Core Viewpoint - The company reports that the start of 2025 aligns with expectations despite challenges such as subdued consumer confidence and a strike in Finland impacting Q1 performance [2][4]. Financial Performance - Volume and net revenue are consistent with Q1 2024, despite the Easter holiday shift and a sectoral strike in Finland [6]. - EBIT has grown by 4%, and the EBIT margin has expanded by 0.2 percentage points [6]. - Earnings per share (EPS) have increased by 25% [6]. Outlook for 2025 - The financial outlook for the full year 2025 is reiterated, with net revenue growth expected in the range of 5-7% [3][7]. - EBIT growth is anticipated to be between 7-13%, translating to DKK 2,100 – 2,225 million [7]. - The guidance reflects a continued challenging consumer environment and high uncertainty, although it does not indicate a deterioration from 2024 [4].