每经记者｜徐肖逍 每经编辑｜杨夏 苏超（注：2025年江苏省城市足球联赛）正在持续吸引品牌押注。截至目前，苏超集合了共21家赞助商，不乏京东集团（HK09618）、伊利股份 （SH600887）、小米集团（HK01810）等知名品牌。据悉，苏超整个赛季的官方赞助席位价格已飙升至300万元，赞助商位置更是"一席难求"。 与"村超"相比，苏超为何有这么强的品牌吸引力？伊利相关负责人接受《每日经济新闻》记者采访时称，这种源于本土、充满活力的足球热情，是让企业看 中并希望共同参与的独特价值。 电子科技大学经济与管理学院博士生导师、EMBA教育中心主任柴俊武教授认为，企业与城市之间深度融合，为企业的精准场景营销提供了有力支持。苏超 实行的球队自主招商政策，充分激发了联赛IP与城市IP的协同联动效能。 国家工信部品牌培育专家、华南理工大学工商管理学院市场营销系教授、系主任陈明表示，苏超在未来品牌运营上，应打造成一个责任品牌，与政府相关部 门协同规划全业态商业布局，探索"公益带动商业，商业反哺公益"的循环发展模式。 品牌青睐"源于本土、充满活力的足球热情" 在众多体育赛事中选择赞助苏超，对于伊利来说，是拓展体育版图的又一行 ...

Core Insights - In May 2025, the opening of nearly 50 centralized commercial projects was driven by the "May Day" Golden Week, marking the highest number of openings in the same period over the past three years [1][2] - The total commercial building area of these projects exceeded 3.68 million square meters, with a month-on-month increase of 4.5 times in quantity and 3.8 times in area compared to April 2025 [2] - The opening wave included innovative projects in urban renewal, "cultural tourism+" commercial spaces, "sports+" commercial spaces, and themed shopping malls, showcasing various creative elements [1][14] Group 1: Opening Statistics - A total of 49 centralized commercial projects opened in May 2025, with 25 projects opening on May 1 alone, accounting for over half of the month's total [2] - The number of new openings in May 2025 increased by 13.95% in quantity and 16.76% in area compared to May 2024 [2] - The distribution of new openings was concentrated in high-tier cities, with first-tier, quasi-first-tier, and second-tier cities accounting for 64% of the total openings [5][10] Group 2: Leading Cities and Projects - Beijing ranked first in the number of new openings with four projects, followed by Guangzhou with three [5] - Notable projects included the Nanjing Xuanwu China Merchants Garden City and the first Joy City in Jiangxi, among others [10][12] Group 3: Dominance of Chain Management Enterprises - Chain management enterprises played a significant role in the new openings, with nearly 30 projects managed by major players like China Resources, Wanda, Longfor, and JD MALL [10][11] - JD MALL accelerated its expansion with multiple openings in cities including Nanjing, Chengdu, and Beijing [10] Group 4: Urban Renewal and Cultural Integration - Seven urban renewal projects opened in May, primarily in first-tier cities, focusing on integrating local cultural DNA into commercial spaces [15][16] - Projects like Beijing Zhonghai Dajixiang and Guangzhou Huatingfang exemplified the trend of preserving historical elements while modernizing commercial offerings [15][19] Group 5: "Cultural Tourism+" and "Sports+" Trends - "Cultural tourism+" commercial spaces are evolving, with projects like Ningbo Qianwan Shengshi Li and Guangzhou Huatingfang emphasizing local culture and immersive experiences [24][25] - The "sports+" commercial trend is gaining traction, with projects like Nanjing Zijin Zhongai Li and Shenyang Global Port Dynamic City focusing on sports-themed environments [29][30] Group 6: 24-Hour Social Spaces - The concept of "24-hour social spaces" is emerging, with projects like Xiamen Hemei Tiandi and Lhasa Wangfujing Shopping Center catering to round-the-clock consumer needs [38][40] - These spaces aim to enhance night economy activities, providing diverse entertainment and dining options [40][41] Group 7: Thematic Shopping Malls - The rise of "two-dimensional" themed shopping malls is evident, with projects like Nanchang Yintai and Dalian Olympic Electronic City transforming existing spaces into vibrant cultural hubs [42] - These projects focus on attracting younger demographics through innovative themes and experiences [42]

