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在昌江,“向往的生活”跃出荧屏
Hai Nan Ri Bao· 2025-05-22 01:32
借助综艺热潮打造文化IP,以综艺赋能文旅新业态 在昌江,"向往的生活"跃出荧屏 海南日报全媒体记者 刘阳秀 "3年前这里还是一片荒滩,村民只是靠打渔过日子。"5月17日下午,昌江黎族自治县海尾镇沙渔塘 社区蘑菇屋项目经理陈志敏站在海滩上,指着如今游人如织的海岸线感慨道。 自从2022年在此取景的综艺节目《向往的生活》播出后,短短3年间,这个小渔村的面貌焕然一 新。近日,随着热门综艺《哈哈哈哈哈》的播出,节目取景地沙渔塘社区再次引起了广大网友的关注。 让"网红"变"长红" 文旅融合推动小渔村焕发新活力 开发探索不止于"复制节目场景" 日前,一对来自广西的新人在沙渔塘海边沙滩举行了婚礼,并邀请亲友在此共度两天一夜的"婚礼 +度假"。当下,这类"微度假"模式正成为新趋势,成为沙渔塘新的旅游增长点。 "目前蘑菇屋项目已发展出多元业态,婚庆拍摄、企业团建、研学活动等订单不断。"陈志敏告诉海 南日报全媒体记者,除了移植综艺场景,沙渔塘还结合自然资源让拍摄取景地实现价值跃升。 3年前,《向往的生活》带火了沙渔塘。为了让综艺流量为文旅市场带来"留量",昌江近年来积极 探索破题。沙渔塘的开发探索,既着眼于让综艺场景不再局限于荧 ...
芒果为何重拾《天天向上》?
3 6 Ke· 2025-05-19 09:37
Core Viewpoint - The return of the long-standing variety show "Day Day Up" is a significant focus at the Mango Spring 2025招商会, indicating a strategic attempt by Mango to stabilize its programming lineup after the departure of "Happy Camp" [1][8] Group 1: Background and Context - "Day Day Up" was expected to be discontinued due to declining market appeal, with its last broadcast occurring in early 2022, while "Happy Camp" ended its 24-year run the same year [2][4] - The show attempted a rebranding towards cultural and public welfare programming, which temporarily extended its lifespan but ultimately could not reverse its downward trend [2][7] Group 2: Market Performance - The show's ratings plummeted to around 0.4% by the end of 2021, failing to rank among the top local channels, and it did not make the top 20 in online viewership in the first half of 2022 [4] - "Day Day Up" once generated significant revenue for Mango, with sponsorship fees peaking at 250 million in 2015, but by 2022, it struggled to secure sponsors, leading to a lack of financial support [5][7] Group 3: Strategic Considerations for Return - The decision to revive "Day Day Up" comes as the variety show market lacks strong weekly programming, with "Hello Saturday" being the only notable competitor, suggesting a potential gap for "Day Day Up" to fill [11] - The show’s unique blend of talk show elements and cultural exchange could differentiate it in a market increasingly dominated by stand-up comedy formats [12][16] Group 4: Challenges Ahead - The revival faces challenges in re-establishing the "Day Day Up" brand and its "Day Day Brothers" IP, which needs to be revitalized to regain audience interest [15][16] - Balancing entertainment and cultural content will be crucial, as previous attempts to focus solely on cultural themes did not yield positive results [16]
【8点见】CBA开出重磅罚单
Yang Shi Wang· 2025-05-19 00:09
Group 1 - The Central Committee of the Communist Party and the State Council issued regulations on frugality and waste reduction in government agencies [1] - The Ministry of Commerce announced the final ruling on anti-dumping investigations for imported urea-formaldehyde from the US and Europe [1] - The number of visitors to museums nationwide reached 1.49 billion in 2024 [1] Group 2 - The Beidou system has fully entered the standard systems of 11 international organizations [1] - The AG600 "Kunlong" aircraft has completed its production test flight [4] - The "Happiness Connection" marriage service by the All-China Women's Federation has conducted over 10,000 matchmaking events [4] Group 3 - The FBI confirmed the suspect in the explosion incident in Palm Springs, California [6] - The Mexican Navy training ship collided with the Brooklyn Bridge, resulting in 2 deaths and multiple injuries [10] - Severe weather in the US has caused at least 28 deaths and left over 400,000 users without power [10]
《歌手》vs《亚洲新声》,2025又见电视音综的巅峰对决?
