Core Points - Starting from September 2024, each entity applying for micro-short drama mini-program certification must provide three copies of the "Network Audiovisual Program Reviewer Training Certificate" or "Proof of Participation in Network Audiovisual Program Reviewer Training" [2] - The training program aims to enhance content review capabilities within the network audiovisual industry, with a focus on the latest review policies and standards [6][12] - The training fee is set at 2480 yuan per person, covering training and examination costs, excluding accommodation [8] Training Value and Advantages - The "Network Audiovisual Program Reviewer Training Certificate" is essential for micro-short drama mini-program certification, ensuring better content safety and support for traffic promotion [6] - For platforms and micro-short drama operators, having works reviewed by qualified reviewers is crucial for efficient collaboration and accurate risk assessment [6] - Individuals currently in or entering the audiovisual industry can quickly understand market trends and target their works effectively [6][7] Registration and Consultation - Interested units must submit their registration materials by May 24, including electronic versions and stamped documents to the association's email [9] - Contact information for the association's secretariat is provided for further inquiries [9] Regulatory Context - In 2025, the National Radio and Television Administration will implement a "classification and layered review" system for micro-short dramas, emphasizing the need for qualified review personnel [10] - Major platforms like WeChat, Douyin, and Kuaishou are intensifying their review and governance efforts, resulting in the removal of hundreds of non-compliant micro-short dramas [11]

Core Viewpoint - The financial performance of Haikan Co., a subsidiary of Shandong Broadcasting, shows a slight decline in revenue and net profit for 2024, but a strong recovery in Q1 2025 with a significant increase in net profit margin, indicating a robust operational capability despite challenges in the micro-short drama segment [1][3][16]. Financial Overview - In 2024, the company achieved total revenue of 979 million yuan, a year-on-year decrease of 1.37%, and a net profit of 400 million yuan, down 2.38% year-on-year [3]. - For Q1 2025, the company reported revenue of 235 million yuan, a year-on-year decline of 5.19%, but net profit increased by 7.45% to 117 million yuan [3]. - The net profit margin remained above 40% for the past year, exceeding 50% in Q1 2025, attributed to the monopoly nature of its IPTV business [3][16]. Business Structure - IPTV business, the core revenue driver, contributed over 95% of total revenue, with basic IPTV services generating 795 million yuan (up 0.02%) and value-added services declining by 14.61% to 139 million yuan [3]. - The micro-short drama business is still in its infancy, with the subsidiary Baizhua Yule reporting a net profit of only 1,758.88 yuan in 2024 [3][16]. Short Drama Business Layout - The company has established a comprehensive micro-short drama strategy, including a production base and a product matrix, but actual profitability remains limited [8][16]. - The Northern Micro-Short Drama Film and Television Base serviced over 100 micro-short drama crews and produced 102 short dramas in 2024 [8]. - The company has launched several platforms for distribution, including "Octopus Small Theater" on WeChat and Douyin, but faces challenges in mobile presence due to limited content and lack of marketing investment [9][11]. Content Strategy - The company focuses on a "micro-short drama +" model, producing legal-themed short dramas and exploring various themes such as anti-fraud and cultural tourism [12][16]. - Despite producing a limited number of original micro-short dramas, the company has invested in over 1,000 second-round copyright dramas [15][16]. Competitive Landscape - The company benefits from its strong IPTV user base of approximately 16.85 million households, providing a unique advantage in promoting micro-short dramas on large screens [16]. - However, competition in the micro-short drama market is intensifying, with established players having developed effective content and monetization strategies, posing challenges for Haikan as a latecomer [16].

