Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with various sectors exploring innovative ways to enhance its relevance and appeal [7][10] - Digital technology is playing a crucial role in revitalizing ICH, providing new methods for expression and engagement, particularly among younger audiences [8][9] Group 1: ICH Integration and Modern Life - The 9th China Chengdu International Intangible Cultural Heritage Festival showcased successful cases of ICH integration into modern life, such as the vibrant tourism scene created by the Zigong Lantern Festival, which has attracted 60 million visitors over the past decade [7] - The popularity of ICH among young people is evident, as they seek immersive experiences that go beyond mere observation, engaging with local customs and purchasing ICH products [7] - The "non-heritage + tourism" model is particularly appealing to younger demographics, indicating a significant area for future exploration [7] Group 2: Digital Technology and ICH - The festival featured the launch of mobile games and immersive projects that highlight the potential of digital technology in enhancing ICH experiences, such as a game themed around the 24 solar terms [8] - Digital tools have expanded the expressive capabilities of ICH, with companies like Kuaishou leveraging AI to create engaging cultural content that resonates with younger audiences [8] - In 2023, videos related to ICH created by young creators on Kuaishou have gained significant traction, particularly content related to traditional tea culture [8] Group 3: Cross-Industry Collaboration - There is a growing consensus among ICH practitioners to develop differentiated experiences through cultural IP and cross-industry collaborations, leading to the appearance of traditional designs on various consumer products [9] - ICH elements such as Shu embroidery and bamboo weaving are being integrated into everyday items like coffee cups and tote bags, showcasing the versatility and appeal of these cultural assets [9]

活动现场，厨艺达人争霸赛区、文安食礼评选区等多个分区精彩纷呈。厨艺高手们各展绝技，厨刀在砧板上快速起落，奏出悦耳的节奏；高汤在灶火上翻 滚，鲜香四溢；鲜肉在平底锅中滋滋作响，香气扑鼻。一道道融合文安本地特色与各地风味的美食轮番登场，让评委和观众大饱口福，赞不绝口。 自3月20日启动以来，大赛面向全县广泛征集参赛选手，通过乡镇推荐和网络自荐，选拔出百强选手。选手们以短视频形式展示"文安味道"，让更多人通过 屏幕感受文安美食魅力。经过激烈角逐，"文安十佳食礼""文安十佳特色小吃"等五类奖项最终揭晓。 文安县文化广电和旅游局局长王翠薇表示，此次大赛不仅是一场美食狂欢，更是古洼文化的生动呈现。大赛致力于挖掘弘扬文安特色美食文化，将洼淀文 化、非遗文化、民俗文化融入烹饪技艺，全力打造"舌尖上的文安"品牌，为廊坊经洽会预热造势，提升"逛廊洽、游文安"的知名度和影响力。 烟火升腾处，文脉传承时。5月28日，2025"寻味文安"美食大赛在河北廊坊市文安县火热开赛。这场汇聚传统与创新的美食盛宴，不仅展现了文安特色饮食 文化的深厚底蕴，更为产业振兴注入强劲动能。本次大赛由中共文安县委宣传部、文安县文化广电和旅游局、文安县融媒体中 ...

Group 1 - The Guangdong Rural Singer Competition showcases local agricultural products in a fashion context, blending traditional culture with modern aesthetics [2][3][4] - The event features performances by local ethnic groups, highlighting the cultural significance of Guangdong's agricultural heritage [3][4] - Key agricultural products such as lychee, longan, and various meats are promoted as part of the region's culinary identity [15][30] Group 2 - The first chapter of the event, titled "Cloud Yao Rhythm," presents traditional performances with silver ornaments and drums, emphasizing the region's cultural richness [7][8] - The second chapter, "Fisherman's Song," features performances that celebrate the maritime culture and seafood bounty of Guangdong [33][34] - The event culminates with traditional performances like the Qilin dance, showcasing the vibrancy of local heritage [54]

5月28日，第九届中国成都国际非物质文化遗产节在成都盛大开幕。本届非遗节由文化和旅游部、四川 省人民政府、联合国教科文组织主办。"抖音非遗嘉年华"活动也在在非遗节现场落地，活动打造了"非 遗新表达""非遗有好物"等五大版块，通过表演、走秀等多种互动形式，展示非遗风采，为非遗传承与 发展注入新活力。 抖音电商充分发挥平台优势，在 "非遗有好物" 版块组织非遗传承人和从业者开展全天候直播带货，集 中展示并推介各类地方特色非遗产品。这一举措不仅让观众能够便捷地购买到心仪的非遗商品，更让大 家近距离感受到传统手工艺与现代生活的融合。 活动现场，众多非遗技艺精彩呈现。抖音电商邀请中华老字号沈广隆剑铺参与线下市集，匠人现场展示 龙泉宝剑锻制技艺，每一道工序都凝聚着千年传承的智慧；"梁氏父子铁锅" 掌门人、非遗传承人梁兴 春，将28道古法工序淬炼的泥模铸造技艺带到现场，展现传统铸造工艺的风采；非遗制香大师郑春成， 不仅带来自创香方，还现场分享古法盘香、古法线香、倒流香等制作技艺，香气氤氲间尽显非遗魅力； 梨香院品牌创始林小雨，融合传统题材和流行元素，创作出的年轻化非遗木雕作品，吸引众多观众驻足 欣赏。 除了非遗好物，嘉年华 ...

