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北京没有胖东来,却有四家山姆店,异常火爆
创业家· 2025-05-22 10:33
香帅,著名金融学者 曾任北京大学金融系副教授、博士生导师 北京一直没有引进胖东来,但北京有四家山姆店,为什么? 你发现了吗? 胖东来提供的是长期陪伴型服务,它更传统,更本地化,也更适合中国式熟人社会。 举个例子,电影看一半不满意可以退票,这种模式在许昌可以,但是在北京朝阳大概率跑不 通。 因为人口的流动性太大。长期关系构建的成本太高。还没等到开花结果,企业已经歇菜了。 所以,北京没有胖东来,电影看一半咱也退不了票。 但是,北京有四家山姆店。 而胖东来所在的许昌,处于河南,人均GDP7.39万元,是典型的中部四线城市,人口也在500 万以下。 2023年, 山姆在中国只有48家店的山姆,创造了800亿的营收,平均每家营收16.7亿,是盒马 门店的10倍。 和胖东来一样,山姆也是今年被各路人马反复研究的对象。 比如说,山姆采用的是会员销售模式,以提高客户的忠诚度;再比如说,它采用的是直接销售 模式,与厂家直接合作,节省中间环节成本。 你看,也是选品控制,也是信任构建,也是优质服务。 但是把山姆和胖东来放一起,你不用解释,谁都能感受到差异。 那这个差异在哪里? 很多,但我觉得 社会结构是核心之一。 社会结构和城市有 ...
小米YU7终于来了,雷军能否延续爆品神话
3 6 Ke· 2025-05-22 10:14
Core Viewpoint - The article discusses the competitive landscape of the new energy SUV market, highlighting Xiaomi's upcoming YU7 model and its potential to disrupt the market with its unique appeal and product strategy [1][22]. Group 1: Xiaomi's Product Strategy - Xiaomi has a proven methodology for creating "explosive products," which includes understanding market needs, ensuring high volume and positive reputation, and creating products that empower the brand [2][4]. - The definition of a successful product is crucial; it must meet core user needs, have a strong market presence, and represent innovation within the industry [4][6]. - Xiaomi's historical success with products like air conditioners and smartphones demonstrates its ability to break industry barriers and create market-leading products [2][4]. Group 2: Key Elements of Creating Explosive Products - Identifying and addressing core user needs is essential, as many companies often focus on false demands rather than genuine necessities [6][11]. - Product details and quality are critical; investing in high-quality manufacturing ensures better product perception and user experience [8][10]. - Effective project management and rigorous testing processes are necessary to avoid quality issues that could harm the brand [12][15]. Group 3: Market Positioning and Competitive Strategy - Xiaomi's approach includes targeting high-end competitors and offering superior value through competitive pricing and features [19][22]. - The company aims to leverage its supply chain and distribution channels effectively to maximize product reach and minimize costs [12][17]. - The upcoming launch of the YU7 is anticipated to follow the successful model of the SU7, with expectations for strong performance in areas like performance, battery life, and smart driving capabilities [22][23].
申万宏源证券晨会报告-20250522
Group 1: Market Overview - The Shanghai Composite Index closed at 3388 points, with a daily increase of 0.21% and a monthly decrease of 0.48% [1] - The Shenzhen Composite Index remained unchanged at 2010 points, with a 5-day increase of 5.19% [1] - Large-cap indices showed a daily increase of 0.49%, while mid-cap and small-cap indices increased by 0.19% and decreased by 0.14% respectively [1] Group 2: Industry Performance - The precious metals sector saw a daily increase of 4.33%, despite a monthly decrease of 8.8% [1] - The commercial vehicle industry increased by 3.57% daily and 5.07% monthly [1] - The battery sector experienced a daily increase of 2.99% and a monthly increase of 12.34% [1] - The chemical fiber industry faced a daily decrease of 1.74% and a monthly increase of 7.45% [1] - The entertainment products sector decreased by 1.62% daily but increased by 8.42% over the month [1] Group 3: Banking Sector Insights - The report discusses the shift in banks' investment logic from supply constraints to demand constraints, highlighting that bond investment returns have become a significant income source for banks [11] - It notes that banks are the largest investors in China's bond market, with a preference for holding government and local government bonds [11] - The report emphasizes the differences in allocation strategies among various bank accounts, such as AC accounts focusing on long-term bonds and FVTPL accounts aiming for capital gains [11] Group 4: Fund Performance Analysis - The analysis of 2024 active public fund products indicates a significant underweight in financial and dividend assets, with banks and non-bank financials underweight by approximately 190 billion yuan each [13] - The report highlights that nearly 70% of active equity funds benchmark against major indices like the CSI 300, with a notable underweight in sectors such as finance and dividends [13] - The report suggests that the active fund products are maintaining high positions, indicating a strong bias towards certain sectors while underweighting others [13] Group 5: Technology Sector Insights - The report on Hongsoft Technology emphasizes its underestimated technological advantages, particularly in complex technology layers and optimization possibilities [14] - It draws parallels between Hongsoft Technology's approach and that of DeepSeek, highlighting their shared focus on cross-layer coupling and integration of software and hardware [14] - The report projects a bright outlook for Hongsoft Technology, with revenue forecasts for 2025-2027 at 1 billion yuan, 1.26 billion yuan, and 1.59 billion yuan respectively [15]
