本土化

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泰式奶茶“杀”回来了!3周卖20万杯,饮品店都在上
3 6 Ke· 2025-05-25 06:47
Core Insights - Thai milk tea is experiencing a resurgence in popularity, with significant sales growth and consumer engagement on social media platforms [1][3][5] - The trend is characterized by innovative product offerings and the introduction of new brands focusing on Thai-style beverages [7][9] Group 1: Market Trends - The cumulative views on the topic of "Thai-style salty milk tea" on Xiaohongshu have exceeded 14.05 million, indicating a nationwide trend across various cities [3] - The launch of new Thai beverage products by brands like 雅克雅思 has led to impressive sales, with over 200,000 cups sold within three weeks [3][5] - The popularity of Thai milk tea is attributed to its rich flavor profile, which contrasts with the current trend of lighter beverages, appealing to consumers seeking unique experiences [9][25] Group 2: Product Innovations - The "salty milk tea" product has evolved, leading to variations such as Thai powder, Thai blue, Thai red, and Thai green salty milk tea, showcasing creative adaptations [14][16] - New combinations, such as sweet tofu flower with Thai milk and popcorn, have been introduced to enhance texture and flavor [17][19] - The introduction of Thai milk gelato lattes represents a shift in product form, allowing for a multi-sensory experience that combines different flavors [20][22] Group 3: Future Outlook - Industry experts suggest that for Thai milk tea to maintain its popularity, it must transition from a novelty item to a staple in the beverage market [23][25] - There is potential for further innovation by incorporating local tea varieties and simplifying flavor profiles to cater to domestic preferences [25] - The success of Thai milk tea hinges on establishing a strong brand presence and consumer recognition to avoid being limited to niche markets [25]
富达基金,换帅!
证券时报· 2025-05-24 07:00
近日,富达国际宣布任命孙晨为富达基金总经理,全面领导富达国际在中国的全资公募基金业务。 5月23日,富达国际宣布,任命孙晨出任富达基金管理(中国)有限公司总经理,全面领导富达国际在中国的全资公募基金业务,持续优化分销战略、完善产品矩 阵、助力投研发展、保障高效运营、培养人才梯队等。 资料显示,加入富达之前,孙晨在全球领先的电子证券交易平台Tradeweb担任亚洲区负责人。此前,孙晨曾在嘉实基金拓展海外资管业务的全资子公司——嘉实国 际(Harvest Global Investments)担任行政总裁。更早之前,孙晨为嘉信理财(Charles Schwab)效力累计长达17年,一路升至亚太区董事总经理。 富达国际亚太区(日本除外)总裁莫达文(Damien Mooney)表示,中国是富达国际的长期重点市场之一,希望能用富达长期以来在全球打磨的投资研究能力和养 老解决方案服务好中国的零售和机构投资者,而孙晨的任命正是富达立志要在中国大展宏图的又一重要人事安排。 莫达文进一步表示,相信孙晨丰富的经验和对中国资管行业的深刻洞察使其成为这一关键职位的最佳人选,并能领导现有业务在已取得的进展之上不断前进。富达 国际致力于 ...
MISTINE蜜丝婷中国首个研发中心新启 加大投入中国市场
Xin Hua Cai Jing· 2025-05-23 14:50
"作为国际知名美妆品牌,选择在上海设立研发中心,是中泰两国在美丽健康产业领域深化合作的又一典范。"上海市闵行区外商投资协会会长、贺利氏 (中国)投资有限公司大中华区总裁艾周平博士表示,"我们期待研发中心能够产出更多创新成果,为消费者带来更多优质产品,同时也为上海的美丽健康 产业发展注入新的活力。" "中国研发,全球共享。我们不仅要将国际优质技术引入中国,更希望将中国的创新智慧带向世界。"庄宝霞在采访中表示,"通过这一平台,我们将促进国 际美妆在科技领域的交流与合作,共同推动全球美妆产业的创新发展。" 泰国驻上海总领事彬娜·安平乐表示,这个里程碑不仅标志着品牌发展的重要时刻,也是中泰两国科技合作和创新共赢精神的生动见证。MISTINE蜜丝婷 (中国)研发中心在拥有多个全球知名高端产业集群的上海市闵行区正式落成,标志着该品牌在 "本土化创新 "和 "全球化布局 "方面实现了双重突破。 新华财经上海5月23日电(记者黄安琪)国际美妆品牌MISTINE蜜丝婷(中国)首个研发中心于22日在上海市闵行区新启,这是该品牌除泰国和德国外的全 球第三个研发中心,标志着MISTINE蜜丝婷在全球科研布局迈出关键一步。 MISTI ...
