常言道：人是铁，饭是钢，一顿不吃饿得慌。这句话千真万确。可是，怎么解决吃饭问题呢？不同的时 代，不同的地区，不同的人群，有着不同的解决方案。 现代城市生活的基本特征之一是职住分离。上班的地方和居住的地方离得很远，早出晚归，人们很难在 家里自我服务式地解决每一顿的吃饭问题，只能依靠市场来解决。这就催生了一个巨大的、充分竞争的 日常必需品市场——外卖市场。 本来由职住分离催生的外卖市场，如同一块石头投入湖面，产生了巨大的涟漪效应。外卖极其方便，实 现了消费者和食物之间的快速相遇。人们突然发现，外卖省去了买菜做饭、刷锅洗碗的心理负效用过 程，简直是太好了。于是，有些人在家里甚至连方便面都不愿意煮了。这样，城市里的许多人，尤其是 时间极其宝贵的年轻人，就习惯了外卖，一日三餐甚至全天候地随饿随点外卖。这造就了吃饭问题彻底 的、几乎接近于100%的市场化。这更产生了一个自强化的后果：不会做饭的人越来越多，他们越来越 依赖外卖市场解决吃饭问题，食物的生产流程彻底变成了家庭外循环。 吃饭问题的充分市场化，是一个巨大的生意场。比如，在一座1000万人口的城市中，假设有1/4的人每 天至少吃一顿外卖，就有250万人要吃外卖。如果 ...

Core Insights - Goldman Sachs released the latest data tracking high-frequency indicators for China's restaurant industry, revealing mixed results for same-store sales in April [1] Group 1: Market Trends - The market sentiment has been negatively impacted by the U.S. tariff increases, leading to fluctuations in demand [1] - Despite a low base compared to pre-pandemic levels, Haidilao's table turnover rate in April saw a significant year-on-year decline, worsening from a low single-digit drop in March to a double-digit drop [1] - Labor Day holiday sales growth outpaced overall consumption growth, with key restaurant retail sales increasing by 8.7%, compared to a 6.3% rise in total retail sales [1] Group 2: Company Performances - **Haidilao (6862.HK; Neutral)**: In April, Haidilao's average table turnover rate dropped to approximately 3.4 times, down from 3.6 times in March, indicating a recovery to about 70% of pre-pandemic levels [2] - **Guming (1364.HK; Buy)**: Guming's same-store sales growth accelerated in April, benefiting from a low base and delivery platform subsidies, with plans to open 2,500 new stores this year [3] - **Jiumaojiu (9922.HK; Neutral)**: During the Labor Day holiday, Jiumaojiu's same-store sales decline narrowed, with new stores performing well, indicating potential for future growth despite short-term pressures [4] - **Naixue (2150.HK; Sell)**: Naixue's same-store sales increased by 3% in April, driven by a 7% rise in order volume, although the average transaction value decreased by 4% [6] Group 3: Sales Dynamics - Guming's management remains confident in its expansion plans, with a focus on new product launches to attract customers [3] - Naixue's delivery revenue surged by 77% during the Labor Day holiday, accounting for 52% of total orders, while dine-in revenue fell by approximately 10% [6] - Haidilao's table turnover rate during the Labor Day period exceeded 5 times, although it still represented a year-on-year decline of about 10% [2]

以下文章来源于螺旋实验室 ，作者螺旋君 螺旋实验室 . 公众情绪瞭望者 来源丨螺旋实验室（ID：spiral_lab） 作者丨铁手 编辑丨坚果 图源丨Unsplash 沉寂已久的外卖江湖，在这个初夏，又再次陷入了火热的战局之中。 继京东美团就"二选一"、商家佣金、骑手福利等问题大打口水仗后，京东还宣布与动画IP猪猪侠联动，刘 强东本人也亲身上阵送外卖，将这场外卖大战再一次送上热搜。 一向波澜不惊的饿了么，也再也无法稳坐钓鱼台，启动了"饿补超百亿"外卖补贴计划，并表示不打竞争 口水仗，"只发真福利"。 此外，阿里还宣布即时零售业务"小时达"正式升级为"淘宝闪购"，消费者在淘宝APP内即可进入"闪购"页 面，链接到饿了么的配送服务。 不仅如此，淘宝闪购还发放了一亿张奶茶免单卡，仅6天时间，饿了么来自淘宝闪购的单日外卖订单量已 经超过1000万单。 几大互联网平台短兵相接，消费者们喜闻乐见地围观这场"神仙打架"，毕竟如今个位数价格的咖啡奶茶 已经不多见，这波羊毛"不薅白不薅"。 不过，外卖大战的高歌猛进，也让本来已经快摆脱价格战的咖啡奶茶品牌再次内卷起来。 对于加盟商家而言，咖啡奶茶的"二次战争"却未必一定是好事， ...

