Group 1 - The release of popular dramas such as "Zhe Yao" and "Cang Hai Chuan" showcases the strong spending power of fans, with "Zhe Yao" achieving a heat value exceeding 30,000, marking the fastest record for a drama series launched in 2025 [1] - The high attention on these works is also attributed to the distribution of over 230,000 and 330,000 platform memberships through cloud screenings [2] - The cloud screening model has become a new norm, where production companies and creators must adapt to the emerging rules of the game, especially in the early stages of a drama's release [3][5] Group 2 - The encouragement and promotion of cloud screenings by platforms indicate a solidification of the star-driven drama strategy, while narrowing the survival space for mid-tier content [9] - Cloud screenings primarily serve as a market activation tool, aiming to generate buzz and attract viewers, but their effectiveness depends on the inherent potential of the drama [10] - The cloud screening model, initially created by Maoyan in 2021, has been adapted by long video platforms since 2023 to enhance drama viewership and promotional effects [11][12] Group 3 - The cloud screening model has proven to be a perfect match for dramas, as it directly meets the needs for viewership data, new user acquisition, and promotional reach [13] - Each VIP membership distributed through cloud screenings contributes to new user acquisition, and the promotional impact is evident through social media engagement [16][17] - The cloud screening model allows platforms to gain new users, increase daily active users, and enhance advertising exposure, while production companies exchange part of their revenue for data [22] Group 4 - The rise of cloud screenings challenges the existing heat evaluation system of platforms, which has shifted from viewing raw view counts to a more comprehensive heat index [26][27] - The development of cloud screenings raises questions about the authenticity of viewership data, as audiences may question whether they are watching the drama or simply acquiring memberships [29][30] - The cloud screening model disrupts the established perception of paid memberships, as some viewers benefit from free access, potentially leading to dissatisfaction among paying users [33] Group 5 - The cloud screening model reflects the industry's response to the pressures of declining viewership for long dramas, emphasizing the reliance on star power and fan spending [36][38] - While cloud screenings may provide short-term relief for the long video industry, they risk undermining the credibility of the heat index and the willingness of audiences to pay for content [39] - The long drama industry faces significant challenges, and while cloud screenings are a strategy to navigate these difficulties, a careful evaluation of their long-term implications is necessary [40]

鸿蒙生态全场景流量丨分析报告 核心摘要： 互联网流量生态与鸿蒙生态发展趋势 互联网流量生态： 鸿蒙生态发展趋势： 鲸鸿动能全场景智慧营销价值洞察 流量价值： 用户价值： 核心发现：鲸鸿动能流量价值综合评估 全场景协同赋能营销价值跃迁，鲸鸿动能助力广告主实现营销价值最大化 上篇：互联网流量生态 移动互联网面临流量增长瓶颈与用户红利消退； 生态割裂与技术瓶颈制约流量价值释放； 万物互联重塑流量生态，全场景智能协同与数据融合驱动流量价值跃迁，鸿蒙是下一代流量生态的主 要建设者。 持续创新推动鸿蒙生态全面发展； 全场景多终端触点覆盖与AI提效服务智能是其两大核心能力； 鸿蒙生态的六大优势：全球第三大移动操作系统；万物互联核心入口，形成商业变现闭环；领先技术 与高性能驱动智慧营销；轻量化应用形态元服务；场景化精准营销；行业最高等级安全认证。 在流量大盘增长见顶之际，鲸鸿动能自有媒体矩阵实现流量上扬、用户渗透率攀升及用户粘性增长， 用户全天候活跃特征显著，分时场景营销价值亟待充分挖掘； 内容娱乐、生活服务、AI助手三大类媒体助力多场景流量价值提升。 互联网流量生态现状 当前以移动互联网为核心的流量生态正面临增长瓶颈，增速 ...

以下文章来源于豹变 ，作者高宇哲 黄子韬的卫生巾遭到疯抢。 作者丨 高宇哲 作者丨 邢昀 来源丨 豹变 "希望以后当大家提到这个品牌的时候，想到的是企业家黄子韬，而不是明星黄子韬 。" 5 月 18 日，黄 子韬携朵薇品牌卫生巾亮相发布会，这位偶像明星的转型心声刚刚落地，就得到了流量的承接。 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 将投中网设为"星标⭐"，第一时间收获最新推送 当晚 7 点，新品开售 15 分钟卖出 19.5 万件。隔日，黄子韬在官方微博发文感谢，并晒出 GMV 超 4000 万，直播间订单超 80 万的首战成绩。截至 5 月 19 日，旗舰店的产品已经售罄，但这场流量狂欢 仍未结束，二手平台上黄牛将原价 49.8 元的组合装炒至 150 元以上，三倍以上的溢价与随处可以购买 的女性日用品之间，形成鲜明对比。 自 3 · 15 晚会曝光卫生巾、纸尿裤等生产乱象后，卫生巾安全问题一度被推上风口浪尖。这一行业引发 的信任危机，让不少网友将目光转向高知名度的企业家。多位网友喊话雷军，希望小米做卫生巾，同期为 了抓住这波流量，凡客创始人陈年、东方甄选都表示要做相关产品。 这 ...

