知识

Search documents
民生银行临沂临沭支行:反诈课堂“进网咖” 筑牢金融防火墙
Qi Lu Wan Bao· 2025-06-27 03:09
为增强宣传教育渗透力,支行宣传员们穿梭于卡座之间,面对面答疑解惑,手把手指导下载"国家反诈中心"APP,确保金融安全知识入脑入心。网咖经营者 也积极参与互动,表示将主动承担场所宣传责任,与银行合力打造安全上网环境。"以前觉得诈骗离自己很远,今天才知道游戏里买装备、网上交友都可能 藏着坑,银行这种上门'硬核科普'太及时了!"一位大学生玩家在活动后感慨道。 民生银行临沂临沭支行相关负责人表示,此次网咖反诈行是践行"金融为民"理念、延伸服务触角的创新尝试。未来支行将持续探索青年喜闻乐见的宣传教育 形式,推动金融知识普及常态化、精准化,为守护群众财产安全、营造清朗金融生态贡献坚实力量。 针对当前电信网络诈骗手法翻新、年轻群体频频中招的严峻态势,民生银行临沂临沭支行主动出击,聚焦新青年高频聚集的娱乐休闲场所。活动现场,支行 金融宣传专员化身反诈讲师,围绕青年群体易遭遇的"游戏装备虚假交易、网络交友诱导投资、刷单返利及校园贷陷阱"等典型骗局,以通俗易懂的语言深入 剖析诈骗套路,并现场传授识别与防范的实用技巧。 6月11日,民生银行临沂临沭支行创新教育宣传路径,将"普及金融知识万里行"的课堂搬进了城区多家热门网咖,一场别开 ...
民生银行泰安宝龙广场社区支行进商圈开展普及金融知识万里行活动
Qi Lu Wan Bao· 2025-06-27 03:01
Core Points - The event aimed to enhance public financial literacy and consumer protection awareness through a financial knowledge promotion activity themed "Protecting Customer Rights, Enjoying a Safe Life" [1][2] - The community branch of Minsheng Bank actively engaged with local merchants, distributing informative brochures covering topics such as preventing telecom fraud, identifying illegal financial advertisements, and protecting personal information [1] - Staff provided practical demonstrations on mobile payment security and discussed common financial scams, emphasizing the importance of vigilance and timely reporting to banks or police [1] Summary by Sections - **Event Overview** - Minsheng Bank's community branch organized a financial knowledge promotion event in response to the "Financial Knowledge Promotion Campaign" [1] - The event was held in a local business district, targeting merchants to improve their financial awareness [1] - **Content of the Promotion** - Brochures included information on various financial safety topics, making complex financial concepts accessible [1] - Real-life examples of financial scams were shared, including impersonation of law enforcement and high-return investment schemes [1] - **Merchant Engagement** - Over 100 merchants were visited, and more than 300 brochures were distributed, reaching an audience of over 1,000 people [2] - Merchants expressed appreciation for the knowledge gained, indicating a positive reception of the initiative [2] - **Future Plans** - Minsheng Bank plans to continue organizing financial knowledge promotion activities, aiming to innovate in outreach methods and expand coverage [2]
清风为伴产业兴 | 非遗亮彩
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-06-27 00:30
走进四川自贡灯彩文化产业集团有限公司的生产车间,一派热火朝天的景象映入眼帘。 如今,自贡彩灯行业创新成果显著,累计获得200余项专利、7000余项著作权,覆盖结构设计、智能控 制等领域,更不断推出AR互动彩灯等融合前沿科技的创新产品,让千年工艺在数字时代焕发新生。 (通讯员 周容 幸制法) 知识产权保护是塑造良好创新环境和营商环境的重要方面,自贡市纪委监委将知识产权保护纳入监督重 点,针对彩灯产业快速发展中面临的侵权纠纷、版权争议等问题,督促相关部门强化知识产权保护宣传 教育,建立"需求收集、问题研判、跟踪落实"闭环服务机制。目前,自贡市累计登记版权作品超4万 件,培育国家级版权示范单位2家、省级版权示范单位5家。 此外,该市纪委监委还聚焦科技创新政策落实情况开展监督,针对企业科技创新政策知晓率低、申报流 程模糊等痛点,以制发督办函、现场督查等方式,督促市科技局、市经信局等部门积极主动作为。一方 面,组织多场专题政策宣讲会,提供"一对一"辅导并编制解读手册。另一方面,建立专项奖补资金管理 台账,确保每一笔资金发放公开透明、精准无误落实到企业。 自贡灯会是国家级非物质文化遗产,在灯会上大放异彩的自贡彩灯凭借独特 ...
