Core Viewpoint - The article highlights the role of local financial institutions, particularly the Yuancheng Rural Commercial Bank, in supporting the preservation and development of intangible cultural heritage (ICH) through financial services and loans to local artisans and businesses [1][2][3]. Group 1: Financial Support for Cultural Heritage - The Yuancheng Rural Commercial Bank has provided significant financial support to local ICH enterprises, with a total of 32.35 million yuan disbursed to 39 ICH and handmade enterprises [3]. - The bank has implemented a "green channel" for loan applications, ensuring priority processing for ICH enterprises to meet their financial needs [3][5]. - Specific examples include the provision of 1.4 million yuan to support the establishment of the Shandong Lacquer Art Museum, which has since attracted over 80,000 visitors and trained over 960 local artisans [2]. Group 2: Individual Success Stories - Li Cheng, a national labor model and lacquer art inheritor, received 1.4 million yuan in funding to establish a lacquer art museum, which has become a hub for ICH training [2]. - Zhao Xin, known as the "Flower Cake Girl," secured 800,000 yuan to start a flower cake workshop, successfully training local villagers and promoting traditional craftsmanship [4]. - Yang Qifen, a former impoverished villager, received 100,000 yuan to expand his rattan weaving business, which has helped lift more villagers out of poverty [6][7]. Group 3: Innovative Financial Products - The bank has developed over 10 specialized loan products, such as "Good Yuan Women's Loan" and "Good Yuan Youth Loan," to cater to various local business needs [7]. - The bank has established a system of on-site financial services, conducting 37,600 visits to enhance customer engagement and service delivery [7].

Group 1 - The core viewpoint emphasizes the need for innovation in the preservation and transmission of intangible cultural heritage (ICH), highlighting that some traditional skills have become disconnected from modern life and require new practical applications [1] - There is a notable disparity in the transmission and protection of ICH projects, with some facing challenges such as a shrinking pool of inheritors and low marketization [1] - The essence of traditional skills lies in their artistic features and cultural spirit, which must adapt to contemporary conditions rather than remain stagnant [1] Group 2 - Creative innovation has led to the development of cultural and creative products based on ICH, which have gained market recognition and consumer appreciation [2] - An example of successful integration of traditional techniques with modern fashion is the "Cut Cloud Dress" from Qingyang, which retains traditional paper-cutting techniques while appealing to contemporary aesthetics [2] - The exploration in Qingyang demonstrates that through innovative preservation, traditional skills can be revitalized and made relevant to everyday life, enhancing cultural appeal and market vitality [2]

Core Insights - The article highlights the revival of traditional Shaanxi storytelling, known as "Shuoshang," through modern platforms like live streaming and short videos, showcasing its cultural significance and adaptability in contemporary society [1][3][17]. Group 1: Cultural Significance - Shaanxi storytelling has deep roots in the region, particularly in areas like Yan'an and Yulin, where it serves as a vital form of oral tradition and community engagement [3][10]. - The art form has evolved from being a means of livelihood for blind performers to a celebrated cultural practice, with modern adaptations enhancing its appeal [10][12]. Group 2: Modern Adaptation - High Xiaoqing, a prominent storyteller, has successfully transitioned to live streaming, attracting nearly 150,000 followers and engaging thousands of viewers each night [4][13]. - The integration of various musical instruments and performance styles has enriched the storytelling experience, making it more relatable to contemporary audiences [6][10]. Group 3: Community Engagement - Live performances have fostered a sense of community, with audiences actively participating and expressing their appreciation, exemplified by fans attending shows after following online [3][10]. - The storytelling events often coincide with local festivals and celebrations, reinforcing cultural ties and community spirit [10][12]. Group 4: Future Prospects - The article emphasizes the importance of innovation in preserving traditional arts, as seen in collaborations with modern media and other art forms, which help reach wider audiences [18][19]. - The rise of younger storytellers, inspired by platforms like Kuaishou, indicates a promising future for the art form, as they seek to blend tradition with contemporary themes [15][19].

Core Insights - The article highlights the thriving development of the mud sculpture industry in Liu Ying Village, known as "China's First Mud Sculpture Village," with an annual output value exceeding 40 million yuan and products exported to over 30 countries and regions [1][2]. Group 1: Industry Development - Liu Ying Village has over 200 households and thousands of people engaged in the mud sculpture industry, which has seen significant growth due to collective efforts and a focus on cultural tourism [1][2]. - The mud sculpture industry in Fengxiang has a rich history dating back to the Western Zhou period, characterized by vibrant colors and traditional patterns, and was recognized as a national intangible cultural heritage in 2006 [1][2]. Group 2: Key Figures and Innovations - Hu Xinming, a representative inheritor of the Fengxiang mud sculpture, has played a pivotal role in promoting the craft, including showcasing it internationally and creating over 180 new varieties of mud sculptures [2][3]. - The introduction of a closed-loop cooperation model involving "company + cooperative + farmers" has enhanced production efficiency and created job opportunities for over 320 local residents [3]. Group 3: Youth Engagement and Modernization - The younger generation, represented by Hu Jinwei, is modernizing the mud sculpture art by integrating it with contemporary design and lifestyle products, appealing to younger consumers [4][5]. - Hu Jinwei has developed various derivative products and educational programs to promote traditional culture among local schools and universities, attracting thousands of participants annually [5][6]. Group 4: Cultural Significance and Future Aspirations - The mud sculpture culture embodies the hopes and positive attitudes of local people towards life, and there is a strong emphasis on maintaining traditional elements while adapting to modern consumer trends [6][7]. - Plans for a Fengxiang mud sculpture cultural and creative competition aim to engage more young talents in the innovative development of the craft, expanding its presence in everyday life [7].

