Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].

Core Viewpoint - The Guangdong lychee industry is actively promoting its products in Shanghai through a series of procurement events, showcasing the quality and variety of lychees to enhance market presence and consumer engagement [1][2][3]. Group 1: Event Overview - The "2025 Guangdong Mid-Mature Lychee Shanghai Procurement Matching Conference" took place on June 10, featuring multiple enterprises from Guangdong's main lychee production areas [1]. - This event follows a previous successful event on May 13, which introduced early-mature lychee varieties to the Shanghai market [2]. - The event aims to facilitate direct connections between Guangdong lychee producers and nearly 40 mainstream buyers in the Yangtze River Delta region [1][2]. Group 2: Product Quality and Innovation - Guangdong lychee producers emphasize a commitment to quality through green and ecological planting practices, ensuring the safety and quality of their products [3][4]. - The industry has diversified its product offerings, including lychee juice, dried fruit, and jam, which not only extend shelf life but also enhance the added value of lychee products [5]. - Advanced cold chain logistics technology supports the preservation and transportation of fresh lychees, ensuring they reach consumers quickly and safely [3][4]. Group 3: Market Strategy and Collaboration - The event serves as a platform for efficient supply-demand matching, with buyers actively engaging with producers to discuss supply chain optimization and brand collaboration [6]. - Initial cooperation agreements were reached during the event, with some buyers signing procurement intention letters on-site [6]. - The Guangdong Provincial Government's Shanghai Office aims to strengthen agricultural cooperation between Shanghai and Guangdong, promoting high-quality agricultural products in the region [7].

Core Insights - Guangdong's lychee production is expected to increase by 30% compared to normal years due to favorable weather conditions this year [1][3] - The lychee planting area in Guangdong remains stable at around 4 million acres, accounting for over half of China's and one-third of the world's lychee production [3] - The "Xianjinfeng" lychee brand is set to officially launch in late June, with a harvesting period of approximately 20 to 25 days [1][3] Industry Overview - The total planting area for "Xianjinfeng" lychee in Guangzhou's Zengcheng District is 6,384.9 acres, with an estimated output value of approximately 234 million yuan [1] - The overall output value of the lychee industry in the region exceeds 9 billion yuan, benefiting around 49,000 local farmers [1] - Eight major lychee varieties account for about 85% of Guangdong's total lychee production, with "Feizixiao" expected to dominate at 32.74% of the total output [1][3] Market Dynamics - The company plans to sell 30% of its "Xianjinfeng" lychee through wholesale markets and supermarkets, with 30-40% sold directly by farmers, and the remainder focused on e-commerce channels [3][4] - The company is exploring international markets, including Russia and the Middle East, while already in discussions with Thailand and Vietnam [4] - A global lychee festival was held to promote new marketing strategies, introducing innovative products like lychee soda and lychee-flavored snacks to attract younger consumers [5] Production and Supply Chain - The total expected lychee production in Guangdong this year is 103,000 tons from the western region, over half of the province's total output, with early varieties available from mid-May [5] - The company has preserved over 320 varieties of lychee genetic resources and maintains a collection of ancient lychee trees, enhancing its production capabilities [4]

《长安的荔枝》 同款，阳"硒"荔 枝了解一下→_ 南方+_南方plus 一骑红尘，荔枝 北上。6月14 日，阳江荔枝品 牌推介活动将在 天津举行。在阳 江取景拍摄的电 影《长安的荔 枝》里，那个让 李善德直呼"这 怎么运得了"的 荔枝鲜，如今打 破了"一日色 变，二日香变， 三日味变"的魔 咒，跨越山海， 享誉全球。 从贡道马蹄到冷 链航路，岭南荔 枝的甜蜜从未褪 色。曾被张九龄 盛赞"百果无 匹"的水果，究 竟何以俘获南北 方食客？荔枝消 费以鲜食为主， 阳江又如何主动 抢占市场，凭借 棋。 新品种中，巨美 人可谓是市场新 宠。"果实状若 心形""个头大如 鸡蛋""果肉清甜 爽脆"......阳西县 儒洞镇百荔园培 育的巨美人荔 枝，以果大、汁 多、味甜肉脆等 闻名。 实"荔"火热出 圈？ 以"新"面市 选育阳"硒"荔枝 阳江依山傍海， 扼粤西要冲，雨 量丰沛，气候温 暖。荔枝是阳江 市最大宗的水 果，全市荔枝种 植面积约32万 亩，占全省8% 左右。 长期以来，双肩 玉荷包是阳江传 统特色品种，占 全市荔枝种植的 半壁江山。为了 避免集中上市造 成"撞车"，改种 创新成为推动阳 江荔枝产业高质 量发展的必 ...