Group 1 - The fifth China Arts and Crafts Expo will be held in Fuzhou, Fujian Province from May 30 to June 2, showcasing traditional craftsmanship and interactive experiences [1] - The expo aims to innovate with the theme "National Trend Entering Life," featuring hands-on activities that blend ancient and modern cultures, allowing attendees to create personalized souvenirs [1] - The event will highlight various traditional crafts, including bamboo weaving, paper-cutting, and cloisonné, providing a platform for audiences to engage with intangible cultural heritage [1] Group 2 - The State Council's "Revitalization Plan for Traditional Crafts" emphasizes the need for traditional crafts to find new applications in modern life and enhance their transmission and recreation capabilities [2] - The expo serves as a significant platform for showcasing traditional craftsmanship and promoting the integration of excellent Chinese traditional culture into contemporary life [2] - The goal is to encourage more people to experience and appreciate arts and crafts through close interaction, fostering a new trend of craftsmanship in society [2]

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival (ICH Festival) has officially opened, showcasing the vitality and innovation of intangible cultural heritage through various performances, exhibitions, and interactive activities [3][4][5]. Group 1: Festival Overview - The festival features 51 domestic and international ICH performance teams, highlighting the theme of "enhancing communication and mutual learning, stimulating the vitality of inheritance, and sharing a better life" [3][4]. - The opening ceremony included performances that blended traditional and modern elements, such as Emei martial arts and Tai Chi, symbolizing international dialogue and cross-border innovation [4][5]. Group 2: Exhibition and Technology Integration - This year's festival includes a new international exhibition area for ICH brand IP licensing, inviting participation from various global entities and aiming to enhance international cooperation in ICH development [6]. - The integration of technology with ICH is showcased through AI and AR applications, redefining how audiences engage with traditional crafts and heritage [6]. Group 3: Community Engagement and Activities - The festival emphasizes community involvement with 288 communities across Sichuan province hosting interactive ICH experiences, allowing the public to engage directly with cultural heritage [7]. - The "International ICH Food Week" and "Traditional Medicine Promotion Week" are designed to showcase culinary heritage and contemporary value of traditional medicine, featuring numerous experts and activities [8].

"小时候看爷爷用手掌试锅温，现在我接过这口茶锅，也接住了传承的温度。"吴海军说 道，"希望能守住祖辈们'铜丝条、蜜蜂腿'百年制茶工艺，让更多人品尝到我们洞庭山的千 年茶香。" 当晨雾浸染洞庭山七十二峰的轮廓，采茶工的竹篓已盛满沾露的嫩芽。五千年前吴越先民种 下的茶种，在千年后仍遵循着节气更迭的韵律。蜷曲如螺的叶片里，锁着二十四节气的轮 回，也藏着非遗茶人的匠心传承。 "爷爷教我用掌心感知铁锅温度时，曾说过传承二字。" 熙螺茶业创始人、碧螺春制作技艺 传承人吴海军摩挲着祖传茶锅，揉捻时的温度，和四十年前分毫不差。 浦发银行百万元"茶季专款"如及时雨注入，既解了鲜叶收购的燃眉之急，更托起古法与现 代交融的产业愿景。近来，浦发银行苏州分行还创新金融服务，推出灵活融资模式，助力非 遗茶的产业链延伸。 "现在随用随取的贷款，就像给茶山开了道活水渠。"吴海军站在缀满甘霖的茶树之间，面 前是绵延的生态茶园。浦发银行量身定制的金融方案，让资金周转与茶叶生长同频。曾经困 守青山的茶厂，如今销售规模逐年攀升。 暮色中的洞庭茶山，吴海军将新茶注入青瓷盖碗。茶汤澄澈如琥珀，倒映着茶农的笑脸以及 往来不绝的品茗客。浦发银行以普惠金融为 ...

