逛官方严选的优品展览会，是一种怎样的体验？ 南都湾财社记者从广东省政府新闻办获悉，今年9月12日至14日，以"广东优品·粤见美好"为主题的首届 广东优品展览会，将在广州广交会展馆B馆举办，现场将重点展示广东消费类企业优品，从消费电子、 服装美妆、玩具、食品到家居陶瓷"一网打尽"。主办方还将邀请港澳、东盟等多地采购商到场。 "这次广东优品展览会，我们坚持内贸、外贸双驱动，参展企业既邀请内贸企业，也邀请外贸企业参 加，为广大外贸企业拓展国内市场提供展销机会。采购商既邀请国内的，也邀请来自境外的参加，帮助 企业尤其是外贸企业更好利用两个市场、两种资源，实现国内外市场顺畅切换。"广东省商务厅副厅长 蒙小亮表示。 据介绍，展会计划邀请1000多家参展商、2000多家专业采购商，包括沃尔玛等采购巨头以及来自港澳、 东盟等地区重点专业采购商。 广州岭南国际企业集团有限公司副总经理兼广州国际会展集团董事长王晖透露，专业采购商包括京东集 团、唯品会、淘天集团、华润万家、广百股份、广州友谊等，以及欧派家居、TCL电子、美的、东鹏陶 瓷及服装和美业等的1000多家参展商，并依托广之旅等进行海外渠道推广。 为了吸引Z世代消费群体，抢 ...

Group 1 - The FIFA Club World Cup has intensified competition, with unexpected teams like Al Hilal advancing, disrupting traditional football hierarchies, while major clubs like Paris Saint-Germain and Real Madrid are also competing fiercely [1] - The event's heightened intensity is reflected in global consumer markets, with Hisense experiencing a significant increase in sales of 100-inch and larger televisions, showing a 109.6% year-on-year growth in the domestic market and a 66% increase in key overseas markets [3][6] - Hisense's involvement goes beyond sponsorship, as their technology was crucial in officiating key moments during matches, showcasing the brand's recognition in high-stakes environments [3] Group 2 - Hisense has invested heavily in display technology, offering over 50 models of large-screen products, including a flagship 100-inch TV equipped with an AI picture quality chip for enhanced viewing experiences [5] - Market data supports the rise of large-screen televisions, with Hisense holding a 56.71% share of the global 100-inch TV market in Q1 2025, and achieving top sales during major shopping events [6] - The demand for larger screens in the high-end consumer market is evident, as demonstrated by the sale of a 163-inch Hisense Micro LED TV for 799,900 yuan, indicating a shift towards immersive viewing experiences driven by major sporting events [6]

Core Insights - The article highlights the increasing popularity of immersive experiences and night-time activities in the Yangtze River Delta region during the summer, driven by high temperatures and vacation enthusiasm [1] Group 1: Shanghai Film and Television Park - Shanghai Film and Television Park has successfully integrated film and tourism, launching a night event that extends operating hours to 21:00, resulting in an increase in daily visitors from 2,000-3,000 to over 6,000 [1] - The park's immersive drama "New World: Breaking the Cage Feast" has been recognized as one of the best new tourism scenes for 2025, featuring a unique immersive theater experience with a 30,000-word original script [1] Group 2: Interactive Experiences - The park's immersive drama attracts a diverse audience, including many foreign company employees, with nearly 100% occupancy and extended performance duration to six months [2] - The upgraded performance "Only This Zhouzhuang" has optimized its duration to 70 minutes and enhanced 3D visual effects, making it more appealing during the summer [2] Group 3: Virtual Reality Innovations - The Yangzhou Grand Canal Museum has launched a VR immersive experience called "Canal Wonderland," allowing visitors to interact with ancient scenes through gesture controls, showcasing the impact of technology on immersive experiences [2] - The project "Paris 1874: Impressionist Night" by Boxin Universe features high-quality content and a large VR experience area, achieving near-full capacity for its sessions [3]