精准聚焦“老少新”筑牢金融“安全网”
Nan Fang Du Shi Bao· 2025-06-26 23:12
Core Viewpoint - Shanghai Bank is actively promoting financial literacy and consumer protection through a series of community-focused initiatives, aiming to enhance financial knowledge and risk awareness among various demographic groups, particularly the elderly and youth [4][10]. Group 1: Financial Literacy Initiatives - Shanghai Bank has launched the "2025 Financial Knowledge Popularization Campaign," focusing on improving financial literacy and risk prevention capabilities among consumers [4]. - The campaign targets key demographics, including the elderly, youth, and new citizens, with a variety of educational activities conducted in communities, schools, and enterprises [4][9]. - The bank has developed an online financial education brand, producing educational videos and articles to raise awareness about financial risks [5]. Group 2: Community Engagement - The bank's Shenzhen branch has organized community events, such as financial lectures and interactive games, to educate the elderly about investment traps and fraud [6][7]. - A special "Financial Safety Package" was distributed to graduating students, incorporating engaging activities to teach them about financial risks and rights [8]. - The bank has collaborated with local media and community organizations to enhance the reach and impact of its financial education efforts [10]. Group 3: Innovative Educational Approaches - The bank employs innovative methods such as interactive games, scenario plays, and short videos to make financial knowledge more accessible and engaging [10]. - A notable community course titled "Financial Literacy for the Public" was well-received, attracting nearly 389,000 online viewers [5]. - The bank's initiatives have successfully reached over 800 individuals through regular educational activities in various community settings [9].
“苏超”周边爆单 现象级赛事IP如何“长红”
Bei Jing Shang Bao· 2025-06-26 16:20
Core Insights - The recent popularity of the Jiangsu Urban Football League ("Su Chao") reflects a high demand for diverse and community-oriented sports events, indicating significant potential for the development of related industries such as sports events and cultural tourism [12][6] - The surge in interest has led to a boom in related merchandise sales, primarily driven by third-party vendors, raising concerns about trademark infringement and unfair competition [3][4] Group 1: Market Demand and Sales Performance - The ticket sales for the match between Nantong and Suqian saw a staggering 640,000 participants, far exceeding the available tickets, highlighting the overwhelming popularity of "Su Chao" [3] - Merchandise such as the "Jiao Nan Ge" canvas bag sold over 1,000 units within five days of its launch, while a "Su Chao" fan jersey priced at 109 yuan sold over 6,000 units, ranking second on Tmall's best-selling football jersey list [3][4] - Data from Douyin shows that sales of football jerseys increased by nearly 40% week-on-week, with related merchandise seeing a staggering 44-fold increase in sales during a trending period [3][4] Group 2: Intellectual Property Concerns - Most merchandise related to "Su Chao" is sold by third-party vendors, with few products officially authorized, leading to potential trademark infringement issues [4][5] - Experts indicate that the lack of a robust intellectual property defense strategy could hinder the economic value extraction from "Su Chao" [6][7] - The Jiangsu Provincial Intellectual Property Office has noted the need for improved defensive strategies regarding trademark registration and copyright protection for "Su Chao" [7][8] Group 3: Recommendations for Economic Value Enhancement - To maximize the economic value of "Su Chao," it is essential to strengthen intellectual property protection, innovate business models, integrate the industry chain, and deeply explore the IP [8][9] - Successful sports events often have a well-developed ecosystem of authorized merchandise, which can significantly enhance their commercial value [8][9] - Recommendations include establishing a comprehensive intellectual property protection system, creating a material library for IP, and implementing tiered licensing models to better manage brand value [9]
“苏超”周边爆单背后 如何推动现象级赛事IP走向“长红”
Bei Jing Shang Bao· 2025-06-26 13:35
Core Viewpoint - The rapid growth of merchandise related to the "Jiangsu City Football League" reflects a strong market demand, but it also raises concerns about potential trademark infringement and the need for better intellectual property protection [1][2][3] Group 1: Market Dynamics - The popularity of "Jiangsu City Football League" merchandise is driven by numerous third-party vendors, indicating a trend towards IP development and an extension of consumption beyond the events themselves [1][2] - The emergence of unofficial merchandise highlights a gap in the market where official products are not meeting consumer demand, leading to a proliferation of unauthorized sales [2][3] Group 2: Intellectual Property Concerns - Unauthorized use of the "Jiangsu City Football League" name and logo by third-party vendors poses risks of trademark infringement and unfair competition, which could confuse consumers and harm brand reputation [2][3] - There is a lack of comprehensive trademark registration and copyright protection for key elements of the league, such as team logos and names, which could hinder future commercial development [3][11] Group 3: Brand Protection and Economic Value - Effective brand protection and intellectual property management are essential for maximizing the economic value of the league, as seen in successful models from international sports clubs [10][11] - The development of a robust IP protection framework, including trademark registration and licensing strategies, is crucial for the long-term success and commercialization of the league [11][12] Group 4: Future Opportunities - There is potential for innovative commercial models and product diversification, leveraging regional characteristics and modern technologies to enhance the league's brand value [12] - Establishing a standardized process for trademark registration and brand management can help mitigate risks associated with unauthorized use and enhance the overall market presence of the league [12]
第五届中国(厦门)国际跨境电商展开幕,创设POD主题专区
Sou Hu Cai Jing· 2025-06-26 13:32
Core Viewpoint - The fifth China (Xiamen) International Cross-Border E-Commerce Expo (referred to as "Zhongkuazhan") opened on June 26, showcasing a comprehensive display of the cross-border e-commerce industry chain ecosystem with over 50,000 square meters of exhibition space [1][3]. Group 1: Event Highlights - The first day of the expo was bustling with global merchants attending for product displays and negotiations, featuring over ten thousand star products from exhibitors and source factories [2]. - The expo included an innovative POD (Print On Demand) themed area, which has become a popular section, reflecting the rising trend of DIY products in the European and American markets [5]. - The event attracted participation from numerous foreign consulates and business institutions, including representatives from Canada, Mexico, Germany, and several other countries [5]. Group 2: Business Opportunities - The expo facilitated direct procurement meetings, significantly enhancing customer acquisition efficiency and order conversion rates for participating companies [5]. - The Korea Trade-Investment Promotion Agency (Kotra) has been a consistent participant for five years, showcasing a diverse range of Korean products [6]. - A knowledge protection initiative was launched during the expo, emphasizing the importance of intellectual property protection within the cross-border e-commerce sector [6]. Group 3: Future Prospects - Zhongkuazhan is recognized as a cross-border e-commerce brand exhibition approved by the China Council for the Promotion of International Trade, aiming to integrate industry resources and support more Chinese brands in going global [6].