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival has opened with the theme "Enhancing Communication and Mutual Learning, Stimulating Inheritance Vitality, and Sharing a Better Life" [1] - The festival showcases nearly 600 representative intangible cultural heritage projects from around the world, highlighting the innovative vitality of intangible cultural heritage through technology and international exchange [1][3] - The event features performances from 51 domestic and international teams, showcasing the diversity and international nature of intangible cultural heritage [1][3] Technology Integration - A highlight of the festival is the technology-enabled intangible cultural heritage exhibition, utilizing cutting-edge technologies like AI and AR to redefine the presentation of intangible cultural heritage [3] - Interactive exhibits allow visitors to engage with traditional patterns and experiences, such as generating personalized patterns through touch screens and experiencing AR technology [3] - The "Digital Taiji" intelligent system uses dynamic capture technology to transform traditional martial arts into an interactive digital mentor for younger audiences [3] Event Structure and Activities - The festival has established a "3+3+N" activity system, including an international exhibition area for creative life and intangible cultural heritage brand IP licensing transactions [3] - Activities are being held across 288 communities in 183 districts and counties in the province, with a focus on public engagement through intangible cultural heritage benefits [3] - The main venue in Chengdu features an international intangible cultural heritage food week, showcasing specialties from eight world food capitals and over 70 intangible cultural heritage food items [3] Promotion and Support - Influencers and intangible cultural heritage ambassadors, such as Li Ziqi, are present to enhance the dissemination of intangible cultural heritage [4] - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, running until June 3 [4] - The event emphasizes the integration of intangible cultural heritage into modern life, injecting new vitality into traditional practices [4]

Core Viewpoint - The article highlights the significance of the Uyghur Muqam art as a vital part of Chinese minority culture and its successful preservation and promotion on international stages [1][2]. Group 1: Cultural Significance - The Uyghur Muqam art is a comprehensive art form that integrates singing, dancing, and music, consisting of various styles such as the Twelve Muqam, Dolan Muqam, Turpan Muqam, and Hami Muqam [1]. - The art form was at risk of being lost in the 1940s due to its complex structure and reliance on oral transmission [1]. Group 2: Preservation Efforts - To enhance the protection and transmission of Muqam art, Xinjiang has established research institutions and art troupes dedicated to this purpose [1]. - In 2005, "Chinese Xinjiang Uyghur Muqam Art" was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, marking a significant achievement in its preservation [1]. Group 3: International Recognition - Muqam art has gained popularity in various countries, including Thailand, South Korea, Malaysia, and Indonesia, serving as a cultural bridge that showcases traditional Chinese culture [2]. - The art form has inspired international media representatives, highlighting China's commitment to preserving and promoting its ethnic traditional arts [2].

Core Viewpoint - Gansu Province's Qingyang City is leveraging its rich intangible cultural heritage (ICH) to develop a folk culture industry, addressing challenges such as a shrinking pool of inheritors and low marketization of ICH projects [1][2]. Summary by Sections Intangible Cultural Heritage and Challenges - Qingyang has a diverse range of ICH, including paper-cutting, shadow puppetry, and embroidery, but faces issues like a declining number of inheritors and low market engagement [1][2]. - The city is exploring systematic protection of ICH, scaling cultural industries, creating brand matrices, and innovating digital communication to integrate ICH into modern life [1]. Cultural Promotion Activities - On May 3, the Chinese Embassy in the U.S. hosted an event themed "Symphony of the Silk Road, Auspicious Gansu," showcasing Gansu's cultural heritage through exhibitions and performances, attracting significant interest from American audiences [1]. Success Stories of Inheritors - Ma Lu, a representative inheritor of Qingyang paper-cutting, has successfully integrated traditional techniques with modern aesthetics, creating popular works that resonate with contemporary audiences [2][3]. - Qingyang has established a protective network for ICH, with 5 national, 57 provincial, 76 municipal, and 616 county-level projects, and has developed over 200 types of cultural products, producing more than 10 million items annually [2]. Market Development and Economic Impact - The Qingyang paper-cutting industry has seen a revival, with Ma Lu earning significant income through workshops and exhibitions, highlighting the potential for ICH to generate economic benefits [5][6]. - The Qingyang embroidery industry, particularly the production of traditional sachets, has expanded significantly, with annual revenues reaching 75 million yuan and products exported to 26 countries [10]. Innovation and Modernization - Inheritors are innovating traditional crafts to meet modern consumer demands, such as creating functional sachets with health benefits and integrating ICH into fashion [13][14]. - The "Jianyun Dress," a fusion of paper-cutting art and modern clothing design, gained immense popularity online, demonstrating the potential for ICH to adapt and thrive in contemporary markets [11][12]. Future Directions - Qingyang aims to promote ICH through diverse integration paths, ensuring traditional crafts remain relevant and accessible to the public, thereby enhancing cultural vitality and economic sustainability [14].