Group 1: Apple Developments - Apple is facing an antitrust investigation in Brazil regarding its NFC payment rules, claiming that charging fees is not illegal and that iPhone holds only a 10% market share in the country [1][3] - The dispute centers on the usage restrictions of NFC chips in iPhones and the transaction fee standards, with Apple charging banks a 0.17% fee per transaction, while Google has offered free access to over 40 banks [3] - To circumvent U.S. import tariffs, Apple plans to increase iPhone production in Brazil, particularly at its Foxconn factories in Jundiaí, which have been assembling iPhones for over a decade [5][4] Group 2: Sony and Apple Pay Integration - Sony has confirmed that PlayStation 5 now supports Apple Pay, allowing Apple users to make payments through the console [6] - The integration offers benefits such as 2% Daily Cash back for Apple Card users, enhancing the payment experience for PS5 consumers [6] Group 3: Huawei's New Computer Strategy - Huawei's first HarmonyOS computer is set to launch on May 19, with assurances that existing Huawei computer users will not be affected by the new strategy [13]

"感谢外卖大战，我喝到了1分钱的奶茶""霸王茶姬大杯只要3.50元""这几天好多券，我点的奈雪的茶才5 毛""6元2杯铂金美式"……最近不少消费者在微信、微博、小红书等平台晒出了自己在外卖平台薅到 的"羊毛"。 "五一"前夕，沉寂许久的阿里巴巴（淘宝闪购、饿了么）也加入外卖大战。外卖大战迅速从美团和京东 两家的较量，蔓延为美团、阿里巴巴、京东三家的火拼。 这一波的外卖补贴大战，叠加"五一"假期的影响，很多餐饮店迎来了超出预期的订单高峰。 "4月28日那天，订单开始突然增长得很快。"湖北某地级市的塔斯汀中国汉堡门店的老板章先生对《中 国经营报》记者回忆道，"五一"期间章老板店铺的销售额一直保持高位，并且创造了他们开店以来的最 高销售纪录。 "五一"假期已经结束，但外卖大战并没有暂停。"五一"假期后的首个工作日，5月6日，淘宝闪购和饿了 么又开始联合推出"免单卡""请客卡"等活动，但由于活动太过火爆，不少网友反映出现页面白屏、无法 进入等问题。 俨然，外卖大战的战火越烧越旺。 被买爆的外卖 "之前觉得'五一'生意会好一点，没想到会这么好。"章先生感叹。这是他开塔斯汀中国汉堡店经历的第 三个"五一"假期。 章先生告 ...

Core Viewpoint - The ongoing competition among major delivery platforms like JD, Meituan, and Taobao has led to significant price wars in the tea beverage market, particularly milk tea and coffee, resulting in extremely low prices for consumers and raising concerns about health impacts from excessive consumption [1][12][20]. Group 1: Market Dynamics - JD's entry into the food delivery market has intensified competition, with aggressive subsidies and promotions aimed at capturing market share [16][17]. - Meituan has responded with its own substantial subsidies, pledging to invest 100 billion yuan over three years to support the restaurant industry [19]. - Taobao has launched a campaign to give away 100 million cups of tea and coffee, further escalating the competition [12][14]. Group 2: Consumer Behavior - Consumers are taking advantage of the low prices, often purchasing multiple cups daily, leading to concerns about health issues such as diabetes and high blood pressure [9][11][20]. - The ease of ordering tea beverages through delivery platforms has made them a popular choice, with high frequency of consumption and low decision-making costs [24][25]. Group 3: Strategic Importance of Tea Beverages - Tea beverages are particularly suited for delivery platforms due to their high order volume potential, which is crucial for platform profitability and efficiency [22][24]. - The competitive pricing of tea drinks makes them an attractive option for consumers, often perceived as a better deal compared to other food items [25][26]. Group 4: Historical Context - The current price war mirrors past battles in the food delivery industry, where platforms have historically relied on heavy subsidies to attract customers [27][28]. - The cycle of aggressive pricing followed by eventual price increases is a well-documented pattern in the industry [33][35].