原标题："文脉中国"非遗数字化活态传承工程在江西景德镇启动 日前，"文脉中国"非遗数字化活态传承工程启动仪式在江西省景德镇市举行，来自文化界、教育 界、科技界及非遗传承领域的嘉宾齐聚千年瓷都，共同见证传统非遗与数字时代的深度对话，开启非遗 传承的崭新篇章。 十二届全国政协文史和学习委员会副主任卞晋平在致辞中强调，非物质文化遗产是中华文明的基因 密码，保护非遗需要系统性工程和持续创新。"文脉中国"项目以全媒体矩阵和数字化技术为支撑，致力 于挖掘景德镇的历史文化资源，传播陶瓷文化的珍贵价值，让非遗瑰宝跨越时空，实现"真实性记录、 本源性再现和跨时空重生"。他指出，项目落地景德镇，不仅是对这座"世界陶瓷文化遗产样本区"的深 度赋能，更是推动中华文化走向世界的重要探索。 景德镇陶瓷大学国际学院院长张婧婧提出"学术+艺术+技术"三维传播体系，建议项目结合高校学术 资源与现代科技，推动非遗从技艺传承向产业创新升级。景德镇陶瓷研究院院长吴浪则分享了陶瓷数字 化成果，通过时域光学孪生技术，已成功将一万余件陶瓷器转化为数字资产，并复现明代甜白釉等失传 技艺。"数字技术让瓷器成为讲好中国故事的'数字使者'，"吴浪表示。 据介绍， ...

Core Viewpoint - The article highlights the revival and modernization of Shu Brocade, a traditional Chinese textile, through the integration of technology and innovative design, ensuring its preservation and relevance in contemporary culture [1][3]. Industry Overview - Shu Brocade, originating from the Chengdu region, is renowned for its vibrant colors, intricate patterns, and durable quality, making it the most prestigious among the four major brocades in China [1][2]. - The production of Shu Brocade dates back over 3,000 years, with significant historical importance as a major commodity along the ancient Silk Road during the Han and Tang dynasties [2]. Technological Integration - Since 2000, there has been a conscious effort to protect and pass on the Shu Brocade weaving techniques, with its inclusion in national and UNESCO intangible cultural heritage lists [3]. - Recent advancements involve the use of AI, big data algorithms, and vector drawing technology to digitally restore and enhance traditional Shu Brocade designs, ensuring their preservation and modernization [4]. Educational and Research Initiatives - The Chengdu Textile College plays a crucial role in the research and development of Shu Brocade patterns, establishing a "gene bank" for traditional designs and focusing on the challenges within the industry [5]. - The collaboration between academia and industry aims to achieve high-level protection and quality development of Sichuan's textile heritage, with ongoing projects to reconstruct historical color palettes and enhance the cultural narrative of Shu Brocade [5].

Core Points - The event held in Tianjin on May 26, 2023, focuses on promoting intangible cultural heritage (ICH) along the Grand Canal, aiming to enhance the cultural brand of Tianjin and support the development of the Grand Canal cultural belt [1][2] - Five major initiatives were announced to connect ICH with the Grand Canal's cultural narrative, showcasing nearly a hundred representative ICH projects from eight provinces and cities along the canal [1] Group 1 - The event includes a launch ceremony, an exhibition of traditional Chinese New Year paintings, a showcase of ICH representative projects, an innovation seminar, themed performances, interactive experiences, and a special program called "Heritage Transmission Night" [2] - The "Walk into ICH and Taste Tianjin" initiative will allow visitors to engage with ICH through lectures, exhibitions, food tasting, performances, and city tours, providing a multi-faceted experience of ICH [2] - A list of key projects for the integration of ICH and tourism in Tianjin by 2025 was released, focusing on innovative and exploratory demonstration projects [2] Group 2 - Since the launch of the integration project in 2023, several initiatives have emerged, including the West Bank ICH Experience Center in Hexi District and immersive performances in Nankai District [2] - Future projects include the TCM Museum and Health Living Center, a landmark for the seven-stringed guqin heritage in Heping District, and the "Canal Night City" in Wuqing District [2]

