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现在网络上的人都很自信,这种自信有没有道理?
吴晓波频道· 2025-07-07 00:17
立即点击 ▲ 观看视频 我在上海完成了学业,离开上海时,最后一张照片定格在十六铺码头,而那时上海刚刚有了第 一个麦当劳(肯德基)。而烂泥渡——也就是如今的浦东,一幢高楼都还没有。 我见证了烂泥渡如何蜕变成今日繁华的浦东,而女儿眼中的浦东,从一开始就是那个拥有东方 明珠塔与金茂大厦的浦东。对于90后、00后而言,他们的自信源自于出生时便身处于这个崛起 中的国家,这个国家已经成为一个策论上的国家,也是全世界摩天大楼最多的一个国家。 然而,对于许多60后、70后来说,他们打过补丁,还记得第一次尝牛奶、汉堡的滋味。他们有 这种巨大的落差,他们经历过贫穷,深知生活反差的根源,明白危机感的分量,更懂得今天的 繁华来之不易。 今天的年轻人,他们理所当然地拥有这份自信,是建立在父辈几十年的付出的前提下,也是他 们命里应得的一部分。 但当我们回望过去,更应该思考的是:在这代年轻人身上,如何让这个国家更进步?是继续建 下一个摩天大楼,还是在其他领域,实现他们个人对国家的贡献以及中国对世界的贡献?这才 是问题的核心所在。 我们没有必要以老一辈的眼光去嘲笑、谴责年轻人,他们理所当然地拥有属于自己时代的认知 与想法。 但年轻人也必须明 ...
"友趣生活倡导者"突围白酒年轻化赛道,知交酒以新场景重构白酒社交新生态
Sou Hu Cai Jing· 2025-07-05 03:00
Core Insights - The white liquor industry is undergoing significant transformation, with a new generation of consumers driving growth, showing a 41% increase in consumption [1] - The brand "Zhijiao" positions itself as a "friendship and fun lifestyle advocate," focusing on emotional connection and social experiences rather than traditional business interactions [1][10] Consumer Insights - Traditional white liquor brands face challenges in appealing to younger consumers due to a disconnect between products and their lifestyles [1] - Zhijiao has identified that younger consumers expect white liquor to facilitate emotional expression and social experiences [1][10] Core Consumption Scenarios - Zhijiao has developed four key consumption scenarios: "Night Chat," "Mixology," "Dining," and "Gift Giving," creating a comprehensive experiential matrix [2][5] - Each scenario enhances the emotional value of the brand, with "Night Chat" focusing on social interactions, "Mixology" offering personalized drinking experiences, "Dining" emphasizing food pairings, and "Gift Giving" catering to social gifting needs [2][5] Marketing Strategy - The marketing strategy employs a multi-dimensional approach, integrating brand content penetration and secondary dissemination to reach target consumers [4][7] - The ongoing variety show "Mahua Special Happy 2" serves as a key platform for Zhijiao's scenario-based marketing, effectively embedding brand concepts into a comedic context [4][7] Engagement and Interaction - Zhijiao utilizes various marketing activities, including AI interactions, live streaming, and collaborations with influencers, to enhance brand visibility and consumer engagement [7] - The combination of content placement, themed live interactions, and community operations has significantly increased brand recognition among younger consumers [7] Future Directions - Zhijiao aims to continue developing its "friendship and fun lifestyle" concept, focusing on social scene content systems and emotional connections [10][12] - The brand plans to deepen the implementation of "Dining" and "Gift Giving" scenarios while leveraging the popularity of "Mahua Special Happy 2" for future content and cross-industry collaborations [10][12]
食品饮料周报:高端酒价集体“塌方”?白酒巨头要如何解题
Zheng Quan Zhi Xing· 2025-07-04 07:38
证券之星食品饮料行业周报:2025年6月30日-2025年7月4日,沪深300指数上涨1.54%,申万食品饮料指数上涨0.31%。前五大上涨个股分别为:煌上煌 (002695)、酒鬼酒(000799)、金字火腿(002515)、莫高股份(600543)、安记食品(603696)。 机构观点 国投证券本周观点(含个股): 今年以来新消费(低度酒、饮料、零食、乳品)股价表现显著强于传统消费(白酒、啤酒),股价上涨驱动为:1)渠道收入数据高增;2)新品起量预期。低基数及 原材料成本下降背景下,Q2食饮利润端压力不大,重点关注收入边际变化、产品结构、新品α。大众品配置优先级高于白酒。关注燕京啤酒(000729)、珠 江啤酒(002461)、万辰集团(300972)、卫龙美味、西麦食品(002956)、立高食品(300973)、新乳业(002946)、妙可蓝多(600882)、东鹏饮料 (605499)、李子园(605337)、莲花控股(600186)。 天风证券本周建议(含个股): 【酒类板块】建议关注强α&持续享受集中度提升红利的酒类酒企:山西汾酒(600809)/贵州茅台(600519)/燕京啤酒等。 【大众品】 ...