Core Business Performance - DoorDash's core business continues to show strong growth momentum, with adjusted EBITDA exceeding expectations by 4% in Q1 2025 and guidance for Q2 being 5% above market expectations [2] - Morgan Stanley noted no signs of macroeconomic weakness in DoorDash's financial report, indicating a healthy user base and improving profitability as scale increases [2] - The firm projects that DoorDash's total order value (GOV) and adjusted EBITDA will grow by 1% and 2%, respectively, by 2026 [2] Acquisition Strategy - DoorDash plans to acquire the smaller, slower-growing UK delivery platform Deliveroo for $3.9 billion, which has sparked market discussions [3] - Deliveroo is performing well in the UK market, particularly in London, with an expected adjusted EBITDA of $540 million by 2025, representing a significant portion of its global adjusted EBITDA [3] - The integration and growth strategy post-acquisition, including leveraging UK profits for global expansion and improving profitability outside London, are key areas of focus [3] - Additionally, DoorDash announced a $1.2 billion acquisition of restaurant CRM platform SevenRooms to enhance merchant services and expand restaurant sales [3] Competitive Landscape and Industry Impact - Uber Eats is the main competitor to Deliveroo in the UK and France, growing at approximately twice the rate of Deliveroo [4] - Morgan Stanley emphasizes the importance of how DoorDash will optimize investments and strategic focus post-acquisition to enhance competitiveness and sustain cash flow growth [4] - Both DoorDash and Uber have made significant acquisitions recently, reducing the likelihood of further consolidation in the US online grocery sector [4]

Group 1 - Kudi Coffee is experiencing rapid growth in orders due to a new round of subsidies from delivery platforms, with sales on Ele.me increasing nearly tenfold and surpassing 40 million orders on JD.com [1] - The price of Kudi Coffee products has dropped significantly, with prices as low as 1.99 yuan for certain drinks on Ele.me, benefiting from the already low base price of 9.9 yuan [1] - Kudi Coffee has over 10,000 stores nationwide, making it easier for promotional activities to be implemented widely [1] Group 2 - Kudi has announced an extension of its store subsidy policy until December 31, 2028, and introduced new subsidies for high rent and low cup volume stores, with potential single-cup subsidies exceeding the current maximum of 14 yuan [2] - The company has been profitable since May 2024, indicating strong financial health [3] Group 3 - The ongoing delivery battle is leading to a redistribution of the restaurant market, suggesting significant changes in the competitive landscape [4]

【中信社服】DoorDash 25Q1业绩速览：利润表现强劲，收购Deliveroo及SevenRooms 25Q1营收30.3亿美元/YoY+20.7%；我们计算25Q1 GOVtake rate为13.1%/YoY+8bps，环比24Q4下降36bps。 #运营端：量价齐增驱动GMV维持高增。 25Q1公司订单量达7.32亿/YoY+18.1%，系用户总数增长、核心用户数提升购频提升、新垂类贡献度提升。 25Q1 GOV230.8亿美元/YoY+19.9%，我们计算AOV为31.5美元/YoY+1.6%。 【中信社服】DoorDash 25Q1业绩速览：利润表现强劲，收购Deliveroo及SevenRooms #运营端：量价齐增驱动GMV维持高增。 25Q1公司订单量达7.32亿/YoY+18.1%，系用户总数增长、核心用户数提升购频提升、新垂类贡献度提升。 25Q1 GOV230.8亿美元/YoY+19.9%，我们计算AOV为31.5美元/YoY+1.6%。 #收入端：货币化率同比稳定、环比下滑。 #费用端：规模效应下毛利率提升、折旧与摊销费用优化显著。 25Q1公司实现经调毛利润14.6亿美元/毛利 ...

比如，自淘宝闪购5月2日上线以来，库迪咖啡一日内订单增长近10倍，茉莉奶白在饿了么外卖订单量日 均也增长近3倍。 京东外卖上的销量表现也反映了茶咖品牌受到的追捧。茶咖观察在假期内多次点开京东外卖，爆单榜一 直稳定被瑞幸、库迪、古茗、霸王茶姬等占据。 茶饮和咖啡的高频成为外卖平台的必争赛道。 五一假期，连锁新茶饮和咖啡成了承接流量红利的最大赢家。 茶百道数据显示，五一期间，品牌整体销售额环比增幅50%，全国多家门店销量增幅超1700%，甚至有 景区门店销量增幅达3000%。奈雪的茶数据显示，五一假期期间，全国销售火爆，部分门店订单量环比 节前激增超300%。 假期经济带来的出游热潮为新茶饮门店带来大量客流。茶咖观察还了解到，外卖大战，也给各大茶咖品 牌带来了流量。 但这只是表象。一杯茶咖如何能在流量争夺战中脱颖而出？为什么是新茶饮和咖啡，而不是正餐、甜品 或便利零食，最终接住了这波补贴红利？ 首先，相较正餐、甜品等品类，新茶饮的标准化程度更高。大多已经实现了从原料供应、门店操作到出 杯流程的高度标准化，具备"千店一味"的能力，这让它在平台运营、用户决策和履约配送的全链条中更 具优势。即便用户是在旅游途中或临时起 ...