Group 1 - Shanghai's new housing market is experiencing a surge, with some properties selling out rapidly, such as the "Kangding 19" project, which sold 48 units in just 12 minutes, generating 1 billion yuan in sales within a minute [1] - The average price for the "Kangding 19" project increased to 17,000 yuan per square meter, reflecting a slight rise from the previous price of 16,800 yuan per square meter, yet demand remained high with a subscription rate exceeding 250% [1] - The overall market for mid-to-high-end residential properties in Shanghai is stable, with strong demand and supply, particularly in the central and outer areas of the city [1][2] Group 2 - The "Runyun Jinmao Mansion" in the Putuo District features a low plot ratio of 1.29 and a building distance of 16-18 meters, offering significant usable area, with actual usable rates exceeding 100% [2] - The "Poly Tianyi" project in the Pudong Tang Town area, launched by a state-owned enterprise, set a new price ceiling at 80,400 yuan per square meter, with 231 units sold out in just over two hours, indicating strong market confidence [2] - Recent hot-selling properties indicate two strong trends: high-end improvement properties in central Shanghai are favored by buyers, and well-designed projects in outer areas are also gaining traction [2]

2025.07. 01 本文字数：3090，阅读时长大约5分钟 作者 | 第一财经 孙梦凡 2025上半年，土地市场表现如何？克而瑞报告显示，上半年全国300城经营性土地成交规模同比下降 8%，但得益于优质地块的出让，土拍平均溢价率9.2%，同比增加了4.8个百分点。 土地市场"腾笼换仓""缩量提质"背后，反映了我国房地产发展阶段的变化。因新建商品房销售规模收 缩、存量房地产用地规模维持高位，我国新增房地产用地减少，政策发力重点放在"去库存"上。 不久前，国常会提出，要对全国房地产已供土地和在建项目进行摸底，进一步优化现有政策，更大力度 推动房地产市场止跌回稳。这一表态，被业内视为房地产去库存、盘活存量的新一轮政策信号。 业内表示，地方政府对土地供应"控量提质"、加上土地收储的全面推进，两大举措将是促进房地产库存 下降的重要抓手。 土地出让"缩量提质" 在房地产行业出现"供大于求"的情况下，我国土地供应节奏也适时调整。 克而瑞最新报告显示，截至6月20日，全国300城经营性土地成交规模2.5亿平方米，较2024年同期下 降8%，再度刷新历史新低，土地供应整体"控量"。 不过，地方政府在控制土地供应规模的同时， ...

新房项目价格上行并未影响热销程度。 12分钟卖了12亿，平均15秒就卖出一套房，一分钟就进账一亿元！近日，上海又有一批新房开盘，据第 一财经统计，在刚刚过去的4天内，至少有5个楼盘"日光"，部分楼盘销售现场十分火爆。 今年上半年，上海新房市场平稳收官，中高端住宅市场供需两旺，上海壹号院、金陵华庭、潮鸣东方 等"红盘"持续入市，带动市场加速筑底回稳。在上海偏外围区域，也有不少楼盘通过打造好产品赢得购 房者认可，取得不错成绩。 有项目15秒卖出一套豪宅 一次货值高达12.36亿元的推盘，只用了12分钟就全部售罄，平均一分钟的销售额就达到一亿元——这 样火爆的情况近日出现在上海"康定壹拾玖"项目。 当时，这块土地成了新晋静安单价新地王，也是全国单价第二高的地块（按照楼面价计算）。目前，该 项目已经"两开两罄"。 康定壹拾玖是近期上海高端新房产品的热销代表，而在顶豪领域，上海近日诞生了单盘年内已销售超 170亿的项目，位列今年上半年全国单盘销售额榜首。 6月27日，套均总价5400万元的上海壹号院第四批次房源开盘，只用了2个小时就全部卖完，这是今年以 来该项目第四次一开盘就宣布售罄。 6月28日，位于上海老静安板块的 ...

从累计数据来看，今年上半年百强房企累计销售操盘金额为16526.8亿元，累计同比下降10.8%，降幅较 1-5月有所扩大。 与此同时，百强房企梯度分化明显。2025年6月仅TOP30房企销售操盘金额门槛同比增长1.2%至119.8亿 元，其他各梯队房企的销售操盘金额门槛均有所降低。 值得注意的是，上半年，全口径销售金额超千亿的房企数量为3家，较去年上半年减少2家。 而这3家"千亿房企"分别为保利发展、中海地产、华润置地，全口径销售金额分别为1452亿元，1201.3 亿元、1103亿元。其中，保利发展在今年前5月以1161亿元持续领跑，也成为年内首个销售额破千亿元 的房企。 百强房企最新"成绩单"出炉。 此外，上半年全口径销售金额超百亿的房企共有45家，比2024年上半年少了1家。 6月30日，据克而瑞研究中心发布，今年6月，TOP100房企实现单月销售操盘金额3389.6亿元，环比增 长14.7%。 具体来看，近六成百强房企单月业绩环比增长，其中28家企业单月业绩环比增幅大于30%。如中海地 产、华润置地、招商蛇口、中国金茂、越秀地产、中国铁建、绿地控股等房企，单月业绩环比提升。 另有分析人士称，促进市场持 ...