年内超20家银行高管“变阵”,“70后”已成主流,“80后”加速补位
Jin Rong Shi Bao· 2025-07-04 06:11
Group 1 - The banking industry is experiencing a significant adjustment in management, with numerous high-level executive changes across various banks, including state-owned, joint-stock, and city commercial banks [1][2] - Over 20 commercial banks have seen new appointments for vice presidents and above this year, indicating a trend towards a more dynamic leadership structure [1] - The approval of new executives by the financial regulatory authority has been a common theme, with several banks announcing new appointments and awaiting regulatory approval [1][2] Group 2 - There is a noticeable trend towards younger executives in the banking sector, with a majority of new appointments being individuals born in the 1970s and 1980s, reflecting a shift in management demographics [3] - The push for younger leadership is driven by the need for digital transformation and strategic shifts within banks, as well as policy encouragement for management iteration [3] - The frequency of executive changes in the banking industry has increased, suggesting a growing density of talent exchange, which is linked to the acceleration of digital transformation and internal operational changes [3] Group 3 - The executive appointment mechanism in banks is undergoing profound changes, with a diversification in recruitment methods, including market-based selection for many small and medium-sized banks [4] - Market-based recruitment is seen as a way to enrich the talent pool and enhance management effectiveness, which is crucial for high-quality development in the competitive banking landscape [4] - Several small and medium-sized banks have made leadership changes this year, indicating a strategic move to seek new growth momentum through personnel adjustments [4]
泸州老窖:2024营收312亿,发力低度与下沉市场
He Xun Wang· 2025-07-04 04:24
Core Insights - The liquor industry is experiencing a deep adjustment and transformation in the consumer market, with a decline in production among large-scale enterprises in 2024, yet leading companies are still seeing growth in revenue and profit, indicating an increase in industry concentration [1] - Luzhou Laojiao is leveraging its dual-brand matrix of "Guojiao" (over 20 billion) and "Luzhou Laojiao" (over 10 billion) to navigate market fluctuations [1] - The company plans to enhance shareholder returns by increasing dividend rates over the next 5-10 years, while focusing on strategies such as "lower alcohol content, youth-oriented, scenario-based, and digitalization" [1] Financial Performance - In 2024, Luzhou Laojiao reported revenue of 31.196 billion, a year-on-year increase of 3.19%, and a net profit of 13.473 billion, up 1.71% year-on-year [1] - The "Guojiao" brand exceeded 20 billion, while "Luzhou Laojiao" surpassed 10 billion, supported by a strategy of "dual brands, three product lines, and major single products" [1] Market Strategy - The company is focusing on the "lower alcohol content" innovation as a strategic priority, with plans to launch a 28-degree product and consider even lower alcohol content options [1] - The 38-degree Guojiao 1573 has gained market acceptance, with sales accounting for approximately 50% and nearing 10 billion in scale [1] - Luzhou Laojiao is expanding into lower-tier markets and has doubled its online network system in the first four months, with expectations to further expand market reach over the next five years [1] Competitive Advantage - The company emphasizes a strategy of "opening bottles as king," aiming to deepen its presence in grassroots markets and optimize its channel system to enhance its ability to respond to market changes [1] - Luzhou Laojiao is committed to a "culture + technology" strategy, focusing on innovation and quality to write a new chapter in the development of the liquor industry [1]
长江评论 革命人永远是年轻
Chang Jiang Ri Bao· 2025-07-04 00:58
□ 长江日报评论员刘功虎 武汉退休工人吴传发在年近八旬之际光荣加入中国共产党,一辈子追随党的他,创作百 首慢板歌词唱颂新时代、新生活;80多岁的老党员、国家最高科学技术奖获得者李德仁,立 下在90岁时建成"东方慧眼"卫星星座的宏愿。 从1921年到2025年,中国共产党104年风雨兼程,百年大党正年轻。 年轻不在年事高低。1亿多名中国共产党党员中,40岁及以下的党员占比超过34%,这 是自然年龄的年轻。很多党员退休后仍奋战在基层一线,很多高龄"新兵"加入党的队伍成为 新鲜血液,这是思想境界和精神风貌的年轻。从全域范围、全年龄层次看,我们的党一派青 春气象,朝气蓬勃。 有信仰者自年轻。信仰和梦想宛如灯塔,赋予我们坚定的方向、不竭的动力。为了人 民、不负人民,敢于筑梦、始终有梦,这梦想和信仰是远大而又切近、现实而又美好的。真 正的年轻,在于初心不改、信仰如磐,在于永葆纯洁性和先进性。心中有信仰、脚下有力 量,信仰使人年轻。 年轻的基因密码,就藏在奋斗担当中。奋斗是青春的特质,是活力的表征,革命人永远 是年轻。回首革命战争年代,抛头颅、洒热血,奋斗表现为血与火的淬炼;放眼建设发展时 期,促改革、勇创新,奋斗表现为闯 ...