"城市更新与商业消费的结合非常紧密，站在当前这个节点去审视未来商业地产发展正当其时。"世邦魏 理仕董事、华北区战略顾问部负责人王俊傑对包括《中国经营报》在内的媒体记者表示。 在近日举行的世邦魏理仕年中分享会上，王俊傑指出，城市更新已不再是简单的空间改造，而是承载区 域商业复兴、激活存量价值的核心路径。在新增供应稀缺的背景下，存量项目的精准定位与主动调改变 得至关重要。 城市更新成供应"主角" 今年二季度，城市更新项目成为零售物业市场新增供应的绝对主角。 今年以来，城市更新和消费升级成为各地热门话题，《政府工作报告》中"消费"二字出现了32次，业内 专家认为，这表明中央层面将消费视作拉动内需的重要抓手。 "商业已从功能消费全面转向场景消费。"王俊傑指出，当前城市更新正呈现三大特征。 一是通过文化基因的当代活化，让历史成为流量入口。比如北京白塔寺街区采用"微更新"策略，保留老 店，通过申请式退租、社区共建，让原住民生活与商业更新共生。 其中，中海大吉巷位于新增商业长期欠缺的北京西城老城区，以四合院式的古典商业设计为亮点，获得 较高的开业上铺率。 同期开业的北京昌平超极合生汇西区，与去年开业的东区实现"双翼共展"的 ...

Core Viewpoint - The Beijing Mutianyu Great Wall has reopened for summer night tours, offering a unique immersive experience for both domestic and international tourists, highlighting the cultural and historical significance of the Great Wall [1] Group 1: Night Tour Experience - The night tour is available from the 10th to the 15th of the month, allowing visitors unlimited access to the cable car and the opportunity to enjoy the sunset and the "Starry Great Wall" at night [1] - The scenic area has introduced educational activities where professional instructors share the Great Wall's rich history from unique perspectives [1] Group 2: Technological Enhancements - Interactive games, such as a fishing game within the watchtower, allow visitors to engage with dynamic light effects as they step on sensory light bricks [1] - A laser show enhances the night experience, combining brilliant light beams with the ancient structure of the Great Wall [1] Group 3: Cultural Performances - The night tour features intangible cultural heritage displays, including diabolo performances and Sichuan opera face-changing acts, providing visitors with an immersive experience of traditional culture [1] - The cable car station transforms into a performance stage with large group singing and dance flash mobs, while an outdoor movie screen showcases classic films for a nostalgic experience [1]

Core Insights - The article highlights the transformation of traditional community ingredient stores into immersive experience centers, emphasizing the importance of sensory engagement in driving consumer purchasing decisions [3][4]. Group 1: Immersive Experience - The concept of "experience-driven purchasing" is introduced, where stores create an interactive environment that enhances consumer trust and satisfaction [3][4]. - A specific community ingredient store, after upgrading to an "experience store," saw a nearly 70% increase in average customer dwell time and a 40% rise in average transaction value [4]. Group 2: Product Transparency - The implementation of visible product sourcing through electronic displays or labels helps establish a trustworthy supply chain from farm to table [5]. - The store features multi-sensory areas, such as tasting stations and live cooking, to create a compelling quality representation of the products [5]. Group 3: Thematic Solutions - The store shifts from merely selling ingredients to offering lifestyle proposals by organizing products into themed collections for various culinary experiences [5]. - The ambiance is enhanced through props and lighting to simulate inviting dining scenarios, which stimulates consumer desire for a better lifestyle [5]. Group 4: Community Engagement - The store fosters community interaction through events like cooking demonstrations and group tasting sessions, which build knowledge and product recommendations among customers [5]. - Initiatives like "neighborhood group tasting plans" and themed social nights encourage customer gatherings, enhancing loyalty and repeat purchases [5].

Core Viewpoint - The integration of VR and LBE technology in cultural tourism is creating new immersive experiences, exemplified by the "No-Face God - Dazu Rock Carvings Take You Back to the Southern Song" VR experience in Tianjin, which has become a new hotspot for cultural consumption [1] Group 1: Technology and Innovation - The VR experience allows visitors to immerse themselves in the historical context of the Southern Song dynasty, with 1:1 precision digital replicas of classic sculptures like the Thousand-Handed Guanyin and Six Paths of Reincarnation [1] - The project utilizes LBE technology to support up to 20 participants simultaneously, enhancing the collaborative exploration of history [1] - The company has integrated core technologies such as software development, system integration, and cloud computing to create a seamless multi-user experience [1] Group 2: Cultural Significance - The project emphasizes the deep cultural connotations of the Dazu Rock Carvings, which are recognized as one of the world's eight major grottoes, reflecting ancient aspirations for a better life [1] - Historical accuracy is prioritized in the design, with attention to the tools used by artisans and the carving process, ensuring that every detail withstands scrutiny [1] - Engaging storylines are incorporated into the experience to enhance visitor engagement and interest [1] Group 3: Economic and Developmental Impact - The successful implementation of immersive cultural consumption scenarios offers new ideas for cultural heritage protection and the development of new consumption models [1] - The fusion of technology and culture is continuously generating innovative consumption scenarios, injecting vitality into urban development in Tianjin [1]