3 6 Ke· 2025-05-16 00:22
Core Viewpoint - The announcement of Hunan TV's "Singer 2025" and Oriental TV's "Asian New Voice" marks a significant return of competitive music variety shows, reminiscent of the golden era of shows like "I Am a Singer" and "The Voice of China" [1][2][4] Group 1: "Singer 2025" - "Singer 2025" has generated high public anticipation, with a confirmed lineup including notable artists such as Lin Zhixuan and GAI Zhouyan, and a competitive format that engages viewers [2][6] - The show's primary goal is to replicate the success of "Singer 2024," which became a cultural phenomenon, drawing families to watch live broadcasts together [6][17] - Key highlights for "Singer 2025" include the potential rise of new talent like Dan Yichun, the challenge of defending against international competitors, and the unpredictability of live performances [9][12][15] Group 2: "Asian New Voice" - "Asian New Voice" represents a bold initiative by Oriental TV, aiming to create a cross-national music competition that includes participants from multiple Asian countries [4][20] - The show seeks to tap into the nostalgia of the golden age of Chinese pop music while expanding its reach across Asia, thus enhancing the cultural exchange [18][22] - The program has already secured sponsorship from major brands, indicating strong market interest and potential for success [25]
腾讯音乐宣布与浙江卫视探索音乐+综艺新模式
Huan Qiu Wang· 2025-05-15 07:44
Group 1 - Tencent Music Entertainment Group has announced a strategic cooperation with Zhejiang Satellite TV to integrate resources in music copyright, content co-creation, and support for quality musicians [1][3] - The cooperation will involve comprehensive collaboration on music copyrights for several popular music variety shows, including "The Sound of Heaven," "You Sing," and "Shining Summer," with music works being made available on Tencent Music's platforms [3][4] - Tencent Music will provide efficient copyright solutions for Zhejiang Satellite TV's variety shows and explore content co-creation opportunities, including joint creation of theme songs and promotional tracks [3][4] Group 2 - Tencent Music's Vice President stated that music variety shows are a crucial part of their content ecosystem and serve as an important platform for quality musicians and songs [4] - The partnership aims to establish a benchmark for mutual support between music and variety shows through copyright collaboration, content co-creation, and musician support [4]
演技综艺,失去演技
3 6 Ke· 2025-04-30 00:29
虽然演技类综艺总被观众诟病,但没想到会到走到今天这种地步——只产话题,无关演技。 作为综艺品类,我们不应该对演技类综艺中"演技"的含量期待过高,但当其沦为一个个笑点,也是让人不免唏嘘。 曾经,演技类综艺辉煌一时,虽然也有"章子怡扔鞋刘烨""你清醒一点"的抓马搞笑名场面,但也有诸多演员贡献了精彩的表演,比如宋丹丹、黄璐、秦 昊、任素汐等演员,都参加过演技类综艺,用"大咖云集"来形容也不为过。 再对比当下,节目规模的缩小固然与市场环境有关,仅从内容来看,演技类综艺几乎与"演技"两个词无关。 已经停播两个月的《演员请就位3》,演员的"作妖"实力要强于本身的演技,杨子饰演西门庆带来的威慑力,让人现在都心有余悸;《无限超越班3》是目 前演技类综艺热播的"独苗",但看到于小彤演哭杨天真,饰演白蛇的刘涛独自面对各种"许仙",李沐宸和傅首尔演绎青蛇与白蛇的姐妹情深,也要感慨一 下演技类综艺的"滑坡"。 演技类综艺既捧不出新人,也无法令旧人翻红,只剩下量产的热搜话题和导师表情包。 量产话题,但看点减少 提起演技类综艺,就不得不提《演员的诞生》。 作为演综的开山鼻祖,这档节目话题度之高,造梗量之大,让人至今难忘。在这档节目中,你 ...
日经BP精选:首次揭秘!SnowMan冠名节目《交雪》凭什么这么火?