为加强行业交流，深化战略协同，克而瑞集团董事长丁祖昱与总裁张燕一行于6月27日上午拜访中建壹 品投资公司。双方在中建壹品华东区域项目华忻坊举行了高层交流会。中建壹品投资公司党委书记、董 事长徐超热情接待了丁祖昱董事长一行。 克而瑞集团董事长丁祖昱就"当前房地产市场发展走势"进行了专题分享。丁祖昱深入分析了近期政策效 应释放下的市场变化，指出在中央及地方"稳市场、稳预期"政策持续发力下，市场信心正逐步修复。他 特别提到"517新政"后市场活力的显著提升，一线城市新房市场表现亮眼，但市场分化态势依然明显。 他结合克而瑞大数据研究成果，对上海及全国土地市场核心聚焦趋势、一二手房市场联动、改善型产品 成为主流等关键现象进行了专业解读，并就下半年市场走势分享了观点。 长按识别二维码关 注我们 克而瑞，成立于2006 年 ，行业领先的中国房地产大数据 应 用服务商，现信 息覆 盖400 个 城市。 依 托强 大 的专业研究力量和 咨询顾 问 团队，克而瑞服务于TOP100强 中 95%以上的房地产 企 业，并 为 政府、 企 业 和 购房者提供房地产线上线下信 息 服 务的全面解决方案。 经过十余年淬炼，克而瑞从行业数据 ...

导 读 预计下半年去库存和优化库存结构仍是行业主旋律，多数房企将维持审慎的投资策略，将销售回 款和现金流安全置于首要位置。 ☉ 文／克而瑞研究中心 | | | | 2025年1-6月 · 中国房地产企业 | | | | --- | --- | --- | --- | --- | --- | | | | No. of Days | - 地下 0 2 100 | | | | | | 新增土地价值 | | | 新增土地建面 | | 排名 | 企业名称 | (亿元) | 排名 | 企业名称 | (万平方米) | | 1 | 中海地产 | 506. 1 | 1 | 中海地产 | 256. 1 | | 2 | 保利发展 | 502. 2 | 2 | 绿城中国 | 224. 0 | | 3 | 绿城中国 | 443.0 | 3 | 保利发展 | 216. 2 | | 4 | 中国金茂 | 392. 1 | 4 | 建发房产 | 161.8 | | 5 | 建发房产 | 350. 2 | 5 | 邦泰集团 | 146. 1 | | 6 | 华润置城 | 347.6 | 6 | 招商蛇口 | 124. 3 | | 7 | 滨江 ...

房地产行业 | 证券研究报告 — 行业周报 2025 年 7 月 1 日 强于大市 房地产行业第 26 周周报（2025 年 6 月 21 日-2025 年 6 月 27 日） 本周新房成交同比降幅扩大；将消费品以旧换新与城市更新 行动有机结合 新房成交面积环比涨幅扩大，同比降幅扩大。二手房成交面积环比由正转负，同比降幅收窄。 新房库存面积与去化周期同环比均下降。 核心观点 政策 投资建议： 风险提示： 房地产调控升级；销售超预期下行；融资收紧。 相关研究报告 中银国际证券股份有限公司 具备证券投资咨询业务资格 房地产 证券分析师：夏亦丰 (8621)20328348 yifeng.xia@bocichina.com 证券投资咨询业务证书编号：S1300521070005 证券分析师：许佳璐 (8621)20328710 jialu.xu @bocichina.com 证券投资咨询业务证书编号：S1300521110002 新房成交面积环比涨幅扩大，同比降幅扩大。40 个城市新房成交面积为 336.6 万平，环比 上升 37.0%，同比下降 25.7%，同比降幅较上周扩大了 15.5 个百分点。一、二、三四线 ...