Core Insights - The event in Beijing showcased the agricultural modernization achievements of Maoming, Guangdong, known as the "Lychee Capital of the World" [1][2] - Maoming is the largest high-quality lychee production base globally, boasting the "six best" advantages: the longest history, the largest area, the highest yield, the most varieties, the best quality, and the most comprehensive industry [1] - The local government is promoting the lychee industry as part of a broader strategy to develop ten major billion-yuan agricultural industries [2] Group 1 - The lychee tasting and marketing event aimed to connect the capital market with Maoming's production base [1] - The interactive segment featured five renowned lychee varieties, enhancing audience engagement through sensory experiences [1] - The event highlighted the historical significance of lychee cultivation in Maoming, which has over 2000 years of history [2] Group 2 - The health benefits of lychee were discussed, emphasizing its traditional medicinal value and modern pharmacological research supporting its antioxidant and anti-inflammatory properties [2] - The local government is leveraging the "Five Trees and One Fish" strategy to boost the agricultural sector, focusing on lychee, longan, and other key products [2] - The event aimed to foster investment opportunities in Maoming, encouraging entrepreneurs to explore business ventures in the region [2]

仙品荔再北上！ 遂溪乌塘进军京 津冀拓市场新篇 _南方+_南方 plus 5月27日，"喊全 球吃广东荔 枝"广东荔枝京 津冀推介活动在 河北首衡市场举 办。作为粤西荔 枝的代表，湛江 市遂溪县副县长 蒲火元率队 携"仙品荔"亮 相，继山东之后 再北上，向京津 冀地区客商及消 费者推介遂 溪"仙品荔"，通 过现场推介、签 约合作等环节， 为遂溪荔枝拓展 北方市场搭建重 要平台。 植带，拥有火山 熔岩土壤和充足 光照，造就 了"仙品荔"果大 核小、肉质晶 莹、清甜多汁， 比其他产区早熟 15天的特性。近 年来，遂溪县通 过标准化种植、 数字化监管和品 牌化运营，不断 提升"仙品荔"的 市场竞争力，产 品远销全国乃至 海外市场。 今年3月起，遂 溪县提前谋划荔 枝季营销新路 径，在县委县政 府与广州越秀区 驻乌塘工作队支 持下，组织全镇 荔农集体进军小 红书平台。通过 邀请小红书官方 培训讲师驻点指 导，系统教授商 品笔记创作、AI 技术优化内容及 流量运营技巧， 短时间内搭建起 覆盖种植基地、 采摘体验、加工 工艺的"仙品 荔"品牌营销矩 阵，成功将生态 优势转化为网络 传播声量。 近日，2025广东 遂溪（乌 ...