【宝鸡】一线练本领 实干促发展
Shan Xi Ri Bao· 2025-07-03 22:40
"有了帮带老师的帮助,我更好地进入了新角色,融入了新岗位。"6月24日,宝鸡市委社会工作部 干部高元说。 2024年12月,在乡镇工作的高元被遴选到宝鸡市委社会工作部。在帮带老师——宝鸡市委社会工作 部办公室副主任颉浪桥的指导下,高元渐渐成长起来。后来,他们二人组建信息工作专班,提出部门系 统信息化建设方案,推进了微信公众号改版升级。 在严管厚爱方面,宝鸡市委社会工作部建立"一对一"常态化谈心谈话机制,及时了解年轻干部的思 想动态、工作状况、家庭情况,收集意见建议,对苗头性倾向性问题早了解、早提醒。针对部分年轻干 部对新岗位不适应等情况,宝鸡市委社会工作部还开展适应性培训,加强心理疏导,帮助年轻干部更好 更快地担当作为。(记者:甘甜) "这次培训都是'干货'。我学习到做好社会工作的技巧,能够更好地回应群众诉求,应对突发事 件。"参训干部李洋说。 宝鸡市委社会工作部还注重加强年轻干部廉洁教育,积极举办家风教育主题党日活动,开展党风廉 政现场教学;推出"八项规定+社会工作"微党课,深入剖析社会工作领域廉政风险点,筑牢年轻干部的 思想防线。 为了让年轻干部在基层一线得到锻炼,宝鸡市委社会工作部开展社会工作"大走访、 ...
年轻化迫在眉睫!古越龙山用破亿金额“杀入”威士忌领域
Nan Fang Du Shi Bao· 2025-07-03 14:07
继年初酱香威士忌之后,国产威士忌又迎来一个酒业跨界的"玩家"。 7月3日,南都湾财社-酒水新消费指数课题组记者注意到,黄酒龙头古越龙山在其微信公众号宣布,该 公司在7月2日已与浙江穿岩十九威士忌酒业有限公司签订协议,古越龙山将提前锁定穿岩十九生产的超 4000桶糯米威士忌入桶熟成订单,订单金额破亿元。 据了解,古越龙山此次"斥巨资"杀入威士忌这一酒业新赛道,主要与其品牌年轻化相关,在业绩增长乏 力,同时被对手会稽山时刻赶超的压力下,拓展年轻人市场成为古越龙山迫在眉睫的任务。 布局业务6年,古越龙山要靠威士忌打开年轻化? 古越龙山对威士忌已经布局了近6年时间。 公开资料显示,穿岩十九威士忌源于2019年古越龙山与江南大学研究团队合作研发黄酒蒸馏酒,随后该 公司与香港凤凰集团(远东)投资有限公司进行合作,并在2023年11月宣布产品正式对外发布。而据天 眼查数据显示,浙江穿岩十九威士忌酒业有限公司成立于2024年1月,控股人为马梓健,该公司与香港 凤凰集团(远东)投资有限公司存在关联关系。 对于上述糯米威士忌产品,古越龙山方面在产品对外发布之时是"寄予厚望",除了布局产品研发和生产 酿造外,该公司还在2023年带 ...
复兴上海家化,林小海行不行?
Sou Hu Cai Jing· 2025-07-03 08:34
复兴上海家化,林小海行不行? 6月25日,上海家化联合股份有限公司(以下简称"上海家化")召开2024年年度股东大会。在长达两个半小时的会议中,上海家化董事长兼首席执行官林小 海回顾了过去一年的主要工作。对于过去一年的表现,林小海自评"基本上达到了期望":"目前我们的战略方向被验证是正确的,接下来是考验整个组织的 运营能力。"那么,回顾上海家化过去一年的业绩,新帅林小海到底能不能带领上海家化复兴? 新帅林小海 收缩战线:逐步淘汰销量低迷的子品牌,集中资源扶持六神、佰草集、玉泽、启初等主力品牌。 高端化尝试:推动佰草集升级,推出抗衰系列"太极丹",对标国际大牌。 玉泽加速:借势"皮肤学级护肤"风口,加大玉泽的医研背书和线上营销。 2. 渠道优化:线下止损,线上发力 作为中国历史最悠久的日化企业之一,上海家化曾拥有六神、佰草集、美加净、玉泽等国民品牌,但近年来在国际品牌(宝洁、欧莱雅)和新兴国货(珀莱 雅、薇诺娜)的双重夹击下,增长乏力。2024年6月,公司迎来新任CEO林小海。 林小海曾在宝洁工作超25年,负责过SK-II、Olay等品牌的运营,具备丰富的快消品经验。 上任后,他迅速推动了一系列改革: 1. 品 ...