Core Viewpoint - American Rebel Holdings, Inc. is leveraging its brand through a performance by CEO Andy Ross at the Super Grip NHRA Thunder Valley Nationals, highlighting the connection between motorsports, patriotism, and its product offerings [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [15]. - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate American culture and freedom [11][15]. Event Details - Andy Ross will perform at the Bristol Dragway on June 7, 2025, from 1:45 PM to 2:45 PM, followed by an autograph session with NHRA drivers [4][13]. - The event is positioned as a celebration of American spirit, aligning with the themes of the NHRA drag racing community [2][3]. Product Promotion - American Rebel Light Beer is available at all concession locations during the event, including a dedicated Trackside Bar and Beer Garden, enhancing the fan experience [7][13]. - The beer is marketed as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [12][14]. Historical Context - Bristol Dragway, known as Thunder Valley, has been a significant venue in American motorsports since its opening in 1965, undergoing renovations to enhance its facilities [5][6]. - The venue has hosted notable events, including the inception of the Thunder Valley Nationals in 2001, solidifying its status in the NHRA circuit [6].