Core Insights - The article highlights the success story of Huang Wenjie and his father Huang Zhiqiang in cultivating a high-end lychee variety called "Bing Li" in Dongguan, which has gained national recognition and a strong market presence due to its quality and unique pricing strategy [1][5][8]. Group 1: Product Development and Market Position - The "Bing Li" lychee was introduced at a price of 500 yuan per jin, which was considered outrageous at the time, but quickly sold out, establishing its high-end market position [2][4]. - The price of "Bing Li" was later adjusted to 380 yuan per jin, maintaining a strong market presence despite fluctuations [8]. - The lychee's unique characteristics, such as its bright red appearance, smooth texture, high sweetness, and large size, contribute to its premium pricing and market appeal [4][5]. Group 2: Technological Advancements in Agriculture - The introduction of modern agricultural practices, such as drone pesticide application and rail car transportation, marks the transition to the 3.0 era of lychee cultivation [6][7]. - Huang Wenjie emphasizes the importance of combining advanced technology with traditional farming knowledge to ensure effective management and quality control [7]. Group 3: Community Engagement and Education - Huang Zhiqiang leads a cooperative to help local farmers improve their skills and share knowledge, which has increased the overall production of "Bing Li" in the community [11]. - The father-son duo actively promotes lychee cultivation through social media, sharing knowledge and engaging with a wider audience, which has resulted in a significant increase in followers and sales [10][11]. Group 4: Future Plans and Expansion - Huang Wenjie is working on increasing the production capacity of "Bing Li" by establishing cooperative bases in various regions, aiming for a total output of 150,000 jin in three years [13]. - The potential for exporting "Bing Li" to international markets, such as Singapore, is being explored as production increases [13][14].

全"荔"以赴，湾 区绽放！高州荔 枝入湾送鲜_南 方+_南方plus 渠道产销对接活 动上，高州市委 副书记郭靖动情 "全球每十颗荔 枝，就有一颗来 自高州，高州荔 枝的品牌价值达 122.2亿元。"在 高州荔枝品牌推 介暨粤港澳高端 介绍高州荔枝产 业。 高州市委副书记郭靖。 5月26日晚， 全"荔"以赴·湾区 绽放——高州荔 枝品牌推介暨粤 港澳高端渠道产 销对接活动在广 州珠江夜游主题 游船·鹅潭印象 号上举行，来自 全国的大型批发 商和渠道商、电 商平台、产区供 应商等约150余 人出席本次活 动。 目前，高州荔枝 逐渐成熟，目前 已开启批量上 市。活动现场设 置品鉴区，与会 嘉宾纷纷品尝高 州荔枝，清甜爽 脆的口感让众人 纷纷竖起大拇 指，不时发 出"真甜""口感 真好"的赞叹。 嘉宾品鉴高州荔枝。 郭靖表示，今年 以来，高州市推 出一系列举措保 证高州荔枝品 质，包括开展荔 枝包装升级行 动，推出礼盒、 电商、商超三大 类共12款包装； 推广扫码溯源， 高州出产的每一 箱荔枝有了"身 份证"；实行质 量分级，出台了 高州荔枝的果品 指导标准，将高 州主要荔枝品种 分为特级、一 级、二级，指导 农户 ...

从无市弃树到日 发货量突破3万 斤！三代传承里 的高州荔枝产业 缩影丨荔乡三代 人_南方+_南方 plus 收成差不 了。"钟伟略20 岁的儿子钟明轩 则抓紧时间对着 手机演练话 术："家人们， 这是我们百年古 树荔枝的预售链 接……"镜头外 支架上贴着的便 签纸上写着开播 日期：5月20日 正式开播，每日 18:00-24:00。 今年高州根子镇 南邦村荔枝上市 前夕，钟家三代 人正经历前所未 有的"错峰忙 碌"——老一代 在果园与时间赛 5月21日，高州 根子镇南邦村， 白糖罂成熟上 市。 钟伟略早在五月 初就提前进入了 销售阶段。他在 朋友圈实时更新 荔枝的长势变 化，每一个细节 都不放过。天南 地北的客户们应 时而来，纷纷找 钟伟略提前下 单。"从4月底开 始，就陆续有人 来问我荔枝的情 况，叫我提前给 他们安排。" 钟伟略的父亲钟 培江，这几日频 繁地在自家荔枝 林里转悠："今 年花密、果多， 跑，中生代在供 应链暗战，而最 年轻的"荔三 代"，则在虚拟 世界搭建着全新 的产销通道。 三代人，三双 手，在荔枝季里 交织出广东荔枝 产业现代化转型 的缩影。 钟家三代人。 第一代 开荒与坚守 20世纪八 ...