和讯投顾靳轩:若为短线资金,可顺应市场导向
He Xun Wang· 2025-05-22 00:16
Group 1 - The market is currently experiencing a trading volume between 1.1 trillion and 1.2 trillion, indicating a state of stockholder competition with limited new capital inflow [1] - The index level above 3400 points has a significant amount of historical trapped positions, making it difficult to shake off these positions in the short term [1] - The performance of thematic stocks is primarily driven by market sentiment and capital, with limited sustainability and height in most themes, showing weak market sentiment [1] Group 2 - Major banks have recently lowered deposit interest rates, prompting funds to seek new avenues for value preservation and growth [1] - In a limited capital environment, funds are likely to gravitate towards strong trend stocks with a focus on collective logic and stable dividend-paying stocks [2] - Long-term top-performing stocks, such as Yangtze Power in the electric power sector and major banks like ICBC and ABC, have shown strong trend performance over the past years [1]
鲍威尔强调关注当下数据,关税传导滞后性存疑,黄金能重获扛通胀溢价吗?点击查看详细解读!
news flash· 2025-05-21 15:07
Core Viewpoint - The long-term investment in gold is being questioned, particularly regarding its ability to maintain its inflation-hedging premium in the current economic climate [1] Group 1: Economic Indicators - Powell emphasizes the importance of current data in assessing economic conditions, suggesting that market participants should focus on real-time indicators rather than historical trends [1] - There is skepticism about the lagging effects of tariffs on the economy, which could impact inflation and, consequently, the attractiveness of gold as an investment [1] Group 2: Gold's Investment Appeal - The article raises the question of whether gold can regain its status as a reliable hedge against inflation, given the changing economic landscape and investor sentiment [1]
会稽山超古越龙山,荣登“新王”,市值90亿,市值碾压多家白酒,黄酒迎新局?
Sou Hu Cai Jing· 2025-05-21 14:18
Group 1: Industry Overview - The yellow wine sector has gained significant market attention, with companies like Kuaijishan and Guyuelongshan reaching near all-time high stock prices, indicating a potential restructuring of the industry's volume and price logic [1] - The overall growth of the yellow wine sector has outpaced that of the white wine sector this year, with Kuaijishan's market capitalization surpassing several white wine companies [1] - The consumption scenarios are steadily upgrading, starting from the Jiangsu, Zhejiang, and Shanghai regions and gradually expanding to the national market [1] Group 2: Company Strategies and Developments - Guyuelongshan's high-end product strategy has shown good progress, with the Guoniang series selling over 40,000 boxes in 2024, and the company plans to further optimize its product structure [2] - The company is implementing a controlled quantity and price strategy to maintain product quality while focusing on mid-tier products that have high market acceptance [2] - Guyuelongshan aims to enhance its online sales through a young consumer-focused product lineup, including innovative combinations like coffee yellow wine and sparkling yellow wine [2][9] Group 3: Cost Management and Efficiency - Guyuelongshan is accelerating its relocation and capacity evolution, with a new industrial park set to be fully operational by August, which is expected to reduce production costs by 5% and logistics costs by 5% [4] - The company has implemented a personalized cost reduction plan, targeting a decrease in raw material costs by over 2.5% by winter 2025 [4] Group 4: Market Position and Future Goals - Guyuelongshan holds a 90% market share in the Shanghai restaurant channel, but its market share decreases further south, indicating a need for strategic growth in these areas [8] - The company has set a revenue growth target of 6% and a net profit growth target of 3% for the year, adjusting its goals in response to the overall downward trend in the liquor industry [10] - The company plans to gradually increase prices based on operational costs and market trends, with a focus on maintaining a healthy inventory level among distributors [11][14] Group 5: Young Consumer Engagement - Guyuelongshan is actively targeting younger consumers with innovative product combinations and marketing strategies, aiming to sell 180,000 boxes of new products by October [9] - The company is focusing on low-alcohol and low-sugar products to cater to the preferences of younger consumers while maintaining traditional offerings [9]
金价如坐“过山车”!普通人要想投资黄金,这5点很关键
Sou Hu Cai Jing· 2025-05-21 04:17
上周,国际金价创下自去年11月以来,最糟糕的一周。 最近几天,国际金价走势上蹿下跳。 5月12日,现货黄金大跌2.73%,盘中最多跌去118美元/盎司; 5月14日晚,现货黄金跌势不止,向下跌破3180美元/盎司; 5月17日,国际金价一度大跌超过2%,截至当天收盘,伦敦现货黄金、COMEX黄金期货分别下跌1.15%、0.65%。 | 3176.547 | | HEZE | 3250.100 | | 3249.788 | | | --- | --- | --- | --- | --- | --- | --- | | -73.553 -2.26% | | 总量(kg) | 0.00 | 现手 | | O | | 最高价 3257.080 | | 持 仓 | O | 4 0.000 | | | | 最低价 | 3175.135 | 增 仓 | 0 | 0.000 | | | | 分时 五日 | | HK | 園く | 申示 月K | | | | 查加 | | | | 盘口 | | | | 3325.065 | | | | 2.31% 卖1 3177.205 0 | | | | | | | | ਤੇ 1 3176. ...
