这个夏天，更多游客选择沿着海南环热带雨林国家公园旅游公路自驾游—— 环热旅游公路沿线值得探索的美景还有许多。于2025年1月出版的《海南环热带雨林国家公园旅游 公路自驾指南1.0版》，内容囊括游客关心的出行信息及大量来自当地人推荐的景点和美食，重点列出 12个雨林推荐体验点、4条旅游线路和22种打卡方式。无论是峰峦叠嶂、飞瀑溪潭，还是湖光山色、巨 树古木，海南热带雨林国家公园都能给游客带来绝佳的旅游体验。 夏天的惬意，是行走在大树下的荫凉，是一抹不经意间吹过面颊和脖颈的凉风。近期，不少游客选 择一脚油门闯进绿野仙踪，沿着海南环热带雨林国家公园旅游公路(以下简称环热旅游公路)，解锁一场 清凉的雨林避暑之旅。 作为中国唯一的热带岛屿省份，海南夏季平均气温仅为28℃，滨海地区海风清凉，雨林腹地更是常 年保持22℃左右的恒温，是名副其实的"避暑天堂"。环热旅游公路开通后，越来越多游客选择来一场说 走就走的雨林自驾游，探索热带雨林的生态奇观，"打卡"沿线多彩的自然风光。 河南游客李婉芳是一名高中教师，她在网上看到关于热带雨林的视频，非常向往。今年高考结束后 不久，她和同事们买了机票直飞海口，一落地便租好车，直奔位于琼中 ...

△乌兰察布的草原。（图/吃卜宝 摄） 就在上周，朋友发来消息："周末有空吗？要不要一起去自驾游？" "去哪儿？不会是……" "乌兰察布！" "我刚回来。" 生活在北京的打工人，到底还有谁没去过乌兰察布？ 这座距离北京仅300多公里的内蒙古小城，已经成为了北京打工人的"周末避暑严选"。从北京出发前往乌兰察布，自驾只需四小时，乘坐高铁则不到两小 时。 当华北平原进入40℃高温，乌兰察布的夏日，必能随机诱惑一个北京人。这里年平均气温4.3℃，夏季平均气温只有18.8℃，被中国气象学会誉为"中国草 原避暑之都"。 刚刚好的距离，加上最舒适的温度，以及草原美景和牛羊肉美食，难怪一到夏天，北京打工人不是在乌兰察布，就是在去乌兰察布的路上。 01 "北京向西一步，就是乌兰察布" 从北京市内出发，行驶在G6京藏高速。美景已经从车窗上慢慢加载出来，八达岭长城从视线里划过，蓝天白云的色彩愈发鲜明，山脉在沿途中起起伏 伏。景色越美，意味着越接近目的地乌兰察布。 △开往乌兰察布的G6高速。（图/吃卜宝 摄） 乌兰察布在蒙语中意为"红山口"，它位于内蒙古中部，地处阴山和内蒙古高原的过渡地带。从地图上看，乌兰察布是内蒙古距离北京最近的地 ...

央视网消息：这个暑假，飞机仍然是很多人出行的重要选择，民航旅客量也开始逐步攀升。今年暑运，民航的票价贵了还是便宜了？哪些航空公司上新 了"避暑航线"？从国内市场看，哪些地方旅游热度高？一起来看。 航旅纵横大数据显示，广州—北京、成都—北京、广州—乌鲁木齐等国内航线热度较高。其中，国内航线亲子客群占比预计约为35%。 在线旅游预订平台大数据显示，今年暑运期间民航将在7月上旬、7月中下旬至8月中旬以及8月下旬出现三个客流高峰，客流波动规律基本与往年相同。 目前，昆明、乌鲁木齐、西安等长线目的地的暑期机票价格已开始小幅上涨。记者也查询发现，以北京—昆明机票为例，7月上旬价格在千元左右，7月中旬 开始至8月中旬，价格小幅上涨，均价在1200元到1500元之间。 避暑游需求大 中转联程出行方案性价比高 暑运期间，热门线路机票价格预计将有一定幅度的上涨，尤其是一线城市及区域中心城市飞往拉萨、昆明等避暑胜地的机票价格涨幅较大，消费者对高 性价比出行方案，比如中转联程方式的需求逐步上升。 暑期有三个客流高峰 亲子学生成出行主力 整体来看，今年暑期旅游热度继续高涨，亲子游、大学生出游成为今年暑期游的主力人群，而整个暑期将出现三 ...

