Core Insights - Gen Z is increasingly turning to social media as their primary source for information, surpassing traditional search engines, with 41% preferring social platforms first [2][3] - The shift towards social media is significantly impacting consumer behavior, with 76% of users indicating that social content influenced their purchases in the last six months, rising to 90% among Gen Z [2][5] - Social media is perceived positively by users, with 60% reporting a net-positive impact on mental health, and 47% stating it has improved their financial decision-making [6] Consumer Behavior Trends - 37% of consumers across all age groups prefer social media for product reviews and recommendations, while 35% use it to find local restaurants and activities [2] - The top content categories consumers seek on social media include cooking inspiration (50%), TV/movie recommendations (43%), and music discovery (36%) [6] - 51% of global users plan to spend more time on community-based platforms like Reddit, with this figure rising to 63% for Gen Z and Millennials [6] Marketing Implications - The findings suggest that marketers should prioritize social media as a key channel for brand awareness and customer engagement, as it is now the primary avenue for product discovery [3] - The survey indicates that younger generations are using social media more intentionally, curating their feeds to align with their interests and values, which presents opportunities for targeted marketing strategies [3][5] - The rise of creator-driven platforms like Substack and Patreon is being led by Gen Z (52%) and Millennials (53%), indicating a shift towards personalized content consumption [6]

Core Insights - Locafy Limited, a leader in location-based digital marketing solutions, will present at the AI & Technology Virtual Investor Conference on April 3, 2025, at 9:00 a.m. Eastern Time [1] - CEO Gavin Burnett will discuss the company's proprietary entity-based SEO technology and its role in enhancing visibility on traditional and AI-powered search platforms [2] Company Overview - Locafy is a software-as-a-service technology company founded in 2009, specializing in local search engine marketing, aiming to revolutionize the US$700 billion SEO sector [4] - The company focuses on helping businesses increase search engine relevance and prominence through a fast, easy, and automated approach [4] Upcoming Innovations - The presentation will include a preview of Locafy's upcoming AI Chat and Voice Bot solutions, which are designed to enhance customer engagement and drive conversions [2] - The company is pursuing a global scaling strategy through strategic partnerships and a subscription-based business model [2] Event Details - The conference will be an interactive online event allowing real-time questions from investors, with an archived webcast available for those unable to attend live [3]

Core Insights - Locafy Limited is a leader in location-based digital marketing solutions, focusing on SEO capabilities and addressing the evolving online and AI search landscape [1][2] - The company will present its proprietary entity-based SEO technology that enhances visibility on traditional and AI-powered search platforms [2] - Upcoming AI Chat and Voice Bot solutions are part of Locafy's strategy to improve customer engagement and drive conversions [2][4] Company Overview - Locafy, founded in 2009, specializes in local search engine marketing and aims to revolutionize the $700 billion SEO sector [4] - The company provides a fast, easy, and automated approach to increase search engine relevance for businesses [4] Event Details - CEO Gavin Burnett will present at the AI & Technology Virtual Investor Conference on April 3, 2025, at 9:00 a.m. Eastern Time [1][2] - The event will be interactive, allowing real-time questions from investors, with an archived webcast available afterward [3]