国际品牌怎么才能守住中国市场?
虎嗅APP· 2025-05-23 11:47
国货品牌进攻二十年,已经远远超过外国品牌了吗?或许这是一个错觉。 近日,北京大学国家发展研究院等权威机构,利用淘宝天猫平台的消费大数据,发布了"全球品牌中 国线上500强榜单" (CBI500) 。可以看出,国际品牌在中国发展势头依旧迅猛,TOP500中有156 个国际品牌上榜,苹果登顶全球榜首。 国际品牌在多个行业牢牢占据第一: 3C数码行业的苹果,美妆行业的欧莱雅,运动户外与服饰行业 的耐克,医疗健康营养的Swisse,宠物行业的皇家等。 整体来看,在服饰、食品、日化等领域,确实已实现了较高的国产替代率,而在运动户外、美妆、 3C数码等行业,国际巨头仍占据半壁江山。数据显示,美妆行业前10中有8个国际品牌,运动户外行 业上榜国际品牌数占比高达7成。 观察榜单,国际品牌在美妆行业的优势尤为显著。榜单TOP100的14个美妆品牌中,国际品牌占了11 个,分别是欧莱雅、兰蔻、雅诗兰黛、海蓝之谜、圣罗兰、香奈儿、娇韵诗、SK-II、科颜氏、修丽 可、资生堂。 在运动户外与服饰领域,国际品牌整体表现强势。上榜的运动户外品牌里,国际品牌数量占比近7 成。耐克、阿迪达斯分别位列榜单第8、第10,斐乐 FILA、始祖鸟、 ...
智奥会展大中华区携手东西博纵,加速布局宠物医疗市场
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-23 10:34
Group 1 - GL events has officially announced the strategic acquisition of Dongxi Bozong International Cultural Development (Wuxi) Co., Ltd, marking a significant move in its expansion strategy in the Chinese market [1] - The acquisition aligns with GL events' "Glocal" strategy, emphasizing the integration of global and local resources, particularly in the pet medical industry [4] - The partnership aims to enhance collaboration across business segments, especially in medical technology and resources, creating a comprehensive ecosystem covering pet medical, human medical, and high-end medical equipment [4] Group 2 - Dongxi Bozong focuses on the pet medical industry and has established itself as a benchmark in the sector through events like the Dongxi West Small Animal Clinical Veterinarian Conference and the Asia Small Animal Specialist Conference [4][8] - The 17th Dongxi West Small Animal Clinical Veterinarian Conference was successfully held from May 21-23, attracting over 20,000 professional attendees and covering an exhibition area of more than 50,000 square meters [5] - Future plans include leveraging each other's strengths to enhance project scale, professionalism, and internationalization [6]
捷尼赛思的中国「耐力赛」:全球豪华品牌的下一回合
36氪· 2025-05-23 09:24
当百年未有之大变局来到,所有车企又来到同一条起跑线前。前方既是周期性挑战,也有结构性机遇。如何抓住这一黄金时期乘势而上,是每个品牌必须深 思的关键问题。 捷尼赛思的中国故事,才刚刚开始。 过去十年,全球汽车产业格局深度重构。中国凭借消费规模、政策引导与产业创新,贡献全球近四成的豪华车销量。由此,世界最大的汽车产销国,同样成 为豪华汽车品牌必争的核心市场,也是全球汽车品牌最重要的利润引擎。 与此同时,新能源赛道的弯道超车让中国汽车业站上牌桌。依托三电技术自主化、智能网联生态领先等优势,自主品牌夺下一席之地。伴随着急速而深刻的 变化,就连BBA这样数十年全球称霸的品牌,也无法在这里高枕无忧,不得不面对中国汽车市场生命力旺盛、周期起伏明显、消费者需求不断变革的现实。 「中国汽车市场不是线性的、没有常胜将军」,这句话已成为所有豪华汽车品牌的共识。这里没有永恒的强者,只有永远的周期。市场的复杂性和不确定 性,既是对品牌的挑战,也是对品牌战略眼光的考验。 经销商翻盘、销量下滑、市占率降低,如今BBA的滑落,本质上是「旧秩序」与「新周期」剧烈碰撞产生的结果。这种周期性波动,不仅考验企业的产品 力,更是对品牌定力、创新能力和 ...