短剧概念股陷入调整，截至午盘下跌2.49%。其中海看股份、百纳千成、佳云科技等股跌幅超10%。其 余个股跌幅不大，且盘中波动不止，可以理解为是多空博弈的一个过程。后续走势存在不确定性，个人 选择了谨慎。 另外，医药股开盘冲高，粤万年青、太龙药业、桂林三金等涨停。房地产板块震荡走强，金科股份、大 龙地产涨停。消费电子概念股表现活跃，惠威科技、实益达等涨停。 深圳国资概念迎来调整，其中深水规院、深城交跌幅居前。从目前走势来看，超出了预期，荣耀借壳上 市被澄清后，早盘市场竟然没有出现明显回吐，希望不是机构为了下车而有意为之。对于散户，个人理 解，需要合理调整预期。 汽车产业链早盘强势拉升，汽车整车、汽车零部件、汽车服务等板块涨幅居前，其中华阳变速、福赛科 技、恒帅股份、长安汽车等超10股涨停。消息面：长安和华为联合发布的阿维塔12预订量卓越，上市12 小时大定突破5000+，上市36小时大定突破6700+，上市72小时累计大定11128，订单均价超过35万。 早盘市场波动加剧，冲高回落后再度探底回升，截至午盘，上证指数收涨0.17%、深证成指收涨 0.28%、创业板指下跌0.07%。盘面上汽车产业链、医药股、房地产 ...

59分的超级PPT Fast Reading 作者丨高越 4月19日的首个机器人马拉松，20个大大小小的机器人上演了一场略显滑稽的比赛。有的横冲直撞碰 坏了围挡，有的晃晃悠悠走不准直线，还有的刚起步就一屁股坐在地上。 这仿佛是一种隐喻：当火热的AI被各个赛道拥抱，比梦想更先落地的，可能是略显冰冷的现实。 在各个平台上大量涌现的AI短剧也不例外。它们大多以奇幻、玄幻与科幻题材为主，普普通通的职 场打工人可以幻化成各种动物，或者去另一个世界送外卖，甚至作为巨变下的幸存者进入未来世 界。 ■ 许多从业者亲身入局后才发现，看起来很美的AI短剧，与人们的想象存在不小差距。 ■ AI工具的确可以帮助制作者缩短制作周期、降低制作成本，但AI短剧仍被技术和商业化的难 题困住。 ■ 从业者们的集体判断是，如果AI技术在一年内有突飞猛进的变化，AI与短剧也许能碰撞出更 多可能，但提前布局需要大量资金、人才和试错空间。 2025年下半年，将迎来AI短剧的井喷。但在风风火火的热闹之下，更多的是59分的作品和空空如也 的钱袋。 59分的"PPT式短剧" 真刀真枪尝试之后，短剧制作人、导演周鑫（化名）发现，AI短剧跟他想象中的不太一样。 ...

Core Viewpoint - The micro-short drama industry is experiencing rapid growth in user and market scale, but faces significant challenges due to rampant copyright infringement, including script plagiarism and unauthorized distribution [1][4][6]. Group 1: Industry Growth and Challenges - Micro-short dramas are popular due to their concise format, relatability, and rapid dissemination, leading to a fast-growing user base and market size [1]. - The industry is currently facing severe copyright issues, with reports indicating that for just 1 yuan, users can access over 20,000 pirated micro-short dramas on various e-commerce platforms [1][6]. - The estimated impact of piracy on the industry could exceed 20 billion yuan, which represents about 40% of the total market size of 50.5 billion yuan for micro-short dramas in the previous year [8][10]. Group 2: Economic Impact of Piracy - The current business model for most micro-short dramas involves offering the first few episodes for free, with subsequent episodes available through payment or ad viewing, leading to significant revenue losses when new content is pirated shortly after release [6][15]. - The production cost for legitimate micro-short dramas can range from 500,000 to several million yuan, while pirates incur virtually no costs, making it difficult for original creators to compete [12][13]. Group 3: Legal and Regulatory Responses - The industry is calling for enhanced cooperation among major platforms to block the distribution of pirated content, emphasizing the need for proactive measures from both video platforms and search engines [19][20]. - The Chinese government has initiated the "Sword Net 2025" campaign to combat online copyright infringement, focusing on regulating the copyright order in the micro-short drama sector and enhancing enforcement actions [20].