苏超给江苏带来的触动，不仅仅是难抢的门票、蜂拥而至的球 迷以及迸发出的新消费盛宴，这场今年夏季最火热的比赛之 一，也在重构社会资本，推动当地产业的破局和发展。 作者： 王雅洁 封图：视觉中国 根据"看个比赛"售票平台后台数据统计，此轮售票预约购票人数为22万人，实际参与购票人数达 到64.9万人。 不止南通，常州主场对阵南京的比赛，实际参与购票人数甚至达到76万人。6月18日中午12点，该 门票开售没多久便售罄。 陈宏伟身处北京，他购票的身份是购票软件上的"省外球迷"。 "准备好了吗？倒计时6秒钟、5秒钟……"6月18日晚7:59，身处江苏南通的吴桐双手紧紧攥着手 机，盯着屏幕上"【南通】2025年江苏省城市足球联赛南通赛区主场赛事"的抢票页面，为自己倒 计时。 他和他的三个高中同学排排坐，20:00一到，三人异口同声："抢！" 点开手机页面上的"比赛场地"，选择"主场球迷"开始飞速操作。 "一顿操作猛如虎"之后，三个人都没抢到票。 在这个晚上，和吴桐"并肩作战"抢票的人，超过60万人，而场馆实际的票数只有三千多张，主队 票数更少，只有一千多张。 根据江苏省城市足球联赛（南通赛区）组委会发布的公告，2025年 ...

Core Insights - The sale of the Los Angeles Lakers marks a significant shift in the power dynamics of professional sports, emphasizing the importance of capital over traditional ownership by fans [1][2] - The Lakers are being sold for an estimated $10 billion, setting a record for the highest price ever paid for a professional sports team, reflecting the rising valuations of NBA franchises [2][3] - The transition from the Buss family to Mark Walter represents a broader trend in the sports industry where ownership is increasingly driven by financial power and modern business practices [5][12] Group 1: Sale Details - The Buss family is nearing an agreement to sell the majority stake in the Lakers to Mark Walter, with the transaction valued at approximately $10 billion, which could increase further [2] - This sale is indicative of a new valuation era for NBA teams, influenced by a $76 billion media rights deal with ESPN, NBC, and Amazon, which has redefined franchise valuations [2][3] - The Lakers' valuation signals potential increases for other historically significant teams like the Celtics, Knicks, and Warriors [2] Group 2: Historical Context - Jerry Buss purchased the Lakers for $67.5 million in 1979, and over 46 years, the family transformed the team into a global sports powerhouse, significantly contributing to the NBA's business model [6][8] - Buss's innovative marketing strategies, including the introduction of cheerleaders and celebrity engagement, revolutionized how basketball games were presented and perceived [8][9] - The transition from the Buss family signifies the end of an era, as the family will retain a minor stake but has lost operational control [5][6] Group 3: Future Implications - Mark Walter, co-founder and CEO of Guggenheim Partners, is recognized for his extensive experience in sports investments, including ownership stakes in the Dodgers and other teams [12][14] - Walter's management style is characterized by significant financial investment and a modern approach, which may lead to a transformation in how the Lakers operate [12][17] - The sale could trigger a reevaluation of franchise values across the league, potentially influencing other teams to consider selling as valuations rise [17]

"准备好了吗？倒计时6秒钟、5秒钟……"6月18日晚7:59，身处江苏南通的吴桐双手紧紧攥着手机，盯着屏幕上"【南通】2025年江苏省城市足球联赛南通赛 区主场赛事"的抢票页面，为自己倒计时。 他和他的三个高中同学排排坐，20:00一到，三人异口同声："抢！" 点开手机页面上的"比赛场地"，选择"主场球迷"开始飞速操作。 "一顿操作猛如虎"之后，三个人都没抢到票。 根据"看个比赛"售票平台后台数据统计，此轮售票预约购票人数为22万人，实际参与购票人数达到64.9万人。 在这个晚上，和吴桐"并肩作战"抢票的人，超过60万人，而场馆实际的票数只有三千多张，主队票数更少，只有一千多张。 不止南通，常州主场对阵南京的比赛，实际参与购票人数甚至达到76万人。6月18日中午12点，该门票开售没多久便售罄。 经济观察报记者 王雅洁 根据江苏省城市足球联赛（南通赛区）组委会发布的公告，2025年江苏省城市足球联赛南通主场对阵宿迁的首轮门票于6月18日20:00时准时开售，现已全部 售罄。 陈宏伟身处北京，他购票的身份是购票软件上的"省外球迷"。 当吴桐一行人在江苏南通"拼杀"抢票时，陈宏伟在东五环的家中抢购门票。 和吴桐一样 ...

