Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $12.2 million, down from $15.2 million in Q1 2024, primarily due to a one-time contribution of $3.4 million from the Blue Angels documentary in the previous year [3][15] - Excluding the one-time revenue, core entertainment, publicity, and marketing revenue grew by 2% year over year [3][15] - Adjusted operating loss for Q1 2025 was approximately $600,000, comparable to the previous year's adjusted operating income of $1 million when excluding the Blue Angels revenue [4][16] - Net loss for Q1 2025 was $2.3 million, compared to a net loss of $300,000 in Q1 2024 [16][17] Business Line Data and Key Metrics Changes - The women's sports management firm, Always Alpha, is expected to double its roster of represented athletes and sportscasters by the end of 2025, with plans to expand into women's soccer and basketball [5][7] - The Digital Department launched a dedicated affiliate marketing division, aiming to triple the number of influencers on its roster by the end of the year [8][30] Market Data and Key Metrics Changes - The affiliate marketing sector is estimated to be over $17 billion globally, and the company aims to capture a significant share of this market through its new division [8][30] - The company has a backlog of affiliate influencers eager to work with them, indicating strong demand for their services [29][30] Company Strategy and Development Direction - The company is focusing on strategic investments in women's sports and affiliate marketing to broaden its addressable market and create sustainable growth opportunities [13][54] - The management emphasized the importance of increasing the frequency of film productions and expanding ventures as key priorities for 2025 [53][54] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of the LA wildfires on Q1 performance but expressed confidence in returning to normal operations in Q2 and beyond [57][58] - The company remains optimistic about achieving stronger growth in 2025, with no loss of confidence in its business outlook [57][58] Other Important Information - The company was named Agency of the Year by Observer's 2025 PR Power List, highlighting its strategic success and talent depth [12] - The film "Youngblood" is expected to premiere in February 2026, coinciding with the Winter Olympics, which presents a marketing opportunity [49][50] Q&A Session Summary Question: Growth strategy for Always Alpha and revenue potential - Management discussed the need for more managers to support the growth of Always Alpha and the expected timeline for revenue recognition from new talent [19][20][23] Question: Affiliate marketing strategy and influencer recruitment - Management explained the process of recruiting affiliate influencers and the expected quicker revenue turnaround compared to traditional brand representation [28][29][30] Question: Financial outlook and priorities for 2025 - Management reiterated the focus on growing Always Alpha and the affiliate division, alongside increasing film production frequency as top priorities for the year [53][56]