作 者丨陈思琦 编 辑丨孙超逸 2 0 1 0年，第六届深圳文博会，" 5 0后"吴维清带来几幅长约1米、高4 0厘米的泥塑工艺品。每 卖一幅，都要连同玻璃罩费力打包。 2 0 2 5年，第二十一届文博会，" 8 0后"吴漫的行李轻巧许多，"红桃粿"口哨、潮剧脸谱摆件等 都只有巴掌大小。 吴维清是国家级非物质文化遗产项目"大吴泥塑"代表性传承人，其子吴漫，如今是该项非遗 工艺的市级传承人。 "传统大尺寸工艺品很大程度上限制了流通。如今，我们在保留贴塑、彩绘等工艺特点的基础 上，做了许多小巧的文创开发，如口哨、冰箱贴、桌面摆件等，更利于大吴泥塑在年轻群体 中的传播。"吴漫说。 文旅部数据显示，第五批国家级非遗代表性传承人平均年龄6 3岁，其中4 0岁以下中青年传承 人占比不足1%，代际传承结构失衡的困局待解。 而 本 届 文 博 会 ， 一 面 是 以 AI 、 机 器 人 、 VR/AR 等 为 代 表 的 前 沿 科 技 展 陈 ， 另 一 面 ， 大 吴 泥 塑、布糊画、马尾绣、龙泉剑等传统非遗工艺悉数亮相。以吴漫为代表的" 8 0后" " 9 0后"传承 人站上舞台中央，他们或改良工艺、实现规模化生产， ...

开幕式结束后，"五好"(即好看、好吃、好听、好玩、好用）非遗大集同步开集。大集汇集了来自全国 各地的传统美食、传统音乐、传统戏剧、传统工艺、民俗、杂技等国家级、省级非遗项目。大会还推出 了"非遗打卡路线"，该路线贯穿"社火广场""傩舞广场""非遗食光里""百艺匠心坊""茗萃雅赏街""鱼纹广 场"六大活态展演区。 "社火广场"上鼓乐喧天，英歌舞、傩戏、抬阁、板凳龙、鱼灯让游客目不暇接……在这场视觉、听觉、 味觉、触觉于一体的文化盛宴中，中华优秀传统文化的独特魅力正以最鲜活的方式感染着每一位参与 者。 "'非遗视频创作哺育行动'是一次社会力量参与非遗保护的集结号，也是构建非遗传播新生态的播种 机。"中国非物质文化遗产保护协会会长王晓峰表示，其核心宗旨就是为广大青年非遗传承人和视频创 作人构建一个交流互鉴的广阔平台，为非遗项目提供展示与传播的重要窗口。 文化和旅游部非物质文化遗产司副司长李晓松表示，希望非遗传承人在有效传承的基础上，用社会公众 喜闻乐见的方式讲好自己的非遗故事，创作出更多有思想、有深度、有温度的视频作品。希望视频创作 者深入挖掘和阐述非遗蕴含的文化内涵，转化为有意义的主题、有意思的表达、有品质的作品 ...

Core Viewpoint - The fifth China Arts and Crafts Expo is set to showcase over a thousand exquisite pieces from the Xiamen Arts and Crafts Association, emphasizing the integration of traditional craftsmanship with modern market demands and technological advancements [1][2]. Group 1: Exhibition Overview - The Xiamen exhibition team will present a diverse range of over a thousand exhibits, including jade carvings, metal crafts, cloud shoulders, ceramics, and wood carvings, highlighting intangible cultural heritage techniques [1]. - The expo serves as a national-level platform for Xiamen's arts and crafts enterprises to display innovative achievements and connect with industry resources, providing efficient channels to reach professional collectors and young consumers [1][2]. Group 2: Innovation and Technology - The core philosophy of the Xiamen exhibition team is "guarding tradition while innovating," aiming to transform traditional crafts through technology, cross-industry collaboration, and material innovation [2]. - Notable exhibits include a panda sculpture series inspired by the national treasure, utilizing AI assistance and 3D printing technology, showcasing a blend of traditional craftsmanship and modern design [2]. Group 3: Cultural Heritage and Modern Aesthetics - The exhibition will feature cloud shoulder works by Li Yulan, a representative inheritor of the intangible cultural heritage of cloud shoulder making, who integrates traditional embroidery techniques with modern aesthetics [3]. - Li Yulan's innovative approach includes using vibrant colors and modern abstract designs while incorporating new eco-friendly materials, transforming traditional cloud shoulders into fashionable items suitable for contemporary life [3]. Group 4: Future Collaborations - The Xiamen exhibition team aims to expand cooperation in three key areas: developing intangible cultural heritage experience projects with cultural tourism agencies, collaborating with design brands for co-branded products, and building a digital craft ecosystem with technology companies [5]. - The team expresses optimism that the expo will enhance the visibility of Xiamen's craftsmanship and promote the transformation of traditional crafts into contemporary aesthetic symbols [5].