日经中文网· 2025-04-29 02:57
日经BP . 日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司,我们聚焦"经营 管理"、"专业技术"及"生活时尚"三大主要领域,满足客户多元化的需求。 以下文章来源于日经BP ,作者日经BP 编者荐语: 1 只看收视率无法体现 Snow Man的综艺能力 让9人散发光彩的节目制作方式 Snow Man的冠名综艺节目《请交给Snow Man来做吧(简称:交雪)》(周五20点/TBS电视 人气节目研究 《请交给Snow Man来做吧》 首次独家采访! 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员,成立于1969年。作 为日本领先的B2B媒体公司,聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 Snow Man的冠名综艺节目《请交给Snow Man来做吧(简称:交雪)》(周五20点/TBS电视 台)于2025年春季迎来了5周年。该组合CD出道两个月后,《请交给Snow Man来做吧》作为深 夜一次性特别节目开播,如今已成长为TBS的招牌节目。 长居视频播放量榜单和热搜榜单前列,并在第5年刷新了自身最高收视率,显示出强劲势头。为 了 ...
最火求职节目里的老板们,十年后都塌房了
商业洞察· 2025-03-28 09:22
以下文章来源于新周刊 ,作者王阿姨 新周刊 . 中国最新锐的生活方式周刊。 作者:王阿姨 来源: 新周刊(ID:new-weekly) 时隔多年,我们不想知道在《非你莫属》不可一世的老板们是怎么来的,只想知道他 们是怎么"没"的。 近期的求职真人秀《开播吧!青春采销》中,杜华凭一句话出了圈。 她以此前面对练习生的经验,反复用一句"你觉得你配吗"质问求职者,登上热搜。 此情此景,让人很难不联想到初代网红求职节目——《非你莫属》。 这档求职综艺开播自2010年,由张绍刚主持。在网络资讯还不够发达的年代,这个节目似乎天 然接轨了2020年代综艺节目的争议套路,极其擅长制造故事与冲突,尤其以主持人和求职者互 怼、老板和求职者互怼等名场面,在当时的网络疯狂发酵。 那些争执 倘若 发生在当下,大概要长住热搜里。 比如"求职者晕倒"事件,一位自称留学法国的年轻人在节目上求职的过程中被老板和主持人张 绍刚反复质疑,最终不堪压力在现场晕倒。张绍刚也自此一战成名,成为"不会好好说话"的代 言人。 节目中,张绍刚吸引了大部分观众的火力,而那些作为挑选者的民企老板,怼起求职者毫不心 慈手软。在逼问、质疑、调侃甚至刁难求职者,以及强调 ...
QuestMobile 2024年剧综市场盘点:四大平台稳态竞争,差异化内容成商业变现关键!
QuestMobile· 2025-02-25 01:59
各位童鞋搭嘎猴啊,上周"2024年全景生态流量年度报告"看的怎么样?有童鞋在后台留 言:"马斯克翻个数据库都能翻出360岁领社保的人,果然学好数理化走遍天下都不 怕……"最近这个世界真是大起大落的太快,一会儿说程序猿、攻城狮要被AI取代了, 一会儿又说程序员太牛啥都能查到,搞得心情跟坐过山车一样,到底要咋?给个准信…… 言归正传,今天就给大家分享一下 2024年剧综市场洞察。Qu e s tMobi l e数据显示,从 2022年到2024年,典型的内容消费领域如短视频、在线视频、在线音乐等,月活用户规 模、月人均使用时长均保持了平稳增长态势,尤其是时长方面,在2024年12月,分别保持 在了63小时、17小时、2小时左右。 具体到在线视频行业,头部四大玩家(腾讯视频、爱奇艺、优酷视频、芒果TV)的格局基本 稳固,且形成了OTT大屏终端与移动端流量互补的流量模型,会员服务与广告、内容发行相 互促进的商业模式。 由此,也带来了竞争模式的深度变化:"长剧独家内容+热门IP品牌植入+全场景广告链接"。 在内容上,"细分内容内卷"已经成了常态,例如,爱奇艺开拓文学家作品、腾讯视频切入年 轻人情感议题、优酷视频挖掘新港 ...