156个国际品牌上榜“全球品牌中国线上500强” 中国线上市场成为头部国际品牌的必争之地
Xin Hua Cai Jing· 2025-05-22 11:52
Core Insights - The "Global Brand China Online 500 Strong List" (CBI500) indicates that international brands account for 156 out of the top 500 brands in the online market, highlighting the competitive nature of China's online market for leading international brands [1] - The success of international brands in China is attributed to technological advantages and deep localization strategies [1] Group 1: Brand Rankings - Among the top 1000 brands, international brands represent 29.8% of the total, while in the top 500, this figure rises to 31.2%, and in the top 100, it reaches 36% [1] - The demand for international brands from Chinese consumers is primarily concentrated in three sectors: beauty and personal care (52 brands), sports and outdoor (23 brands), and fashion (21 brands), collectively accounting for over 60% of the listed brands [1] Group 2: Market Dynamics - The 156 international brands listed have established online flagship stores on platforms like Taobao and Tmall, with nearly half of them launching their first stores in China online [1] - Adidas, a German sports brand, ranks 10th on the list and experienced double-digit growth in the Chinese market last year, leading global growth, attributed to its successful localization strategy [1] Group 3: Sales Channels and Product Quality - Almost all mainstream brands have established online sales channels, and the quality of online products is comparable to that of offline channels [2]
焕新启幕!H&M北京悠唐店开业,以革新姿态深耕中国市场
Cai Jing Wang· 2025-05-22 11:51
国际知名时尚品牌Hennes & Mauritz AB(以下简称"H&M" )位于北京朝阳门外核心地段的悠唐购物中心店于今日开业。门店以超过1500平方米的开阔空间 全新亮相,致力于为消费者提供更舒适、多元的时尚购物体验,成为引领时尚生活方式的新地标,让时尚服务于大众。 悠唐购物中心坐落于北京一线核心商圈——朝阳门外中央商务区。作为北京地标性的购物中心,悠唐购物中心汇聚了丰富多元的业态与活跃时尚的消费群 体,得天独厚的地理位置与商业氛围,无疑为H&M的长期发展提供了坚实支撑。而在这样优越的商业环境中,H&M新店又有着怎样独特的时尚表达呢? 在产品价值打造上,H&M精准把握中国消费者既追求时尚潮流、品质保障,又注重性价比的需求特点。依托供应链优势,品牌以优惠价格和可持续方式, 提供兼具独特性与耐用性的时尚单品,实现时尚、品质与价格的平衡。 在可持续发展领域,H&M顺应中国消费者对环保日益增长的关注,充分发挥行业先行者优势。作为全球首家推出"旧衣回收计划"的企业,H&M通过促进纺 织行业循环经济发展,强化品牌在可持续时尚领域的领导力。" 从店铺形象升级到品牌战略转型,从核心竞争力打造到市场需求精准匹配,H&M正通 ...
总债务达65亿美元,碳化硅芯片龙头被曝将申请破产!
Sou Hu Cai Jing· 2025-05-21 17:51
Group 1 - Wolfspeed is reportedly planning to file for Chapter 11 bankruptcy protection due to an inability to manage its debt burden effectively [2] - The company has rejected multiple out-of-court restructuring proposals from creditors and is seeking majority support for its bankruptcy plan [2] - Despite potential benefits from the U.S. government's semiconductor localization policy and funding through the CHIPS Act, Wolfspeed faces debt pressures that may affect its eligibility for such assistance [2] Group 2 - As of March 31, Wolfspeed had $1.3 billion in cash but total debt of approximately $6.5 billion, including a $575 million convertible bond maturing in May 2026 [3] - Wolfspeed has the highest short interest ratio in the U.S. stock market, with its stock price dropping over 70% in the past six months, reaching $3.14 per share after a 10.17% decline in one day [3]
浙江正特(001238) - 2025年5月21日投资者关系活动记录表
2025-05-21 10:04
证券代码:001238 证券简称:浙江正特 浙江正特股份有限公司 投资者关系活动记录表 编号:2025-003 | | 特定对象调研□分析师会议 | | | | | --- | --- | --- | --- | --- | | 投资者关系活动 | □媒体采访 | □业绩说明会 | | | | 类别 | | □新闻发布会 □路演活动 | | | | | □现场参观 | | | | | | | □其他(电话会议) | | | | 参与单位名称及 | | 浙商证券 | 曾伟 | | | | | 敦和资管 | 韩立强 | | | 人员姓名 | | 北大方正人寿 | 付丹婷 | | | | | 平安基金 | 李景瀚 | | | | | 慎知资产 | 金戈 | | | 时间 | 2025 年 | 5 月 21 日 14:00-16:00 | | | | 地点 | | 公司总部会议室 | | | | 上市公司接待人 | | 董事会秘书:李嵩先生 | | | | 员姓名 | | 一、 现场参观 | | | | | | 二、 问答环节 | | | | | | 1、能否对 2024 年销售收入进行拆分? | | | | 投 ...