点击图片▲立即试听 " 短剧进入 ' 短平快 ' 阶段，虽然颠覆了传统的生产逻辑，却未同步建立与之匹配的价值筛选机制，于是 ' 电子榨菜 ' 与 ' 诈骗诱饵 ' 的一体两面开始显现。 " 文 / 巴九灵（微信公众号：吴晓波频道） 这两年，主打短平快爽的短剧火爆了互联网的各角落。在 "供需两旺"的背景下，各路商家都加快了入局的脚步，借势来提升品牌价值、加速消费 转化。 当参与者都在争夺用户注意力时，诈骗分子也嗅到了 "商机"，伪装成版权方、推广商、平台客服，用"保本分红""躺赚教程"布下陷阱。 短剧风愈刮愈猛，狂欢的同时也带来了不少争议。往后的行业，会走向何方？ "我父亲以为看短剧能领取现金奖励，结果不知不觉就被 APP 植入了木马，偷取银行卡信息，没多久诈骗电话就装模作样地打了过来。" "我被拉到了一个影视传媒群，一开始只要参与短视频调研就能领 20 元红包，后来推广短剧又赚了 110 元，等到提现时被要求充值 4000 元，充 完以后意识到被骗了。" 临近 618 大促，包括微信、抖音、淘宝等平台，都拦截、下架了一批违规微短剧。其中，有的短剧以狗血剧情夹杂了不良价值观，有的伪装成"高 返利兼职"诱导用户充 ...

Core Viewpoint - The competition in the short drama market is intensifying, with Hongguo achieving remarkable growth and dominating the industry, while Hemama Theater faces increasing challenges and potential user attrition due to widening market gaps [1][3][5]. Group 1: Market Position and Performance - As of March 2025, Hongguo's monthly active users exceeded 173 million, while Hemama Theater's reached 41.67 million, indicating a significant gap that has widened over time [3][5]. - Hongguo's revenue capabilities are highlighted by a monthly revenue share exceeding 500 million, with over 10 copyright partners generating over 10 million each in a month, showcasing its strong monetization ability [3][5]. - Hemama Theater's recent highlights include the release of a short drama starring Liu Xiaoqing, but it lacks blockbuster hits, making it difficult for the audience to remember its presence [5][3]. Group 2: Challenges Faced by Hemama Theater - Hemama Theater is experiencing a stark contrast in resource endowments compared to Hongguo, as it lacks the backing of a major player like ByteDance, which provides significant advantages in user acquisition and cost efficiency [9][20]. - The content ecosystem disparity is evident, with Hongguo having launched over 15,000 short dramas and maintaining a high release rate, while Hemama Theater struggles with content quantity and update speed [17][19]. - Hemama Theater's mixed monetization strategy of "free + ads + membership" contrasts with Hongguo's focus on free and ad-supported models, leading to structural disadvantages in profitability [17][19]. Group 3: Strategic Directions for Hemama Theater - To survive, Hemama Theater must explore differentiated content to avoid the prevalent content homogeneity in the market, focusing on unique and recognizable productions [33][45]. - Expanding revenue structures beyond advertising and subscriptions is crucial, with potential in brand-customized dramas and collaborations with government entities for stable income sources [36][40]. - Building ecological partnerships, such as the "Hemama Partner" initiative, is essential for resource sharing and strategic alliances to compete against larger players [41][45]. Group 4: Market Growth Potential - Despite challenges, the overall growth trajectory of the short drama market offers Hemama Theater opportunities for user and revenue expansion, with projections indicating a market size nearing 91 billion RMB by 2027 [27][30]. - Hemama Theater's connection to state-owned enterprises may provide advantages in policy support and content compliance, especially in a tightening regulatory environment [30][27]. - The potential for international expansion through platforms like DramaBox could allow Hemama Theater to tap into overseas markets, diversifying its content and revenue streams [43][45].