2025.07. 04 本文字数：2202，阅读时长大约4分钟 作者 | 第一财经 陆涵之 近期多地发布了高温预警，也让避暑出游热度攀升。 美团旅行数据显示，截至6月30日，2025年暑期整体文旅预订增速同比上涨近38%，30岁以下年轻游客 占暑期出行游客的56%以上。 美团旅行相关营销负责人表示，今年北方海岛游目的地比去年火爆，大连、青岛、秦皇岛等热度增幅明 显。 北方海滨城市酒店迎旺季 酒旅业对于游客的避暑需求感知较为明显。美团数据显示，暑期前一周，"日照灯塔海景酒店" "北戴河海 景房""营口海景房"等成为海岛酒店热门搜索关键词。其中，"营口海景酒店""日照海景民宿"搜索量同比 去年上涨均超200%，暑期海岛游热度带火北方小城。 恒力大酒店市场销售总监黄彬彬对第一财经表示，大连即将迎来一年中最旺的旅游季。以酒店为例，恒力 大酒店旺季是7月到8月，最旺的一段时间是7月20日到8月20日，这也是整个大连酒店市场一年中最旺的 一段时间。"根据往年经验，7月20日之后大连市场几乎一房难求。" 黄彬彬表示，大连有着较强的避暑特性。"在北京、上海等城市温度接近38度时，大连的温度为25度左 右，早晚体感舒适。此外大 ...

炎炎夏日、暑期临近，记者走访看到，景区依托生态、文化等资源因地制宜发展特色避暑游，防暑消夏 产品在政策红利助推下广受欢迎，城镇以商文旅融合拓展夜间多元业态……各地频出"妙招"，不断激发 消费潜力，有力带活"避暑经济"。 挖掘资源打造"避暑胜地" 近日，位于吉林省白山市的长白山华美胜地度假区开启夏季运营，得天独厚的生态资源，吸引大批游客 来此避暑休闲，打卡滑雪场的"22℃夏天"。 "这个暑期度假区客流量预计超30万人次。"长白山华美胜地度假区市场推广部负责人类雁文说。 吉林长白山的森林康养、浙江东海之滨的观海纳凉、内蒙古呼伦贝尔的草原自驾、云南曲靖的乡村旅 居……近年来，得益于广阔的疆域和多样的地理气候，我国避暑游目的地类型持续拓展，热度不断攀 升。 相关平台数据显示，亲子游、大学生出游是这个暑期的主力出游人群。西北、东北等区域成为避暑游首 选目的地，酒店预订增幅位居前列。 眼下，高温天气叠加政策红利助推，带动消暑类家电走俏，催热"清凉消费"。 在重庆忠县各大商超，空调、风扇等产品进入销售旺季，加上各种补贴政策带来的效应，购买相关家电 的顾客逐渐增多。"这款空调加上国补，能省2000多元，现在购买感觉非常合适。 ...

Core Viewpoint - The China Meteorological Administration has released 16 national summer vacation routes aimed at enhancing tourism meteorological services to better meet the diverse consumption needs of tourists [1][2] Group 1: Route Details - The summer vacation routes cover over 60 cities across 21 provinces, including both traditional northern provinces rich in summer resources and southern regions with unique landscapes [1] - Each route is named to highlight local特色资源, such as "林海秘境·踏青寻幽" and "草原天路·北疆穿行" [1] Group 2: Evaluation and Selection Process - The selection of routes was based on scientific evaluation metrics, considering factors like summer average temperature, comfort days, humidity, and wind conditions [2] - The evaluation also took into account transportation convenience, ecological advantages, and the richness of tourism resources to enhance the overall tourist experience [2]

Core Insights - The drifting industry has become a key driver of the "summer economy" in China, with a significant increase in related enterprises and tourist engagement during the hot summer months [1] Group 1: Industry Overview - As of now, there are 3,745 drifting-related enterprises in China, primarily concentrated in the East China, Central China, and Southwest regions, accounting for 25.5%, 17.84%, and 14.63% respectively [2] - The drifting industry has seen a diverse geographical spread across various provinces, with a notable concentration in mountainous and water-rich southeastern areas, particularly in Zhejiang, Guangxi, and Jiangxi [2] Group 2: Company Formation and Growth - Over 70% of existing drifting enterprises have been established for more than five years, with 44.8% of these companies founded between 5 to 10 years ago and 31.75% established for over 10 years [3] - The registration of drifting-related enterprises has shown a year-on-year increase of 22.92% in the first half of this year, with 118 new registrations compared to 171 in the entire previous year [4]