Core Viewpoint - The "Jiangsu City Football League" (referred to as "Su Super") has gained significant popularity and commercial value, with a surge in sponsorship and audience engagement, transforming it into a major event in the region [1][5][12]. Group 1: Event Popularity and Engagement - The Su Super League, consisting of 13 teams from Jiangsu's cities, has attracted considerable attention, with social media discussions and a massive viewership on platforms like Douyin, reaching nearly 50 billion views for related topics [3][5][11]. - During the Dragon Boat Festival, over 180,000 fans attended matches, and the league's fourth round set a record with 30,800 spectators at a single match [11][12]. Group 2: Sponsorship Growth - The number of sponsors for the Su Super League has increased dramatically from 6 to 19, reflecting its rising commercial appeal. Initial sponsors were mostly local, but now include well-known brands like JD.com and Yili [5][13][28]. - The sponsorship fees have also escalated, with the price for a season's sponsorship seat rising from 800,000 yuan to 3 million yuan, indicating high demand and competition among brands [27][28]. Group 3: Marketing Strategies - Brands are employing innovative marketing strategies to engage with the audience, such as JD.com using local specialties in promotions and Yili leveraging popular cultural references for their campaigns [29][59][61]. - The marketing efforts are not only focused on traditional methods but also on creating interactive and engaging content that resonates with the audience, enhancing brand visibility and connection [28][71].

数据来源：教育部 制图：汪哲平 这个学期，各地教育部门密集出台文件，要求落实中小学每天"一节体育课""综合体育活动两小时"。北 京发布"体育八条"，要求打造能出汗的体育课；云南启动壮苗行动，以督导和飞检落实"两小时"硬指 标……通过体育活动促进青少年身心健康成为广泛共识。 体育教师是学校体育工作的主力军。近两年，中小学体育改革逐渐细化，但体育教师队伍仍存在数量不 足、补充困难、专业化程度有待提高等问题。教育部印发《关于加强新时代中小学体育教师队伍建设若 干举措的通知》（以下简称《通知》），针对体育教师结构配置、专业化程度、待遇保障水平等方面， 提出多项举措，推动体育教育质量提升。 好老师哪里来？多元补给，优化结构 破纪录！校运动会上，甘肃陇南市武都区城关中学学生杨烨宇刷新了学校800米和1500米跑成绩。"感谢 薛老师，每天抽出40分钟对我进行专门训练。"杨烨宇提到的老师名叫薛宪坤，是该校20名体育教师中 的一员。 近年来，我国中小学体育教师队伍不断壮大。2024年全国中小学体育教师约87.96万人，较2012年增加 36.88万人，增长72.20%。特别是近5年，全国体育教师数量增速明显，师资补充力度加大。 ...

从中证体育产业指数持仓样本的行业来看，通信服务占比47.05%、可选消费占比26.92%、主要消费占 比8.67%、信息技术占比7.82%、原材料占比6.50%、工业占比1.05%、房地产占比1.02%、医药卫生占比 0.97%。 据了解，中证体育产业指数选取涉及体育服务、体育产品、体育劳务以及其他体育衍生活动的上市公司 证券作为指数样本，以反映体育产业相关上市公司证券的整体表现。该指数以2012年06月29日为基日， 以1000.0点为基点。 从指数持仓来看，中证体育产业指数十大权重分别为：巨人网络（6.58%）、三七互娱（5.6%）、吉比 特（5.33%）、完美世界（5.26%）、掌趣科技（5.09%）、奥瑞金（4.91%）、汤臣倍健（4.73%）、九 号公司（4.71%）、昆仑万维（4.68%）、浙数文化（4.62%）。 从中证体育产业指数持仓的市场板块来看，深圳证券交易所占比72.74%、上海证券交易所占比 27.26%。 金融界6月19日消息，上证指数低开低走，中证体育产业指数 (中证体育，399804)下跌1.09%，报 1657.96点，成交额166.08亿元。 数据统计显示，中证体育产业指数近 ...

Core Viewpoint - The 2025 China Drone Racing League and the 2025 China Drone Football League successfully concluded in Langfang, Hebei, showcasing a combination of aerial competition and cultural tourism experiences [1][3][5]. Event Overview - The event was organized by the National Sports General Administration's Aviation Radio Model Sports Management Center and the China Aviation Sports Association [1][3][5]. - The competition featured both "air tracks" for drone racing and "ground scenes" for cultural tourism consumption [1][3][5]. Cultural and Tourism Integration - Langfang city leveraged its cultural tourism resources to offer various unique integrated products, including discounts on tickets for the drama "A Dream of Red Mansions" and accommodation near the competition venue [1][3][5]. - Participants and spectators could enjoy a seamless experience of "watching the competition in the morning and attending a play in the afternoon" [1][3][5]. Industry Development - The dual-event format fills a gap in domestic team drone competition events and injects new vitality into national fitness through a "sports + technology" approach [1][3][5]. - The integration of "competition + cultural tourism + industry" explores new pathways for the development of the low-altitude sports industry and urban integration [1][3][5].

Group 1 - The company has named the Suqian team, its hometown team, in the Jiangsu Province Urban Football League [1] - The company has launched interactive activities such as "gift wine + tourism" and "goal draw lucky bags" [1] - The company aims to actively conduct a series of related activities to support the development of the Suzhou Super League and contribute to Jiangsu's sports industry [1]