diverse tourism experiences [2]
“一节两季”创新破局!上海暑期旅游季以乐高乐园为支点撬动文旅全域消费
Guo Ji Jin Rong Bao· 2025-07-05 14:52
Core Insights - Shanghai is innovatively integrating the summer tourism season with the opening of the LEGO Land, showcasing the city's efforts in deepening cultural and tourism integration and promoting cross-border cooperation between international IPs and local festivals [2][5] Group 1: LEGO Land and Tourism Integration - The LEGO Land resort in Shanghai features eight themed areas and over 75 interactive rides and attractions, designed specifically for families with children aged 2 to 12 [4] - The opening of LEGO Land in Jinshan District will leverage local resources to support Shanghai's "North-South Transformation" strategy, with a series of activities planned for the 2025 tourism festival [5] Group 2: Thematic Activities and Events - The Shanghai Tourism Festival introduces a new "one festival, two seasons" model, with a summer tourism season from July 5 to August 31, focusing on family and student audiences [7] - Six thematic weeks will be organized during the summer tourism season, covering various activities such as fashion performances, water leisure, cruise experiences, and cultural tourism [7][8] Group 3: Cultural and Artistic Experiences - The festival will feature a range of cultural IPs and art exhibitions, including the "Dragon Soaring China" exhibition at the Shanghai Museum and the "Candle Dragon Secret Realm" at the China Art Palace, enhancing the cultural consumption landscape [10] - The integration of traditional and modern elements will be highlighted through various events, such as the "Non-Heritage Aesthetics" theme in ancient towns, promoting local cultural heritage [11]
苏超已成为名片!赣超也要来了→
第一财经· 2025-07-05 12:35
2025.07. 05 本文字数:2451,阅读时长大约4分钟 作者 | 第一财经 林靖 7月5日19:35,苏超联赛第六轮将迎来焦点对决:南京队将在主场奥体中心体育场迎战苏州队,这场 巅峰对决广受关注。 赞助商数量激增 随着苏超热度持续爆表,商业价值不断攀升,赞助商数量倍增。赞助市场历来是衡量一个体育赛事是 否受欢迎的晴雨表。苏超开始时,共设置了总冠名商、官方战略合作伙伴、官方合作商、官方赞助 商、官方供应商5个类别的赞助商。当时,总数量还只有6家。具体看,总冠名商有一个,官方战略 合作伙伴、官方合作商、官方赞助商各有一个,官方供应商有两个。 到6月13日晚的公开消息显示,苏超联赛的赞助商总数量大幅增长,其中,官方战略合作伙伴由1家 增至7家,官方赞助商由1家增至5家,官方供应商由2家增至4家,官方合作商由1家增至2家。另 外,苏超联赛还新增1家公益支持单位。 其后,赞助商总数量继续增长。目前,苏超联赛拥有总冠名商1家,为江苏银行。官方战略合作伙伴 有8家,官方合作商7家,官方赞助商4家,官方供应商7家,总数量增至27家,此外还有两家公益支 持单位。赞助企业中,包括了京东、伊利、小米等企业巨头。过去通常聚焦 ...
甘肃省民航机场集团旅客吞吐量破千万再创新速航空发展彰显强劲活力
Zhong Guo Min Hang Wang· 2025-07-05 05:56
Group 1 - The core viewpoint highlights that Gansu Province's civil aviation airport group achieved a record passenger throughput of over 10 million by June 28, 2024, marking the fastest historical record for the same period [1] - In the first half of the year, Gansu's civil aviation completed 77,100 takeoffs and landings, with passenger throughput reaching 10.16 million and cargo mail throughput at 43,400 tons, representing year-on-year growth of 6.87%, 8.26%, and 0.88% respectively [1] - The successful operation of the T3 terminal at Lanzhou Zhongchuan International Airport has significantly improved the province's aviation network, with new domestic routes enhancing connectivity among key tourist cities [1] Group 2 - The stationed capacity at Lanzhou Airport has reached 45 aircraft, supporting stable growth in the domestic route network, with 8 "fast" and 14 "quasi-fast" routes established, and a total of over 210 passenger routes executed across 109 cities [2] - During the summer travel season, popular routes such as Lanzhou to Dunhuang, Guiyang, and Shenzhen have been intensified, with an expected daily average of 590 flights and a year-on-year increase in passenger throughput exceeding 5% [2] - The international route network continues to expand, with 16 passenger routes and 3 cargo routes opened, maintaining the same number of routes as the previous year, and the Lanzhou-Hong Kong route seeing a 62.25% increase in passenger throughput since its launch [2] Group 3 - In the second half of the year, Gansu's civil aviation will focus on the development strategy of "active internal network, smooth external connections, and international accessibility," aiming to enhance international routes to Japan, South Korea, Central Asia, and Southeast Asia [3] - The strategy includes optimizing the layout of the "four major basic networks" and promoting coordinated development between main and auxiliary businesses to support the construction of a more efficient air corridor for the Silk Road Economic Belt [3]