Core Viewpoint - Yala Technology (雅乐科技) has reported a 6.5% year-on-year revenue growth in Q1, achieving the strongest user growth in over two years, and plans to launch a core game in Q3 to drive new growth engines [1][2][4]. Revenue and User Growth - The company achieved a revenue of $83.9 million in Q1, reflecting a 6.5% increase year-on-year, with a notable 17.9% increase in monthly active users (MAU) to 44.6 million, marking the fastest growth since Q3 2022 [4][5]. - The strong user growth is attributed to optimized customer acquisition strategies during Ramadan and AI-driven traffic purchasing optimization [4][5]. Game Business Performance - The gaming segment saw a significant growth of 13.6% to $30.1 million, outperforming the 2.5% growth in chat services, which generated $53.5 million [5]. - The company aims to leverage the upcoming core games to transform its market position, with at least two potential products in development, including a match-3 game set to launch in Q3 [5]. Strategic Initiatives - Yala Technology has accelerated its stock repurchase plan, increasing the scale from $28 million to $50 million, with $27.4 million already spent on repurchasing American Depositary Shares (ADS) [6]. - The company plans to cancel all repurchased shares, which will enhance earnings per share and boost valuation multiples [6]. Financial Health - The company reported a net profit margin increase from 35.8% to 43.4%, with a net profit growth of 17% to $36.4 million in the same quarter [5]. - As of the end of March, Yala Technology's cash reserves reached $690 million, up from $656 million at the end of the previous year, indicating a strong financial position to support its growth initiatives [6].

作 者丨凌晨 编 辑丨张伟贤 陕西首富范代娣夫妇，刚刚经过动荡的一周。 5月中旬，巨子生物创始人夫妇范代娣与严建亚凭借超4 5 0亿元持股市值，超越隆基绿 能李振国夫妇，成为新一任陕西首富。 涟漪发生在其履新之际——一个月前，陕西省政府刚官宣了范代娣西北大学副校长（试用期一 年）的任职。"副厅级干部" "百亿身家首富"两大关键词同时出现，引发市场的好奇心。 而事实上，合规性调整早有征兆：范代娣目前已清退在巨子生物、三角防务的任职及主要股东 身份。 这场静默的身份切割，意外揭开其家族资本版图： 两家上市公司近千亿市值、女儿、胞妹等 核心成员悉数进驻管理层、胡润全球富豪榜3 1 5亿元财富标记，构建起横跨产学研的"隐形商 业巨舰"。 出生于1 9 6 6年的范代娣来自陕西省渭南市一个普通家庭。 她一路考学，1 9 8 4年到西北大学开启长达七年的本硕时期，而后在华东理工大学生物工程系 生物化工专业继续深造，成为中国首位生物化工女博士。 科研人的敏锐与偏执在一次学术访问后迎来爆发。 2 0 0 0年，范代娣结束了在美国麻省理工学院的访问。 回到西北大学后，她带领科研团队，在 一间数十平方米的实验室中，开启人源型胶原 ...

夏季到来，意味着空调旺季也已经来了，而格力电器净利润虽然依旧在高位，但2024年的营收却出现了7.31%的下滑，意味着格力的增长空间越来越小了。 为了抢下更大的互联网流量，在空调旺季卖出更多的空调，格力董事长董明珠过去一段时间进行了一系列猛操作，让人看起来颇为费解，遭到了不少网友吐 槽。 首先是在年初进行品牌升级，将格力专卖店更名为"董明珠健康家"，瞬间在网络上炸了锅，引发了一波又一波讨论。 随后董明珠又在公开场合多次谈起更名目的，是"个人声誉全部砸进去"，疑似在蹭雷军流量。 再加上董明珠又放话说："有人靠炒高股价成了首富，但你看给股民分了多少钱？" 以及说"绝不用海归派，因为里面有间谍"等等这一系列极具争议的行为和言论，让董明珠频频上热搜，即便是黑流量也甘愿接受。 但这还没完，董明珠的各种举动，简直就像是一场"行为艺术"，丝毫不顾外界对她的看法，一切都是以自我为中心。 这一回董明珠又和前秘书孟羽童和解了，在5月20日宣布要一起吃饭，并表示将于5月23日开启一场直播。 孟羽童发文称："时隔两年收到前老板的微信"，并晒出两人的聊天记录。 格力官号也回应称"欢迎回家吃饭"。 冤家和解的背后除了生意还是生意。 因为 ...

Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]

Core Insights - The article discusses the challenges brands face in the e-commerce industry, particularly the reliance on paid advertising for traffic, and introduces Pinrong E-commerce's unique methodology of "Effectiveness and Product Integration for Holistic Growth" that focuses on organic traffic [2][5]. Group 1: Organic Traffic Strategy - Pinrong E-commerce has successfully helped brands achieve significant sales growth through organic traffic, exemplified by a coffee cup brand that reached over 10 million in sales within three months and 50 million annually [2]. - The core principle of organic traffic is "content equals traffic," leveraging user insights, differentiated brand positioning, and dual upgrades in visuals and content to stimulate user-generated sharing and viral effects [2][3]. Group 2: Case Studies and Results - A children's backpack project highlighted the pain point of heavy backpacks affecting spinal health, leading to a sales figure of over 10 million in a single month on Tmall through effective content marketing and user engagement [2][3]. - Various brands have achieved remarkable sales through organic strategies, such as a Hanfu brand reaching the top of Tmall's category with over 7 million in monthly GMV, and a fragrance brand generating 20 million annually by focusing on gifting scenarios [6]. Group 3: Methodology and Framework - Pinrong's "Three Axes of Natural Traffic" includes precise positioning to penetrate user mindset, content seeding to create user engagement, and a holistic approach to amplify long-tail effects across platforms [3][4]. - The company emphasizes the importance of community-driven content over traditional advertising, utilizing unique content to attract users, emotional resonance to persuade them, and memorable branding to reinforce brand identity [3][4]. Group 4: Long-term Value of Organic Traffic - The case studies validate that organic traffic not only reduces customer acquisition costs but also builds brand equity over time, indicating a shift towards user-centered strategies in a decentralized traffic era [5]. - The conclusion stresses that brands relying solely on paid traffic will face challenges, and that building brand barriers through creative strategies and content resonance is essential for sustainable growth [5].

这家国产美妆品牌，成立于2016年，主打美白护肤产品，通过直播带货、小红书种草、明星代言，2024年销售额（GMV）已突破50亿 元，基本都在线上。 这套逻辑，想必非常"眼熟"。 从完美日记到花西子，从薇诺娜到谷雨，这些国货美妆的崛起路径几乎如出一辙，用高密度内容轰炸完成用户心智占领。 不过，如今谷雨IPO在即，资本市场的态度也有所转变。以前市场关注GMV增速和市占率；当下投资人追问的重点已变成"单客生命周期 价值"。 因此，这场被反复复制的"爆款公式"，还能否撑起后来者的野望？ 国产美妆的资本过山车 狂热、降温、理性回归，不到十年，国产美妆行业变化剧烈且鲜明。 时间回到2018年，当时完美日记、花西子等新锐品牌借助社交媒体红利异军突起。 谷雨要上市了，这是近期国内美妆行业讨论的焦点。 | 最高: 5.10 | 今开:4.85 | 成交量:52528股 | 换手:0.06% | | --- | --- | --- | --- | | 最低:4.80 | 昨收:4.79 | 成交额:25.80万 | 振幅:6.26% | | 52周最高: 6.13 | 量比: 0.30 | 市盈率(TTM): 亏损 | 市净率 ...

陕西首富范代娣夫妇，刚刚经过动荡的一周。 5月中旬，巨子生物创始人夫妇范代娣与严建亚凭借超450亿元持股市值，超越隆基绿能李振国夫妇，成 为新一任陕西首富。 涟漪发生在其履新之际——一个月前，陕西省政府刚官宣了范代娣西北大学副校长（试用期一年）的任 职。"副厅级干部""百亿身家首富"两大关键词同时出现，引发市场的好奇心。 而事实上，合规性调整早有征兆：范代娣目前已清退在巨子生物、三角防务的任职及主要股东身份。 这场静默的身份切割，意外揭开其家族资本版图：两家上市公司近千亿市值、女儿、胞妹等核心成员悉 数进驻管理层、胡润全球富豪榜315亿元财富标记，构建起横跨产学研的"隐形商业巨舰"。 初创攻坚蛰伏 出生于1966年的范代娣来自陕西省渭南市一个普通家庭。 她一路考学，1984年到西北大学开启长达七年的本硕时期，而后在华东理工大学生物工程系生物化工专 业继续深造，成为中国首位生物化工女博士。 科研人的敏锐与偏执在一次学术访问后迎来爆发。 2000年，范代娣结束了在美国麻省理工学院的访问。回到西北大学后，她带领科研团队，在一间数十平 方米的实验室中，开启人源型胶原蛋白的研发。 同样出身于高校化工教师，范代娣与严建亚 ...