农行济南分行“金融知识万里行”走进弘阳广场
Qi Lu Wan Bao· 2025-06-26 12:48
6月15日,农行济南分行走进弘阳广场开展金融知识万里行普及活。 本次活动以"保障客户权益,乐享安心生活"为主题,在紧密围绕主题的基础上,巧妙融入"只此青绿"的农行特色元素,成为弘阳广场炎 炎烈日下一抹清凉的绿色,打造了兼具知识传播、趣味体验、互动参与的多维宣教场景。 针对长辈群体,重点普及了投资理财骗局的套路、进行投资理财的注意事项、识别非法集资的方法及防范养老诈骗的风险提示。针对青 少年群体,重点普及了关于二次元和追星社交暗藏的诈骗风险、"校园贷"陷阱、游戏社交平台诈骗及垫付资金的刷单兼职诈骗。针对新 市民群体,重点普及了理性消费、合理借贷、保护个人信息及理智维权等方面知识,切实提高广大人民群众的金融安全意识和自我保护 能力。 活动聚焦账户安全、支付安全、理性消费、反诈防非、征信管理等关键领域,结合活动展区进行金融知识宣教。展区主要分为教育宣传 区和互动体验区,教育宣传区通过设置案例展板、发放宣传折页、播放金融知识视频等形式普及金融知识。互动体验区设置了"金融知 识挑战""扫码答题赢盲盒""真伪辨别抽签"等寓教于乐的互动环节。市民及游客在沉浸式的宣教环境中,深刻体验电信诈骗、非法集资等 常见风险场景,轻松掌 ...
保障金融权益,招商银行北京分行深入开展普及金融知识万里行活动
Bei Jing Shang Bao· 2025-06-26 10:30
Group 1 - The core theme of the activities is "Protecting Customer Rights and Enjoying a Safe Life," aimed at enhancing financial literacy among consumers [1][9] - The activities include various offline events designed to educate different demographics, such as the elderly and children, about financial risks and fraud prevention [2][4][7] - The bank emphasizes the importance of community engagement and feedback, receiving high praise from participants for the effectiveness of the educational initiatives [2][5][9] Group 2 - Specific activities include lectures on preventing telecom fraud and identifying illegal financial products, particularly targeting the elderly population [2] - For children, the bank conducted financial education sessions that included lessons on recognizing currency and understanding online scams, fostering early financial awareness [4][5] - The bank collaborates with local law enforcement to provide real-world examples of fraud, enhancing the educational experience for corporate employees [7]
渤海银行长春分行积极开展2025年“普及金融知识万里行”活动
Ren Min Wang· 2025-06-26 05:25
Core Viewpoint - The Changchun Branch of Bohai Bank is actively promoting financial literacy and consumer protection through various community engagement activities, emphasizing the importance of financial knowledge and risk prevention for different demographics [1][2][3]. Group 1: Financial Literacy Initiatives - The Changchun Branch has implemented a series of multi-channel financial education activities aimed at enhancing public financial literacy and risk prevention capabilities [1]. - The branch organized a "High School Entrance Examination Support Service Station" to provide free resources and financial knowledge to parents waiting outside exam venues [1]. - A themed event titled "Preventing Elderly Fraud, Enjoying a Happy Retirement" was conducted to raise awareness among the elderly about common financial scams, utilizing real case studies and interactive Q&A sessions [2]. Group 2: Community Engagement and Collaboration - The Changchun Branch collaborated with local government and financial institutions to host the "Financial Safety into Thousands of Homes" event, focusing on fraud prevention and rational investment [2]. - A cross-industry partnership with the Changchun Sports Bureau led to the "National Fitness Season: Financial Knowledge Accompanies You" event, integrating sports and financial education to enhance community engagement [3]. - The branch continues to innovate in its educational approaches, aiming to make financial services more accessible and relevant to everyday life [3].