Core Viewpoint - The "Shopping in China · 2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, aiming to activate new consumption momentum and release economic growth vitality through diverse consumption activities and innovative scenarios [1]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Yantai Municipal Government, marking the third consecutive year it has been held in Yantai [1]. - The theme of this year's consumption season is "'Participate' in Yantai, Embrace 'Abalone' from the Sea," focusing on innovative scenarios and technology empowerment [1]. Group 2: Activities and Features - The launch featured a drone light show with 2025 drones, showcasing Shandong's unique consumption symbols [3]. - The "Five-Color Mountain-Sea Consumption Exhibition" at the landmark "Time Tower" in Yantai Huangbohai New District highlighted various themed consumption scenarios, including traditional food and technology integration [3]. - Interactive activities such as dynamic electronic music parties and family-friendly experiences were part of the immersive consumption experience [3]. Group 3: Tourism and Cultural Highlights - The Yantai 2025 Wine Tourism Conference emphasized Yantai's status as Asia's only International City of Grapes and Wine, promoting its global wine tourism destination appeal [4]. - Innovative technology consumption IPs, such as the World Robot Competition Shandong Station, were introduced to lead new consumption trends [4]. Group 4: Economic Initiatives - The event announced the "Shopping in China · Mountain Water Saint Welcomes Guests" initiative, with Yantai as the starting point, promoting large-scale consumption upgrades [5]. - Major cultural and sports events, including performances by renowned artists, were planned to enhance the urban experience [5]. - A collaboration with 38 financial institutions was established to provide special funds for key sectors, focusing on financial synergy to stimulate urban new momentum [5].

Group 1: Consumer Trends and Innovations - The demand for personalized and diverse consumption is becoming increasingly evident, with high-quality new supply being a key factor in expanding overall consumption [1] - New shopping experiences are being created through innovative technologies and interactive features, enhancing consumer engagement and satisfaction [2][3][4] Group 2: Technological Integration in Retail - The introduction of AI products and immersive technologies in retail environments is attracting consumers, who value hands-on experiences and personalized recommendations [3][4] - Retailers are leveraging technologies like AR and smart shelves to create unique shopping experiences that cater to individual preferences [4] Group 3: Immersive Tourism Experiences - The development of immersive tourism projects, such as those in Zhejiang's Hengdian Film City, is enhancing visitor engagement by allowing them to interact with historical and cinematic narratives [5][6][7] - The integration of technology in tourism, such as VR experiences and interactive storytelling, is driving growth in cultural tourism consumption [8][9] Group 4: Dining Experience Innovations - The restaurant industry is evolving with experiential dining concepts that combine food with cultural performances, enhancing the overall dining experience [10][11] - The growth of the dining sector is supported by a focus on quality, personalization, and diverse offerings, with projections indicating significant revenue growth in the coming years [12]

Core Insights - The opening of Guangdong's largest single jewelry retail store in Guangzhou's Beijing Road business district marks a significant milestone in consumer upgrade and cultural integration [1][4] - The store, covering an area of 1,100 square meters, is operated by Guangzhou Light Industry Group Daxin Company and aims to create a "cultural + commercial + technological" experiential space [1][4] Group 1 - The store is strategically located in the core area of Beijing Road, which attracts over 80 million visitors annually [4] - The design of the store moves away from traditional jewelry sales, featuring multiple functional areas, including a retail zone showcasing over 10,000 jewelry pieces with Lingnan cultural elements and a non-heritage boutique displaying traditional craftsmanship [4][8] - This project is part of Guangzhou's "12218" modern industrial system initiative, highlighting the role of state-owned enterprises in revitalizing traditional brands and innovative consumption [4] Group 2 - Industry experts note that Guangdong's retail sector is shifting towards immersive experience transformation, with this store exemplifying flagship, technological, and cultural IP innovations [8] - The design incorporates Lingnan architectural elements and smart interactions, enhancing social engagement rather than focusing solely on sales [8] - The flagship store's ongoing operations are expected to attract more visitors to Guangzhou's cultural tourism market, providing new opportunities to experience Lingnan culture and contributing to the upgrade of the Beijing Road business district [8]