Group 1 - The summer travel market is experiencing significant growth, with a notable increase in bookings for flights, hotels, tickets, and car rentals compared to last year, particularly in long-distance travel, which has risen by 7 percentage points [2] - The outbound travel market is witnessing explosive growth, with visa application orders increasing by 10% year-on-year, reaching a three-year peak [2] - Family travel is a major driver of this trend, with family visa applications increasing by 16%, accounting for 22% of total visa orders [3] Group 2 - The Schengen area, particularly Italy, Norway, and Germany, is seeing a substantial rise in travel interest, with visa applications for these destinations increasing by over 80% [3] - Traditional short-haul destinations like Japan and South Korea remain popular, with Japan, South Korea, the USA, Australia, the UK, France, Canada, Vietnam, Italy, and New Zealand being the top ten visa application countries/regions [3] - Visa facilitation measures, such as New Zealand's upcoming visa exemption for travelers from Australia, are expected to further boost travel interest in the Australia-New Zealand region, with Australian visa applications increasing by 41% [3] Group 3 - University students are leading the charge in summer travel, with a 77% year-on-year increase in travel numbers, particularly during the late June to early July period [6] - The trend of "special forces" tourism is declining, with students showing a preference for unique and interesting travel experiences rather than just popular attractions [6] - Cultural and entertainment events, such as local markets and music festivals, are driving interest in cultural tourism and group travel experiences [6] Group 4 - Popular summer destinations for cooling off include cities in the northwest, northeast, and southwest regions of China, with cities like Urumqi, Kunming, and Harbin being particularly favored [7] - Emerging destinations with favorable climates and rich cultural resources are expected to become "dark horse" locations for summer travel this year [7]

Core Insights - Shaanxi Province has launched over 1,200 summer cultural and tourism activities, including 2,792 events and 111 premium summer travel routes, with a total value of over 20 million yuan in summer benefit vouchers for tourists [1][2] Group 1: Summer Activities - The province has organized 1,216 cultural and tourism activities, including 268 educational tourism activities, 87 family vacation activities, and 62 rural tourism activities [1] - Five premium travel routes have been created, focusing on summer scenery, folk customs, rural beauty, family vacations, and red memory [1] Group 2: Educational Tourism - A variety of high-quality educational tourism products have been tailored for students, covering themes such as historical culture and red memory [2] - Museums and cultural venues across the province are offering experiential activities to enhance learning through travel [2] Group 3: Summer Experiences - Diverse and immersive summer tourism experiences are being promoted, including 126 unique activities such as Hanfu shows, stargazing, and night boat tours [2] - Local experiences include 75 rural tourism activities and 83 water-related summer activities, allowing visitors to enjoy local cuisine and nature [2] Group 4: Consumer Incentives - The Shaanxi cultural tourism benefit platform will distribute discount vouchers for performances and attractions, with various forms of incentives to stimulate tourism consumption [2]

Group 1 - The article highlights the rise of "summer economy" driven by unique local strategies to attract tourists and enhance consumption during the summer season [1][3][5] - Various regions in China are developing distinctive summer tourism experiences, leveraging ecological and cultural resources to create appealing destinations [3][5][7] - The popularity of summer travel is increasing, with family trips and university students being the primary demographics, particularly in the Northwest and Northeast regions [5][7] Group 2 - The article discusses the surge in "cooling consumption" due to high temperatures and supportive government policies, leading to increased sales of air conditioning and cooling appliances [9][10] - Retailers are offering various incentives, such as subsidies and bundled sales, to encourage consumers to upgrade their cooling devices [9][10] - Innovative products like culturally themed ice creams are gaining popularity, enhancing the summer experience for tourists [10] Group 3 - The article emphasizes the development of "night economy" through vibrant night markets and cultural events, which are becoming popular attractions for tourists [11][13] - Local governments are promoting new consumption scenarios to stimulate cultural and tourism spending, particularly during the summer months [11][13] - Collaborative efforts between cultural venues and travel agencies are being implemented to create attractive packages that combine accommodation, performances, and night tours [13]