Core Viewpoint - The real estate market in China is experiencing a stabilization phase in the first half of 2025, supported by a series of government policies aimed at boosting demand and managing risks [2][3][4]. Policy Measures - Approximately 170 provinces and cities have introduced over 340 policies in the first half of 2025, maintaining a high frequency of policy implementation [2][4]. - Key policy areas include inventory reduction, demand expansion, new models, and risk mitigation, with a focus on supporting housing demand through various measures such as lowering mortgage rates and promoting urban renewal [4][5]. - The central government has consistently emphasized the need to stabilize the real estate market, with significant policy announcements made in March, April, and June [3][4]. Market Performance - The first half of 2025 saw a notable performance in core cities, with new residential sales in Beijing and Shanghai increasing by approximately 4%, while Guangzhou experienced a 16% increase and Shenzhen saw over 30% growth [7]. - In Shenzhen, a total of 51,104 residential units were signed in the first half of 2025, representing a year-on-year increase of 38.8% [7]. - The sales performance of major real estate companies indicates that 47.8% of their sales came from second-tier cities, while first-tier cities contributed 40% of sales, reflecting a shift in market dynamics [8]. Price Trends - The average price of new homes in 100 cities increased by 0.97% from January to May 2025, indicating a structural price increase driven by improved housing quality [9]. - The second-hand housing market has shown a decline in prices, with a cumulative drop of 2.88% from January to May 2025, as the market continues to adjust [11]. Future Outlook - The overall sales volume in the real estate market is expected to remain under pressure, with an estimated total of 900 million square meters of new residential sales for the year [10][11]. - The market is likely to continue experiencing a divergence in performance across different cities and projects, influenced by policy measures, supply-demand dynamics, and urban effects [10].

投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 48% 2024-07 2024-11 2025-03 房地产 沪深300 相关研究报告 房地产 房地产 2025 年 07 月 01 日 《新房成交面积环比增长，多地公积 金政策优化—行业周报》-2025.6.29 《新房二手房成交面积环比增长，西 安公积金直付新房首付款—行业周 报》-2025.6.22 《新房杭州环比领涨，二手房价同比 降幅缩小—行业点评报告》-2025.6.16 2025 年 1-6 月强销售金额点评：1-6 月百强销售同比 收缩，建发金茂单月销售表现靓眼 ——行业点评报告 克而瑞、亿翰智库等第三方机构发布 2025 年 6 月百强销售榜单。根据榜单测算， TOP100 房企 1-6 月全口径累计销售金额 17820.0 亿元，同比下降 11.4%，累计权 益销售金额 113013.6 万平方米，同比下降 11.5%。累计销售均价 20727.2 元/平方 米。从数据端来看，1-6 月整体销售规模同比有所降温，百强房企不同梯队间销 售情况分化程度低，6 月单月销售方面，建发房产、中国金 ...

Core Insights - The report titled "2025 Guangdong Province Real Estate Enterprises Comprehensive Competitiveness Research Report" was released online by the Guangdong Real Estate Enterprises Comprehensive Competitiveness Research Group on June 30, 2025, marking the sixth consecutive year of publication since its establishment in 2020 [1][3]. Group 1: Industry Overview - The Guangdong Real Estate Industry Association has been committed to sustainable and high-quality development since its establishment in 1991, focusing on industry research and market analysis as core competencies [4]. - The research group aims to enhance understanding of industry development and enterprise operations, providing strategic decision-making references for companies and establishing benchmarks for the industry [5]. Group 2: Market Concentration Changes - The market concentration of typical real estate companies has shown divergence, with the sales revenue of the top 100 companies decreasing from 84.3% in 2020 to 73.1% in 2024, while the top 10 companies' sales revenue increased from 36.2% to 37.5% during the same period [5][20]. - There has been a significant change in the composition of typical real estate companies, with 29 out of the top 100 companies in 2020 no longer appearing in the 2025 report, and only 4 out of the top 10 remaining [6]. Group 3: Ownership Structure - The proportion of state-owned enterprises (SOEs) among the top 100 typical real estate companies increased from 28% in 2020 to 46% in 2025, with SOEs making up 80% of the top 10 companies [6]. - The number of foreign real estate companies in the top 100 has also increased, rising from 30% in 2020 to 32% in 2025 [7]. Group 4: Sales Performance and Market Dynamics - The sales performance of typical real estate companies in Guangdong showed a recovery, with their total sales accounting for 73.1% of the province's total by the end of September 2024, an increase of 5.1 percentage points year-on-year [20]. - The demand for improved housing continues to be strong, supported by policies such as the relaxation of purchase restrictions in major cities like Guangzhou and Shenzhen [23]. Group 5: Land Acquisition Trends - The pace of land acquisition by typical real estate companies has slowed, with a total of 71 land parcels acquired in 2024, unchanged from the previous year, and total land acquisition expenditure amounting to 143.9 billion yuan, a decrease of 17.6% [26]. - The focus remains on core cities, with Guangzhou and Shenzhen accounting for the majority of land acquisition, representing 55.6% and 36.9% of total expenditures, respectively [30]. Group 6: Financial Performance - The average revenue of typical listed real estate companies in Guangdong for 2024 was 77.37 billion yuan, a decline of 12.6% year-on-year, with a further decrease in gross profit margin to 8.09% [32][34]. - The average net profit for these companies remained negative at -4.11 billion yuan, indicating ongoing financial pressures [36]. Group 7: Future Outlook - Despite the challenges, the Guangdong real estate market is expected to maintain a certain scale of demand during the 14th Five-Year Plan period, with opportunities for revitalizing existing assets and urban renewal projects [43].