5月15日，芒果超媒（300413）在长沙举行2025芒果领鲜大会，发布了一系列综艺、剧集、亲子、短剧 微综等内容片单。 在2025年，《声生不息》将发起青春季，《向往的生活》将重启，还有《咸鱼飞升》《深情眼》等88部 剧集等待推出。微短剧方面，《还珠》《新龙门客栈》等现象级国民大IP将改编为短剧。 在2025年一季度，《国色芳华》《五福临门》等剧集的上线播出，帮助芒果TV平台的有效播放数据创 新高，同比增长117.7%。据悉，在2024年，芒果超媒加大了影视剧内容投入，尤其是聚焦头部影视剧 的开发和布局，储备了多部重点影视剧。 亲子内容方面，金鹰卡通目标以亲子内容撬动产业运作，重塑以IP为核心的内容生态。目前，剧综联动 的《萌探奇遇记》正在湖南卫视、芒果TV、金鹰卡通三大平台播出，《疯狂的麦咭》《中国新声代》 两大少儿领域经典IP将会重启。 《还珠》改编短剧 综艺创新不断 在综艺领域，芒果超媒推出一系列创新动作，经典IP《乘风》开启户外篇、《歌手》打造超高清直播、 《声生不息》将发起青春季，《向往的生活》也将重启。 同在本周，《歌手2025》全球发布会举行并披露首发阵容。据悉，今年《歌手2025》云导播将升 ...

以下文章来源于娱乐资本论 ，作者娱子酱团队 娱乐资本论 . 娱乐资本论隶属于界面财联社（上海报业集团主管主办），持有新闻牌照，是北京市文化产业投融资协 会会员单位，并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作，致力于独家报道，是泛文娱行业第一媒体。 来源丨娱乐资本论 （ID： yulezibenlun ) 作者丨 尖椒 图源丨Midjourney "虽然国家较小，人口基数不高，但日本在整个海外短剧市场的付费占比达到了7%"。 "中国至少排名前30的短剧平台都已经入局日本。" 在中国短剧出海浪潮中，日本是北美之后的第二大市场 。据了解，目前日本短剧的用户规模大约在 400至500万，2025年本土自制剧产能大约在300至500部左右。有市场调查公司预测，2026年日本 竖屏微短剧市场规模或将高达10亿美元（约70亿元）。 "一年前有人问我，中式短剧与日式短剧会不会有个对决，我说不可能，规模上达不到，那时候日本 平台的规模还不到中国的1%。" 在短剧领域，日本本土平台打不过中国出海平台，这是受访者的一致认知。 BUMP目前算是日本本地平台首位，点点数据显示，近一年，BUM ...

此次携手红果短剧、浙江卫视出品横屏精品短剧《天罗地网》，是博纳影业正式扩展战略版图，延伸业 务边界闯入短剧赛道的重要标志。此前，博纳影业董事长于冬曾在第十五届北京国际电影节相关活动上 表示，博纳影业作为内容制作企业，不仅要聚焦600亿元规模的电影市场，还要面对500亿元至600亿元 的短剧市场以及1000亿元规模的长剧市场。 5月13日，博纳影业携手红果短剧、浙江卫视(中国蓝新平台)联合出品的首部女性视角反网暴题材的精 品短剧《天罗地网》在山东青岛开机。据悉，《天罗地网》将于6月在红果短剧、抖音双平台同步上 线。 历经几年的迅猛发展，短剧已经成为新大众文艺的重要组成部分，是主流网络视听形态之一。据第三方 数据机构QuestMobile统计，截至2025年3月，红果月活用户超1.73亿，断层式领先短剧APP排行榜，与 老牌长视频平台优酷仅相差1200万。 博纳影业深耕影视行业多年，不断向产业链上下游延伸，是行业内少数完成电影全产业链布局的影视行 业领军企业。而入局短剧市场，博纳影业无疑拥有能够"取长补短"的影视剧制作实力，将电影级美学注 入多屏场景，进一步推动短剧向精品化升级，以多维度艺术创新持续满足观众的审美 ...