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The power of media | Mahreen Munir | TEDxUniversity of Birmingham Dubai
TEDx Talks· 2025-07-01 15:55
Media Influence - Media shapes thoughts, opinions, values, and even simple choices like food preferences [6] - Media can create insecurities or help eliminate them, impacting self-image [15] - Stereotypes are formed through media, influencing perceptions of individuals and groups before direct interaction [16] - Controlling the narrative in media is crucial to counteract negative stereotypes and promote authentic representation [17] Content Consumption - Individuals spend approximately 6 years of their lives using social media [23][24] - It is essential to filter content, limit screen time, and be selective about what is consumed [24] - Questioning and challenging media content is crucial, as it can have significant positive or negative impacts [25] Case Study: Karak Chai - Karak chai's popularity in South Asia was driven by a 40-year marketing campaign by the British [9] - The British strategically used posters in various locations and depicted Indian women holding chai to promote it as an Indian drink [9] - This campaign led to chai becoming the second most popular beverage in the world [10]
The landmark in today's digital landscape | Ananya Kadam | TEDxUniversity of Birmingham Dubai
TEDx Talks· 2025-07-01 15:55
Resilience. When you hear the word resilience, what you're probably thinking of is bouncing back, falling down six times, and getting up seven. It's the story of the underdog who refuses to quit.the phoenix that rises from the ashes. The comeback kid who proves everyone wrong. And you're absolutely spot on.That is resilience. We often relate this word to great examples like JK Rowling who got rejected by 12 publishers before Harry Potter even got accepted or Steve Jobs who got kicked out of the company he f ...