湾众咨询邱思甥:美国主权信用评级调降 中国资产战略价值正被重新定价
news flash· 2025-05-21 03:15
Core Viewpoint - The downgrade of the US sovereign credit rating by Moody's is reshaping the operational logic of global financial markets, indicating that the maintenance of global monetary hegemony is no longer reliant on credit rating metrics but rather on the ability to construct a more inclusive global financial infrastructure [1] Group 1 - The strategic value of Chinese assets is being re-evaluated in light of the recent credit rating downgrade [1] - There is an expectation that the status of the US dollar will further weaken, prompting funds to seek alternative options [1] - Chinese yuan assets, supported by solid fundamentals, are anticipated to become a new choice for global funds alongside euro, yen, and pound assets [1]
金晟富:5.21黄金破位上涨多头重启!后市黄金分析及操作
Sou Hu Cai Jing· 2025-05-20 17:43
换资前言: 消息面刺激满天飞,利多利空都有。看空的,天天喊着见顶了,一路空到底,看多的,天天喊着牛市, 天天看涨做多。实际上,行情的涨跌本质和短期的消息关系不大,短期的消息也不能影响行情的趋势。 追涨杀跌是人性,而高空低多是本质。没有人可以做到最低点出在最高点,不要相信市场有神话,也不 要听信谣言,别人天天看涨,离场跑路的时候不会带着你,跟着跑,跟不好,就跑丢了。天天看空的, 从去年到今年,套死无数,套住了,只能自己认亏。做投资,还是要建立自己的核心价值观和交易逻 辑。追涨杀跌,左右跟风,只会被主力绞杀,被市场抛弃。 近期有哪些消息面影响黄金原油走势?后市黄金多空该如何研判? 周二(5月20日),国际金价在美市时段大幅拉升,受美元走软支撑,尽管市场谨慎关注俄乌和平谈判 与美国关税政策的最新进展,避险情绪虽有降温,但不确定性氛围依旧浓烈。截至发稿,现货黄金上涨 1.48%,报每盎司3,277.99美元。美元指数下跌,使得以美元计价的黄金对其他货币持有者更具吸引 力。黄金市场今日的主要焦点在于美中贸易关系的乐观预期,以及俄乌停火谈判的希望重新点燃。投资 者似乎大多无视穆迪对美国信用评级的下调。虽然风险偏好上升对金 ...
成本支撑出现松动,镍价僵局能否打破?
Wen Hua Cai Jing· 2025-05-20 13:58
SHMET 网讯: 4月初受贸易冲突升级影响,避险情绪升温导致镍价大幅下挫,最低下探至11.5万元/吨。随后悲观预期缓解,市场情绪回暖,叠加印尼上调税率支撑,镍价 快速修复前期跌幅,重回盘整区间。近期沪镍盘面乏善可陈,主力合约围绕12.5万元/吨一线窄幅波动,整体缺乏弹性。那么,为何镍价会被限制在如此狭 小的空间,后续能否打破僵局呢? 成本支撑坚挺 限制下行空间 从长周期来看,沪镍价格2023年底下跌至12万附近后,就一直维持着区间宽幅震荡的格局。这主要是由于交易逻辑发生转变,2023年中国和印尼新增精炼镍 项目加速投放,使镍产业的过剩格局从二级镍向一级镍传导,全产业链供应过剩背景下,镍价大幅下挫。但2023年底以来,市场逐渐转变为成本支撑逻辑。 印尼镍资源在全球中的占比越来越高,且各国在印尼布局的镍产业链逐渐完善,印尼政策的调整对镍价影响也越来越大。近年来,印尼出台多项产业政策。 2023-2024年印尼RKAB配额是扰动行情的主旋律,市场围绕印尼镍矿审批配额数据进行交易,今年年初配额炒作告一段落,2025年镍矿RKAB配额为2.98亿 湿吨,全年角度看基本匹配需求,不考虑配额削减,预计全年印尼镍矿紧平衡。 ...